Brewery Packet March 4 th, 2017
What I really liked about the Mesa Brewfest was that because guests were purchasing full pours of beer rather than samples, more thought was given to each beer they chose. As a brewer, it is rewarding when guests ask questions and we can match them with the right beer, rather than simply seeing samples go out with little discussion. Because the event was not just for "beer drinkers" and was more of a block party atmosphere, it felt like we connected with more people who were new to craft beer. - Andrew Bauman Director of Beer and Culture The Perch Pub and Brewery It s a great event and location to promote your beer, food, service or product in a quaint historical downtown location. The diversity of the people and its easy access draws a surprisingly great crowd of craft beer enthusiast that lined up to sample our beer, talk about our brewery and the rest of our craft beer selections on tap all the while being serenaded with some great live music to help set the mood. -Johnny Urrea Sales and Marketing Coordinator Desert Eagle Brewing Company
Downtown Mesa Brew Fest March 4, 2017 Location: South Macdonald and Main Street Time: 2:00 to 6:00 p.m. Cost: Free Entry, VIP Tickets Available ($25) Target Demographic: Ages 25-45 Valley Wide Attendance: 5,000-7,000 Website: www.downtownmesa.com/brewfest Event Description: Downtown Mesa s third annual Brew Fest will take place on Saturday March 4, 2017. Exclusive to Arizona breweries, Brew Fest features only locally brewed beers. Festivities will include live music, a vendor fair, games, contests throughout the day and an array of local food vendors. The monthly Mesa Arts and Crafts Festival will be running at the same time as the Brew Fest, adding exposure.
Why Participate? Tax Deduction: Participating breweries agree to donate 50% of product to Ultimate Imaginations. Ultimate Imaginations is a 501 (c) 3 and your donation is tax deductible. This non-profit is dedicated to producing economy- boosting events in Downtown Mesa. Exposure: 5,000-7,000 Attendees Exposure through Marketing: Brewery logo or name will be included on email marketing, press releases, social media and posters. Logo Feature: Logo with link to website
What s required? Beer: Event goers will purchase tickets for full servings of beer (12oz pours or bottle). Make sure to bring enough product. Breweries will donate 50% of product and Brew Fest will purchase the other 50%. Set-up: Each brewery will be responsible for bringing their own canopy, jockey boxes, tablecloths and any branding materials (banner, flyers, etc.). Breweries can sell merchandise. Brew Fest will provide a 10 x10 area (10 x20 can be requested), 8ft table, cups and ice. Set up is from 11am-1pm on March 4 th, 2017 Staff: It is recommended that you provide staff to manage your booth to maximize your exposure. If you cannot please contact us and we will provide staffing. Marketing: Brewery is required to post about the event on their website or Facebook page. You can also add the Brew Fest Facebook event to your upcoming events on your page. Each brewery will be given 2 pairs of VIP tickets to giveaway (5 beers, $10 food credit, swag, special VIP area). Click here to sign up online as a participating brewery
Marketing Campaign Downtown Mesa Brew Fest s marketing campaign will include $5,000 worth of print, web, and radio media during the months of February and beginning of March. In-kind print and radio advertisements will supplement another $5,000 worth of exposure. Marketing efforts will include distribution of flyers and posters as well as exposure on all community calendars. Social media campaigns will be targeted and heavily promoted. The event will also be promoted through the City of Mesa, as well as event vendors and partners. 2016 Marketing Campaign:
900,000+ Reached through Digital Campaign 108 Radio Commericals on Alt AZ 170,000+ Facebook Event Reach 300 VIP Tickets Sold 172 Groupons Redeemed For questions about Brew Fest please email Erica Snyder Erica@downtownmesa.com