Introduction to geographical indications Helsinki, 27 September 2018 Maria Iusco DG Agriculture and Rural Development European Commission B.3. Geographical Indications
Structure 1. Introduction to quality schemes 2. Registration procedure 3. How to draft application 2
How are GI regulated? Four sets of EU rules for food, wine, spirit drinks & aromatised wines Member States deal with other products (non agriculture) Exclusive EU systems 3
EU schemes Agricultural products and foodstuffs -Regulation (EU) No 1151/2012 Wines Regulation (EC) No 1308/2013 Spirits Regulation (EC) No 110/2008 revision Lisbon Aromatised wines Regulation (EU) No 251/2014 4
EU logos PDO -SAN Suojattu Alkuperänimitys PGI -SMM Suojattu Maantieteellinen Merkintä Food TSG APT Aito Perinteinen Tuote GI Maantieteellinen Merkintä Spirit Drinks 5
What is a TSG? A product resulting from a traditional mode of production, processing or composition Or Produced from raw materials or ingredients that are those traditionally used "Traditional" = at least 30 years area It is not linked to any geographical (May be produced anywhere in the world but the registered name (TSG) may be used only if the recipe complies with the approved product specification.) 6
Registered TSGs September 2018 10 9 9 8 7 7 6 5 4 3 2 1 5 4 4 4 4 3 3 3 2 2 2 1 1 1 1 1 0 7
PDO PGI GI 1. Defined geographical area + 2. Specific 3. Linkbetween product 1. and 2. + = GI 8
Criteria PDO Product s qualities or characteristics are essentially or exclusively due to the geographical environment with its natural and human factors Raw materials and all stages of production take place in the geographical area 9
Criteria PGI Product possesses specific quality, characteristics or reputation attributable to its geographical origin One stage of production process must take place in the region 10
Registered GIs(3389) by Sector- August 2018 Spirit drinks; 247 Aromatised wines; 5 Food; 1374 Wine; 1763 08/2018
Registered GIs of EU Member States August 2018 1000 900 800 700 600 500 400 300 Wine Spirit Drinks Food 200 100 0 08/2018
The sales value Estimated sales value of EU GIs: 54.3 billionin 2010 (estimated at wholesale stage in the region of production) = 5.7% of the total EU food and drink sector Estimated exportsvalue of EU GIs: 11.5 billion in 2010 = 15% of EU food and drink industry exports 13
Intellectual property protection Valuable intellectual property right (collective right) Protection of the namenot of the product Against any misuse, imitation or evocation and any other practice liable to mislead the consumer Protection unlimited in time 14
Enforcement: Official controls Product compliance with the corresponding specification Before placing the product on the market Use of the name in the marketplace Checks based on a risk analysis Audits by Food and Veterinary Office (FVO) 15
What's in it for producers? Stronger position in the food chain Recognised value added to products Better price: 2,3 times price of standard product on average Registration provides protection of the name "One-stop shop" for EU wide protection "Ticket" for EU promotion & rural development support 16
Access to new markets Waterford Blaa 17
Five more reasons to protect GI GI maintain jobsin rural areas You can't re-locate GI and move production abroad GI help the local economy (e.g. processing, tourism) GI protect & reassure consumers about origin GI protect diversity & heritage in a globalised world 18
How to register a GI at EU level by direct application? Initiative must come from a producer group First check at MS/country of origin level incl. national opposition (MS) Then check at EU level incl. world-wide opposition Registration at EU level 19
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Role of producer group No legal form needed Organise producers Agree specification and geographical area Select control body Prepare application (with the support of the MS) 21
Role of administrations including control and audit Verify and approve application Send to Commission with statement of conformity Provide official controls or agree control body (certification body) Oversight of process and enforcement - IP office - Customs - Marketplace controls 22
Preparing applications Preparing applications (a) the name and address of the applicant group and of the bodies verifying compliance; (b) the product specification provided for in Article 7; (c) a single document [see format template] 23
Thank you! More information: Quality policy web-page http://ec.europa.eu/agriculture/quality/index_en.htm
PDO PGI TSG Name The name of a region, a specific place, or a country The name referring to a region, a specific place, or a country Geographical Indication Link tothe geographicalarea (GA) Essentially or exclusively linked to the quality or characteristics of the product Essentially linked to a given quality, reputation or other characteristics No delimited Geographical area. Traditional methodof production or product composition. Production steps All in the geographical area Atleastone in the geographical area (foodstuffs) All in the geographical area (wines) Anywhere Raw materials From the geographical area Anywhere(85% of grapes come fromthe GA for wines) Anywhere