Press Pack. 24 September 2018 EXPOGAST. Villeroy & Boch Château de Septfontaines 326, rue de Rollingergrund L-2441 Luxembourg

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Press Pack 24 September 2018 Villeroy & Boch Château de Septfontaines 326, rue de Rollingergrund L-2441 Luxembourg Villeroy & Boch Organised by: Supported by: WORLD ASSOCIATION OF CHEFS SOCIETIES

Contents General presentation 3 Villeroy & Boch Culinary World Cup 5 Expogast 2018 15 The organisers 19 The sponsors 20 The press 21 Acknowledgements to sponsors and partners 22 2

General presentation EXPOGAST - the gastronomy event of world renown! Every four years EXPOGAST brings together the professions of gastronomy and hospitality to honor the art of cooking. EXPOGAST is an event in many respects: a gathering place for the most talented chefs coming from the five continents, a trade fair for the professions in the field of gastronomy, a public event all about food and drink, and a world-class international cooking competition. A DYNAMIC FORUM FOR THE PROFESSIONS OF GASTRONOMY This year EXPOGAST will take place from 24 to 28 November in four halls at LUXEXPO THE BOX in Luxembourg- Kirchberg. For five days LUXEXPO THE BOX will be a showroom for extraordinary talents, new trends in gastronomy and original ideas. EXPOGAST also promotes economic exchange with the Greater Region, network among young workers, and highlights the social, cultural and economic role of the catering sector WORKSHOPS AND CONFERENCES A series of workshops and conferences will place EXPOGAST as the national and international centre for gastronomy, hotels and tourism. The Chamber of Commerce, in collaboration with the Horesca and the hotel schools École d Hôtellerie et de Tourisme du Luxembourg of Diekirch and Lycée Technique de Bonnevoie (LTB), will use EXPOGAST to provide the sector with a dynamic forum for exchange and new experiences and knowledge. 3

1 ST INTERNATIONAL B2FAIR MATCHMAKING EVENT BY THE CHAMBER OF COMMERCE The Chamber of Commerce of the Grand Duchy of Luxembourg in the framework of its Enterprise Europe Network activities will organise for the 1 st time an International b2fair Matchmaking Event during Expogast from 26 th - 28 th November 2018. The b2fair matchmaking event will offer Luxembourg and foreign companies three days of intense professional meetings as well as a unique opportunity to establish business relations and long-term partnerships in the gastronomy and culinary sectors, at a national, regional and international levels. The international b2fair matchmaking event at Expogast will offer your companies: 3 days of intense business meetings an opportunity to build strong relationships and partnerships in the gastronomy and culinary sector a unique possibility to explore new culinary techniques an excellent networking opportunity for all actors of the gastronomy and agro food sector a possibility to find your right business partner in one single meeting place. For more information or registration, visit the website: www.b2fair.com/expogast2018 4

Villeroy & Boch Culinary World Cup 75 nations to compete in 2018 Around 75 different nations from the five continents will be guests in Luxembourg-Kirchberg from 24 to 28 November, celebrating a gastronomic festival that meets the highest standards: a world event in the halls of LUXEXPO THE BOX! The Villeroy & Boch Culinary World Cup is one of the largest and most important cooking competitions in the world with excellent reputation. 30 national teams, 15 junior national team and 15 teams in Community Catering (in part regional or military teams) will compete within five days and produce their three-course menus in one of the eight kitchens set up for the competition - often after months of rehearsals to ensure the success of the event. These 60 teams will be joined by other teams competing for a region from their country, and by individual chefs and pastry specialists. The teams participating in the Villeroy & Boch Culinary World Cup come from the following countries: National Team, Community Catering and Junior Team : Denmark, England, Germany, Luxembourg, Sweden, Switzerland and Thailand. National Team and Community Catering: Croatia, Finland, Hungary, Poland, Slovenia. National team and Junior team: Austria, Hong Kong, Norway, Slovakia, South Korea, United Arab Emirates. National team only: Iceland, Italy, Lithuania, Malaysia, Mexico, Netherlands, Scotland, Singapore, Spain, United States, Wales, Czech Republic, Cyprus. Community Catering only: Greece, Taiwan. Junior team only: Belgium, Canada. 5

Villeroy & Boch Culinary World Cup THE TEAMS AND PARTICIPANTS COME FROM 75 COUNTRIES 1 Algeria 2 Andorra 3 Armenia 4 Australia 5 Austria 6 Azerbaijan 7 Bahamas 8 Bahrain 9 Bahrain 10 Bangladesh 11 Barbados 12 Belarus 13 Belgium 14 Bosnia and Herzegovina 15 Canada 16 Chile 17 China 18 Croatia 19 Cyprus 20 Czech Republic 21 Denmark 22 Dominica 23 Ecuador 24 England 25 Finland 26 France 27 Germany 28 Greece 29 Haiti 30 Hong Kong SAR 31 Hungary 32 Iceland 33 India 34 Ireland 35 Israel 36 Italy 37 Jamaica 38 Kazakhstan 39 Korea 40 Kuwait 41 Laos 42 Latin America 43 Lithuania 44 Luxembourg 45 Macao SAR 46 Malaysia 47 Malta 48 Mexico 49 Netherlands 50 New Zealand 51 Norway 52 Oman 53 Poland 54 Portugal 55 Romania 56 Russia 57 Scotland 58 Senegal 59 Serbia 60 Singapore 61 Slovakia 62 Slovenia 63 South Africa 64 Spain 65 Sweden 66 Switzerland 67 Taiwan 68 Thailand 69 Ukraine 70 United Arab Emirates 71 United Kingdom 72 United States 73 Vanuatu 74 Vietnam 75 Wales 6

Villeroy & Boch Culinary World Cup THE EXHIBITION OF COLD DISHES The exhibition of cold dishes is both a gastronomic show and a feast for the eyes: it presents the creations of teams and individual chefs. They are examined by the international jury and admired by visitors. This exhibition is presented every day differently, as new masterpieces are presented every day. THE VILLEROY & BOCH CULINARY WORLD CUP COMPETITIONS National Team Competition Junior National Team Competition Community Catering Competition Individual competition for chefs Competition for pastry chefs AN INTERNATIONAL JURY OF EXPERTS The jurors evaluate the leaders according to internationally valid criteria, which also apply to other competitions. The 52 jurors are professional chefs from different countries, licensed by the World Association of Chefs Societies for their experience and training. The juries are chaired by Luxembourg chefs: Aloyse Jacoby is president of the jury and of the Jury Cold, Carlo Sauber is president of the Jury Hot. Culinary creations will be judged according to the Worldchefs rules, which apply to international competitions. The following criteria are taken into account: appearance, composition, correct and professional preparation, service (execution, portions, innovation and choice of material). The teams compete at the highest gastronomic level and therefore obtain the highest quality products from different sources. 7

Villeroy & Boch Culinary World Cup The permanent equipment made available by the organizer may not be dismantled or transformed. However, teams can also complete the material at their request if it is necessary for the preparation of a dish. The only limitation concerns the energy demand: 8 additional hand tools which must not exceed a maximum power of 10KW in total. SUSTAINABILITY AND MEASURES AGAINST FOOD WASTE The Villeroy & Boch Culinary World Cup will feature a number of innovations. This year, the youth teams will no longer participate in a competition with cold creations, but will complete a classic 3-course menu and will also have the task of preparing a gourmet buffet. An exciting event that will allow young chefs to once again showcase their talent and creativity - and to introduce themselves not only to the juries, but also to the public during the buffet service. Visitors will be able to enjoy these buffets (for a fee) every evening. Sustainability plays an important role in the organization of the competition. Young leaders, in particular, must learn to work effectively and to respect food. The Community Catering competition will also focus on sustainability and measures to combat food waste. NEW SOFTWARE MADE IN LUXEMBOURG Another new feature of the Villeroy & Boch Culinary World Cup is the paperless evaluation tool used by the juries: each juror enters his or her scores into the central system via a tablet, which collects the scores and automatically generates the corresponding medals - bronze, silver and gold. This system was developed in Luxembourg and has already proved its skills at other international competitions in Erfurt, Thessaloniki, Lyon, Singapore and Kuala Lumpur. The software manages the entire process, from registering leaders and teams to paying registration fees, archiving all email traffic and evaluating during the competition. The system even generates the printing of diplomas. 8

Villeroy & Boch Culinary World Cup VILLEROY & BOCH S CREATIONS FOR WINNERS AND PARTICIPANTS During the competition, the teams will use the plates from the Villeroy & Boch Blossom and Stella Vogue series, both made of top quality porcelain. Mr Michel von Boch will personally present the trophy to the winner on 29 November. In addition, all winners will receive a plate with a special decoration for the Villeroy & Boch Culinary World Cup 2018. And each participant will receive a Villeroy & Boch Cup as a souvenir: the design of the Cup 2018 was created by Luxembourg artist Claire Krieger. 9

Villeroy & Boch Culinary World Cup FROM 24 OCTOBER 2018: Online reservation of the menus The menus of the 60 teams will be prepared for five days at the Villeroy & Boch Culinary World Cup 2018 - and they will be served to the public in the evening in the restaurant, which has 890 seats. Pre-orders for these menus are made exclusively online, from Wednesday 24 October 2018 at 11 a.m., via the website www.expogast.lu Menus will be paid by credit card at the time of ordering. As usual, there will be a lot of interest again and the menus of the different teams will be very quickly sold out. 10

Villeroy & Boch Culinary World Cup COMMUNITY CATERING Hot Kitchen 24.11.2018 Thailand Culinary Academy Hot Kitchen 25.11.2018 Luxembourg Culinary Catering Team Hot Kitchen 26.11.2018 Fazer Culinary Team Finland Hot Kitchen 27.11.2018 Community Catering Team Croatia Hot Kitchen 28.11.2018 Hungarian National Military Team Community Catering Taiwan Slovanian Armed Forces Culinary Team Combined Services Culinary Arts Team UK Swiss National Catering Team Luzerner Kantonsspital Fazer Culinary Team Sweden Community Catering Team Vienna Catering Team of Denmark Polish Military Team Koch- Nationalmannschaft der Bundeswehr Culinary Catering Team Greece JUNIOR TEAM Hot Kitchen 24.11.2018 Buffet 27.11.2018 Slovakia Hot Kitchen 25.11.2018 Buffet 28.11.2018 Austria Hot Kitchen 26.11.2018 Buffet 24.11.2018 Norway Hot Kitchen 27.11.2018 Buffet 25.11.2018 Switzerland Hot Kitchen 28.11.2018 Buffet 26.11.2018 Thailand South Korea Belgium Luxembourg Sweden England Hong Kong Canada United Arab Emirates Germany Denmark 11

Villeroy & Boch Culinary World Cup NATIONAL TEAM Hot 24.11.2018 Cold 27.11.2018 Iceland Hot 25.11.2018 Cold 28.11.2018 Denmark Hot 26.11.2018 Cold 24.11.2018 Finland Hot 27.11.2018 Cold 25.11.2018 Germany Hot 28.11.2018 Cold 26.11.2018 Switzerland Norway Singapore Sweden USA Hong Kong South Korea Czech Republic United Arab Emirates England Luxembourg Cyprus Netherland Hungary Croatia Italia Scotland Malaysia Mexico Poland Spain Thailand Slovakia Slovenia Wales Lithuania 12

Villeroy & Boch Culinary World Cup Adminstration IT Jessica Sidon Joachim Trival Pierre Lotin Micheal Goosse President of the Jury Aloyse Jacoby LU V-C Manager Armand Steinmetz Alain Hostert LU Carlo Sauber Chairman Jury hot Carlo Sauber LU Chairman Jury cold Roberto Beltramini LU Chairman Jury hot Carlo Sauber LU National Teams Hot Junior Teams Hot National Teams Cold National Teams Cold Junior Teams Buffet LU Carlo Sauber HK Rudolf Müller SG Rick Stephen DE Uwe Staiger SE Krister Dahl GB Ann Brown (Pastry) DE Frank Widmann CAN Judson Simpson VN Vincent Giap Leang Tan Tirol Andreas Koehne US Darren Aoyama (Pastry) LU Roberto Beltramini CH Doris Voegli US Charles Carroll GB Lee Corke KR Jake Kim US Gilles Renusson GB Colin Gray Tirol Hubert Oberhollenzer SG Kenny Kong Ting Kai AU Brendan Hill CH Adrian Bader NO Sven Erik Renaa DE Klaus Böhler AU Jasmine Ng Sor Kuan IT Giuseppe Giuliano (Pastry) 13

Villeroy & Boch Culinary World Cup Chairman Jury hot Carlo Sauber LU Chairman Jury Roberto Beltramini LU Chairman Jury Aloyse Jacoby LU Catering Teams & Military Teams hot Regional Teams Culinary Art & Culinary Artistic Pastry Artistic Regional Pastry & Pastry Art LU Giovanni Beltramini SE Ulrich Frehde DE Thomas Wassink CAN Simon Smotkowicz CH Reinhold Karl CH Werner Schuhmacher ZA Garth Shnier SG Eric Teo Thiam AT Mike Pansi GB Kevin MacGillivray DK Per Mandrup IT Fabio Tacchella US Steve Jilleba AT Günter Walder DE Reiner Lind IS Bjarni Gunnar Kristinsson US Alex Darvishi ZA Nadin Pospech AT Leopold Forsthofer CAN Clayton Folkers IT Angelo Di Lena CY Petros Gavriel Chairman Jury Aloyse Jacoby LU Learning judges Kitchen Carving (K1, K3) & Live Carving AT Alex Neumayer BG Veselina Slavcheva UAE Uwe Micheel AT Ankana Neumayer Thomas Kuster Thomas Brunner Ben Weber Deniss Rafn Nikolaj Crump Olivier Wenger Trever Boyd Livio Revello Olivier Wenger Gabriela Costi Daniel Schade 14

Expogast 2018 EXPOGAST NOW IN FOUR HALLS AND WITH 15% ADDITIONAL EXHIBITION SPACE EXPOGAST is a real experience and discovery fair that offers exhibitors a great opportunity to present their specialties, new products and product ranges as well as services. All the commercial and professional sectors related to gastronomy will be represented at EXPOGAST: food and beverages, technology and hygiene, equipment, accessories for restaurants and hotels, service providers, organization and IT, associations, suppliers of specialties, professional groups, wines and spirits, as well as official stands. EXPOGAST 2018 will occupy four halls - Hall 2 and Hall 3 on the east side and Hall 9 and Hall 8 on the west side. This gives EXPOGAST an additional area of 3,500 square meters (plus 15 percent) compared to the 2014 edition, and EXPOGAST will transform the exhibition halls into a true world of experience. The stands will be located in Hall 8, Hall 2 and Hall 3, together with EXPOGAST sponsors and partners, and the Culinary World Cup will take place in Hall 3. The vast majority of the exhibition space has already been booked, but stands are still available! The very popular exhibition of the «cold» culinary creations of the national teams will occupy a big area in Hall 2 and once again be a magnet for the public. Hall 9 will once again be the huge showcase for La Provençale, one of EXPOGAST s traditional main sponsors. The kitchen for the competition, previously set in Hall 8, are now split up in Hall 3 and Hall 8: The national teams and junior teams will produce their three-course menus in Hall 3, and the competitions between the collective teams will be held in Hall 8. The restaurants in which EXPOGAST visitors will have the opportunity to taste their (pre-ordered) menus are attached - the Restaurant des Nations is thus located in Hall 3, while the second restaurant with the specialties of the cuisines collectives is located in Hall 8. As usual, the opening and closing ceremonies as well as the daily announced jury decisions will take place in Hall 1C. The press center will also be located in Hall 8 - around 150 journalists from all over the world will report on the Villeroy & Boch Culinary World Cup, EXPOGAST and Luxembourg. 15

Hall map H9 H8 VILLEROY & BOCH CULINARY WORLD CUP 2018 RESTAURANT & COLLECTIVE KITCHENS LA PROVENCALE PUBLIC CAR PARK NORTH EXPOGAST 2018 EXHIBITION SOUTH ENTRAN RTH ENTRANCE VILLEROY & BOCH CULINARY WORLD CUP 2018 CEREMONIES SOUTH ENTRAN PUBLIC CAR PARK NORTH H2 EXPOGAST 2018 EXHIBITION H3 EXPOGAST 2018 EXHIBITION PUBLIC PARKING SOUTH VILLEROY & BOCH CULINARY WORLD CUP 2018 COLD FOOD EXHIBITIONS VILLEROY & BOCH CULINARY WORLD CUP 2018 "RESTAURANT DES NATIONS" NATIONAL & JUNIOR KITCHENS 16

Practical information Further information and menu orders (from 24 October at 11 a.m.) can be found at www.expogast.lu PLACE LUXEXPO THE BOX 10, circuit de la Foire Internationale L-1347 Luxembourg-Kirchberg DATES From Saturday 24 to Wednesday 28 November 2018 PUBLIC ENTRY TIMES From 11:00 to 21:00 TARIFFS Entrance fee: 12 E Catalogue: free of charge DIRECT ACCESS North entrance (International Fair Circuit - Hugo Gernsback Street) South entrance (Circuit de la Foire Internationale - rue Carlo Hemmer) Adapted access for people with reduced mobility, Daycare Parking spaces LUXEXPO THE BOX North - Parking 750 spaces South car park 650 spaces Additional parking spaces Place de l Europe (1324 seats) Parking d Coque (593 spaces) Konrad Adenauer (438 seats) Auchan (2766 seats) Public transport Train: Station: Pfaffenthal - Kirchberg Tram: Line 1 Bus: different lines 17

A PARKING PUBLIC A1 GERMANY CIRCUIT DE LA FOIRE INTERNATIONALE RUE CARLO HEMMER AUCHAN KIRCHBERG PARKING PUBLIC PARKING AUCHAN D C KINEPOLIS CINEMA B RUE HUGO GERNSBACK LUXEMBOURG CITY KLOSE GROENDCHEN PARK A1 BELGIUM FRANCE AV. JOHN F. KENNEDY HOSPITAL KIRCHBERG EXIT 8 ACCESS VIA Highway A1 Exit 8 Latitude: 49.636277 Longitude: 6.173147 18

The organisers LUXEXPO THE BOX LUXEXPO THE BOX is a platform for encounter and for the promotion of economic activity, made available to businesses wishing to position themselves in Luxembourg, the Greater Region or internationally. The conference and exhibition centre is characterised by its central geographical position, its ease of access and the modular nature of its infrastructure and the professionalism of its team and its partners. EXPOGAST, organised by LUXEXPO THE BOX in collaboration with brain&more and the Vatel Club Luxembourg, is held a stone s throw from the European institution buildings, in Luxembourg s business and financial district. BRAIN&MORE Relying on its considerable experience in the communication sector and in creating events for the HORESCA sector and tourism in particular, the agency brain&more is involved in the project by providing all of ist expertise in commercial terms. VATEL CLUB LUXEMBOURG Founded in 1931, the cooperative of catering professionals was renamed the Vatel Club Luxembourg in 1958. With the objective of uniting and bringing together the interests and aspirations of all those involved in the culinary arts, in 1972 it organised the first salon of gastronomy, culinary arts and confectionery. Today the Vatel Club organises the Villeroy & Boch Culinary World Cup, the exhibition of cold dishes, and manages the gastronomic restaurant at the show. The Vatel Club also provides LUXEXPO THE BOX with its HORESCA sector know-how. 19

The sponsors VILLEROY & BOCH Villeroy & Boch, a long-standing tableware partner, officially supports EXPOGAST as the exclusive partner of the Culinary World Cup 2018. Villeroy & Boch has been a partner of the Culinary World Cup since 1972 and this year for the third time as the name giving sponsor. Georges Schmitz, Regional Sales Manager Hotel» of Villeroy & Boch, underlines that «the cooperation with the Vatel-Club Luxembourg is much more than a sponsorship for Villeroy & Boch, it is a partnership lived with the chefs. Villeroy & Boch is delighted to be able to play its part in enabling talented young chefs from all over the world to present their culinary talents to an enthusiastic audience. We are honoured and pleased to observe the masters of the culinary arts and, above all, how they arrange their creations on our porcelain. GOLD & SILVER As key HORESCA operators in the Grand Duchy, the majority of Gold and Silver partners have been associated with the event and involved themselves in the project at several levels for many years. Without them, EXPOGAST as well as Villeroy & Boch and the Culinary World Cup would not be able to continue the project. Nevertheless, each year the team becomes larger. The culinary professions in Luxembourg and the attraction of EXPOGAST in particular bring new partners, wishing to take their place on the market or to confirm their leadership. The organizers thank them most sincerely for their unfailing involvement. 20

The press THE PRESS IS WELCOME! A press office will be available to journalists on the EXPOGAST site. The journalists will find all useful information, news, the results of the day, official photos and recommendations for the stay in Luxembourg. The space will also be equipped with free WiFi. In addition to the press office, there is a specially equipped interview room where meetings can take place in a relaxed atmosphere. A press coordinator will attend EXPOGAST every day and be available for any information. Applications for press accreditation will be made via the website www.expogast.lu (Press), from 24 October 2018. Applications must be received by November 19, 2018. Contacts LUXEXPO THE BOX Fabien Madimba - Communication Manager 10, circuit de la Foire Internationale L 1347 Luxembourg T : +352 43 99 364 E : fabien.madimba@thebox.lu PRESSEKOORDINATOR EXPOGAST Claude François T : +352 621 275 421 E : claude.francois@pt.lu VATEL CLUB LUXEMBOURG Alain Hostert - Head of Communication T : +352 621 26 63 13 E : ahostert@pt.lu BRAIN&MORE Ghislain Ludwig - Director 100a, route d Arlon L 1150 Luxembourg T : +352 26 84 71 1 E : ghislain.ludwig@brain.lu VILLEROY & BOCH Simone Struve - Press and Communication, Pressereferentin Tischkultur T : +49 (0) 68 64 81 12 49 F : +49 (0) 68 64 81 7 12 49 E : struve.simone@villeroy-boch.com 21

Acknowledgements to sponsors and partners ORGANIZED BY SUPPORTED BY WORLD ASSOCIATION OF CHEFS SOCIETIES 22