A tate of Summer to remember! 2018-2019
Material Number 20001350 Material Description Country Fresh Coconut Delight 1.8L Consumer unit barcode 6009198001350 Selling unit barcode 16009198001289 New Take Home Range Delight your shoppers this summer! Dairymaid is launching a new range of tubs to bring smiles and sharing moments to the homes of consumers across all income brackets. Country Fresh New 1.8L Flavour Introduction The largest take home brand in South Africa will be driving category growth with a new delightful variant. New Country Fresh Coconut Delight! Country Fresh offers a flavour combination that was developed leveraging popular global flavour trends.
Customer & Consumer Benefits Leading innovation to create excitement in the category by driving trial and incremental sales Best-in-class, Double Creamy flavour variety for shoppers to choose from In Store Support FREEZER DIVIDER FREEZER CATCHER BRAND VISION DOOR VISION
NEW Consumer Benefits: High Quality Ice Cream with real milk chocolate shavings More variety for Dessert Time Customer Benefits: Increases consumption driven by range variety Premium eye Catching packaging to entice shoppers Drive category value growth by increasing basket spend through innovative dessert solutions with differentiated and great tasting flavours Consumer engagement and conversion through attractive point of sale Product codes: Case Barcode 16009198000800 Product Barcode Fert number 6009198000407 20000407
In Store support FREEZER CATCHER DOOR VISION FRIDGE STICKER BRAND VISION FREEZER DIVIDER
New Blueberry Vanilla: Blueberry and Vanilla Flavoured Ice Cream INTRODUCING A NEW POPULAR CATEGORY FLAVOUR! The performance of the Farmhouse Neapolitan and Vanilla Choc Caramel range drove the launch of this new SKU. The Farmhouse brand has seen +18% growth through flavour innovation in a category that is seeing flat growth. (Source: Nielsen 12MM Dec 2017) Customer Benefits: Farmhouse provides a value offering to shoppers seeking good quality, yet affordable, ice cream The new variant is based on popular category flavours, which will increase sales Consumer Benefits: More variety to choose from for dessert time In Store Support: Material Number Material Description Consumer Unit Barcode 20001367 Farmhouse Blueberry & Vanilla 2l 6009198001367 Selling Unit Barcode 16009198001296 20001374 Farmhouse Blueberry & Vanilla 5l 6009198001374 16009198001302 FREEZER DIVIDER DOOR VISION BRAND VISION
Scoops of VALUE! Introducing NEW Vanilla and Choc-Nilla Nobrelli Customer Benefits Pioneering category solutions by ensuring we offer great tasting and quality ice cream to all South African consumers to drive incremental category growth and sales Nobrelli gives the opportunity to increase penetration amongst low-income consumers Dairymaid brand endorsement that has offered good quality ice cream for decades Consumer Benefits High-quality frozen dessert offering great value for money Flavour variety for shoppers; developed using leading South African flavours (Vanilla & Chocolate) Recipe stabilisation to improve product resistance to heat damage In Store Support Product Codes WASHLINE BANNER Material Number Material Description Consumer Unit Barcode Selling Unit Barcode 20001411 Nobrelli Vanilla 2L 6009198001411 16009198001340 20001428 Nobrelli Chocolate & Vanilla 2L 6009198001428 16009198001357 20001435 Nobrelli Vanilla 5Lt 6009198001435 16009198001364 FREEZER DECAL FREEZER DIVIDER BALLOONS A1 & A3 POSTER
NEW Drive incremental volume by offering consumers value for money The new variant is based on popular category flavours giving consumers variety Increased visibility through attractive Point Of Sale to drive trial, conversion and incremental sales Improved Mega Almond chocolate coating Good quality Ice cream at a competitive price
STICKER 4 & 5 BASKET FREEZER CLADDING 2 & 3 BASKET FREEZER CLADDING Mega Almond CASE BARCODE PRODUCT BARCODE FERT NUMBER 16009198001081 6009198001145 20001145 Mega Cookies CASE BARCODE 16009198001272 PRODUCT BARCODE 6009198001343 FERT NUMBER 20001343
NOW AVAILABLE IN A MULTI PACK! MATERIAL NUMBER 20001008 MATERIAL DESRIPTION Cadbury Lunchbar Multi Pack 6 (5x60ml) CONSUMER UNIT BARCODE 6009198001008 SELLING UNIT BARCODE 16009198000930 Introducing the NEW Lunch Bar Multi Pack! The success of the Lunch Bar impulse stick drove the launch of the Multi Pack to give South Africans a portion controlled snack, without compromising on decadence, to share and enjoy at home. The Cadbury Multi Packs have shown growth in a declining category, driven by providing a unique ice cream eating experience to indulgence seekers in the category.
IN STORE SUPPORT EYE CATCHER 2/3 BASKET: HEADER & CLADDING FREEZER CATCHER CAPTIVISION CUSTOMER BENEFITS Drive category value growth by increasing basket spend Increase consumption driven by range variety Inviting and converting confectionary consumers into the ice cream category Consumer engagement and conversion through high-impact packaging and point of sale to grab the attention of shoppers CONSUMER BENEFITS Portion controlled snack that doesn t compromise on decadence The same great Lunch Bar taste now available in ice cream FREEZER DIVIDER 4/5 BASKET: HEADER & CLADDING
Introducing the NEW Lunch Bar The New Lunch Bar range gives shoppers much much MORE! delectable ice cream sharing moments this summer. MATERIAL NUMBER 20000568 MATERIAL DESCRIPTION Cadbury Lunchbar Dream 25x100ml CONSUMER UNIT BARCODE 6009198000568 PRODUCT DESCRIPTION LUNCH BAR DREAM (25x100ml) Peanut Flavoured Ice Cream with a Caramel Swirl Coated in Cadbury White Chocolate with Peanuts and Crisped Rice. SELLING UNIT BARCODE 16009198000886
IN STORE SUPPORT 2/3 BASKET: HEADER & CLADDING FREEZER STICKERS 4/5 BASKET: HEADER & CLADDING BRAND VISION
A NEW I CE CREAM E R U T N AD VE s D I k E h T T To TREA INTRoDUCING ThE kids RANGE Material Number Material Description Consumer Unit Barcode Selling Unit Barcode 31008153 Dairymaid Watermelon (36x73ml) 6009198001329 16009198001258 31008243 Nestlé Toffee Crumble (24x70ml) 5010238018307 5010238018314 The kids segment has the second biggest value share location in impulse. Format and flavour differentiation are key in driving excitement and to grab the attention of kids who are always looking for something new to try. The demand for different format and flavour variety prompted Dairymaid to bring a new range that will have kids jumping for joy.
CUsToMER BENEFITs Innovation that creates fun and excitement in the impulse category Leverage kids pester power, driven by new format novelty and flavour innovation, to convert shoppers in-store (Toffee Crumble is first-to-market with dry coated ice cream) Eye-catching and colourful packaging design to attract shoppers Watermelon has been an international success in other Froneri countries CoNsUMER BENEFITs sticker Exciting refreshing treat for kids to enjoy Differentiated product offering; bringing more variety for consumers to choose from PRoDUCT DEsCRIPTIoN 2/3 BAskET Dairymaid Watermelon: Watermelon and Apple Frozen Fruit Ice Nestlé Toffee Crumble: Vanilla and Toffee flavoured Ice Cream Coated in Milk Choc and Crumble pieces 4/5 BAskET IN store support
NEW CHILL WITH NEW New Zooty Pop has been created to provide value-conscious consumers refreshing and good quality ice cream at a competitive price. The products were created with learnings taken from leading category flavours. Material Number ZOOTY POP ORANGE Consumer Unit Barcode Selling Unit Barcode 20001398 6009198001398 16009198001326 Material Number ZOOTY POP GROOVY Consumer Unit Barcode Selling Unit Barcode 20001381 6009198001381 16009198001319 Driving ice cream penetration in low LSM markets through a value for money proposition Driving incremental volume growth in the category through trusted brands in the category
IN STORE SUPPORT The success of Crunchie Blast drove the launch of this caramel flavoured frozen dessert covered in milk choc coating with popping candy for consumers to enjoy. 2/3 BASKET: HEADER & CLADDING PRICE STICKER Refreshing flavours that deliver great taste Value for money ESKIMOPIE CARAMEL BLAST Material Number Consumer Unit Barcode Selling Unit Barcode 20001404 6009198001404 16009198001333 4/5 BASKET: HEADER & CLADDING
NEW BEAT THE HEAT WITH ZOOTY FRUIT THIS SUMMER! MULTI PACK Product Description: Zooty Fruit Tropical Splash Multi Pack 6 (8x60ml) MATERIAL NUMBER 20000506 MATERIAL DESCRIPTION Zooty Fruit Tropical Splash Multi Pack 6(8x60ml) CONSUMER UNIT BARCODE 6009198000506 SELLING UNIT BARCODE 16009198000855 Customer Benefits: Increase Multi Pack segment category value growth Premium eye-catching packaging to entice shoppers Increase consumption driven by range variety Consumer Benefits: Provide shoppers with variety to treat themselves and share with their families
IN STORE SUPPORT FREEZER DECAL DOOR VISION FREEZER DIVIDER
Impulse range
Take home range
OOH Range
Pints Multi-Packs
Impulse range Product Information MATERIAL NO MATERIAL DESCRIPTION UNIT SIZE CONSUMER BARCODE SELLING BARCODE 20001145 Mega Almond 100Ml 6009198001145 16009198001081 20001343 Mega Cookies 100Ml 6009198001343 16009198001272 20001091 King Cone Vanilla 125Ml 6009198001091 16009198001029 20001107 Nestle Bar One Cone 125Ml 6009198000339 26009198000227 20000513 JIVE Strawberry 90Ml 6009198000513 16009198000312 20000674 ROLO 90Ml 6009198000674 16009198000404 20000551 Wafer Wizz 100Ml 6009198000551 16009198000336 20000636 Hello Kitty + Charm 125Ml 6009198000636 16009198000381 20000490 Eskimo Pie Orange 60Ml 6009198000490 16009198000305 20000452 Eskimo Pie Chocstick 70Ml 6009198000452 16009198000282 20001404 Eskimo Caramel Blast 70Ml 6009198001404 16009198001333 20000650 Bar One Sandwich 110Ml 6009198000650 16009198000398 20001152 Cadbury Dairymilk 100Ml 6009198001152 16009198001098 20001169 Cadbury Crunchie 100Ml 6009198001169 16009198001104 31005559 Oreo Stick 110Ml 6009198001077 16009198001005 20000544 Cadbury Lunchbar 100Ml 6009198000544 16009198000879 20000568 Cadbury Dream Lunchbar 100Ml 6009198000568 16009198000886 20001114 Flake Cone 125Ml 6009198000858 26009198000562 20001121 Oreo Cone 130Ml 6009198000865 26009198000579 20000223 Nestle Kit Kat Cone 125Ml 6009198000223 16009198000718 31008243 Nestle Toffee Crumble 70Ml 5010238018307 5010238018314 20000995 Oreo Sandwich 135Ml 6009198000995 16009198000701 20000520 Despicable Me Mango Pine 60Ml 6009198000520 16009198000862 20000247 Zooty Berry Crush 100Ml 6009198000247 16009198000725 20000483 Zooty Tropical Splash 100Ml 6009198000483 16009198000848 20001381 Zooty Pop Groovy 60Ml 6009198001381 16009198001319 20001398 Zooty Pop Orange 60Ml 6009198001398 16009198001326 31008153 Dairymaid Watermelon 73Ml 6009198001329 16009198001258
Take home range 20000100 Country Fresh Vanilla 1.8L 6009198000100 16009198000091 20000094 Country Fresh Vanilla Lite 1.8L 6009198000094 16009198000084 20000117 Country Fresh Choca Caranilla 1.8L 6009198000117 16009198000107 20000124 Country Fresh Neapolitan 1.8L 6009198000124 16009198000114 20000148 Country Fresh Rum & Raisin 1.8L 6009198000148 16009198000138 20000155 Country Fresh Choc Mint 1.8L 6009198000155 16009198000145 20001350 Country Fresh Coconut Delight 1.8L 6009198001350 16009198001289 20000063 Country Fresh Bar One 1.5L 6009198000063 16009198000053 20000070 Country Fresh Bb Cheesecake 1.5L 6009198000070 16009198000060 20000087 Country Fresh Choc Fudge 1.5L 6009198000087 16009198000077 20000445 Country Fresh Lemon Cheesecake 1.5L 6009198000445 16009198000824 20000599 Country Fresh Vanilla 5L 6009198000599 16009198000350 20000605 Country Fresh Neapolitan 5L 6009198000605 16009198000367 20001183 Country Fresh Vanilla & Cookies 5L 6009198001183 16009198001111 20000766 ROLO 1.5L 6009198000766 16009198000480 20000773 BAR ONE 1.5L 6009198000773 16009198000497 20000803 JIVE Strawberry 1.5L 6009198000803 16009198000527 20000810 Dialicious Vanilla 1.5L 6009198000810 16009198000534 20000797 Tin Roof 1.5L 6009198000797 16009198000510 20000407 Stracciatella 1.5L 6009198000407 16009198000800 20000384 Hazelnut Praline 1.5L 6009198000384 16009198000794 20000421 Cookies And Cream 1.5L 6009198000421 16009198000817 20000025 Farmhouse Vanilla 2L 6009198000025 16009198000015 20000032 Farmhouse Rainbow 2L 6009198000032 16009198000022 20000285 Farmhouse Neapolitan 2L 6009198000285 16009198000749 20001367 Farmhouse Blueberry & Vanilla 2L 6009198001367 16009198001296 20000308 Farmhouse Vanilla Choc And Caramel 2L 6009198000308 16009198000756 20000049 Farmhouse Vanilla 5L 6009198000049 16009198000039 20001374 Farmhouse Blueberry & Vanilla 5L 6009198001374 16009198001302 20000056 Farmhouse Rainbow 5L 6009198000056 16009198000046 20001411 Nobrelli Vanilla 2L 6009198001411 16009198001340 20001428 Nobrelli Choc & Vanilla 2L 6009198001428 16009198001357 20001435 Nobrelli Vanilla 5L 6009198001435 16009198001364
OOH Range 20000698 IC Ooh Chocolate 5L 6009198000698 16009198000411 20000704 IC Ooh Strawberry 5L 6009198000704 16009198000428 20000711 IC Ooh Vanilla 5L 6009198000711 16009198000435 20000728 IC Ooh Rum & Raisin 5L 6009198000728 16009198000442 20000759 IC Ooh Rolo 5L 6009198000759 16009198000473 20000735 IC Ooh Bar One 5L 6009198000735 16009198000459 20000742 IC Ooh Blueberry Cheese Cake 5L 6009198000742 16009198000466 20001015 IC Ooh Cookies & Cream 5L 6009198001015 16009198000947 20001022 Ic Ooh Lemon Cheesecake 5L 6009198001022 16009198000954 20000360 Dairymaid Catering Vanilla 5L 6009198000360 16009198000787 20001442 Nobrelli Vanilla Bucket 5L 6009198001442 Pints 20000919 Oreo 480Ml 6009198000919 16009198000626 20000926 Cadbury Dairymilk 480Ml 6009198000926 16009198000633 20000933 Cadbury Caramello 480Ml 6009198000933 16009198000640 20000681 Cadbury Lunchbar 480Ml 6009198000681 16009198000923 Multi-Packs 20000438 King Cone Mp Van 4X100ml 6009198000438 16009198000275 20000414 Bar One Cone Mp 4X100ml 6009198000414 16009198000268 20000292 Mega White Almond Mp 6X60ml 6009198000292 16009198000206 20000278 Mega Almond Mp 6X60ml 6009198000278 16009198000190 20000872 Cadbury Dairymilk 5X60ml 6009198000872 16009198000589 20000889 Cadbury Crunchie 5X60ml 6009198000889 16009198000596 20000896 Oreo Cone 4X100ml 6009198000896 16009198000602 20000643 Oreo Sandwich Mpc 4X60ml 6009198000643 16009198000909 20001008 Cadbury Lunch Bar Multipack 5X60ml 6009198001008 16009198000930 20000506 Zooty Tropical Splash 8X60ml 6009198000506 16009198000855
Try our entire NEW summer variety!