Authentic, not typically italian restaurants
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We have been operating our Italian restaurants since 1996, but it was not until 2006 that we decided to franchise our successful concept. Our goal is to ensure that we pass on our experience and know-how, without compromising any of the original essence. As restaurateurs of Sorsi e Morsi our goal is not just to have units, but to create more quality restaurants that have a personality similar to our first establishment. makes us special? Authentic, not typically italian restaurants. Our menus are inspired by traditional Italian recipes, to which we add our own special and contemporary touch. We offer to our clients high quality italian products under D.O.C. (Controlled Denomination of Origin). This also allows us to distance ourselves from stereotypes unfortunately associated with many Italian restaurants when setting up abroad. 6 7
As mentioned earlier, our focus is not just to open franchise units, but to create restaurants with soul and personality. One of the risks when expanding through the franchise system is the potential loss of originality and ultimately becoming a mere copy. At Sorsi e Morsi this is a risk that we are not willing to take! As Stephen Hawking said, Intelligence is the ability to adapt to change. Each restaurant will have a different personality, depending on its location for example, in a shopping center, downtown or next to the sea. Our relationship with the franchisee would not be to impose, but to cooperate, which is why we would like to involve them from the outset; listening and making decisions together when appropriate. As Stephen Hawking said, Intelligence is the ability to adapt to change. 8 9
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Alameda 12 13
Our For the Il Magazzino (Central Purchasing Department) it is paramount that we always obtain the best raw materials. Our goal is to get the best product at the best price for our network of restaurants. In our central kitchens, the executive chefs of Sorsi e Morsi consistently aim to create new and original dishes, always striving for the perfect combination of traditional Italian cuisine fused with new flavors and textures. It is through the creation of our cookbook, il Ricettario, that we can offer, and above all ensure, the highest quality in our dishes. Il Ricettario allows for the creation of extremely tasty dishes. In order not to lose any of the original flavors that are lost with fourth and fifth range foods, we would only ever use fresh ingredients and freshly prepared products. The recipes in our cookbook are priceless. They are so thorough that we would not require professional chefs, but rather people with a professional attitude and a desire to learn. To prepare a dish using this very useful tool is extremely simple. Our mission at Sorsi e Morsi is to provide high quality Italian food through an excellent dining experience, all at a fair price. All of our products are 100% Italian 14 15
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We offer a franchise like no other Our vision is to make Sorsi e Morsi clientele true enthusiasts. We want to entice them and make them passionate about our restaurants by offering our clients a different dining experience including: authentic yet uncharacteristically Italian cuisine, unrivalled service as well as, a welcoming and cosmopolitan atmosphere. We are passionate about creating new restaurants, only by doing all of this will we be able to achieve our objectives. 18 19
We offer a franchise like no other. We want to establish an open and honest relationship with our franchisee, with no hidden agenda. If you are happy, then we are happy too. Training sessions and continued professional development. Audacious corporate image. High returns and high turnover. Periodical supervision and consistent communication with central offices. Measuring levels of client satisfaction. Over a decade of invaluable experience in the sector. Constant evolution of our menus. 20 21
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Other establishments La Pappardella Il Pomodoro Il Magazzino Warehouse 24
Authentic, not typically italian restaurants Corporate headquarters: Subida del Toledano 6 4 Zip code 46001 Valencia Spain Telephone number: +34 96 315 30 75 Fax Number: +34 96 315 34 48 franchise@sorsiemorsi.com sorsiemorsi.com viciositalianos.com