THE NEW HEALTHY
Ancient Grains
The term Ancient Grains refers to any whole grain that has not been changed in the last several hundred years. Ancient Grains: Top Menued & Trending Ingredients 61% 57% TOP MENUED 29% 18% 15% 11% 10% 8% 7% 6% 6% 4% 4% Corn Rice Wheat Rye Whole Wheat Oat Brown Rice Grit Quinoa Polenta Whole Grain Multi- Grain Wild Rice +67% +67% +64% +58% +46% TOP TRENDING +33% +29% +24% +8% +7% +4% +4% Chia Seed Kamut Sorghum Flax Seed Millet Quinoa Amaranth Bulgur Grit Whole Grain Polenta Oat Datassential food with a story April 2016
Grains On the Menu Technomic MenuMonitor, 2016 Left Side of the Menu ITEM BULGUR AND GRILLED PEACHES VEGAN BURGER CHI KOOFTA KEBBEH NAYEH 5 GRAIN AND CHICKEN SALAD DESCRIPTION whole grains, green beans, cherry tomatoes, arugula, spring onions. mushroom, onion, carrot, cabbage, broccoli, garlic, flax seed, egg replacer and mixed greens. lean ground beef mixed with cracked wheat bulgur and spices. quinoa, farro, black rice, flax seed, soy nuts, all natural chicken, baby beets. Datassential food with a story April 2016
Gluten Free
Gluten-Free is Becoming More Common and Mainstream Alternative Oils (coconut, pumpkin seed) Insect Protein Wild Proteins Paleo Cage Free Farm to Table Non-GMO Free Range Antioxidant Farm Raised High Protein Sustainable Antibiotic Free Ancient Grains Seed Inclusions (chia, flax) Nut Milks Grass Fed Gluten Free Organic Seasonal All Natural Quinoa Superfoods Vegetarian Low Calorie Trans Fat Free Whole Grain Multi Grain Low Fat Low Carb Cholesterol Free Sugar Free Fat Free BIRTH ADOPTION EXPANSION ESTABLISHMENT Datassential food with a story April 2016
Gluten Free is Trending Rapidly in All Menu Categories Rapid Trends (fastest-growing healthy ingredients and terms) Total Appetizer Entrée Side Dessert Beverage Summer Squash Heirloom Tomato Summer Squash Gluten Free Rhubarb Almond Milk Almond Milk Quinoa Salad Heirloom Tomato Quinoa Grape Kale Heirloom Tomato Kale Shishito Pepper Locally Fig Cucumber Quinoa Salad Gluten Free Gluten Free Grilled Salmon Gluten Free Blood Orange Kale Salad All Natural Greek Yogurt Kale Watermelon Light Datassential food with a story April 2016
Gluten-Free is Not Just for Gluten-Sensitive Consumers Gluten-Free s rapid growth on menus is not only fueled by celiac or gluten-sensitive consumers, who are less than 1% of the U.S. population, but by consumers looking to limit gluten overall as indicated by over one in three consumers are more likely to purchase gluten-free products. Datassential food with a story April 2016
Vegan
June of 2017, GlobalData notes 6 percent of U.S. consumers now claim to be vegan, up from 1 percent in 2014 1% 6% 2014 2017 Storebrands.com: Vegan store brand SKUs begin to bud 12/15/17
Vegan Dishes are on 7.1% of Menu Offerings and Growing 40% Vegetarian/Vegan Descriptors: Penetration Over Time Vegetarian: 35.4% +3% 30% 20% 10% Vegan: 7.1% +156% Penetration 10-year % Change 0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Datassential food with a story April 2016
Vegans and Vegetarians Are Looking for Protein Sources CHIA SEEDS 5g per 30g NUTRITIONAL YEAST 5g per tablespoon Recommended Daily Allowance QUINOA 8g per cup (cooked) 56g / day46g / day HEMP SEEDS 10g per 3 tablespoons PUMPKIN SEEDS 8g per 30g LENTILS 18g per cup (cooked)
Organic Growth
Consumers are willing to pay more for premium Attributes like Organic and no-gmo % willing to pay more Datassential food with a story April 2016 Hormone-free, ABF, organic, and no-gmos are premium attributes that consumers are willing to pay for. These foods appeal to niche consumers. Ancient grains, ethically-sourced foods and vegetable proteins are more appealing than diet-restricted foods. AD AE AF D AC C J Y AB Z A G B OP R VW Not only do consumers have strong interest in these foods, they are also especially willing to pay a premium for those attributes. S T AA E F K L M X U Q H I % consumers more likely to buy N Although consumers express moderate interest, they are generally unwilling to pay a premium for these attributes. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE AF Pesticide-free Local foods & ingredients Hormone or antibiotic-free Organic Natural ingredients Whole grains Humanely-raised animals Vitamins & minerals Good source of protein No GMOs Rich in antioxidants Healthy fats, omega 3s No high fructose corn syrup Good source of fiber No MSG Probiotics No saturated fats or trans-fats Sustainable Reduced sodium / salt Reduced cholesterol Reduced sugar / sugar-free Reduced calorie Reduced carbohydrates Reduced fat / low fat / non-fat Ethically sourced Plant-based proteins Calcium-fortified Special / ancient grains Allergen-free Vegetarian / Vegan Lactose-free Gluten-free
Menu Claims and Certifications Influence Purchasing Iconography helps communicate to consumers the presence or absence of certain ingredients. Here are some of the common characteristics available for Bob s Red Mill products.