Dr. Nalin Abeysekera PhD, B. Sc Mkt. (Special), MBA, MCIM(UK),Chartered Marketer (UK), MSLIM, MAAT, Dip in CMA l=vd jhdmdrhlg wf,ú ñy%h "NdKavh" ;udf.au l=vd f.%dißhla mj;ajdf.k hk wmamqydñ uqo,d,s miq.sh jir 40 l ld,hla ;siafiau ;u jhdmdr lrf.k hhs' jhdmdrfha ku "wdisß" h' ld,h.; ùu;a iu. id¾:l;ajh iu.u ;u mq;= jk ත iïnkao ක kafka ;j ÿrg;a ÈhqKqj ms<sn j wfmacid lrk ksidh' ;u f.%dißhg ks;ru w ;ska NdKav tl;= lr.eksug jehï fkdlrk uq;a "ljqre;a okakd" NdKav ieu úgu ñ,g.; hq;= nj wmamqydñ uqo,d,s ;u mq;dg Wmfoia fohs' tkï fyd "ikakula" (BRAND) iys; NdKavhs' fuh wf,ú ñy%fha "NdKavh" (PRODUCT) hk úp,hfha fldgils' ikakula wdh;khlg jeo.;a jkafka tu.ska" 1' NdKav m%pdrkh myiqùu" 2' ;suh /ljrkh" 3' ;ud wruqkq lr.;a mdrsfnda.sl msrsig jvd jeäs fiajhla ie,isu" jeks lrekq ksidh' wksla w;g th mdrsfnda.slhdg හත ක හ. 1' myiqfjka NdKavh y kd.; yelsùu 2' jhdc NdKav j,ska wdrcidùu 3' "ikaku" ;=,ska ;ukag hïlsis udkisl wdrcikhla,eîu jir 30-40 lg fmr wm fj< mf<ka úuiq inka le,a,la,ndfok fukah' kuq;a j¾;udkfha " " ke;=ju neß Wmdx.hla njg m;aj we;af;a wmf.a iudc rgdj ksiduh' wmamqyd uqo,d,sf.a mq;%hd ±ka ;udu f.%dißhg "Íf,daâ" ldâ ñ,g f.k úlsksuo lrhs' ;u mshdfukau Tyqo fj< m< ms<sn j wjfndaofhka isáhs' fuys wf,ú ñy%fha "NdKav" j,gu wod, NdKav Ôj pl%h (PRODUCT LIFE CYCLE) flfrys wjodkh fhduq l< hq;=h' 1
úl=kqï mßk; wjêh j¾ok wjêh mdßnd;sl wjêh wdrïnl wjêh ld,h by; i yka lr we;s wdldrhg wmf.a Ôú;h fukau NdKavhlg o wjê y;rla we;' uqo,d,sf.a mq;d ta ms<sn j wjodkh fhduqlr j¾;udkfha ;rek msßi w;r jeämqr ත cx.u ÿrl:k "Íf,daâ" ;u.kqfokq lrejkag úl=kkafka tu NdKav Ôj pl%fha "j¾ok" wjêfha ;sfnk neúks' rem igyfka ±lafjk wdldrfha NdKavhl j¾ok wjêfha úl=kqï jeä jk w;r thg fya;=j jeämqr mdßfnda.sl ixlhdjla wdl¾ikh jkafka tu wjêfha ksidh' ;jo NdKavhka fj< m,g y kajd fok wjêh jkafka "wdrïnl wjêhh"' fuys m%j¾okhg jeämqr uqo,la jehjk w;r NdKavh ikakï kduh mdßfnda.slhd fkdokakd ksid th mdßfnda.sl uki ;=,g we;=,;a lsíug uykais ±ßh hq;=h' tu wjêfha t;rï úl=kqï iy,dn wfmacid l, fkdyels kuq;a "j¾ok wjêh"' fuys b;d jeo.;ajk w;r tysè,dn iy úl=kqï jeäfõ' ukqih Ôú;h fukau NdKavho fuu wjê foflka miqj "mßk; wjêh" g,õd fõ' tys wdh;khl "ia:djr" úl=kqï mukla ;sfnk w;r l,ska fuka úyd,,dn wfmaci l< fkdyelsh' kuq;a ks;ru ;ud iu. isák mdßfnda.slhkag hï lsis ukd" jügï,nd u ;=,ska "f.!rjksh n,d.eksu " fuys l, yels w;r ta ;=,ska wdh;khl ckm%sh úh yel' NdKav;a "mßndksl" wjêhg <Õdùu hkq ;u úl=kqï wvqjk wjia:djhs' tys fj< m, ක wvqjk úg ;u NdKavh fj< mf,ka bj;a lrf.k kj NdKavhla y kajd fokjdo jeks.eg j,g uqyqk Èh hq;=h' kuq;a jvd;au jeo.;a jkafka NdKavh "mßk;" fyda "j¾ok" wjêhg,õd jk úgu tjeks ;SrK.ekSuh' tkï wm úhm;a jk úg oyug,eèhdjla ±laùu wdrïn lrkjd fjkqjg ;rek jhfia isgu ie,iqï ilia lsíu (PLANNING) fuys jeo.;a jk njhs' NdKav j, fuka tfiau wdfoay lr.; yels ikdතk O¾uhls' ;jo NdKavhg kula fh fï "WÉpdrKh" myiqjk" NdKavh iu. hïlsis woyila iumd; jk" ir, "ikakula" fhdod.eksu jvd WÑ;h' Tn fn!oao kï Tfí NdKavh" wdh;kfha ku" Tnf.a ku fchd;sih wkqj ilia lr.; yels w;r tys fhdackd lrk kï lsysmfhka mdßfnda.shkag wdl¾iksh ku f;dard.eksu jeo.;a fõ' l=vd 2
jhdmdrhlg kula ;sîu b;d jeo.;a jk w;r ;u jhdmdr kduh,shdmèxñ lr.eksugo ta yd iudkj jeo.;a jkafka ta ;=,ska ;udg s;suh /ljrkh,efnk neúsks' l=vd mrsudk ksñs we ï fj< ie<la lrf.k hk udf.a ñ;%fhla Tyqf.a wdh;kfha ku,shdmèxñ fkdl, w;r ál l,la jk úg ta kuu Ndú; lr ;j whl= jhdmdrhla wrud Tyq iu. ;rõ ìug msúiqkq w;r fuys ud ñ;%hd n,j;a wmyiq;djhlg m;aúh' Tyq fuys wêlrkfha msysg me;sug woyia lrf.k isáh;a miqj wmg wdrxñ jqfha wfkla ;rõlre jhdmdrfha ku,shdmèxñ lr we;s njhs' fï ksid ieuúgu ;u jhdmdrfha NdKavfha ku,shdmosxñ lsíu w;hjyfhkau l< hq;= lrekls' wdisß jhdmdrh yefü oylfha wdrïn l<o ta ld,fha th,shdmèxñ fkdl, uq;a wmamqydñ uqo,d,s miq ld,skj th,shdmèxñ lf,a m%foayfha.%dufiajd uy;d ta ms<sn j Tyqj ±kqj;a l, ksidh' 3
ñ, "uqo,d,s ug f,dl= isis,a îu fnda;,hla fokakflda" fufia lsfõ wfí j¾ok biafldaf,a uy;a;hdh' "wo wfma f.org keoefhda tkjd' l,nf,ag fudkjd yß.kak wdfõ" biafldaf,a uy;a;hd fï îu j¾.h fyd hs' remsh,a 199$- fudlo fï 199@ "ta f.d,af,da ñ, od, ;shk úèhfka"' t;fldg mdßfnda.slfhda ys;kafka ñ, mrdih remsh,a ishhla ;=, lsh,d' kuq;a we;a;gu ta i yd re'200$- la f.j,d! wmamqydñ uqo,d,s tu.eg j ks¾jpkh l, wdldrh b;d ksjerèh' fuh "udkisl ñ, l%uhls"' wf,ú ñy%h "ñ," (PRICE) hk wx.h b;d jeo.;ah' fuu ñy%h ;=, (PRODUCT) NdKavh" (PROMOTION) m%j¾okh" ^PLACE) fnod.eksu iy ñ, (PRICE) we;=,;a jqj;a wdh;khlg" fj< jhdmdrhlg wdodhñka,efnkafka ñ, (PRICE) hk ixrplfhks' úúo ñ, l%u olakg,efnk w;r NdKavhlg ñ,la kshu lsífï " ^1& NdKavfha msßjeh ^2& mdßfnda.sl b,ä u ^3& ;rõlrejkaf.a ñ, ^4& wdh;kfha wruqkq ^5&,dN m%;sy;h jeks úúo lrekq ldrkd flfrys wjodkh fhduqlr hq;=uhs' wm uq,ska i yka l, wmamqydñ uqo,d,s wfíj¾ok biafldaf,a uy;dg mjik,o "udkisl ñ, l%uh" tfyu ke;akï ndgd price tl ^ndgd kï mdjyka ksiamdok wdh;kh ieuúgu ñ,,l=kq lrkafka 199" 299" jeks wdldrhghs&' wdh;kfha Ndú; jk tl Ys,am l%uhls' ;jo NdKavfha ñ, lsífï ^1& SKIMMING PRICING - ^2& PENETTRATION - hkqfjka l%u folla ms<sn j i,ld ne,sh yel' SKIMMING PRICING ke;skï ñ, l%ufha fj< m,g NdKav y kajd fï idudkh ñ,g jvd jeä ñ,lg wf,ú jk w;r ta ;=,ska "jeä ñ," ;=,ska mdßfnda.slhd NdKavh ±lal;a hïlsis.=khla tfia;a ke;akï Wiia ;;a;ajfha NdKav;a we;s njhs' fï ;=,ska jeä mdßfnda.sl ixlhdjla wdl¾ikh l, yel' fuys wfkla l%uh jkafka ත හ MARKET PENTRATION ñ, l%uhhs' fuys fj< m, ñ,g jvd wvq uqo,g NdKavfha ñ, kshu lsíu ;=,ska mdßfnda.slhd wdl¾ikh lrk w;r ta ;=,ska jvd jeä fj< m, fldgila.%ykh lr.eksu uq,sl wfmacidjhs' wmamqydñ uqo,d,sf.a mq;d bixl fï Èkj, wf,ú lrk mdgud,djla yodrk w;r tys by; i yka l%u Ys,am Ndú;d lrd NdKav meij,a l=ulao hka ms<sn j yodrhs' Tyqf.a 4
ñ;=frl= jka rkau,a f;afld, jhdmdrhla mj;ajdf.k hk w;r iefia melü j, ñ, Tyq kshu lr we;af;a fj< m, kdhl;ajh ork wdh;kj, ñ,g jvd wvqfjka iy.=kj;anj wvq nd, f;a úl=kk wdh;k j, ñ,g jvd jeäfhks' fuh b;d fyd Wml%uhla jkqfha rkau,a b;d fyd.=kd;aulska hq;= f;afld, ñ,g.kak w;ru Tyqf.a fj< m, fldgi ;=, Tyq ksrka;rfhkau ñ, jeä wvqùu ms<sn j wjodkfha isák ksidh' tkï wmf.a l=vd jhdmdrhl ieu úgu fj< m, ñ, WÉpdjpkhka.ek b;d fyd ixfõ Ndjhka ±laùu jeo.;a jk w;r th wf,ú lrkfha uq,sl jyfhka i,ld n,k lrekls' 5
ia:dkh wmamqydñ uqo,d,s wo wdisß fj< ie,g fkd.sfha wiksm fyhsks' wo f.%dißfha ish u jev l<ukdlrkh lrkafka bixlh' fï Èkj, fvx.= uÿre Wjÿr ms<sn j iudch ;=, l;sldjka we;s w;r fï ksidu uÿre oõr j,g we;af;a fyd b,a uls' "ñ;ska" uÿre oõrh b;d fyd ;;ajfha ieoq uÿre oõrhla jk w;r ñ,o idudkh mdßfnda.slhkag ord.; yels uügug mj;s' fuhg.ï fmfoia we;af;a b;d fyd b,a uls' kuq;a miq.sh i;sh ;=,u fuu NdKavh wdisß f.%dißh fj; fkd,enqkq w;r wmamqydñ uqo,d,so bixlo wod, ÿrl:k weu;=ugo t;rï lsis m%;spdrhla fkd,enqks' fï ksidu mdßfnda.slhd fjk fjku ikakï kdu foi keuqre ùu je,elaùug fkdyel' "l,g fõ,djg NdKav fnod yeíu" b;du jeo.;a wfkka f,i ie,lsh hq;=h' fuu wf,ú ñy%fha ia:dkh (PLACE) f,i ye kaúh yel' yeu úgu fj< b,a u iemhqu flfrys wjodkh fhduq lsíu;a fnod.eksfï cd,h ms<sn j ksrka;r ikaksfõokh;a b;du jeo.;a fõ' NdKav fnod yeífï mk; i yka fnod.eksï wdldr jeo.;a fõ' idcq fnod.eksu ksiamdokh mdßfnda.slhd jl% fnodyeíu ksiamdokh f;d. fj< du is,a,r fj< du mdßfnda.slhd ksiamdokh is,a,r fj< du mdßfnda.slhd ksiamdokh ksfhdað;hd f;d. fj< du is,a,r fj< du mdßfnda.slhd iuyr NdKav j, olakg,efnkafka idcq fnodyeíuls' tkï idcqju mdßfnda.slhdg ksiamdolhd úiska NdKav,nd ug wmamqydñ uqo,d,s;a wdisß f.%dißh ;=, l=vd mßudk y kal=re ksiamdokh Tyq idcqju mdßfnda.slhd imhhs' iuyre fj< m, ms<sn m%ùkhka mjikafka w;rueèhka ;=,skandkavfha ñ, by, hd yels njhs' fuh w¾o i;hhla nj wm wjfndao lr.; hq;=h' ukao h;a ud úiska ud YS;lrKh ms<sn wjfndaohka ke;slu iy tjeks úhoï iys; foa j,g wdfhdackh lsíug j;alula ke;s neúks" ta ms<sn j úfyai m%d.=khh we;s whgu th Ndr u ;=,ska ug udf.a /lshdj jvd fyd g lrf.k hd yels njhs' by; rem igyfka ±lafjk wdldrhg jl% fnodyeífï ksiamdokh ;u iydhg is,a,r fj< du Wmfhda.S lr.ks' tkï m%foayfha iq mßudk l= nvq ksiamdokh wdisß fj< i, 6
yryd wjidk mdßfnda.slhdg NdKav,nd fohs' kuq;a fld<ôka meñfkk NdKav f;d. fjf<kaod yryd wmamqydñ uqo,d,sg,efnk w;r fndfyda úg uyd mßudkfha NdKav fnodyeíï lghq;= j, ksr; wdh;k ;u wf,ú ksfhdað;hkao fuu cd,hg tla lr.ks' wmamqyduq uqo,d,s iu.u jhdmdr wdrïn l, fyajdú;drk uqo,d,s uy;dg ;u ld,h b;sß lr f.k tu ld,h ;=,o ;u ks¾udkys,s me;slv m%fhdackhg.; yels ksidh' kuq;a wjidkfha isÿjqfha wkjyh mßè NdKav fnodyeíug ld,h.; lsíu ksid ksis b,a ug iß,k iemhqu,nd ug fkdyels ù fj< ñ, fjk;a ;rõlrejkaf.a.%ykhg m;aùuhs' fuhska wm,nd.;hq;= Wmµ jkafka ieuúgu ;udf.a úfyaislrkh jq ù¾h m:h u; jev lrk w;r wfkla whf.a úfyaislrkh jq wxyj, ksrka;r iyfhda.h,nd.; hq;= njhs' fuh ukd l<ukdlrkfha w;hjyhfhkau ;sìh hq;= wx.hla nj ie,lsh hq;=h' flfia jqj;a fuys w;rueèhka úiska imhk fiajh jeo.;a jk w;ru Tjqka úiska ksis mßè NdKav wod, mqoa.,hka w;g m;alrkafkao" f;d. u;,dn m%;sy;hka Tyq;a ;nd.kafkao hkak ms<sn j úfyai wjodkh fhduq l, hq;=h' fi,agka iuqy jhdmdrfha <ud fi,a,ï nvq ksiamdokh lrk whs;slre ieu úgu udi follg jrla fj< m, ;=,g f.dia ;udf.a NdKav w;rueèhka ;=,ska wjidk mdßfnda.slhdg fyda is,a,r fjf< kag,õd ù we;ao" fldmuk,dn m%;sy;hla w;rueèhd ;nd.kakjdo lshd úuid n,hs' ieu l=vd jhdmdrhu ksr; jk wfhl= isÿl, hq;=u fohls" fj< m, mßfhaikh' ;udu fj< m,g f.dia NdKavh ms<sn j iy ;rõldß;ajh ms<sn j úuis,su;a ùu fuys woyihs' fj< m, m¾fhaik l, yels wdldr lsysmhla we;s w;r ir,ju l=vd jhdmdrhg fujeks l%u wkq.ukh l, hq;=ju we;' iuyr w;rueèhka ksiamdokfha b;d wvq uqo,g NdKav,ndf.k jeä,dn we;akï ;nd.eksu isÿlrk w;r fuys tkï w;rueèhka fj; / fkdisg úl,am lsysmhla ieu úgu ;nd.eksu jeo.;a njo ie,lsh hq;=h' "ñ;ska" uÿre oõrh fj< m,g wjyh jkafka flfiao" l=uk wdldrfhkao fï ms<sn b,a u we;af;a flfiao" wdisß fj< ief,ka úuid ne j;a kej; tu úuiqug,ndÿka ms,s;=r l=ulao jeks lrekq ms<sn wod, wdh;kh jvd jeä wjodkh fhduq l, hq;=h' b;d fyd id¾:l iïnkao;djhla wdh;kh iy fj< ka iu. ;nd.eksuo fuys i yka l, hq;=h' ta ksiduh wmamqydñ uqo,d,s "ñ;ska" wdh;khg ÿrl:k weu;=u fhduq lf,a' kuq;a ;u iemhqï cd,h (SUPPLY CHAIN) ms<sn ieu úgu wjodkfhka isàu fuys jeo.;a jkq we;' kùk ;dcikh yryd úúo l%u w;ayod n,k w;r iuyr wdh;k j, fn!;slj wmg fmfkk jhdmdr ia:dkhka fkdue;suq;a fjí wvúhla mj;ajdf.k hdu ;=,ska ;u fnodyeíu lrhs' fuu WWW ia:dkh ;=,ska wod, mdßfnda.sl wjyh;d ms<sn j ÿrl:k" úoahq;a ;dcikh jeks ikaksfõok WmlrK Ndú; lr ksyaph lr.kakd w;r thska miq mß.kl udÿldx. jeks oe ksjerè f,i mdßfnda.shdg úúo l%u ;=,ska ^úµq;a ;emef,ka" l=ßh¾ l%ufhka& Ndrfokq,nhs' fï ;=,ska iaór ia:dkhlg úhoula ±Íu w;jyh jk w;r kùk ;dciksh ;=,ska úúo l%u fõo Ndú;d lr NdKav wf,ú lrkq olakg,efnhs' wod, uqo,a.kqfokq o úoahq;a ud¾.fhka isÿlrk w;r fujeks wka;¾cd,sh.kqfokq l%u j¾;udk fj< m, iudch ;=, nyq, nj" wmamqydñf.a mq;d jk bixl ;ud yodrk mdgud,dj ;=,ska 7
wjfndao lrf.k ;sfnhs' mshdf.a f.%dißhg wu;rj fujeks l%uhla ;=,ska ;j mdßfnda.shdg wjyh NdKav,nd.ekSug" ksjig Ndkav f.k f.dia ug jeks l%ufõohka we;s nj Tyq jgyd f.k we;' ;jo l=vd jhdmdrhlg fjí wvúhla mej;suo" ta wjyhfhkau l, hq;= wx.hla jkafka ta ;=,ska wm fkdis;k mdßfnda.sl fldügdyhla wdl¾ykh l, yels ksidh' iuyre ;=, fujeks l%ufõo.ek wksh; ìhla we;suq;a j¾;udkfha b;d wvq uqo,lg ;udf.a fjí wäúhla werôh yels w;r ta ;=,ska ;u NdKav ms<sn j uq f,dalfhau wjodkh fhduq lr.; yels njo ie,lsh hq;=h' úfyaifhkau Y%S,xldj wdfõksl w;alï NdKav" n;sla ksiamdokh wdèh fj< m, ;=, ;jÿrg;a jhdma; lsíug ;u fjí wvúfhka mj;ajdf.k hdu b;d jeo.;ah' tfukau ;u jhdmdrfha kñka FACEBOOK PAGE tlla mj;ajdf.k hduo ta ;=,ska fj< m, fldgila.%ykh lr.; yelsùuo j¾;udkfha olakg,efnk m%jk;djhhs' "wdisß f.%dißh" kñka FACE BOOK msgqjla bixl wrud we;s w;r ±kgu th 1223 la LIKE lr we;s nj Tyq noafoa.u ;u hd jkag mjikafka buy;a wdvïnrfhks' i;h jyfhkau ;u NdKav m%pdrkhg fujeks kùk l%u Ys,am iudc cd,d fjíwvú mßyrkh l, hq;=u wx.hla njg m;aj we;' 8
m%j¾okh wmamqydñ uqo,d,s ieu úgu mqj;am;a n,k w;r ks;r fj< ie,g tk j¾;udkfha úy%dñl.fkaf.dv uy;dg ;u fj< if,a iuyr NdKav j¾. ms<sn j fufia mjihs' ".fkaf.dv uy;a;fhda uf.a,õ ;shk iuyr lsßmsá.ek k m;a;rhl úia;r ;shkjfka' ta ksid wfma mdßfnda.slfhda tal b,a,f.ku ;uhs tkafka" NdKav m%j¾okh mdßfnda.shkaj woaojd.eksug wjyhfhkau ;sìh hq;= wx.hls' wf,ú ñy%kfha m%j¾okh (PROMOTION) j,g ysñjkafka b;d jeo.;a ;ekls' kuq;a iuyr úg PROMOTION ^m%j¾okh& iy Advertising ±kaùïlrkh mqoa.,hka jerèhg jgyd.ks' ±kaùïlrkh hkq m%j¾okfha tla fldgila muks' m%j¾okh hgf;a úfyaifhkau my; idxrpk idlépd l< yel' ^1& ±kaùïlrkh ^2&wf,ú m%j¾okh ^3& fm!oa.,sl wf,úh ^4& uyck iïnkao;d.fkaf.dv uy;dg wmamqydñ uy;d wdvïnrfhka mejiqfõ ±kaùïlrkh ms<sn jhs' fuh uqo,a f.jd" wfm!oa.,slj úyd, msßilg ikaksfõokh lrk wdldrhls' fï u.ska w;am;%sld" fmdaiag¾ j, isg remjdysks".=jkaúÿ,s jeks udoh f;la m%n, jq mrdihla ;=, mdßfnda.slhdj wdld¾ikh lr NdKav ms<sn j wjfndaohla,nd " wod, NdKav ñ,g.eksug fm<uùug fhdod.; yelsh' kuq;a ;uka mßyrkh lrk ±kaùïlrk udoh ms<sn j" ta iïnkaoj ±Íug jk úhoï ms<sn j" ;udf.a mdßfnda.sl NdKavh ms<sn j ieuúgu wjodkfhka isáh hq;=h' yïnkaf;dg m%foayfha fhda.ü úl=kk fj<kafola ;u NdKav ms<sn j FM pek,a tlla yryd uq,xldjgu m%pdrh lsíu wkjyh úhoï ±Íula jk w;r jvd iqÿiq jkafka ta i yd iqÿiq udohhla ;=,ska ;u m%foayfha msßi ±kqj;a lsíuhs' ;jo ;u NdKavfha iajndjh ms<sn jo úuis,su;a úh hq;=h' tkï ;ud úl=kkafka úis;=re u;aihka kï ta ms<sn j.=jka úÿ,s jevigyka ;=,ska m%pdrk fkdlr Y%jH-oDYH udohhlska fyda f.dapr ud¾hla ;=,ska ;u m%j¾ok l%u fhdod.; yel' wmamqydñ uqo,d,s yuqùug tk ghsfldaü uy;a;hd ieuúgu uqo,d,s iu. ksrka;r iïnkao;djka mj;ajdf.k hhs' udi ;=klg jrla fld<u ckm%sh fldïmekshlska NdKav /f.k tk tu uy;d fï ms<sn j wmamqydñ uqo,d,sg we;af;a f.!rj iïm%hqla; fifkyils' ukao h;a ld,hlg jrla meñksh;a uqo,d,s.ek" uqo,d,sf.a tlu mq;d jk.ek uy;d 9
kñkau úuisuhs' fuh Y%S,dxlsl iudchg wkkh jq;a udkqisl iïnkao;djhka jk w;r wf,úlrkh ;=, "fm!oa.,sl wf,úh" f,io fuh ye kafõ' ;jo wm iuyr nexl= j,.kqfokq lrkafka tu nexl=fõ wm y kk ks,odß;=udf.a wdpdrys,s iajndjh" úkh.rel nj iy Tyq wm y kd.kakd wdldrh ' fuúg wm ms<sn j Tyqg we;s úfyai wjodkh mdßnda.shka f,i wm w.h lrk neúks' úfyaifhkau fiajd imhk nexl=" rcik",sisx jeks wdh;k ;=,o ixpdrl l¾udka;h ;=,o fm!oa.,sl wf,úh b;d jeo.;a fldg ie,fla' wjqreÿ ld,j, wdisß fj< ie, b;d ld¾h nyq, jk w;r o mshd iu. fj< mf,a lghq;= lrkafka ujf.ao iyfhda.h we;sjh' isxy, wjqreoaog iuyr NdKav i yd úúo jügï,ndfohs' thg wu;rj wmg ±lsh yelafla úúo lrekqo ixúodkh lsíuhs' fuh m%j¾okfha b;d jeo.;a jk wx.hla jk "wf,ú m%j¾okhhs"' fuhska woyia lrkafka fláld,sk wdfhdack wdh;k iuyr NdKav i yd úúo jügï" l+mka" jjqpr" ;rõ hkdèh ;=,ska È.=ld,Sk mdßfnda.sl msßila,õd lr.eksug w;aidy lsíuhs' j¾;udkfha fj< m, Íf,daâ,ndfok wdh;k ;=, fuh nyq,j olakg,efí' f.a ñ;=frl= jk fyajdjiïf.a ief,dka tfla ieu úgu fujeks l%u Ndú;d lrkafka ;ud iu. isák È.=ld,Sk.kqfoKq lrejka ;jÿrg;a weo,õd lr.eksu i ydh' wjqreÿ Èkg fldkav lemsug tk whg fyajdjiï úiska b;d w.kd mkdjla ;E.s lrk w;r th ;udg f.!rjhla f,i iuyr mdßfnda.shka i,lkjd' ;jo kj wjqreÿ.kqfokq j, nexl= u.ska úúo ;Hd. ^Trf,daiq" l=vd mdie,a WmlrK&,nd fokafkao ta ;=,ska isák mdßfnda.shka ;j ÿrg;a wdh;kfha.kqfokq iu. r jd.eksug;a kj mdßfnda.shka fldügdyhla wdl¾ykh lr.eksu;ah' wm by; i yka l, oekaùïlrkh" fm!oa.,sl wf,úh" wf,ú m%j¾okh fukau uyck iïnkao;do wdh;khg w;hka;fhkau jeo.;a fõ' wm wdh;khlg we;= jk úg ms,s.eksï ks<odßkshf.a isg wdh;kfha jd¾isl jd¾;d f;la Èfjk iy wdh;kfha fjí wvúho fuu uyck iïnkao;d ක ;=,g we;=,;a l, yel' ieu úgu udoh iu. b;d fyd iïnkao;djka ;sìh hq;= w;r wdisß f.%dißh m%foayfha ;rek iñ;s" fn!oao iñ;s m%dfoaysh jd¾;dlrejka iu. b;d hym;a iïnkao;djhka mj;ajdf.k hhs' fï ksid ieu úgu wdisß f.%dißh wjqreoaog isÿlrk nlauy Wf<,.ek tu jd¾;dlrejka ;u mqj;am;aj, b;d l=vd bvla fjka lr fohs' fuh wdh;khlg b;d jeo.;a jk wx.hls' "wdh;ksl m%;sremh" j¾okh lr.eksug uyck iïnkao;d b;d jeo.;a fõ' by; i yka l, lrekq j,g wu;rj iudc wf,ú lrk cd,h ;=, wdisß f.%dißh hk ku hïlsis ia:dkh;a ක we;s w;r ta ;=,ska by; kùk ;dcikh m%fhdackhg.kafka wmamqydñ uqo,d,s jir 20 lg m%:u isÿl, wdldrhgu ieu úgu mdßfnda.slhska jqjukd iy wjyh;d ms<sn fukau wf,úlrkh mßirh ms<sn jo Tyqf.a we;s ixfõ ;djh ksidh' 10
wf,úlrk mßirh wmamqydñ uqo,d,s iy mq;a yeuúgu fj< m, mßirh ms<sn j iy tys isÿjk fjkialï.ek ksrka;r wjodkfhka miqfõ' wf,úlrkhg wod<j wf,úlrk mßirh b;d jeo.;a jk w;r th - ^1& iqciu mßirh ^2& idßg mßirh f,i j¾. follg fnèh yel' rem igyfka ±lafjk wdldrhg m%:ufhka wdh;kh ;udf.a NdKav ms<sn j" ;u bèß ;rõhg uqyqk fok wdldrh ms<sn j ksrka;r wjodkh ක hq;= w;r iqciu mßirfha wdh;khg fhduq jkafka - ^1& mdßfnda.slhka ^2& ;rõlrejka ^3& fnodyßkakka ^4& iemhqïlrejka ක. ieu úgu ;u ක හ wjyh;d ms<sn j úuid ne,sh hq;=h' wmamqydñ uqo,d,s iuyr Ndkav ñ,g.eksug tk.kqfokqlrejk a my; wdldrhg NdKav ms<sn j ක ක. "fldfyduo fï ief¾ w ;a melü tl,iaiko" "Bfha wrka.sh iïnd හ j,.=k;ajh fldfydo@" "w ;a n,aí tl wr mrk n,aí jf.auo Bg jvd fyd o" "fï ief¾ wdmq ieuka j, ;;a;ajh fldfydo "w ;ska wdmq f;a fyd hso lyg.;sh fldfyduo@" i;h jyfhkau fuho tla;rd ÿrlg wf,ú m¾fhaik f,i ye kaúh yel' ;u NdKav yd fiajd mdßfnda.shd jqjukd iy wjyh;d wkqj fjkia lsíï ieu wf,úlrejkag isÿl, hq;=u fohls' wf,ú m¾fhaik හ හ ;u ;rõ lsífï iajndjh ms<snozjo ksrka;r wjodkh fhduql, hq;=h' jir y;,syla noafoa.u m%foayfha wdisß fj< kduh ckm%sh ù ;sfnkafka ieuúgu ;rõldß;ajh ms<sn j iy Tjqkaf.a Wml%u ms<sn j ksis f,i wohhkh lsíu ksidh' w ;ska wdrïn l, "È.,s Cool Spot" tfla ysñlre md,a, wmamqydñ uqo,d,s 11
ieu úgu fok Wmfoi jkafka ;rõldí;ajh ms<sn j ksrka;r wjodkh fj< m, fldgia by, kxjd.eksug b;d jeo.;a jk njhs' ;u NdKav fnodyßkakka ms<sn j wdh;kh ksrka;rj wjodkh fhduq l< hq;=h' wm by; i yka l, wmamqydñ uqo,d,sf.a fj< ief,a jeämqr úl=kk "ñ;ska" uÿre oõr j, හ fï jk úg iïmq¾kfhkau k;r ù we;' b;d fyd b,a ula fuu NdKavhg isÿjq foh úuid úg wdh;kh ;u fnodyßkakka iu. ;snq.eg fuhg fya;= ù we;snj oek.eksug,eìks' ieuúg b;d fyd úyajdiksh fnodyeíï cd,hla ;j;a úl,amh iu. ;nd.eksu" Tjqka iu. fyd udkqisl iïnkao;d mj;ajdf.k hdu fuys b;d jeo.;a fõ' ;u iemhqïlrejka iu. wdisß f.%dißfha we;af;a b;d hym;a iïnkaoත.fuhg fyd u WodyrKhla kï ක ක 4 lg fmr meñks wdh;k ;ju ;u noafoa.u fkdïnr tfla wdh;kh f,i i,lkafka wdisß fj< ie, ùuhs';u iemhqï lrejka iu. ksrka;rfhkau hym;a in ;djhka mj;ajdf.k hdu wdh;kfha ;sridr ÈhqKqjg b;d jeo.;a jk idolhls' wm by; idlépd lf,a wf,úlrk mßirhg wod, iqciu mßirh ms<sn jhs' fuys id¾j wf,ú lrk mßirh ms<sn j wmf.a wjodkh fhduql, hq;=hs' id¾j mßirhg my; idol wod, fõ' 1' foaymd,k 2' wd¾ól 3' iudc $ ixiald;sl 4' mdßißl 5' ffk;sl by; lrek wdh;khlg md,kh l, fkdyels kuq;a wod, ක j, isÿjk fjkia lï ms<sn j ksrka;r wjodkh b;d jeo.;a jk nj fuys i yka l, hq;=h' rfü foaymd,k lrekq.ek ixfõè úh hq;af;a kj rchla m;aùfï NdKav yd fiajd i yd nÿ mekùu;a" iuyr NdKav yd fiajd j,g wk mk;a mekùu;a Tjqka Okjd $iudcjd u;jdo Tiafia isÿjk neúks' rfü WoaOukh wd¾ól j¾ok fõ.h" fiajd kshqla;sh" jeks "wd¾ól lrekq" ms<sn j bixl ;u wf,ú mdgud,dfõ yodrd we;s w;r ta wkqj NdKav ñ, ksrka;rfhka by, hdu.ek mdßfnda.sfhda mekhla bèßm;a l,úg ta ms<sn hïlsis m%dudksl ±kqj;a lsíu jhdmdßlfhl=g b;d jeo.;a jk ksidh' iudc $ ixiald;sl mßirh wdh;khka yg md,kh l, fkdyels w;r Tn úiska ld;a;kal=äfha uia fj< ie,la wdrïn lrk úg th "y,d,a" úh hq;af;a tu m%foayfha uqia,sï ck;dj nyq, neúks' fï wdldrhg mqoa., m%cd ක idol b;d jeo.;a fõ' 12
isxy, wjqreoaog fudk.eg ;snqk;a wmamqydñ uqo,d,s fndfyda ksfjia j, uq,au.kqfokqjg wdrdokd lrk úg ms,s.;af;a rg" ixiald;sh iy wd.u.ek we;s ixfõ ;dj jhdmdrhlg b;d jeo.;a jk neúks' mßirh wmf.a wkd.;hhs' ieuúgu mßirhg ydksodhl l%shd ud¾. wju lsíu jhdmdrfha hq;=luls' wdisß fj< ie, miq.sh udifha isg fmd,s;ska ne.a Ndú;h kj;d ta fjkqjg m%;spl%slrkh l, yels kùk ne.a j¾.hla y kajd ÿkafka ieu úgu wkd.; mrmqr ms<sn j rg.ek fukau wkd.;h.eko is;k ksidh' fuu hym;a jhdmdßlfhl=g ;sìh hq;=u,cikhls' by; i yla lrekq j,g wu;rj rfá ks;sh" jhdmdr ks;sh" m%dfoaysh ks;s ms<sn j uq,sl f,iu wjodkh fhduq l, hq;=h' WodyrKhla f,i jhdmdrh nÿ f.jkafka kï nÿ f.úh hq;= ld¾;= f.úh hq;= wdldrh jeks lrekq ms<sn hïlsis a we;s mqoa.,hka iu. idlépd lr úgu ksjerè f,i j.lsï bgqlsíu fuys jeo.;a fõ' wm by; idlépd l, lrekq wkqj wf,úlrk mßirh ms<sn j ieu úgu wjodkfhka isáh hq;=h' fuu ක ms<sn hdj;ald,sk ùu ;sìh hq;=u,cikhls' ;dcikh yeuúgu kùlrkh fõ' wdisß fj< ief,a.kqfokq i yd fjku hka;%hka we;s w;r ue;l nr bf,lafg%dksl hka;%hla fld<ôka f.kajd we;' ;dcikh iu. hdj;ald,sk fkdjkakd ;rõfhka miqnisk w;r fuhg fyd u WodyrKh jkafka ;j jir 20 lg miq uqøs; udoh lshjq msßi j¾;udkfha fndfydaÿrg fjí wvúh Tiafia ish ±kqu jeälr.eksug fjfyiùuhs' fï ksid ieu úgu ;u fj< NdKav m%pdrh lsífï fukau NdKav úlsksfï kúk ms<sn ye±ßh hq;=h' g iuyr NdKav ms<sn j wekjqï,efnkafka SMS mksjqv u.ska jk w;r Tyq úiska ;u.kqfokq lrejka i yd fukau w ;a NdKav wdh;khlg meñfkk úg ±kqj;a lsíug FB Tiafia fjku msgqjla o mj;ajdf.k hhs' 13