Global Bottled Water Market Trends Webinar

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Global Bottled Water Market Trends Webinar Introducing 15th Global Bottled Water Congress Presented by Zenith Global Insight and Advisory Director, Anne Wong-Erven Chairman, Richard Hall 19 September 2018

2018 Global Bottled Water Congress Richard Hall Chairman, Zenith Global Ltd 2

15th Global Bottled Water Congress event outline 22-24 October 2018, Hotel Royal, Evian-les-Bains Theme of healthier people, healthier planet Sponsored by leading industry suppliers Ardagh Group, Bericap, Sidel, Tetra Pak and ICE Water Management Additional support from AF Compressors and CCL Expected 150 delegates from top global and regional producers, suppliers and industry experts 2018 Global Bottled Water Awards presented at the gala dinner on Tuesday 23 October Full programme details and online booking at www.zenithglobal.com/events 3

15th Global Bottled Water Congress previous congresses 4

15th Global Bottled Water Congress 2018 programme Tour of Evian s botting plant, catchment plateau and biogas facility Tour of ICE Water Management plant Agenda for a healthier future Safeguarding industry and society access to water World tour of market opportunity Creating amazing value New marketing opportunities Seeking new entrepreneurs The next generation shoot out Water stewardship workshop 5

15th Global Bottled Water Congress conference speakers 6

Global Bottled Water Trends Anne Wong-Erven Insight and Advisory Director, Zenith Global Ltd 7 Zenith Global Ltd 2017

global soft drinks market size and growth 2017 energy drinks and still water over 10 litres reported the strongest growth in 2017, with carbonated soft drinks among the slower growing categories. 10 Bubble size represents category value in $ million 9 8 Energy drinks Still over10 litres Volume % growth Flavoured functional water 7 6 5 4 3 2 RTD tea Flavoured water Sports drinks RTD coffee Other still Juice drinks 100% fruit juice and nectars Still up to 10 litres Carbonates 1 Concentrates and dilutables Sparkling up to 2 litres 0-40 10 60 110 160 210 260 310 Billion litres 8

global soft drinks consumption 2007-17 growth of plain water and other drinks category highlights consumer trend to purchase beverages perceived as healthier and with less sugar content. 60 50 Litres per person 40 30 20 Plain water Flavoured and flavoured functional water Other drinks including RTD tea, RTD coffee, dilutables, sports and energy drinks Fruit juice, nectars and juice drinks Carbonates 10 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 9

global soft drinks growth 2012-17 soft drinks has added an extra 157 billion litres over the past 5 years with bottled water adding 75% of this growth Bottled water +119 RTD Tea Carbonates Juices Dilutables Sports Drinks FFE Energy drinks RTD Coffee +11 +8 +5 +4 +3 +3 +3 +1 0 20,000 40,000 60,000 80,000 100,000 120,000 Millions Litres 10

global bottled water plain, flavoured, functional global market size and growth 2017 450,000 CAGR 7% 11 Millions Litres 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Plain Flavoured Functional

global bottled water - plain key bottled water regions by volume % share 2007 2017 West Europe, 22% Africa, 3% West Europe, 13% Africa, 5% Asia Pacific, 26% North America, 12% 215 billion litres 412 billion litres Asia Pacific, 42% North America, 16% Middle East, 8% Middle East, 8% East Europe, 7% Central & Latin America, 17% East Europe, 5% Central & Latin America, 14% 12

global bottled water plain global top 10 growth countries 2007-2017 China +63 Indonesia India +18 +22 USA Brazil +11 +15 Mexico +8 13 Vietnam Saudi Arabia Turkey Nigeria +5 +4 +4 +3-10,000 20,000 30,000 40,000 50,000 60,000 70,000 Millions litres

bottled water market trends category and industry highlights 1. Convergence of bottled water and soft drinks Product categories Product portfolio diversification Packaging innovation 2. Functional wellness 14

convergence of product categories taking cues from bottled water and vice versa 15

convergence of product categories product portfolio diversification 16

convergence of product categories packaging innovation 17

functional wellness innovation to watch 18

In-depth expertise Zenith Global consulting, globaldrinks and insightful reports Zenith globaldrinks www.globaldrinks.com Insightful and topical reports https://www.zenithglobal.com/reports_data/market_reports West Europe Coolers Global Aseptic Packaging Coming in October: East Europe Coolers Premium water PH water Bespoke consulting work 19

For more information on this presentation or any of Zenith s services, please contact: Anne Wong-Erven awong-erven@zenithglobal.com Or telephone Zenith s head office on +44 (0)1225 327900 www.zenithglobal.com 20