Sweet Inspirations from MARS candy brands Discover exciting ways to bring the power of MARS Candy Brands to your menu.
Sweet Appreciation Frozen Vanilla Chai Frappe made with TWIX page 13 Explore this collection of sweet inspirations that bring the popularity and convenience of MARS Candy inclusions to your menu. Our well-known and loved brands can add a new appeal that will make your baked goods, specialty drinks, dairy based treats and holiday offerings even more attractive. WHY BRING MARS CANDY INCLUSIONS IN ON YOUR MENU? 90% of customers say a brand name positively influences their choice of menu items 1 Studies show consumers are willing to pay 10% more for a MARS branded dessert 1 TREAT ME NOW Studies show that your customers love to indulge away from home. Get inspired to make the most of every sweet opportunity with our featured concepts. 52% of consumers say they eat some type of dairy-based treat away from home 5 33% of consumers eat a baked dessert 5 away from home at least occasionally 65% of all consumers say they snack 5 between meals M&M S is the #1 Confectionery Brand with 100% awareness 2 SNICKER S is America s #1 candy bar 3 TWIX is one of America s favorite chocolate brands and one of the top 5 most loved brands among those age 13 to 49 4 Dessert Pizza Dough Knots made with SNICKERS page 11 Harvest Muffins & Streusel Topping made with TWIX page 14 2 3
Ice Cream & Shakes VANILLA MILKSHAKE MADE WITH M&M S Classic cold-and-creamy real vanilla milkshake blended with colorful pieces of chopped M&M S Milk Chocolate Candies. COCO-CHOCOLATE CHAI MILKSHAKE MADE WITH M&M S Popular chai tea latte spiced with the traditional aromatics of cardamom, cinnamon, ginger and clove, blended with frosty-cold vanilla ice cream and M&M S Brand Coconut Chocolate Candies for a modern twist on a classic drugstore dessert. Served in an oldfashioned soda glass topped with whipped cream and more M&M S Brand Coconut Chocolate Candies. For an over-the-top chocolate milkshake experience, switch to chocolate ice cream, add whipped cream, a drizzle of chocolate sauce and top with pieces of chocolatey M&M S Milk Chocolate Candies. For eye-catching visual appeal, use chocolate dessert sauce to make a spiral design on the interior of the glass before filling. Menu the trend of decadence in small doses with a mini version of this milkshake. STRAWBERRY SHORTCAKE SHAKE OR SUNDAE MADE WITH M&M S Fresh juicy strawberries, bits of fresh baked shortbread and colorful bits of crushed M&M S Chocolate Candies blended into a frosty-cold vanilla milkshake topped with mounds of whipped cream, fresh strawberries and M&M S Chocolate Candies. CARAMEL BANANAS FOSTER SHAKE MADE WITH TWIX Vanilla ice cream and Bananas Foster syrup blended into an indulgent frosty-cold milkshake swirled with crushed chunks of TWIX and fresh banana topped with caramel sauce and even more crushed chunks of TWIX. For a signature sundae, layer scoops of ice cream in a sundae dish with strawberries, M&M S Candies, crumbled shortcake biscuits, strawberry topping and whipped cream. Substitute thawed sliced strawberries for fresh berries in recipe for quick and easy assembly. For a bar menu, add a shot of dark rum to milkshake. 4 5
Ice Cream & Shakes Baked Goods BANANA SPLIT MILKSHAKE MADE WITH SNICKERS The best split they ll ever sip. SNICKERS crushed pieces, fresh bananas, and smooth vanilla ice cream are blended together and poured into a tall parfait glass with decadent swirls of caramel. Topped the old-fashioned way with whipped cream and banana slices, and don t forget more crushed SNICKERS. Serve in shot glasses or small espresso cups for a quick and elegant treat perfect as part of a dessert flight. May garnish with a maraschino cherry instead of banana slices. COLOR-BURST COCO CRISPY SQUARES MADE WITH M&M S When two favorites meet, it s lip-smackin, finger-lickin goodness. M&M S Brand Milk Chocolate Candies are loaded throughout a yummy, crispy cocoa marshmallow treat for a handheld dessert patrons are sure to remember. To take the fun factor even higher, serve with chocolate dipping sauce. The squares can also be made with plain crispy rice cereal. The squares are best if served the same day as prepared; however, they may be held up to 2 days if completely covered and sealed. TOASTED MARSHMALLOW MILKSHAKE MADE WITH SNICKERS Icy-cold vanilla milkshake swirled with gooey bits of toasted marshmallow cream and chunks of crushed SNICKERS topped with toasted marshmallows and even more chopped chunks of SNICKERS. For a SNICKERS Toasted Marshmallow Sundae, scoop ice cream in sundae dish with a signature topping comprised of equal parts marshmallow cream and hot fudge sauce heated briefly in microwave to melt. Serve topped with crushed SNICKERS and a toasted marshmallow. 6 7
Baked Goods STICKY ROLLS MADE WITH SNICKERS The one they ll love to be stuck on. Soft pizza dough is layered with a heavenly blend of butter, cinnamon, sugar and lots of crushed SNICKERS packed with chocolate, caramel and roasted peanuts. Rolled up and cut into individual-size rolls to serve fresh from the oven topped with caramel icing and extra crushed SNICKERS. CHOCOLATE BREAD PUDDING MADE WITH SNICKERS Piping hot, delectable chocolate bread pudding with layers of melted SNICKERS, served warm and topped with a scoop of vanilla ice cream a drizzle of caramel and chocolate sauce and crushed SNICKERS. For extra lip-smackin goodness, brush rolls with melted butter immediately after removing from the oven. May substitute MILKY WAY Bar or TWIX Caramel Cookie Bar. Offer as a festive seasonal/wintertime LTO with lots of mainstream menu appeal. NEW YORK APPLE PIE BY THE SLICE MADE WITH TWIX Fold over and chow down just like a true New Yorker! This dessert pizza looks just like its savory pizzeria counterpart but is sweet. A soft and yeasty pizza crust with tender cinnamon apples, chopped TWIX with crisp cookie and ribbons of caramel, topped with a brown sugar streusel topping and cream cheese icing that looks just like melted cheese! Menu SNICKER S New York Apple Pie by the Slice by substituting 4 ounces of chopped SNICKER S bar for TWIX menu variation. Serve whole dessert pizza for shareable offering or sell by the slice. FUJI APPLE CARAMEL BARS MADE WITH TWIX Delicious bar cookies layered with crisp-sweet sliced Fuji apples tossed in cinnamon and layered over a toasted pecan-oatcrumb crust topped with caramel crème, crushed TWIX and brown sugar-oat crumb topping. Great for grab and go breakfast, midmorning snack, catered box lunches or as an afternoon or late night snack. For a plated dessert, feature a Fuji Apple Caramel Bar topped with a scoop of cinnamon ice cream garnished with caramel sauce and crushed TWIX. 8 12 9
Baked Goods CHOCOLATE MOLTEN CAKE MADE WITH SNICKERS PEANUT BUTTER SQUARED Indulge in moist chocolate cake with a melted chocolate center MINI SEMI-SWEET CHOCOLATE PUDDING TART MADE WITH M&M S topped with vanilla ice cream, salted caramel sauce and crushed chunks of SNICKERS Peanut Butter Squared. Sophistication never had so much fun. Lightly sweet graham cracker crumbs are combined with butter and sugar to create a crunchy crust, then topped with light and creamy chocolate pudding, a generous sprinkling of M&M S Mini Semi-Sweet Chocolate Candies and a dollop of refreshing crème fraîche sweetened with whipped cream and vanilla. CHEESECAKE MADE WITH SNICKERS PEANUT BUTTER SQUARED A rich New York-style cheesecake with graham cracker crust topped with hot fudge, chunks of chopped SNICKERS Peanut Butter Squared Bar and a dollop of whipped cream topped with even more SNICKERS Peanut Butter Squared. Prepared whipped topping may be substituted for crème fraîche. CRUNCH BROWNIE BARS MADE WITH M&M S Indulgent layered brownie bar with lots of crunch appeal starts with a rich chocolate brownie base, then adds layers of gooey marshmallow crème and colorful pieces of M&M S Peanut Chocolate Candies finished with a blend of melted chocolate chips, peanut butter and crispy rice cereal topped with more DESSERT PIZZA KNOTS MADE WITH SNICKERS For this indulgent pizzeria dessert, tie strips of pizza dough into knots and bake. Brush hot-from-the-oven pizza knots with a blend of melted butter and brown sugar and top with a drizzle of chocolate glaze and crushed pieces of chopped SNICKERS s. M&M S Peanut Chocolate Candies. PIZZA MADE WITH SNICKERS A thawed pizza dough shell topped with sweet cream cheese spread and crushed SNICKERS Bar, then baked until lightly browned. Drizzled with chocolate and caramel sauce. 10 11
Desserts made with DOVE Chocolate Specialty Drinks CINNAMON MOLTEN CAKE MADE WITH DOVE DARK CHOCOLATE A cinnamon cake filled with a decadent cinnamon cream, topped with a scoop of vanilla ice cream, a drizzle of hot fudge and crushed chunks of silky smooth DOVE Dark Chocolate. ICED CAFÉ MOCHA COOKIE CRUMBLE MADE WITH TWIX Espresso, chocolate syrup and milk served over ice topped with whipped cream, chocolate drizzle and crushed pieces of TWIX. CHEESECAKE WITH STRAWBERRIES MADE WITH DOVE DARK CHOCOLATE Indulge in our rich New York-style cheesecake with graham cracker crust topped with strawberry slices, a dollop of whipped cream and pieces of silky smooth DOVE Dark Chocolate. CARAMEL HAZELNUT DREAM MADE WITH TWIX Espresso, (steamed) milk, caramel flavored syrup and hazelnut flavored syrup topped with whipped cream and crushed bits of TWIX. Serve hot, iced or frozen. SALTED CARAMEL SKILLET COOKIE MADE WITH DOVE DARK CHOCOLATE Oven-baked chocolate chip cookie topped with a scoop of vanilla ice cream, salted caramel sauce and crushed chunks of DOVE Dark Chocolate. FROZEN VANILLA CHAI FRAPPE MADE WITH TWIX Chai tea, vanilla syrup, milk and ice blended frosty cold and creamy topped with whipped cream, a drizzle of caramel and crushed bits of TWIX. 12 13
Holiday Menu Ideas HOLIDAY DONUTS MADE WITH M&M S MINIS Dip glazed donuts in chocolate glaze and top with festive red and green holiday M&M S MINIS Milk Chocolate Candies. HARVEST MUFFINS WITH STREUSEL TOPPING MADE WITH TWIX Portion apple muffin batter in parchment lined tins, top with streusel crumb topping and chopped TWIX, bake until golden and finish with a drizzle of caramel icing. PEANUT BUTTER CHOCOLATE CHUNK BROWNIES MADE WITH SNICKERS PEANUT BUTTER SQUARED Welcome fall with these chunky-rich peanut butter and chocolate brownies; add chopped SNICKERS Peanut Butter Squared Bar to prepared brownie batter and bake. For added wow appeal, top with peanut butter icing and chopped SNICKERS Peanut Butter Squared Bar. CARAMEL CRUNCH BLONDIES MADE WITH TWIX CARAMEL COOKIE Add chopped TWIX Caramel Cookie to blondie bar dough and bake. Top hot-from-the-oven bars with additional pieces of crunchy TWIX and a zigzag drizzle of hot caramel. HOT CHOCOLATE WITH CARAMEL COOKIE CRUMBLE MADE WITH TWIX Rich, creamy hot chocolate topped with whipped cream, chocolate drizzle and crushed bits of TWIX. PUMPKIN SPICE CARAMEL CRUNCH LATTE MADE WITH TWIX Espresso, (steamed) milk and pumpkin spice flavored syrup topped with whipped cream, a drizzle of caramel sauce and crushed bits of TWIX. 14 15
Product Offerings MANF. CODE DOT CODE PRODUCT DESCRIPTION Bulk Products 03131 359491 25 lb. M&M S Brand Milk Chocolate Mini Baking Bits 18231 359489 25 lb. M&M S Candies 18232 557438 25 lb. M&M S Peanut Candies Chopped Products M350-100 359478 2/ 5 lb. M&M S Chopped S461-100 428388 2/5 lb. Snickers Chopped T536-100 430481 2/5 lb. Twix Chopped S468-100 N/A 2/5 lb. Snickers Peanut Butter Chopped Packaged Products 10168 502085 50080 502084 2/4 lb. M&M s Brand Milk Chocolate Mini Baking Bits 2/4 lb. M&M S Brand Chopped Pieces Baking Bits Looking for additional menu ideas specific to your operation? MARS Culinary Support will gladly assist you with customized recipe concept development. For more information and to access MARS Brands candy logos visit MarsFoodServices.com or call 1-800-432-2331. 1 MARS Dessert Study, 2012 2 IRI Data Last 12 Weeks ending 5/20/12 3 IRI Data Last 12 Weeks ending 5/20/12 / Trademarks Mars, Incorporated 2014 FS69923 4 Beacon Ad & Brand Tracker 2012 5 Mintel Sweet Bakery Trends: September 2013 16