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MARKET INSIGHT A core range is the first step to growing your Beer & Cider sales. Ensure you have the brands shoppers expect to see and align your core range to our recommended Must Stocks Multibuy promotions are most important particularly for single bottles, however clear communication of promotions is key to engage your shopper. Check your pricing is prominent otherwise you are at risk of losing a purchase Get your product format right for your shoppers who want to consume within 2 hours. 74% of shoppers look for Beer & Cider single bottles in the chiller, so keep single bottles in the chiller for shoppers to buy for immediate consumption (him! Beer & Cider Deepdive 2017) Beer & Cider is the No.1 category shoppers expect to find in the chiller so ensure you keep your chiller stocked with the right brands. Don t lose sales as 14% of shoppers will go elsewhere if Cider is not chilled (him! Beer & Cider Deepdive 2017) Growth in alcohol in the Convenience market has come through premiumisation. Stocking a range of Premium and Craft encourages shoppers to trade up, delivers increased sales and profit, and improves the quality perception of your store! Big multipacks are usually purchased for when shoppers intend to share or stock up so have these available for the key sporting and national events of the year
MARKET INSIGHT Craft Beer Is The Fastest Growing Category Craft Beer continues to grow by 64%, albeit from a small base.* Just like Premium, Craft will drive a higher PPL (price per litre), giving you a better profit. Opportunities exist to grow Craft sales in retailers with low penetration, so if you offer Craft in your store, this will increase footfall as it will improve the quality perception of your store *Nielsen Scantrack MAT w/e 24/02/18 Shopper behaviours and expectations are changing and 67% of consumers are focusing on getting more value for money, Craft brands are offering this, connecting in a more meaningful way and tapping into the experience of the occasion. Taste and flavour are very important to Craft Beer shoppers 2 in 3 retailers currently stock Craft Beer, and on average stocks only 1.7 products, however the main barrier to stocking is perceived lack of demand. If you would like to increase the offer of Craft in your store, see our Must Stock recommendations Please note, we don t recommend that you take away space from Standard or Premium beers as it is important to support a CORE range Merchandising Your Beers & Cider Recommended principles for merchandising your chiller: 1 Clear areas for Beer & Cider. Use our recommended planograms 2 Premiumise up the fixture. Place premium products on the upper shelves along with RTD s and stock fast selling standard lager lines on the bottom shelf to increase availability 3 Shoppers purchase by type of format. Group bottles together and cans together 4 Block brands where possible to increase visibility and ease of purchase for shoppers 5 Make products available for shoppers and double face single bottle sku s
MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. VALUE Multipack Cans super strength Cans standard Multipack Cans LAGER large bottles 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Cans LAGER PREMIUM Multipack Cans Bottles Multipack Bottles 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 An average of 1.7 Craft beers are available in most independent retailers. These are our recommendations should you wish to expand your offer of Craft beer. 32 CRAFT standard ale PREMIUM ALE STOUT 33 34 35 36 37 38 39 40 41 42
MUST STOCK LINES 1 SKOL PM 8 for 5.69 SKU Code: 413623 5 carlsberg pm 4 for 4.69 SKU Code: 410707 2 carlsberg special brew 8% SKU Code: 237052 6 fosters pm 10 for 9 440ml SKU Code: 421243 3 fosters pm 4 for 4.25 440ml SKU Code: 408128 7 peroni 620ml SKU Code: 211247 4 carling pm 4 for 4.75 SKU Code: 420012 8 stella artois 4.8% 660ml SKU Code: 145703
MUST STOCK LINES 9 desperados 650ml SKU Code: 55484 13 corona extra 710ml SKU Code: 158532 10 budweiser 4.5% abv 660ml SKU Code: 407910 14 san miguel 660ml SKU Code: 458337 11 tyskie 5% SKU Code: 419942 15 birra moretti 660ml SKU Code: 274617 12 heineken nrb 650ml SKU Code: 775391 16 stella artois pm 4 for 5.79 SKU Code: 339558
MUST STOCK LINES 17 heineken pm 4 for 5 440ml SKU Code: 402233 21 coors light pm 4 for 5.39 SKU Code: 420034 18 budweiser pm 4 for 5.69 SKU Code: 402390 22 san miguel pm 4 for 6.59 SKU Code: 413634 19 red stripe pm 4 for 4.75 440ml SKU Code: 358102 23 stella artois 10 Pack 440ml SKU Code: 311848 20 holsten pils pm 4 for 5.99 SKU Code: 413656 24 budweiser 10 pack 440ml SKU Code: 311837
MUST STOCK LINES budweiser 4.5% pm 6 for 6 25 300ml 29 SKU Code: 407987 budweiser 12 pack 300ml SKU Code: 193161 26 corona extra 4 pack 330ml SKU Code: 676968 30 stella artois 12 pack 284ml SKU Code: 193183 27 desperados 3 pack 330ml SKU Code: 12665 31 heineken nrb 12 pack 330ml SKU Code: 229754 28 peroni seconda 4 pack 330ml SKU Code: 579924 32 brewdog punk ipa 330ml SKU Code: 343455
MUST STOCK LINES brewdog dead pony club 33 330ml 36 SKU Code: 343444 john smith s pm 4 for 4.75 440ml SKU Code: 358135 34 goose island ipa 355ml SKU Code: 207596 37 mcewans export 4.5% SKU Code: 773936 35 brooklyn lager 355ml SKU Code: 375795 38 sharp s doom bar amber ale SKU Code: 66752
MUST STOCK LINES old speckled hen 5% 39 41 SKU Code: 11991 fullers london pride SKU Code: 498230 40 newcastle brown ale NRB 550ml SKU Code: 180300 42 guinness draught pm 4 for 4.99 440ml SKU Code: 406934
1m x 5 PLANOGRAM 1 Shelf 5: 1 SKUs 1 BESTWAY BATLEYS 411505 411505 ACE CIDER 1LTR 411516 411516 ACE CIDER 2LTR 411484 411484 ACE CIDER 3LTR 481744 592998 FROSTY JACKS ORIGINAL 3LTR 2 3 Shelf 4: Shelf 3: 2 SKUs 2 BESTWAY BATLEYS 238948 238948 STRONGBOW PM 2LTR 987466 987466 COUNTRY CHOICE PM 2LTR 987455 987455 COUNTRY CHOICE PM 3LTR 4 5 Shelf 2: Shelf 1: 3 SKUs 3 BESTWAY BATLEYS 402166 402166 STRONGBOW 10PK PM 440ML 129853 129853 STRONGBOW DARK FRUIT 10PK 440ML 212080 212080 KOPPARBERG MIXED FRUIT 10PK 330ML
1m x 5 PLANOGRAM 1 Shelf 5: 4 SKUs 4 BESTWAY BATLEYS 193161 193161 BUDWEISER 12 PK 300ML 193183 193183 STELLA ARTOIS 12 PK 284ML 229754 229754 HEINEKEN NRB 12 PK 330ML 413623 413623 SKOL 8 FOR PM 500ML 2 Shelf 4: 3 Shelf 3: 5 SKUs 5 BESTWAY BATLEYS 311837 311837 BUDWEISER 10PK 440ML 311848 311848 STELLA ARTOIS 10PK 440ML 421243 421243 FOSTERS 10PK PM 440ML 4 Shelf 2: 5 Shelf 1:
2.5m x 5 PLANOGRAM Beer England&Wales 2.5mx5shelf 1 Shelf 5: 2 Shelf 4: 3 Shelf 3: 4 Shelf 2: 5 Shelf 1: PAG 10/0
2.5m x 5 PLANOGRAM Beer England&Wales 2.5mx5shelf 1 Shelf 5: 2 Shelf 4: 1 SKUs 2 Shelf 3: 1 2 BESTWAY BATLEYS 66752 11991 498230 171001 343455 375795 207596 Shelf 2: 145901 145703 775391 211247 458337 55484 158532 117043 274617 503284 340730 Shelf 1: 340752 340717 317567 61318 66752 11991 498230 180300 343455 375795 207596 145901 145703 775391 211247 458337 55484 158532 117043 274617 503284 340730 340752 340717 317567 61318 SKUs BESTWAY BATLEYS DOOM BAR AMBER ALE 500ML OLD SPECKLED HEN NRB FULLERS LONDON PRIDE 500ML NEWCASTLE BROWN NRB 550ML BREWDOG PUNK IPA 330ML BROOKLYN LAGER 355ML GOOSE ISLAND IPA 355ML BUDWEISER 4.8% NRB 660ML STELLA ARTOIS 4.8% NRB 660ML HEINEKEN NRB 650ML PERONI NA 620ML SAN MIGUEL 660ML DESPERADOS NRB 650ML CORONA EXTRA 710ML TYSKIE NRB 5.5% ABV 500ML BIRRA MORETTI 660ML NRB JACK DANIELS & COLA 330ML GORDONS & TONIC PM 250ML SMIRNOFF & COLA PM 250ML CAPTAIN MORGANS & COLA PM 250ML SMIRNOFF ICE PM 70CL WKD BLUE PM 70CL 407987 326841 174905 96730 413645 579924 676968 12665 293373 630733 471202 311720 666547 407987 326841 174905 96730 413645 579924 676968 12665 293373 630733 471202 557463 546856 BUDWEISER 4.5% 6 FOR PM 300ML STELLA ARTOIS 4 FOR PM 330ML COORS LIGHT 6 FOR PM 330ML BECKS BIER 6 FOR PM 275ML SAN MIGUEL 4 FOR PM 330ML PERONI ITALIAN LAGER 4PK 330ML CORONA EXTRA 4PK NRB 330ML DESPERADOS NRB 3PK 330ML BULMERS RED BERRIES & LIME 500ML KOPPARBERG STRAWBERRY & LIME 500ML KOPPARBERG MIXED FRUIT 500ML MAGNERS IRISH CIDER 568ML HENRY WESTONS VINTAGE 500ML PAG 10/0
2.5m x 5 PLANOGRAM 3 Shelf 3: 4 Shelf 2: 5 Shelf 1: 3 SKUs 4 SKUs 5 SKUs 3 5 BESTWAY BATLEYS 402233 402233 HEINEKEN 4 FOR PM 440ML 358102 358102 RED STRIPE 4 FOR PM 440ML 419931 419931 TYSKIE 4PK 5% 500ML 413634 413634 SAN MIGUEL 4 FOR PM 500ML 235591 235591 DESPERADOS 4 PACK CAN 500ML 402244 402244 KRONENBOURG 1664 4 FOR PM 440ML 363241 363241 CARLSBERG EXPORT 4 FOR PM 500ML 403286 403286 STRONGBOW DARK FRUIT 4 FOR PM 440ML 358081 358081 STRONGBOW DARK FRUIT 4 FOR PM 568ML 4 BESTWAY BATLEYS 402200 402200 FOSTERS 4 FOR PM 568ML 420023 420023 CARLING PINT 4 FOR PM 568ML 363274 363274 CARLSBERG 4 FOR PM 568ML 407976 407976 BUDWEISER 4.5% 4 FOR PM 568ML 371583 371583 STELLA ARTOIS 4 FOR PM 568ML 358135 358135 JOHN SMITHS SMTH 4 FOR PM 440ML 10609 773936 MCEWANS EXPORT CANS 500ML 406934 406934 GUINNESS DRAUGHT 4 FOR PM 440ML 827917 241180 K CIDER CANS 500ML 375216 375216 MAGNERS CIDER 4 FOR PM 500ML 983819 983819 SCRUMPY JACK SPK 500ML 408117 408117 STRONGBOW 4 FOR PM 440ML BESTWAY BATLEYS 408128 408128 FOSTERS 4 FOR PM 440ML 420012 420012 CARLING 4 FOR PM 500ML 410707 410707 CARLSBERG 4 FOR PM 500ML 402390 402390 BUDWEISER 4.5% ABV 4 FOR PM 500ML 339558 339558 STELLA ARTOIS 4 FOR PM 500ML 420034 420034 COORS LIGHT 4 FOR PM 500ML 413656 413656 HOLSTEN PILS 4 FOR PM 500ML 237052 237052 CARLSBERG SPECIAL BREW 8% 500ML 411495 411495 ACE CIDER 500ML
For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice or call 01738 646666 quoting JUNE RANGE