BECOME OUR FRANCHISEE

BECOME OUR FRANCHISEE

BECOME OUR FRANCHISEE RAPID RETURN OF INVESTMENT UP AND RUNNING BUSINESS MODEL MARKETING SUPPORT AWESOME RECIPE S RECOGNIZABLE BRAND FUNCTIONAL MOBILE APP

HISTORY 2009 THE VERY FIRST NYPD RESTAURANT IS OPENED 2012 CHANGE OF NYPD SHAREHOLDERS 2014 FIRST FRANCHISE RESTAURANT IS OPENED 2015 FIRST NYPD RESTAU- RANT IS OPENED OUTSIDE OF KRAKÓW 2016 NUMBER OF NYPD RESTAURANTS HAVE GROWN BY 340% COMPARED TO THE PREVIOUS YEAR 2017 NEW NYPD MARKETING STRATEGY ESTABLISHMENT OF PERMANENT COOPERATION WITH RENOWNED MARKETING AGENCY 2017 ACQUISITION OF A RECOGNISED AND RELIABLE INVESTOR AND REORGANIZATION OF NYPD INTO A JOINT STOCK COMPANY

TOMASZ JENCH Owner and co-founder of the New York Pizza Department brand success story Tomasz knows the Company from the foundation upwards, he has defined strategic goals and major development pillars and also he has developed unique recipes highly rated within the chain. Tomasz is an expert in the field of management and the gastronomic market within Poland. Furthermore he is an American cuisine admirer, a huge fan of Anthony Bourdain and the Big Apple style of life. ROBERT DZIUBŁOWSKI Robert is a graduate of the Faculty of Journalism and Political Studies at the University of Warsaw and of International Relations at the University of Hawaii in Honolulu. He has 20 years of international experience in investment consulting, raising capital for companies, market takeovers and company management. For many years he has been a consultant for American financial organizations on Wall Street in New York NASDAQ, NYSE. Member of the Supervisory Board at a number of organisations.

OUR MAIN GOAL IS TO CREATE AND DEVELOP RESTAURANTS THAT SERVE AND DELIVER THE FINEST AND QUICKEST AMERICAN STYLE PIZZA ON THIS SIDE OF THE ATLANTIC. TO ACHIEVE THIS AMBITION WE WANT AND FURTHERMORE WE ARE WILLING TO SHARE OUR KNOWLEDGE AND EXPERIENCE WITH OUR FRANCHISEE S. WE ARE CERTAIN THAT MUTUAL TRUST AND RELATIONS WITH OUR PARTNERS WILL ALLOW US TO MAINTAIN A LONG-TERM, HEALTHY AND PROFITABLE RELATIONSHIP BRAND PHILOSOPHY PARTNER MUTUAL DEVELOPMENT SUCCESS

NYPD ACHIEVEMENTS AND PRIZES WON 15th BEST RESTAURANT IN THE FIELD OF DELIVERY according to pizzaportal.pl 2013 RESTAURANTS IN POLAND according to pizzaportal.pl 2012 RESTAURANTS IN POLAND according to pyszne.pl 2013 TOP TAKEAWAY RESTAURANT 2014 AND 2015 according to pyszne.pl TOP 10 PIZZA RESTAURANTS IN KRAKÓW 2017 according to naszemiasto.pl 2 RESTAURANTS NOMINATED TO THE TOP 10 RESTAURANTS IN KRAKÓW 2016 AND 2017 according to pyszne.pl 2nd BEST TAKEAWAY RESTAURANT IN KRAKÓW according to pyszne.pl

8 QUICK STEPS TO BECOME OUR SUCCESFULL FRANCHISEE: 01 FILL OUT OUR SURVEY 02 WE WILL CONTACT YOU AND ARRANGE A MEETING IN OUR OFFICE. 03 SIGNING OF THE FRANCHISING AGREEMENT 04 TOGETHER WE LOOK FOR THE PERFECT LOCATION FOR YOUR NYPD RESTAURANT

05 WE HELP YOU WITH ALL THE NECESSARY DESIGN AND CONSTRUCTION PLANS 06 WE PREPARE ESSENTIAL DOCUMENTS SUCH AS HACCP 07 YOU WILL RECEIVE A 3 DAY TRAINING IN ONE OF OUR OWN RESTAURANTS IN CRACOW 08 WE WILL ARRIVE AT YOUR NYPD RESTAURANT A COUPLE OF DAYS BEFORE THE OPENING DATE AND HELP YOU WITH ALL THE NECESSARY ARRANGEMENTS. WELCOME ABOARD!!

CHOOSE MINIMUM INVESTMENT AMOUNT: 35 000 ZŁ INITIAL FEE: 5 000 ZŁ REGULAR FEE: 1 000 ZŁ (ONE OF THE CHEAPEST WITHIN THE MARKET) MARKETING FEE: LACK OF FEE PREMISES REQUIREMENTS: MIN 30m 2 TOWN > 10.000 INHABITANTS EXPERIENCE WITHIN THE GASTRONOMY MARKET NOT REQUIRED All prices stated in net value

FORMAT MINIMUM INVESTMENT AMOUNT: 55 000 ZŁ INITIAL FEE: 5 000 ZŁ REGULAR FEE: 1 000 ZŁ (ONE OF THE CHEAPEST WITHIN THE MARKET) OPŁATA MARKETINGOWA: BRAK PREMISES REQUIREMENTS: MIN 50m 2 TOWN > 10.000 INHABITANTS EXPERIENCE WITHIN THE GASTRONOMY MARKET NOT REQUIRED ALL PRICES STATED IN NET VALUE

YOUR SUCCESS, OUR STORY GET TO KNOW PRZEMEK S STORY Przemek has opened Two prosperous NYPD Restaurants within the Kraków area. His investment was limited to a minimum, time was of the essence, but he managed to achieve success. How did he do it? I would like to share my story with you. In early 2016 I opened my first NYPD Express restaurant. I was encouraged by the transparent offer, small contribution fees to start and of course delicious pizza that is served at NYPD. To be frank at first I was a bit worried whether this business would work out and if I would make too many mistakes... It turned out that I didn t need to worry at all. Firstly I was positively surprised about our cooperation and the approach between NYPD and their franchisee. They offered help within choosing the appropriate premises, I was helped in all formalities related to Food, Safety and Inspection Services, HACCP certification and also design of my Restaurant. The training course I passed gave me theoretical knowledge but above all I received a huge amount of practical information, like how to manage the business. Furthermore NYPD specialists helped me within the first days of the opening and they have showed me how to handle the pressure. Outcome? In the first months of operation the number of orders were so big that we were not able to keep up with the huge amounts of orders. That was an eye-opener for me, thus is why I decided to open another restaurant in the heart of Wieliczka on the outscirts of Kraków. This time round I decided to invest in the restaurant format with takeaway deliveries. My second restaurant was even more successful. I do hope that my story may be an inspiration for you and I hope to see you in the near future in the NYPD Family.

OUR NUMBERS WILL AMAZE YOU! 340% GROWTH OF NYPD RESTAURANTS Food cost 2015 2016 APPROX. FOOD COST AS OF 01 JANUARY 2017, CALCULATED ON A PIZZA THAT COSTS 28,90 PLN TO MAKE THEM. 200 000 SOLD PIZZAS IN 2016 WE USED 32 000 KG OF MOZZARELLA CHEESE AND NEARLY 50 TONS OF FLOUR

MARKETING? YOU DON T NEED TO WORRY! We carry out strategic and constant marketing activities. We organise returning promotional campaigns introducing seasonal dishes and numerous promotions for our clients across the whole NYPD network BENEFITS YOU DO NOT HAVE TO WORRY ABOUT MARKETING MATERIALS, SUCH AS POSTERS, STANDS, FLYERS ETC ALL MARKETING MATERIALS ARE DESIGNED IN AN UNIFIED FOR THE BRAND STYLE WE CONSTANTLY WORK TO UPGRADE OUR HIGH QUALITY OF MARKETING ASPECTS CONSTANT FACEBOOK ACTIVITY

16 RESTAURANTS IN POLAND OPENED SO FAR NEW RESTAURANTS OPENING SHORTLY TIME FOR YOUR NEW, FANTASTIC NYPD RESTAURANT GIVE US A CALL AND LETS MEET WWW.NOWOJORSKA.PIZZA/FRANCZYZA; TEL. 531 206 600