CATALOGUE FORMOSA TAIWAN ECONOMY GLANCE... 3 EXECUTIVE SUMMARY... 4 HEADLINES... 4 TRENDS... 4 Quality Focus & Sales Growth... 4 Impulse Ice Cream in the Lead... 4 Vanilla, Chocolate, Red Bean as Favorite Flavor & Sticks as Leading Format... 5 Distribution Trends & Competitions... 6 COMPETITIVE LANDSCAPE... 7 Namchow Chemical as leading player... 7 Decline for many leading players... 7 General glance on domestic and international players... 8 Domestic and international players Strategies... 9 Strategies of different class of ice creams... 9 INTEREXCHANGE WITH GLOBE/ITALY FOR ICE CREAM... 10 PROSPECTS... 12 Positive growth on ice cream... 12 Changes in consumption behavior and forecast... 13 CATEGORY DATA... 14 L'ICE-Agenzia... 28 Page 2
FORMOSA TAIWAN ECONOMY GLANCE Taiwan, named as FORMOSA by Portuguese in 16 th Century, is an independent regime from 1912 and a member of UN until 1971, controlling a total of 165 islands with surface of 36,197 Km 2 as one of the major economy in Asia and major producer in global market for high-tech, informational, communication and electronic industries. By DGBAS- Directorate-General of Budget, Accounting and Statistics in Taiwan, the population is about 23.51 million. The whole of capital Taipei, New Taipei and Keelung is named as Taipei Metropolitan with a total surface about 2,450Km2 and over 7 million populations. Other major metropolitans include Taoyuan, Taichung, Kaohsiung, and Tainan. In 2016, Taiwan has registered a growth rate of 1.48%, while it is presumed as 2.27% in 2017. Categories Data Surfa c e 36,197 Km 2 Population 23.51 million Capital Ta ipei Principal M etropoli ta ne A rea Ta ipei, New Ta ipei, T a o y u a n, Taichung, Taina n e Ka ohs iung Offic ial La ngua ge Chines e ma nda rin Moneta ry Unit New Ta iwan Dolla r (N TD/TWD) Excha nge Ra te 1 Euro è di 32.46 TWD; 1 USD è di 30.76 TWD Tel ephone Prefix +886 GDP in mill ion USD 525,196 (2015); 529,676 (2016) GDP per capital in USD 22,384 ( 2015); 22,530 (2016) Exportation in million USD 256,873/ -2,819% (2016) Importation in million USD 229,825/ 0,883% (2016) Taiwa nes e Investment in worl d in billion 12.12/12.82% (2016) USD, without inves t ment in C hina Foreign Investment in Taiwa n in bill ion U SD, without Chines e 11.04/130. 09% ( 2016) investment. Page 3
EXECUTIVE SUMMARY HEADLINES Ice cream and frozen desserts retail current value sales grow by 2% in 2017 to reach TWD3.4 billion Manufacturers focus on introducing higher quality products and more exotic flavour variants Impulse ice cream is the most dynamic of the main product categories in current value growth terms, with sales increasing by 2% All ice cream and frozen desserts categories see retail average unit prices increase slightly in current value terms due to rising production costs Namchow Chemical Industrial Co Ltd remains the clear leader in ice cream and frozen desserts in 2017, claiming an overall retail value share of 24% thanks to the strong positioning of its Duroyal brand Ice cream and frozen desserts retail value sales at constant 2017 prices are expected to grow by a total of 1% over the forecast period TRENDS Quality Focus & Sales Growth Ice cream manufacturers in the mid-priced and premium segments became increasingly focused on quality in 2017. Domestic and international companies alike invested in the development of higher quality and more indulgent products, including more exotic flavo ur combinations, especially in impulse ice cream. Ice cream and frozen desserts retail current value sales grew by 2% in 2017, which was in line with the rates recorded in the previous two years. The latter half of the review period did not see any major new trends that had a significantly positive impact on demand in the category. Moreover, retail demand continued to be tempered somewhat by the wide availability of ice cream in foodservice outlets in Taiwan, especially hotpot and all-you-can-eat establishments. According to industry sources, in 2017 ice cream consumption was further hampered by a relatively cool and damp start to the spring season across much of Taiwan. Impulse Ice Cream in the Lead Impulse ice cream was the strongest performer among the main ice cream and frozen desserts categories in current value growth terms in 2017, with sales increasing by 2%. A key factor behind the category s dynamic performance in this regard was cooperation between convenience stores chains and manufacturers with the aim of boosting demand. Page 4
Moreover, price competition in the category diminished somewhat due to the need to offset rising input costs. All ice cream and frozen desserts categories saw retail average unit prices increase slightly in current value terms in 2017. The upward trend was fuelled by rising production and input costs, as well as by an increased focus on higher quality products. Water ice cream categories saw the slowest rates of growth in average unit prices, reflecting the fact that their raw material costs were lower than those of dairy ice cream categories. Vanilla, Chocolate, Red Bean as Favorite Flavor & Sticks as Leading Format Vanilla, chocolate, and traditional favorite red bean remained the leading ice cream flavors in value terms in Taiwan in 2017. These were followed by strawberry, mango and coffee. According to industry sources, red bean remains the most popular flavor among Taiwanese consumers when it comes to water ice cream products. Sticks remained the leading format in impulse ice cream in 2017. This format is widely used for both dairy and water impulse ice cream products. This is largely due to its convenience in terms of consumption. In addition, this format allows for longer product shelf lives as compared to cones and cups. Page 5
Distribution Trends & Competitions Distribution trends in take-home ice cream and impulse ice cream differ greatly. Supermarkets and hypermarkets continued to account for the lion s share of current value sales in take-home ice cream in 2017, with premium brands such as Häagen-Dazs having their own independent freezers in some outlets. In impulse ice cream, convenience stores remained by far the most important distribution channel. Together with constant promotions, the near-omnipresence of convenience stores outlets across much of Taiwan makes this channel highly conducive to impulse purchases, especially during hot weather. Independent small grocers ranked second in impulse ice cream in 2017, albeit with a much smaller value share than convenience stores. Outlets in this channel often serve residential neighbourhoods or cater to children from nearby schools, and tend to carry lower -priced products. Ice cream faces little direct competition from other types of snacks products in Taiwan. Demand is quite seasonal, with consumers being most attracted to ice cream during the hot summer months. Other product types cannot provide the same level of satisfaction during hot weather. Page 6
COMPETITIVE LANDSCAPE Namchow Chemical as leading player Namchow Chemical remained the leading player in ice cream and frozen desserts in 2017 with an overall retail value share of 24%. This share was unchanged on 2016, but up slightly on 2015. Domestic company Namchow owns the well-known Duroyal brand, which competes in the impulse and take-home categories and offers both dairy and water ice cream products. This brand is widely distributed, and benefits from consistently strong marketing support and regular new product developments. The Duroyal range also covers differ ent price segments, which enables it to attract consumers of all income levels. Decline for many leading players Due to intense competition, many of the leading players in ice cream and frozen desserts saw their overall retail value shares decline in 2017. Namchow s value share remained stable, however, while that of Häagen-Dazs Taiwan Ltd increased slightly on 2016. Both companies maintain broad product portfolios, and their brands have a strong presence in the convenience stores, supermarkets and hypermarkets channels. Namchow uses in-store Page 7
promotions to stimulate demand, while Häagen-Dazs supplies retailers with branded stand-alone freezers for the display of its products. General glance on domestic and international players Domestic and international players tend to pursue different strategies in ice cream. Domestic producers are predominantly focused on large volume mid-priced brands that cater to multiple consumer groups. International companies meanwhile generally focus on offering more expensive and premium brands that target a niche base of younger and higher-income consumers with more adventurous tastes. Domestic manufacturers continued to dominate ice cream and frozen desserts in 2017 thanks to their strong presence in the economy and mid-priced segments. International brands were mainly focused on the premium segment, and distribution was more selective than in the case of local products. The appeal of higher-priced international brands is strongest among younger Taiwanese consumers, who are generally more eager to experiment with new flavours and product types than older people. Page 8
Domestic and international players Strategies Uni-President Enterprises Corp introduced new packaging for its very popular Bao Zhou Zu brand towards the end of the review period. The single portion water ice cream brand was made available in modern and stylishly designed containers with bright colors. A premium chocolate icebar product was launched under the Godiva brand in 2016. Leading domestic player Namchow meanwhile launched a number of new products under its Duroyal brand. New single portion dairy ice cream products introduced by the company included Yuzu Caramel Cone, Strawberry Cone, Sesame Ice Cream Bar and Mango Ice Cream Bar. In bulk dairy ice cream, it launched Duroyal Amazing Ice Cream in Rum, Raisin & Chocolate, Chocolate Brownie and Strawberry flavors. In order to stimulate consumer interest and maintain strong brand awareness, Häagen -Dazs undertook a major marketing campaign to promote the addition of six new flavor variants to its Häagen-Dazs ice cream bars range at the end of the review period. In addition to extensive advertising, the company ran product trials, buy-one-get-one-free deals and other types of in-store promotions in selected retail outlets. Strategies of different class of ice creams Premium, standard and economy ice cream brands do not compete directly, as they differ greatly in terms of positioning and their core target consumer groups. While interest in premium ice cream products did increase towards the end of the review period, du e to higher prices their appeal remained quite niche overall in 2017. Convenience store chains 7-Eleven and FamilyMart both offer private label ice cream products in Taiwan. Page 9
INTEREXCHANGE WITH GLOBE/ITALY FOR ICE CREAM Importation of Taiwan, Major Producer Countries for Ice cream Unit: million USD Rk Country 2016 2016 1-9 2017 1-9 Share% Growth% All Total 26.49 22.07 25.99 100% 17.744% 1 France 12.68 9.82 11.20 43.087% 13.989% 2 Japan 7.11 6.51 7.85 30.198% 20.590% 3 Korea 1.25 1.14 1.49 5.750% 31.204% 4 Switzerland 1.83 1.41 1.44 5.571% 2.375% 5 USA 0.83 0.80 1.35 5.209% 70.081% 6 Thailand 0.83 0.66 0.58 2.251% -10.942% 7 New Zealand 0.40 0.34 0.55 2.112% 59.686% 8 Italy 0.41 0.41 0.51 1.973% 26.545% Source: BOFT, MOEA. Custom code: 2105 France, Japan, and Korea are major supplier countries for imported ice cream in Taiwan, and the three countries have occupied almost 80% of the importation market, followed by Switzerland and USA. Italy is in 8 th position with only 1.9% of market share. For the difference of taste and materials, the Italian ice cream are recently growing popularity in Taiwan. Unfortunately, due to the difficulty in access of material and production, only little Italian ice cream is visible in Taiwan, mostly in Italian restaurants it is served as dessert, while Italian ice cream shops are very rare in island. Page 10
The ice cream industry in Taiwan is oriented to domestic market, and despite the fierce competition in ice cream in loco market, Taiwan is not a major supplier for ice cream in global market. Until September 2017, the Taiwanese ice cream export only to 21 countries in the world, with a total value of 6.36 million USD. Exportation of Taiwan, Major Buyer Countries for Coffee Unit: Million USD Rk Country 2016 2016 1-9 2017 1-9 Share% Growth% All Total 5.05 4.35 6.36 100% 46.154% 1 China 0.93 0.90 2.76 43.424% 207.057% 2 USA 1.40 1.33 1.55 24.435% 16.432% 3 Singapore 1.17 0.84 0.76 11.905% -9.534% 4 Canada 0.47 0.36 0.44 6.908% 21.031% 5 Japan 0.44 0.44 0.41 6.481% -6.109% 6 Australia 0.35 0.26 0.22 3.407% -16.635% 7 Italy 0.05 0.04 0.07 1.142% 82.876% Source: BOFT, MOEA. Custom code: 2105 Page 11
PROSPECTS Positive growth on ice cream Ice cream is expected to continue to see positive growth in the forecast period, albeit at a slightly faster rate in volume terms than at constant 2017 prices. In an environment of strong competition, there will be downward pressure on prices (in constant 2017 terms), which will also hold back overall value growth at constant 2017 prices. However, a trend towards hotter summers in Taiwan should help to bolster seasonal demand in ice cream. It is also expected that a trend towards more frequent impulse purchases will boost the performance of ice cream in the forecast period. Impulse ice cream is expected to be the strongest performer among the main ice cream categories in terms of retail value sales growth at constant 2017 prices. The category will benefit from the increasing preference of many Taiwanese consumers for single portion ice cream products, which are not only convenient but also a more affordable option when it comes to experimenting with new brands and flavors. The growing availability of premium brands in smaller pack sizes should also bolster the development of impulse ice cream. In contrast, take-home ice cream is expected to see retail value sales at constant 2017 prices decline slightly over the forecast period. Page 12
Changes in consumption behavior and forecast Changes in consumption behavior, in particular rising demand for impulse products, should see the convenience stores channel gain importance in terms of ice cream distribution over the forecast period. This channel will also continue to benefit from the fact that convenience stores outlets are present in massive numbers across urban areas of Taiwan, and play a central role in the daily lives of many consumers. The forecast period is likely to see ice cream manufacturers invest in the development of more novel or exotic flavor variants, as well as smaller-sized packs that can help to stimulate impulse purchases. The premium segment in particular looks set to benefit from such activities thanks to the growing popularity of higher-priced single portion ice cream products among Taiwanese consumers. Page 13
CATEGORY DATA Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2012-2017 tonnes 2012 2013 2014 2015 2016 2017 Ice Cream 10,031.38 10,043.14 10,049.90 10,076.71 10,139.83 10,190.69 - Impulse Ice Cream 3,827.84 3,852.56 3,870.18 3,895.25 3,926.51 3,953.55 -- Single Portion Dairy Ice Cream 3,041.89 3,078.39 3,109.18 3,143.38 3,170.73 3,192.80 -- Single Portion Water Ice Cream 785.95 774.16 761.00 751.87 755.78 760.75 - Take-Home Ice Cream 6,203.53 6,190.59 6,179.72 6,181.46 6,213.32 6,237.14 -- Take-Home Dairy Ice Cream 5,668.97 5,661.37 5,656.85 5,666.43 5,694.59 5,715.56 --- Bulk Dairy Ice Cream 4,217.36 4,227.90 4,240.58 4,264.33 4,283.09 4,298.09 --- Multi-Pack Dairy Ice Cream 1,451.61 1,433.46 1,416.26 1,402.10 1,411.49 1,417.48 -- Take-Home Water Ice Cream 534.57 529.22 522.87 515.03 518.74 521.58 --- Multi-Pack Water Ice Cream 534.57 529.22 522.87 515.03 518.74 521.58 Ice Cream and Frozen Desserts 10,031.38 10,043.14 10,049.90 10,076.71 10,139.83 10,190.69 Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2012-2017 TWD million 2012 2013 2014 2015 2016 2017 Ice Cream 3,040.70 3,113.56 3,179.92 3,248.39 3,314.24 3,375.26 - Impulse Ice Cream 1,141.51 1,177.24 1,210.75 1,242.55 1,270.35 1,297.23 -- Single Portion Dairy Ice Cream 998.61 1,033.57 1,066.64 1,097.57 1,122.84 1,147.05 -- Single Portion Water Ice Cream 142.89 143.68 144.11 144.97 147.51 150.17 - Take-Home Ice Cream 1,899.19 1,936.32 1,969.17 2,005.85 2,043.90 2,078.03 -- Take-Home Dairy Ice Cream 1,799.99 1,836.13 1,868.08 1,904.05 1,940.70 1,973.78 --- Bulk Dairy Ice Cream 1,209.08 1,239.30 1,264.09 1,293.41 1,317.55 1,339.91 --- Multi-Pack Dairy Ice Cream 590.92 596.83 603.99 610.63 623.15 633.87 -- Take-Home Water Ice Cream 99.20 100.19 101.09 101.80 103.20 104.25 --- Multi-Pack Water Ice Cream 99.20 100.19 101.09 101.80 103.20 104.25 Ice Cream and Frozen Desserts 3,040.70 3,113.56 3,179.92 3,248.39 3,314.24 3,375.26 Page 14
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2012-2017 % volume growth 2016/17 2012-17 CAGR 2012/17 Total Frozen Desserts - - - Ice Cream 0.50 0.32 1.59 - Frozen Yoghurt - - - - Impulse Ice Cream 0.69 0.65 3.28 -- Single Portion Dairy Ice Cream 0.70 0.97 4.96 -- Single Portion Water Ice Cream 0.66-0.65-3.21 - Unpackaged Ice Cream - - - - Take-Home Ice Cream 0.38 0.11 0.54 -- Take-Home Dairy Ice Cream 0.37 0.16 0.82 --- Bulk Dairy Ice Cream 0.35 0.38 1.91 --- Ice Cream Desserts - - - --- Multi-Pack Dairy Ice Cream 0.42-0.47-2.35 -- Take-Home Water Ice Cream 0.55-0.49-2.43 --- Bulk Water Ice Cream - - - --- Multi-Pack Water Ice Cream 0.55-0.49-2.43 Ice Cream and Frozen Desserts 0.50 0.32 1.59 Page 15
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2012-2017 % current value growth 2016/17 2012-17 CAGR 2012/17 Total Ice Cream 1.84 2.11 11.00 - Impulse Ice Cream 2.12 2.59 13.64 -- Single Portion Dairy Ice Cream 2.16 2.81 14.86 -- Single Portion Water Ice Cream 1.81 1.00 5.09 - Take-Home Ice Cream 1.67 1.82 9.42 -- Take-Home Dairy Ice Cream 1.70 1.86 9.66 --- Bulk Dairy Ice Cream 1.70 2.08 10.82 --- Multi-Pack Dairy Ice Cream 1.72 1.41 7.27 -- Take-Home Water Ice Cream 1.01 1.00 5.09 --- Multi-Pack Water Ice Cream 1.01 1.00 5.09 Ice Cream and Frozen Desserts 1.84 2.11 11.00 Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2012-2017 ranking 2012 2013 2014 2015 2016 2017 Vanilla 1.00 1.00 1.00 1.00 1.00 1.00 Chocolate 2.00 2.00 2.00 2.00 2.00 2.00 Red Bean 3.00 3.00 3.00 3.00 3.00 3.00 Strawberry 4.00 4.00 4.00 4.00 4.00 4.00 Mango 5.00 6.00 5.00 5.00 5.00 5.00 Coffee 6.00 5.00 6.00 6.00 6.00 6.00 Peach 10.00 9.00 10.00 9.00 9.00 7.00 Pineapple 9.00 10.00 7.00 7.00 7.00 8.00 Lime 7.00 8.00 9.00 8.00 8.00 9.00 Orange 8.00 7.00 8.00 10.00 10.00 10.00 Page 16
Table 6 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2013-2017 % retail value rsp 2013 2014 2015 2016 2017 Namchow Chemical Industrial Co Ltd 23.08 23.30 23.69 24.21 24.23 Xiao Mei Food Co Ltd 14.90 15.00 15.02 15.56 15.53 Tai Lung Machinery Mfg Co Ltd 14.24 14.48 14.63 14.73 14.30 Häagen-Dazs Taiwan Ltd 8.32 8.35 8.77 9.50 9.70 I-Mei Foods Co Ltd 9.29 9.10 8.97 9.09 8.80 Shuang Yeh Foods Co Ltd 4.00 4.04 4.04 4.11 4.13 Yaa Fang Food Co Ltd 1.13 1.15 1.18 1.22 1.23 Taiwan Family Mart Co Ltd 0.24 0.58 0.92 1.00 1.00 Uni-President Enterprises Corp 12.65 10.85 7.27 1.01 0.85 Nestlé Taiwan Ltd - - - - - Others 12.15 13.13 15.50 19.57 20.23 Total 100.00 100.00 100.00 100.00 100.00 Page 17
Table 7 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2014-2017 % retail value rsp Company (NBO) 2014 2015 2016 2017 Duroyal (Namchow Group) Namchow Chemical Industrial Co Ltd 23.30 23.69 24.21 24.23 Xiao Mei Xiao Mei Food Co Ltd 15.00 15.02 15.56 15.53 Meiji (Meiji Holdings Co Ltd) Tai Lung Machinery Mfg Co Ltd 11.15 11.30 11.56 11.73 Häagen-Dazs (General Mills Inc) Häagen-Dazs Taiwan Ltd 8.35 8.77 9.50 9.70 I-Mei I-Mei Foods Co Ltd 7.03 6.94 7.15 7.35 Shuang Yeh Shuang Yeh Foods Co Ltd 4.04 4.04 4.11 4.13 Poki Tai Lung Machinery Mfg Co Ltd 2.14 2.12 2.01 1.97 Just Black I-Mei Foods Co Ltd 2.07 2.03 1.94 1.45 Yaa Fang Yaa Fang Food Co Ltd 1.15 1.18 1.22 1.23 Family Mart (Private Label) Taiwan Family Mart Co Ltd 0.58 0.92 1.00 1.00 Uni-President Uni-President Enterprises Corp 10.85 7.27 1.01 0.85 Sucre Tai Lung Machinery Mfg Co Ltd 1.19 1.22 1.15 0.59 Nestlé (Nestlé SA) Nestlé Taiwan Ltd - - - - Meiji (Meiji Dairies Corp) Tai Lung Machinery Mfg Co Ltd - - - - Others Others 13.13 15.50 19.57 20.23 Total Total 100.00 100.00 100.00 100.00 Page 18
Table 8 NBO Company Shares of Ice Cream: % Value 2013-2017 % retail value rsp 2013 2014 2015 2016 2017 Namchow Chemical Industrial Co Ltd 23.08 23.30 23.69 24.21 24.23 Xiao Mei Food Co Ltd 14.90 15.00 15.02 15.56 15.53 Tai Lung Machinery Mfg Co Ltd 14.24 14.48 14.63 14.73 14.30 Häagen-Dazs Taiwan Ltd 8.32 8.35 8.77 9.50 9.70 I-Mei Foods Co Ltd 9.29 9.10 8.97 9.09 8.80 Shuang Yeh Foods Co Ltd 4.00 4.04 4.04 4.11 4.13 Yaa Fang Food Co Ltd 1.13 1.15 1.18 1.22 1.23 Taiwan Family Mart Co Ltd 0.24 0.58 0.92 1.00 1.00 Uni-President Enterprises Corp 12.65 10.85 7.27 1.01 0.85 Nestlé Taiwan Ltd - - - - - Others 12.15 13.13 15.50 19.57 20.23 Total 100.00 100.00 100.00 100.00 100.00 Page 19
Table 9 LBN Brand Shares of Ice Cream: % Value 2014-2017 % retail value rsp Company (NBO) 2014 2015 2016 2017 Duroyal (Namchow Group) Namchow Chemical Industrial Co Ltd 23.30 23.69 24.21 24.23 Xiao Mei Xiao Mei Food Co Ltd 15.00 15.02 15.56 15.53 Meiji (Meiji Holdings Co Ltd) Tai Lung Machinery Mfg Co Ltd 11.15 11.30 11.56 11.73 Häagen-Dazs (General Mills Inc) Häagen-Dazs Taiwan Ltd 8.35 8.77 9.50 9.70 I-Mei I-Mei Foods Co Ltd 7.03 6.94 7.15 7.35 Shuang Yeh Shuang Yeh Foods Co Ltd 4.04 4.04 4.11 4.13 Poki Tai Lung Machinery Mfg Co Ltd 2.14 2.12 2.01 1.97 Just Black I-Mei Foods Co Ltd 2.07 2.03 1.94 1.45 Yaa Fang Yaa Fang Food Co Ltd 1.15 1.18 1.22 1.23 Family Mart (Private Label) Taiwan Family Mart Co Ltd 0.58 0.92 1.00 1.00 Uni-President Uni-President Enterprises Corp 10.85 7.27 1.01 0.85 Sucre Tai Lung Machinery Mfg Co Ltd 1.19 1.22 1.15 0.59 Nestlé (Nestlé SA) Nestlé Taiwan Ltd - - - - Meiji (Meiji Dairies Corp) Tai Lung Machinery Mfg Co Ltd - - - - Others Others 13.13 15.50 19.57 20.23 Total Total 100.00 100.00 100.00 100.00 Page 20
Table 10 NBO Company Shares of Impulse Ice Cream: % Value 2013-2017 % retail value rsp 2013 2014 2015 2016 2017 Namchow Chemical Industrial Co Ltd 23.88 24.05 24.20 24.70 24.69 Tai Lung Machinery Mfg Co Ltd 19.19 19.26 19.31 19.42 19.58 Xiao Mei Food Co Ltd 13.34 13.52 13.60 14.11 14.12 I-Mei Foods Co Ltd 13.77 13.46 13.25 13.43 12.76 Shuang Yeh Foods Co Ltd 5.32 5.36 5.34 5.45 5.51 Taiwan Family Mart Co Ltd 0.64 1.53 2.41 2.60 2.60 Uni-President Enterprises Corp 13.63 12.66 12.10 2.65 2.21 Nestlé Taiwan Ltd - - - - - Kuang Chuan Dairy Co Ltd - - - - - Others 10.23 10.15 9.78 17.64 18.53 Total 100.00 100.00 100.00 100.00 100.00 Page 21
Table 11 LBN Brand Shares of Impulse Ice Cream: % Value 2014-2017 % retail value rsp Company (NBO) 2014 2015 2016 2017 Duroyal (Namchow Group) Namchow Chemical Industrial Co Ltd 24.05 24.20 24.70 24.69 Meiji (Meiji Holdings Co Ltd) Tai Lung Machinery Mfg Co Ltd 15.59 15.72 16.05 16.34 Xiao Mei Xiao Mei Food Co Ltd 13.52 13.60 14.11 14.12 I-Mei I-Mei Foods Co Ltd 10.87 10.69 11.05 11.44 Shuang Yeh Shuang Yeh Foods Co Ltd 5.36 5.34 5.45 5.51 Poki Tai Lung Machinery Mfg Co Ltd 3.67 3.58 3.37 3.24 Family Mart (Private Label) Taiwan Family Mart Co Ltd 1.53 2.41 2.60 2.60 Uni-President Uni-President Enterprises Corp 12.66 12.10 2.65 2.21 Just Black I-Mei Foods Co Ltd 2.60 2.56 2.38 1.32 Kuang Chuan Kuang Chuan Dairy Co Ltd - - - - Nestlé (Nestlé SA) Nestlé Taiwan Ltd - - - - Meiji (Meiji Dairies Corp) Tai Lung Machinery Mfg Co Ltd - - - - Others Others 10.15 9.78 17.64 18.53 Total Total 100.00 100.00 100.00 100.00 Page 22
Table 12 NBO Company Shares of Take-home Ice Cream: % Value 2013-2017 % retail value rsp 2013 2014 2015 2016 2017 Namchow Chemical Industrial Co Ltd 22.60 22.84 23.37 23.91 23.95 Xiao Mei Food Co Ltd 15.84 15.91 15.90 16.45 16.41 Häagen-Dazs Taiwan Ltd 13.38 13.48 14.21 15.41 15.76 Tai Lung Machinery Mfg Co Ltd 11.23 11.55 11.74 11.81 11.00 I-Mei Foods Co Ltd 6.57 6.42 6.32 6.39 6.33 Shuang Yeh Foods Co Ltd 3.20 3.24 3.23 3.27 3.26 Yaa Fang Food Co Ltd 1.81 1.86 1.91 1.98 2.00 Uni-President Enterprises Corp 12.05 9.74 4.28 - - Nestlé Taiwan Ltd - - - - - Others 13.32 14.97 19.04 20.77 21.30 Total 100.00 100.00 100.00 100.00 100.00 Page 23
Table 13 LBN Brand Shares of Take-home Ice Cream: % Value 2014-2017 % retail value rsp Company (NBO) 2014 2015 2016 2017 Duroyal (Namchow Group) Namchow Chemical Industrial Co Ltd 22.84 23.37 23.91 23.95 Xiao Mei Xiao Mei Food Co Ltd 15.91 15.90 16.45 16.41 Häagen-Dazs (General Mills Inc) Häagen-Dazs Taiwan Ltd 13.48 14.21 15.41 15.76 Meiji (Meiji Holdings Co Ltd) Tai Lung Machinery Mfg Co Ltd 8.42 8.56 8.77 8.85 I-Mei I-Mei Foods Co Ltd 4.67 4.62 4.73 4.80 Shuang Yeh Shuang Yeh Foods Co Ltd 3.24 3.23 3.27 3.26 Yaa Fang Yaa Fang Food Co Ltd 1.86 1.91 1.98 2.00 Just Black I-Mei Foods Co Ltd 1.75 1.71 1.66 1.53 Poki Tai Lung Machinery Mfg Co Ltd 1.21 1.21 1.17 1.18 Sucre Tai Lung Machinery Mfg Co Ltd 1.93 1.97 1.87 0.96 Uni-President Uni-President Enterprises Corp 9.74 4.28 - - Nestlé (Nestlé SA) Nestlé Taiwan Ltd - - - - Meiji (Meiji Dairies Corp) Tai Lung Machinery Mfg Co Ltd - - - - Others Others 14.97 19.04 20.77 21.30 Total Total 100.00 100.00 100.00 100.00 Page 24
Table 14 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2012-2017 % retail value rsp 2012 2013 2014 2015 2016 2017 Store-Based Retailing 100.00 100.00 100.00 100.00 100.00 100.00 - Grocery Retailers 100.00 100.00 100.00 100.00 100.00 100.00 -- Modern Grocery Retailers 90.20 90.35 90.68 90.79 90.78 90.84 --- Convenience Stores 27.47 27.79 28.13 28.27 28.32 28.41 --- Hypermarkets 30.80 30.62 30.48 30.43 30.39 30.28 --- Supermarkets 31.92 31.94 32.07 32.08 32.06 32.14 -- Traditional Grocery Retailers 9.80 9.65 9.32 9.21 9.22 9.16 --- Independent Small Grocers 9.80 9.65 9.32 9.21 9.22 9.16 Total 100.00 100.00 100.00 100.00 100.00 100.00 Table 15 Distribution of Ice Cream by Format: % Value 2012-2017 % retail value rsp 2012 2013 2014 2015 2016 2017 Store-Based Retailing 100.00 100.00 100.00 100.00 100.00 100.00 - Grocery Retailers 100.00 100.00 100.00 100.00 100.00 100.00 -- Modern Grocery Retailers 90.20 90.35 90.68 90.79 90.78 90.84 --- Convenience Stores 27.47 27.79 28.13 28.27 28.32 28.41 --- Hypermarkets 30.80 30.62 30.48 30.43 30.39 30.28 --- Supermarkets 31.92 31.94 32.07 32.08 32.06 32.14 -- Traditional Grocery Retailers 9.80 9.65 9.32 9.21 9.22 9.16 --- Independent Small Grocers 9.80 9.65 9.32 9.21 9.22 9.16 Total 100.00 100.00 100.00 100.00 100.00 100.00 Page 25
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2017-2022 tonnes 2017 2018 2019 2020 2021 2022 Ice Cream 10,190.69 10,240.26 10,297.60 10,369.76 10,443.77 10,519.93 - Impulse Ice Cream 3,953.55 3,982.24 4,020.81 4,076.13 4,135.60 4,199.52 -- Single Portion Dairy Ice Cream 3,192.80 3,216.24 3,249.06 3,296.82 3,346.94 3,399.82 -- Single Portion Water Ice Cream 760.75 766.00 771.74 779.31 788.66 799.70 - Take-Home Ice Cream 6,237.14 6,258.02 6,276.79 6,293.63 6,308.17 6,320.41 -- Take-Home Dairy Ice Cream 5,715.56 5,734.13 5,750.31 5,764.10 5,775.47 5,784.41 --- Bulk Dairy Ice Cream 4,298.09 4,310.98 4,321.76 4,330.40 4,336.90 4,341.23 --- Multi-Pack Dairy Ice Cream 1,417.48 1,423.15 1,428.55 1,433.70 1,438.57 1,443.17 -- Take-Home Water Ice Cream 521.58 523.89 526.48 529.53 532.70 536.00 --- Multi-Pack Water Ice Cream 521.58 523.89 526.48 529.53 532.70 536.00 Ice Cream and Frozen Desserts 10,190.69 10,240.26 10,297.60 10,369.76 10,443.77 10,519.93 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 18 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2017-2022 TWD million 2017 2018 2019 2020 2021 2022 Ice Cream 3,375.26 3,382.37 3,387.28 3,396.26 3,403.99 3,411.40 - Impulse Ice Cream 1,297.23 1,308.72 1,324.29 1,346.20 1,369.95 1,395.63 -- Single Portion Dairy Ice Cream 1,147.05 1,157.78 1,172.53 1,193.33 1,215.71 1,239.86 -- Single Portion Water Ice Cream 150.17 150.94 151.76 152.87 154.24 155.77 - Take-Home Ice Cream 2,078.03 2,073.65 2,062.99 2,050.07 2,034.04 2,015.77 -- Take-Home Dairy Ice Cream 1,973.78 1,969.97 1,960.13 1,947.97 1,932.62 1,914.94 --- Bulk Dairy Ice Cream 1,339.91 1,337.11 1,330.08 1,321.28 1,310.29 1,297.18 --- Multi-Pack Dairy Ice Cream 633.87 632.87 630.04 626.69 622.33 617.77 -- Take-Home Water Ice Cream 104.25 103.68 102.86 102.09 101.42 100.83 --- Multi-Pack Water Ice Cream 104.25 103.68 102.86 102.09 101.42 100.83 Ice Cream and Frozen Desserts 3,375.26 3,382.37 3,387.28 3,396.26 3,403.99 3,411.40 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Page 26
Table 19 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2017-2022 % volume growth 2017/18 2017-22 CAGR 2017/22 Total Ice Cream 0.49 0.64 3.23 - Impulse Ice Cream 0.73 1.21 6.22 -- Single Portion Dairy Ice Cream 0.73 1.26 6.48 -- Single Portion Water Ice Cream 0.69 1.00 5.12 - Take-Home Ice Cream 0.33 0.27 1.34 -- Take-Home Dairy Ice Cream 0.32 0.24 1.20 --- Bulk Dairy Ice Cream 0.30 0.20 1.00 --- Multi-Pack Dairy Ice Cream 0.40 0.36 1.81 -- Take-Home Water Ice Cream 0.44 0.55 2.76 --- Multi-Pack Water Ice Cream 0.44 0.55 2.76 Ice Cream and Frozen Desserts 0.49 0.64 3.23 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2017-2022 % constant value growth 2017/2018 2017-22 CAGR 2017/22 TOTAL Ice Cream 0.21 0.21 1.07 - Impulse Ice Cream 0.89 1.47 7.59 -- Single Portion Dairy Ice Cream 0.94 1.57 8.09 -- Single Portion Water Ice Cream 0.51 0.73 3.73 - Take-Home Ice Cream -0.21-0.61-3.00 -- Take-Home Dairy Ice Cream -0.19-0.60-2.98 --- Bulk Dairy Ice Cream -0.21-0.65-3.19 --- Multi-Pack Dairy Ice Cream -0.16-0.51-2.54 -- Take-Home Water Ice Cream -0.54-0.67-3.28 --- Multi-Pack Water Ice Cream -0.54-0.67-3.28 Ice Cream and Frozen Desserts 0.21 0.21 1.07 Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Page 27
taipei@ ice.it ww w.italyintaiwan.com ww w.ice.gov.it/asia/tai wa n L ' I C E - A g e n z i a per l a p r o m o z i o n e a l l ' e s t e r o e l ' i n t e r n a z i o n a l i z z a z i o n e d e l l e i m p r e s e i t a l i a n e è s t a t a i s t i t u i t a c o m e e n t e d o t a t o d i p e r s o n a l i t à g i u r i d i c a d i d i r i t t o p u b b l i c o, s o t t o p o s t o a i p o t e r i d i i n d i r i z z o e v i g i l a n z a del M i n i s t e r o d e l l o s v i l u p p o e c o n o m i c o, d ' i n t e s a con i l M i n i s t e r o d e g l i a ff a r i e s t e r i e s e n t i t o i l M i n i s t e r o d e l l ' e c o n o m i a e d e l l e f i n a n z e. L ' I C E - A g e n z i a h a i l c o m p i t o d i a g e v o l a r e, s v i l u p p a r e e p r o m u o v e r e i r a p p o r t i e c o n o m i c i e c o m m e r c i a l i i t a l i a n i con l ' e s t e r o, con p a r t i c o l a r e a t t e n zi o n e a lle e s i g e n z e d e l l e p i c c o l e e m edie i m p r e s e, d e i l o r o c o n s o r z i e r a g g r u p p a m e n t i, e o p e r a a l f i n e d i s v i l u p p a r e l ' i n t e r n a z i o n a l i z z a z i o n e d e l l e i m p r e s e i t a l i a n e n o n c h é l a c o m m e r c i a l i z z a z i o n e dei b e n i e s e r v i zi i t a l i a n i nei m e r c a t i i n t e r n a z i o n a l i. A t t r a v e r s o l a s e d e d i R o m a, l ' U ff i c i o d i M i l a n o e l a r e t e nel m o n d o l ' A g e n zi a s v o l g e a t t i v i t à d i i n f o r m a z i o n e, a s s i s t e n z a, p r o m o z i o n e a i m p r e s e e i s t i t u zi o n i. L ' I C E - A g e n z i a opera a l l ' e s t e r o n e l l ' a m b i t o d e l l e R a p p r e s e n t a n z e d i p l o m a t i c h e i t a l i a n e, i n s i n e r g i a con l e o r g a n i z z a z i o n i i m p r e n d i t o r i a l i e gli a l t r i s o g g e t t i p u b b l i c i e p r i v a t i i n t e r e s s a t i, a s s i c u r a n d o u n s u p p o r t o c o o r d i n a t o a l l e i m p r e s e e r e t i n a z i o n a l i che s i i m p e g n a n o nel p r o c e s s o d i i n t e r n a z i o n a l i z z a z i o n e con l ' o b i e t t i v o d i p r o m u o v e r e l ' i m magine del p r o d o t t o i t a l i a n o nel mondo e l ' I t a l i a q u a l e d e s t i n a z i o n e d e g l i i n v e s t i m e n t i e s t e r i. I C E - A G E N Z I A ITA U F F I C I O D I TA I P E I Page 28