Introduction and background 4-7 Executive summary 8 Executive summary 9 Market 10 Market section summary 11 UK Eating Out market landscape 13 The UK Restaurant, Pub and Fast foodmarkets 14 Key economic indicators,2012-18e 15 Restaurant market drivers,2018 16 Restaurant market inhibitors, 2018 17 Restaurant & Eating Out market growth, 2012-2018E 18 Restaurant, Pub and Fast food markets turnovergrowth 19 Restaurant, Pub and Fast food markets outletgrowth 20 Branded restaurant, Pub and Fast food markets turnover growth 21 Branded restaurant, Pub and Fast food markets outlet growth 22 The UK Restaurant market structure 23 The UK Restaurant market structure, by share 2012, 2015 & 2018E 24 The UK Restaurant market structure, by value 2012, 2015 & 2018E 25 Average weekly sales per store, 2012-2018E 26 The UK Branded restaurant market outlet growth slowing 27 Branded restaurant growth 28 Branded restaurants average weekly net openings, 2012-2018E 29 MCA RESTAURANT MARKET REPORT 2018 2
Competitive landscape 30 Competitive landscape section summary 31 Notes on definitions employed 33 Top 50 brands by turnover (1-25) 35 Top 50 brands by turnover (26-50) 36 Top 50 brands turnover growth comparison 37 Top 10 brands by average weekly sales per store 38 Top 10 large brands by absolute sales growth 39 Top 10 medium brands by absolute sales growth 40 Top 10 small brands by absolute sales growth 41 Top 10 large, medium and small brands growth rates, 2017-2018E 42 Top 10 brands by percentage sales growth 43 Top 10 brands by operating margin 44 Operator news and developments (Q2 2017 Q2 2018) 45 Top 50 branded restaurants by outlets (1-25) 47 Top 50 branded restaurants by outlets (26-50) 48 Top 50 branded restaurants outlet growth Dec. 2014 - Dec. 2018E 49 Top 10 brands by absolute outlet growth 50 Top 10 brands by absolute outlet growth, 2017 vs 2018E 51 Top 10 brands by percentage outlet growth 52 Top 10 brands by absolute outlet decline 53 Top 10 brands by percentage outlet decline 54 Outlet and turnover share at leading branded chains by estate size 56 MCA RESTAURANT MARKET REPORT 2018 3
Outlet growth at leading branded restaurants 57 Cuisine outlet share at branded restaurants 2015-2018E 58 Biggest cuisine outlet share growth 2015-2018E 59 Biggest cuisine outlet share losses 2015-2018E 60 Cuisine growth in 2018 61 Price-led KPI scores 63 Food/drink-led KPI scores 64 Food-led KPI scores 65 Service-led KPI scores 66 NPS ratings 67 Revisit Intention scores 68 Top 5 restaurant group profiles 69 The Restaurant Group 70 Casual Dining Group 71 Azzurri Group 72 Prezzo Group 73 Boparan Restaurant Holdings 74 Top 5 branded restaurant profiles 75 Nando s 76 PizzaExpress 77 Frankie & Benny s 78 Wagamama 79 Pizza Hut Restaurants 77 T.G.I. Friday s 80 Top 5 fastest growing brand profiles 81 MCA RESTAURANT MARKET REPORT 2018 4
The Ivy Grills & Brasseries 82 Shoryu Ramen 83 Miller & Carter 84 Tonkotsu 85 Sticks n Sushi 86 Consumer Insight 87 Consumer insight - section summary 88 Participation - % eating out at restaurants 89 Average meal frequency 90 Day-part shares 91 Restaurant channel shares - dinner occasions 92 Brand share of restaurant visits - Lunch 93 Brand share of restaurant visits - Dinner 94 Average spend per meal 95 Average spend per meal by day-part 96 Average spend per meal by branded restaurant estate size 97 Average spend per meal by gender and age 98 Average spend per meal by gender and age - Dinner 99 Average spend per meal by region 100 Average spend per meal by mission (primary reason for eating out) 101 Average spend by drink consumed in branded restaurants 102 Average spend by drink consumed in branded restaurants 103 Average number of courses at dinner 104 Courses eaten in restaurants for dinner 105 Courses eaten in restaurants for dinner Starters & desserts 106 MCA RESTAURANT MARKET REPORT 2018 5
Age of consumer 107 Gender of consumer 108 Combined household income per annum 109 Consumer mission (primary reason for eating out) 110 Consumer needs by restaurant channel 111 Key performance indicator scores 112 Dinner key performance indicator scores 113 Likelihood to recommend and revisit 114 Likelihood to recommend and revisit - Dinner 115 Promotional use 116 Promotional use by day-part 117 Promotional use by branded restaurant estate size 118 Type of promotion 119 Cuisine share of visits 120 Food incidence - Lunch 121 Food incidence - Dinner 122 Drink incidence - Lunch 123 Drink incidence - Dinner 124 Demographics by cuisine type in total restaurants 125 Location of restaurant % of total meal occasions 126 Average lunch/dinner spend in full-service restaurants by location 127 Consumer demographics in full-service restaurants by location 128 Consumer missions in full-service restaurants by location 129 Home delivery frequency 130 MCA RESTAURANT MARKET REPORT 2018 6
Home delivery consumer missions (primary reasons for ordering home delivery) 131 Home delivery consumer needs (primary reason for choosing takeaway) 132 Most popular cuisines for home delivery 133 Future outlook 134 Future section summary 135 Internal market growth drivers movement in importance 136 External market growth drivers movement in importance 137 Key market risks, 2018E-2021F 138 Forecast UK Restaurant, Pub and Fast food market 2015-2021F 139 Forecast UK Restaurant, Pub and Fast food outlet & turnover growth 140 Forecast UK Restaurant, Pub and Fast food market outlet growth 141 Forecast UK Restaurant, Pub and Fast food turnover growth 142 Share of turnover and outlets, 2015-2021F 143 Growth in Total & Branded Restaurant market, 2015-2021F 144 Future perceptions among restaurant visitors spending power 145 Future perceptions among restaurant visitors eating out 146 Emerging concepts and initiatives 147 MCA Key contacts 148 MCA RESTAURANT MARKET REPORT 2018 7