INCORPORATING The UK s market leading trade event for local, regional, national and international fine quality food and drink www.specialityandfinefoodfairs.co.uk www.specialityandfinefoodfairs.co.uk

Speciality & Fine Food Fair is the UK s leading trade event for showcasing artisan food and drink to trade buyers and is now firmly established as the place for delis, farm shops, independent retailers, restaurants, hotels, caterers and wholesalers to source fine food, meet suppliers, sample products and do serious business. Last year s show attracted 7,432 visitors (ABC audited) testament to the fact that the Fair remains the premier event in the sector and the only show where all of the regional food groups across the whole of Great Britain have a presence. There s no better way to do business face-to-face with buyers from independent retailers, food halls, delis, restaurants, hotels, coffee shops and farm shops. This was my first time at the exhibition and I thought it was very good. The stand looked great, and led to a lot of interest from key names. There is a real sense of community with the exhibition, and that is why I will be coming back next year. Overall a good few days. Denise Caruth, Founder, Nisi s Artisan Bakery 85% of visitors were either completely or very satisfied with SFFF10*

Products of interest Bakery/Biscuits Beers/Wines/Spirits Cheese/Dairy Chocolate Condiments Confectionery Fish/Seafood Fruit/Vegetables Hamper/Christmas Products Health/Wellbeing Products Hot Beverages Ice Cream Ingredients Jams/Preserves Meat/Meat products Olive Oils & Vinegars Olives/Antipasti Organic Foods Packaging & Design Prepared Meals Products From Outside the UK Shopfitting Product / Services Soft Drinks/Water Visitors 58% 38% 48% 58% 40% 47% 34% 36% 34% 28% 29% 34% 41% 38% 36% 42% 37% 40% 38% 23% 38% 16% 34% 4265 2774 3501 4203 2954 3448 2477 2635 2505 2063 2150 2502 2992 2783 2624 3038 2733 2947 2783 1656 2762 1194 2486 Products of interest / Foodservice Foodservice Restaurants Bars Cafes Hotels Quickservice Key buyers and chefs from leading foodservice representatives at the Fair in 2010 bincluded: 33% of visitors are from the foodservice sector* *According to independent research

82% of visitors recommend or have direct purchasing authority* Retail Delis Farm shops Gift shops Health shops Department stores Food halls Buyers from leading retailers at the Fair in 2010 included: Retailers make up 29% of total visitors* Good contacts are always made at the exhibition, with lots of new businesses to sell our cakes. I have already booked the same spot for next year and look forward to even more opportunities. Nigel Green, Director, Heavenly Cakes

Wholesale & Distribution and Importers Buyers from leading wholesalers & distributors at the Fair in 2010 included: Retail / Wholesale & Distribution 66% of visitors planned to place an order after the show* 12% of visitors are from the Wholesale & Distribution sector* The show is very well organised and sources met are wonderful for exhibitors. This will be invaluable exposure for my company. Melissa Burton, Managing Director, Goody Good stuff *According to independent research

The Speciality Chocolate Fair is the UK s only dedicated trade event for fine and artisan chocolate, providing a unique and focused platform to showcase luxury and gourmet chocolate to top buyers. Now in it s fourth year, The Speciality Chocolate Fair has grown considerably and has carved out a niche position as the place to showcase fine chocolate products to buyers from leading retailers, hotels and restaurants, as well as to a wider trade audience keen to learn more about incorporating artisan chocolate into their offering. We are proud to announce a new feature as part of this year s Speciality Chocolate Fair, where leading chocolatiers and pastry chefs will demonstrate their skills and provide insightful talks on industry trends. Exhibitors in 2010 included: Chocolaterie Michel Cluizel Crème d Or Danucci Guilbert s HF Chocolates House of Sarrunds James Chocolates Lauden Chocolate Minerva Chocolate Prestat Rococo Chocolates Valrhona Visitors in 2010 included: Claridge s Corrigan s De Vere Venues Gate Gourmet Fenwick Fortnum & Mason Harrods Harvey Nichols Hilton House of Lords Marriott Hotels & Resorts Royal Albert Hall Selfridge s The Cavendish The Dorchester The Fat Duck The Landmark Whole Foods More than 3,500 visitors at the last event were specifically interested in chocolate* 77% of Speciality & Fine Food Fair visitors said they also visited the Speciality Chocolate Fair* *According to independent research

Rates for 2011 Space only per m² 279 + VAT + full website listing. Shell scheme per m² 338 + VAT Includes wall partitions, ceiling grid, fascia, name board, carpet, fluorescent lighting and a 500W power supply. + full website listing Small Producer Package* 2m² 558 + VAT grid, fascia, name board, carpet, fluorescent lighting + full website listing Book our furniture packages to reduce the total cost of exhibiting Our furniture packages enable you to include various essential items with your stand booking at a price you will not be able to secure by ordering the items separately. Package A: Lockable counter Cost: 55 + VAT Package B: Lockable counter & stool Cost: 80 + VAT Package C: 1 x table, 2 x chairs, 2 x shelves Cost: 106 + VAT Package D: Lockable counter, 1 x table, 3 x chairs, 4 x shelves Cost: 240 + VAT Enhance Your Presence with our Platinum Package Cost: 200 + VAT Includes: Power button on website Enhanced entry on exhibitor list logo in list, extra products, enhanced web contact facility on website to identify sales leads Speciality Chocolate Fair / Rates for 2011 *Qualifying criteria apply All packages are subject to availability and marketing opportunities include shared exposure. All exhibitors must hold Public Liability Insurance up to 2 million, this will be added to the package if required. Make your brand go further, from just 150 If you are looking to make your brand or product more visible before, during and after the Fair, we can help you achieve this. From sponsoring our main attractions to more modestly priced options such as an email banner or website banner, there are many different options to suit all budgets and requirements.

I came to the show to meet independents to help progress my business. It s a good opportunity to target new sectors. As it is hard to contact buyers on a day-today basis, the show makes for a perfect opportunity to meet new people. This was my first time at any show, and it is clear to see that the international presence is strong. Orders and many enquiries were made from the show, which proved that the show was successful. Joe Simpson, Sales and Marketing Director, Goupie Space is limited. For full details on exhibiting please contact: Soraya Gadelrab Event Manager T: +44 (0)20 7886 3057 E: soraya.gadelrab@freshrm.co.uk Allen Dunn Sales Executive T: +44 (0)20 7886 3073 E: allen.dunn@freshrm.co.uk www.specialityandfinefoodfairs.co.uk Follow us on twitter at twitter.com/speciality_food Join our LinkedIn group at www.specialityandfinefoodfairs.co.uk/linkedin Committed to Sustainability Fresh RM recognises that its business has a direct impact on the environment and we are committed to reducing these impacts wherever possible. In line with this all Fresh RM shows are organised in accordance with BS8901, the British Standard for Sustainability in the Events and Exhibition Industry. Organised by