Brand Draw OCTOBER BRAND DRAW 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0.2% 3 Chick-fil-A 18.9% -0.1% 4 Culver's 18.2% -0.7% 5 Sonic Drive-In 14.4% -0.6% 6 Whataburger 13.8% +0.2% 7 Zaxby's 12.9% -0.1% 8 Starbucks Coffee 12.5% -0.1% 9 Wendy's 12.5% +0.2% 10 Arctic Circle 12.3% +0.6% 11 Runza 12.2% -0.4% 12 Dunkin' Donuts 12.0% -0.3% 13 Taco Bell 11.8% +0.1% 14 Subway 11.5% -0.2% 15 Bojangles' 11.3% +0.1% 16 Blake's Lotaburger 11.0% No Change 17 Burger King 10.7% -0.1% 18 Cousins Subs 10.6% +0.1% 19 Taco John's 10.5% -0.1% 20 Taco Time 10.4% +0.2% 21 Hardee's 10.4% +0.2% 22 Steak 'n Shake 10.3% -0.2% 23 Taco Casa 10.1% +0.3% 24 Farmer Boys 10.1% No Change 25 Arby's 9.9% No Change Brand Draw: Draw measures the percentage of all QSR Visits garnered by the specific brand when limiting the addressable market to those visits within 0.5 miles of all the specified brands locations. 1
Brand Draw OCTOBER BRAND DRAW 26 Tim Hortons 9.9% +0.2% 27 Back Yard Burgers 9.7% +0.3% 28 Pollo Tropical 9.7% -0.8% 29 Dutch Brothers Coffee 9.6% -0.3% 30 Jack in the Box 9.6% +0.1% 31 Del Taco 9.5% -0.1% 32 KFC 9.0% +0.1% 33 Dairy Queen 8.9% -1.1% 34 El Pollo Loco 8.8% -0.3% 35 Dunn Bros Coffee 8.5% -0.9% 36 Popeyes Louisiana Kitchen 8.5% -0.8% 37 D'angelo Grilled Sandwiches 8.5% -0.3% 38 Church's Chicken 8.5% -0.2% 39 White Castle 8.3% -0.2% 40 Chipotle Mexican Grill 8.1% +0.1% 41 Golden Chick 8.1% +0.2% 42 Captain D's Seafood Restaurants 8.0% No Change 43 Panera Bread 8.0% +0.2% 44 Tully's Coffee 8.0% +0.4% 45 Tijuana Flats 7.9% +0.2% 46 Boston Market 7.9% -0.1% 47 Fuddrucker's 7.8% No Change 48 Taco Mayo 7.7% -0.8% 49 Carl's Jr. 7.7% +0.1% 50 Cook Out 7.7% +0.2% Brand Draw: Draw measures the percentage of all QSR Visits garnered by the specific brand when limiting the addressable market to those visits within 0.5 miles of all the specified brands locations. 2
Visit Share OCTOBER VISIT SHARE 1 McDonald's 15.25% +0.17% 2 Subway 9.78% -0.14% 3 Starbucks Coffee 6.58% No Change 4 Taco Bell 5.57% +0.08% 5 Wendy's 5.39% +0.12% 6 Chick-fil-A 4.87% +0.06% 7 Burger King 4.80% -0.05% 8 Sonic Drive-In 3.08% -0.13% 9 Dunkin' Donuts 2.97% -0.06% 10 KFC 2.76% +0.04% 11 Arby's 2.71% No Change 12 Chipotle Mexican Grill 2.07% +0.06% 13 Panera Bread 1.78% +0.07% 14 Dairy Queen 1.71% -0.24% 15 Jimmy John's 1.65% -0.01% 16 Jack in the Box 1.56% +0.02% 17 Popeyes Louisiana Kitchen 1.29% -0.13% 18 Panda Express 1.22% +0.01% 19 Zaxby's 1.03% No Change 20 Five Guys Burgers and Fries 1.00% +0.02% 21 Hardee's 0.99% +0.02% 22 Whataburger 0.97% +0.03% 23 Culver's 0.94% -0.05% 24 In-N-Out Burger 0.88% +0.03% 25 Steak 'n Shake 0.80% -0.01% Visit Share: Visit Share measures the percentage of all QSR Visits garnered by the specified brand. 3
Visit Share OCTOBER VISIT SHARE 26 Firehouse Subs 0.74% No Change 27 Carl's Jr. 0.71% +0.01% 28 Qdoba Mexican Eats 0.56% -0.01% 29 Bojangles' 0.55% +0.01% 30 Del Taco 0.50% No Change 31 Jersey Mike's Subs 0.47% +0.01% 32 Moe's Southwest Grill 0.46% +0.01% 33 Church's Chicken 0.46% -0.01% 34 Checkers / Rally's 0.46% No Change 35 Wingstop 0.45% -0.01% 36 Boston Market 0.43% No Change 37 El Pollo Loco 0.41% -0.01% 38 Captain D's Seafood Restaurants 0.37% No Change 39 Long John Silver's Seafood 0.36% -0.01% 40 Tim Hortons 0.34% +0.01% 41 McAlister's Deli 0.33% +0.01% 42 Einstein Bros Bagels 0.32% +0.02% 43 Jamba Juice 0.32% No Change 44 White Castle 0.31% -0.01% 45 Dickey's Barbecue Pit 0.29% +0.01% 46 Jason's Deli 0.29% +0.01% 47 Noodles & Company 0.28% +0.01% 48 Quiznos 0.27% No Change 49 Krispy Kreme 0.27% -0.01% 50 Schlotzsky's 0.26% +0.01% Visit Share: Visit Share measures the percentage of all QSR Visits garnered by the specified brand. 4
Loyalty OCTOBER CUSTOMER LOYALTY 1 McDonald's 34.8% -0.6% 2 Dunkin' Donuts 33.9% -1.3% 3 Starbucks Coffee 31.8% -0.8% 4 Subway 31.3% -0.9% 5 Tim Hortons 30.3% -1.1% 6 Caribou Coffee 29.5% -1.1% 7 Chick-fil-A 28.6% -0.7% 8 Dutch Brothers Coffee 28.6% -0.2% 9 Sonic Drive-In 28.4% -0.8% 10 Peet's Coffee & Tea 28.2% -1.4% 11 Taco Time 27.9% -0.6% 12 Culver's 27.9% -1.3% 13 Taco John's 27.6% -1.0% 14 Tijuana Flats 27.0% +0.2% 15 Wendy's 26.7% -0.5% 16 Burger King 26.7% -0.8% 17 Pollo Tropical 26.6% -1.0% 18 Taco Bell 26.5% -0.7% 19 Bruegger's Bagels 26.5% -0.6% 20 Panera Bread 26.5% -0.6% 21 Chipotle Mexican Grill 26.0% -0.8% 22 Whataburger 26.0% -0.6% 23 Blimpie 25.9% -0.6% 24 The Coffee Bean & Tea Leaf 25.8% -0.8% 25 Jimmy John's 25.8% -0.8% Loyalty: Loyalty measures the percentage of all QSR visits garnered by the specific brand but limited to only those customers who visited the specific brand at least once. 5
Loyalty OCTOBER CUSTOMER LOYALTY 26 Einstein Bros Bagels 25.5% -0.6% 27 Togo's 25.4% -0.1% 28 In-N-Out Burger 25.3% -0.6% 29 Corner Bakery Cafe 25.3% -0.6% 30 Jack in the Box 25.3% -0.7% 31 Dairy Queen 25.2% -1.2% 32 Qdoba Mexican Eats 25.0% -0.9% 33 Moe's Southwest Grill 24.7% -0.6% 34 Quiznos 24.7% -1.0% 35 Five Guys Burgers and Fries 24.6% -0.9% 36 Boston Market 24.6% -0.6% 37 Hardee's 24.4% -0.6% 38 Auntie Anne's Soft Pretzels 24.3% -0.2% 39 Tropical Smoothie Cafe 24.3% -1.2% 40 KFC 24.2% -0.7% 41 Noodles & Company 24.2% -0.9% 42 Del Taco 24.2% -0.6% 43 Jamba Juice 24.2% -0.6% 44 A&W Restaurant 24.2% -0.8% 45 Arby's 24.0% -0.9% 46 Carl's Jr. 24.0% -0.5% 47 El Pollo Loco 23.9% -0.7% 48 Bojangles' 23.9% -1.0% 49 Zaxby's 23.9% -0.8% 50 Smoothie King 23.5% -0.5% Loyalty: Loyalty measures the percentage of all QSR visits garnered by the specific brand but limited to only those customers who visited the specific brand at least once. 6
Frequency OCTOBER CUSTOMER FREQUENCY 1 McDonald's 1.83 +0.03 2 Sonic Drive-In 1.67 +0.01 3 Dutch Brothers Coffee 1.63 +0.02 4 Chick-fil-A 1.61 +0.01 5 Starbucks Coffee 1.61-0.01 6 Subway 1.61 +0.01 7 Dunkin' Donuts 1.61 No Change 8 Tim Hortons 1.58 +0.03 9 Whataburger 1.52 +0.01 10 Pollo Tropical 1.51 No Change 11 Taco Bell 1.51 +0.01 12 Wendy's 1.5 +0.02 13 Del Taco 1.48-0.01 14 Jack in the Box 1.47 +0.01 15 Bojangles' 1.47-0.01 16 El Pollo Loco 1.47 +0.01 17 Zaxby's 1.47 +0.01 18 Culver's 1.46-0.01 19 Burger King 1.46 +0.01 20 Taco Time 1.45 +0.02 21 Taco John's 1.43 +0.03 22 Hardee's 1.42 +0.02 23 Taco Bueno 1.42 No Change 24 Blimpie 1.42 No Change 25 Tijuana Flats 1.41 +0.03 Frequency: Frequency measures the number of times each guest visits a brand in the given month. 7
Frequency OCTOBER CUSTOMER FREQUENCY 26 Caribou Coffee 1.41 No Change 27 Carl's Jr. 1.41 +0.01 28 KFC 1.4 +0.02 29 Togo's 1.4 +0.02 30 In-N-Out Burger 1.4 +0.01 31 Chicken Express 1.4 No Change 32 Arby's 1.39 No Change 33 Church's Chicken 1.39 +0.01 34 Chipotle Mexican Grill 1.39-0.01 35 Dairy Queen 1.39 No Change 36 Einstein Bros Bagels 1.38 +0.02 37 Jimmy John's 1.38 No Change 38 Captain D's Seafood Restaurants 1.36-0.01 39 Popeyes Louisiana Kitchen 1.36-0.02 40 Checkers / Rally's 1.36 +0.02 41 Tropical Smoothie Cafe 1.35-0.02 42 Quiznos 1.35 No Change 43 The Coffee Bean & Tea Leaf 1.35 No Change 44 Corner Bakery Cafe 1.35 No Change 45 Panera Bread 1.35 +0.01 46 Steak 'n Shake 1.35 +0.02 47 Boston Market 1.34 +0.01 48 McAlister's Deli 1.34 +0.01 49 Panda Express 1.34 +0.01 50 Cook Out 1.34 +0.01 Frequency: Frequency measures the number of times each guest visits a brand in the given month. 8