Message from our Continental Director

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APF 2017 OVERVIEW

Message from our Continental Director It gives me a great pleasure to welcome all of you to the 2017 Asian President Form in Hong Kong. The Forum will be the Asian version of the WorldChefs Congress 2016 in Thessaloniki, Greece, where our Asian chef teams can share experience of best practices, discuss the challenges we are facing and share fabulous few days of networking. The meeting will be attended by our WorldChefs President Thomas Gugler and Vice President Martin Kobald; where we will have a chance to meet them Face to Face, learn more about their plans and raise questions of our concerns. Adjacent of our APF is the Culinary Competition Committee who will have their meeting and are able to join us for a sharing session on their latest development. Immediate after our APF we will have the Hong Kong International Culinary Classic Judges meeting taking place where you will be meeting all the International judges on the evening, followed by a dinner where you can meet old friends and make new ones! All in all, the 2017 APF promises to be a packed and exciting Forum where I look forward to welcoming YOU in Hong Kong!

Welcome Message from HKCA We are honored to be the host city of the 2017 APF. On behalf of the Hong Kong Chefs Association we would like to welcome you to our colorful, chaotic and fantastic city. I can give you fifty reasons, but you probably only need three; - you will have a chance to share and network with our counter parts in Asia; - you will be housed at the Hong Kong Disneyland Hotel and will have the chance to see the newly built third hotel before its official opening; and lastly - Hong Kong offers exceptional culinary experience with some of the world s best food. So, we are here to promise you a fruitful, colorful, and enjoyable Forum. Our team with our young chefs will work hard to ensure you are well taken care of. We would like to invite you to join us at the 2017 HOFEX ICC and afterwards enjoy an optional tour were you can spend a few hours experiencing the Old Town Central of Hong Kong! We look forward to welcoming you in Hong Kong! Chef Eddy Leung, President, HKCA

Program Highlights Disneyland Resort 2017 May 7, Hong Kong

Program Highlights Prepare your questions; Sound out your concerns; Voice out your needs!

Program Highlights Asian Food Culture & Trends; Discuss our common issues; Learn from best practices!

Program Highlights International Chefs Day & More; Technologies and Sustainability; Project & funding opportunities Special Thanks to Nestlé for Sponsoring the APF Meeting Package!

Program Highlights Worldchefs Culinary Competition Committee Latest update on Rules and Regulations; New Training Workshops; Go for Gold!

As their name suggests, this family of restaurants is not afraid to provoke controversy. In fact, they seek it. Contentious or otherwise, each of their ten restaurants aim to involve the diner in a story, in an experience that has more of a narrative than just a plate of brilliant food. Chef Christopher Mark and Syed Asim Hussain, the entrepreneurs behind the Black Sheep Restaurants empire will take us through their exceptional journey and ask them all you want! Program Highlights

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Program Highlights

APF Aftermath

HK International Culinary Classic To be held on May 8-11 at HOFEX, perhaps the most enthralling food & hospitality trade show in Asia. 2017 HKICC will be joined by over 1,000 competitors from15 countries and 52 International judges. Come and join us at the opening and see for yourself, guaranteed to be one of the most organized culinary competition!

Optional Tour OPTIONAL TOUR: OLD TOWN CENTRAL (May 8 afternoon) Old Town Central (OTC) is the name for a compact neighborhood in Central bounded by Wyndham Street to the east, Caine Road to the south, Possession Street to the west and Queen s Road Central to the north with Hollywood Road in the shape of a rectangle that spans from east to west. The area is packed with heritage sites, landmarks, historic architecture, religious buildings, designer boutiques, shops carrying all sorts of merchandises, and dining and entertainment outlets. It reflects the evolution of Hong Kong from a fishing village to a British colony to a metropolitan city. OTC is truly a chronicle of how heritage, art, lifestyle, dining and entertainment evolved in the city. The abundant treasures reflect the contrast between old and new, heritage and creativity, traditional and contemporary, and East and West.

Optional Tour AT YOUR OWN PACE: WETLAND PARK The 61-hectare Hong Kong Wetland Park demonstrates the diversity of the Hong Kong's wetland ecosystem and highlights the need to conserve them. It presents an opportunity to provide an education and recreation venue with a theme on the functions and values of wetlands for use by local residents and overseas visitors. You will received a free admission ticket, you can choose to go anytime at your convenience!

Forum Logistic Information

Accommodation May 6-7, Recommendation: Disney's Hollywood Hotel (for May 7 APF at Disney) May 7-8 or afterwards: The Excelsior (Transfer to City, close to HOFEX) For HKICC Judges: Hotel Ibis or as assigned Please refer to next page and the RELY FORM for more information on booking Disney's Hollywood Hotel Address: Hong Kong Disneyland Resort, Magic Rd, Lantau Island Room Rate: HK$1,250 +10% The Excelsior Address: 281 Gloucester Rd, Causeway Bay Room Rate: HK$1,000 + 10% Hotel Ibis Sheung Wan, Hong Kong Address: No 28 Des Voeux Road West, Sheung Wan Room Rate: HK$820

Action Now! IMPORTANT NOTE: Hong Kong Chefs Association will PAY for each country ONE Double Room occupancy at Disney's Hollywood Hotel for the night of May 6, 2017 (one night) Please fill in the attached RELY FORM Email to Anita Cheng on or before Mar 24, 2017 anita@ultrafuture.com.hk Prepare Your COUNTRY PRESENTATION, downloaded onto a USB, Give to Anita Cheng or Andreas Muller when you arrive at Disney on May 6, 2017