Street Stalls/Kiosks in China,2011

Street Stalls/Kiosks in China,2011 Customer Service Hotline:400-666-1917 Page 1 of 11

一 调研说明中商情报网全新发布的 Street Stalls/Kiosks in China,2011 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Street Stalls/Kiosks in China,2011 出版日期 Aug/2011 报告格式 PDF 电子版或纸介版 交付方式 Email 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 400-666-1917 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Street Stalls/Kiosks indust ry in China. With this market report, you ll be able to explore in detail the changing shape and potenti al of the industry. You will now be able to plan and build strategy on real industry data and projection s. The Street Stalls/Kiosks in China market research report includes: Analysis of key supply-side and demand trends Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline:400-666-1917 Page 2 of 11

Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Street Stalls/Kiosks in China? What are the major brands in China? How prevalent are chained street stalls or kiosks in China? Are any foodservice operators using the street stall or kiosk format to expand into other semicaptive locations or to reach a broader audience? What is the average sales per outlet for an independent street stall/kiosk in China? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis TRENDS Operators of street stalls/kiosks faced growing challenges towards the end of the review period. Ther e were higher rental costs for most operators as cities became busier. In addition, operators faced grow ing costs for food and beverage ingredients, fuel and wages. Furthermore, the government sought to i mpose stricter controls on street stalls/kiosks towards the end of the review period, especially indepen dent operators, with a growing focus on operators having the correct license and meeting safety standa rds. As a result of these controls, street stalls/kiosks saw only 6% growth in outlet volume in 2010 ove r the previous year. Growth remained strong due to the low cost of entering this channel and due to gr owing demand for consumer foodservice. However, growth would have been considerably stronger in 2010 had conditions for street stalls/kiosks remained similar throughout the review period. COMPETITIVE LANDSCAPE Street stalls/kiosks is highly fragmented, with independent players accounting for 72% value share in 2010. Even within chained street stalls/kiosks shares are fragmented, with smaller chains within othe rs accounting for 85% of chained value in the year. There are numerous small chains operating in one or two Chinese cities, with low entry barriers encouraging entrepreneurs to expand into a number of s treet stalls/kiosks. The leading player Shanghai Jack Hut Food & Beverage accounted for 7% chained Customer Service Hotline:400-666-1917 Page 3 of 11

value share in 2010, benefiting from its large outlet volume and low pricing. Meanwhile all other signi ficant players accounted for 2% value share or less. PROSPECTS Chained players in street stalls/kiosks are expected to focus on expanding into lower tier cities and to wns during the forecast period. This format is already saturated in many locations in first tier cities, wi th Shanghai and Beijing for example approaching maturity in street stalls/kiosks. In People s Square i n Shanghai, there were for example over 20 juice street stalls/kiosks within a 500 sq. m area. Table of Contents : Street Stalls/Kiosks in China - Category Analysis HEADLINES TRENDS Operators of street stalls/kiosks faced growing challenges towards the end of the review period. Ther e were higher rental costs for most operators as cities became busier. In addition, operators faced grow ing costs for food and beverage ingredients, fuel and wages. Furthermore, the government sought to i mpose stricter controls on street stalls/kiosks towards the end of the review period, especially indepen dent operators, with a growing focus on operators having the correct license and meeting safety standa rds. As a result of these controls, street stalls/kiosks saw only 6% growth in outlet volume in 2010 ove r the previous year. Growth remained strong due to the low cost of entering this channel and due to gr owing demand for consumer foodservice. However, growth would have been considerably stronger in 2010 had conditions for street stalls/kiosks remained similar throughout the review period. COMPETITIVE LANDSCAPE Street stalls/kiosks is highly fragmented, with independent players accounting for 72% value share in 2010. Even within chained street stalls/kiosks shares are fragmented, with smaller chains within othe rs accounting for 85% of chained value in the year. There are numerous small chains operating in one or two Chinese cities, with low entry barriers encouraging entrepreneurs to expand into a number of s treet stalls/kiosks. The leading player Shanghai Jack Hut Food & Beverage accounted for 7% chained value share in 2010, benefiting from its large outlet volume and low pricing. Meanwhile all other signi ficant players accounted for 2% value share or less. PROSPECTS Chained players in street stalls/kiosks are expected to focus on expanding into lower tier cities and to wns during the forecast period. This format is already saturated in many locations in first tier cities, wi Customer Service Hotline:400-666-1917 Page 4 of 11

th Shanghai and Beijing for example approaching maturity in street stalls/kiosks. In People s Square i n Shanghai, there were for example over 20 juice street stalls/kiosks within a 500 sq. m area. CATEGORY DATA Table 1 Street Stalls/Kiosks: Units/Outlets 2005-2010 Table 2 Street Stalls/Kiosks: Number of Transactions 2005-2010 Table 3 Street Stalls/Kiosks: Foodservice Value 2005-2010 Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010 Table 5 Street Stalls/Kiosks: % Transaction Growth 2005-2010 Table 6 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010 Table 7 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010 Table 8 Brand Shares of Chained Street Stalls/Kiosks 2007-2010 Table 9 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015 Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015 Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015 Table 12 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015 Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015 Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-2015 Consumer Foodservice in China - Industry Context EXECUTIVE SUMMARY Dynamic growth supported by rising disposable income levels Young consumers attracted by western lifestyles Yum! Restaurants benefits from early investment Independents continue to dominate Strong growth for leading chains in forecast period KEY TRENDS AND DEVELOPMENTS Richer and busier consumers turn to consumer foodservice more regularly Consumers increasingly concerned by food safety Post-80s consumers drive growth for westernised concepts Multinationals shift focus to lower tier cities Domestic players push for a national brand profile CITY KEY TRENDS AND DEVELOPMENTSGuangzhou MARKET DATA Table 15 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010 Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010 Customer Service Hotline:400-666-1917 Page 5 of 11

Table 17 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010 Table 18 Consumer Foodservice by Eat in Vs Takeaway 2010 Table 19 Consumer Foodservice by Food Vs Drinks Split 2010 Table 20 Sales in Consumer Foodservice by Location 2005-2010 Table 21 Leading Chained Consumer Foodservice Brands by Number of Units 2010 Table 22 Chained Consumer Foodservice Company Shares 2006-2010 Table 23 Chained Consumer Foodservice Brand Shares 2007-2010 Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015 Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015 APPENDIX National Consumer Expenditure Table 26 Consumer Expenditure on Consumer Foodservice 2004-2009 Operating environment DEFINITIONS Summary 1 Research Sources Segmentation : This market research report includes the following: Street Stalls/Kiosks ochained Street Stalls/Kiosks oindependent Street Stalls/Kiosks Statistics Included : For each category and subcategory you will receive the following data in Excel format: From Passport Market sizes Company shares Customer Service Hotline:400-666-1917 Page 6 of 11

Brand shares Analysis by type Chained vs independent Eat-in vs take-away sales Food vs drink sales Pricing Sales by location Market size details: Foodservice value retail selling price % growth Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price real (constant 2008) prices % growth Foodservice value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, C HF, JPY Foodservice value retail selling price real (constant 2008) prices per capita local currency, USD, EU R, GBP, CHF, JPY Units/outlets Units/outlets % growth Units/outlets per capita Transactions Transactions % growth Transactions per capita Foodservice value retail selling price nominal (current) prices % growth Foodservice value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY Foodservice value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY 访问中商情报网 :http://www.askci.com 报告在线阅读 : http://www.askci.com/enreports/2011/08/12932536599.shtml Customer Service Hotline:400-666-1917 Page 7 of 11

三 研究机构 中商情报网 (http://www.askci.com) 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务 研究咨询 项目咨询 内容 行业研究报告 行业投资咨询报告 市场调查 项目计划 可行性研究 价值分析 风险分析 商业计 Customer Service Hotline:400-666-1917 Page 8 of 11

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E-MAIL 传真 报告名称 : Street Stalls/Kiosks in China,2011 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 :40000 2180 92000 40881 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 :40000 2181 9200 122593 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 :1100 1016 2000 5303 4444 备注 : 此帐户只可开具增值税普通发票 联 系 方 款到后, 发票随后寄发 此账号为唯一指定账号 电话 :400-666-1917 传真 :(0755)25407715 Customer Service Hotline:400-666-1917 Page 10 of 11

法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 :518000 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 :100069 网址 :http://www.askci.com 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline:400-666-1917 Page 11 of 11