ARIZONA - 2011
TRENDZONE TREND WATCH
TRENDS Consumption / Occasions Festivals Out and about BBQs Everyday at home House Party Line of Formality Informal dinner party Occasions Bars Social gathering Events Formal dinner party Restaurants Special / celebratory
TRENDS Insights from our suppliers on closure and container development Innovation / Benefits Practicality Convenience Re-sealability Robustness for transit Versatile size Less wastage Festivals Much more permission to innovate across these occasions Less conventional packaging shapes and materials Out and about BBQs Everyday at home House Party Line of Formality Informal dinner party Occasions Bars Social gathering Events Practicality becomes important as occasions go Tradition Premium Appearance Formal dinner party Special / celebratory Restaurants larger scale Re-sealability Ease of opening
TRENDS Graphics: Customization/Collaboration J&B Colour Editions Tru Blood O Positive Absolute Brooklyn by Spike Lee Oronoco Rum (Brazil) Communicates Brazilian provenance through the map design embossed in leather. Smirnoff Electro Club Edition 1800 Tequila Artist Series Custom Designed Beer
TRENDS Traditional Material/ Updated Shapes Absolut Glimmer Restage Smirnoff Bottle Restage Captain Morgan Bottle Optimized Grip Bottle Self Illuminating Bottle
TRENDS Sustainability PET: Continued Growth Lighter Bottle Weight Aluminum Bottles Recycled Glass. Eco Labels. New Paper Bottle: World s first totally recyclable paper container. Made from 100% renewable resources. Eco Refill Vodka Pouches
TRENDS Use Change Proposition Wine Packaging Innovation Wine Sorbet / Freeze & Squeeze Single Serve Variety Packs Mixer Packaging Said to have half the carbon footprint of glass bottles and to allow the wine to stay fresh up to 6 weeks after opening, the new barrel contains 3 liters of wine and retails for $29.99 USD.
CLOSURES 2 Piece Same Material/2 Colors Bi-Injection 2 different materials WAK / Smooth ROPP No visible Threads Brand Aesthetic / Promotional Using new advanced aluminum shaping technology Process printing Up to 6 colors
CONTAINERS- SENSORY IMPACT Tactile Bottles Add Texture to bottle ACL Deco Multicolor / 360 Degree No label Look
CONTAINER MATERIAL OPTIONS Custom PET Endless Shapes & Sizes Aluminum Bottles Graphics: Customization/Collaboration
CLOSURE INNOVATION Consumer Interaction and Experience Handling Experience, Opening Experience, Pouring Experience Brand Aesthetic Aluminium external with combination of top and side embossing, Can be foiled or printed, matte and gloss options. Externally smooth aluminium screwcap. Screw on application. Common bottle finish for open pour and NRF. Idea: Maximum decoration / Branding area
CLOSURE INNOVATION Additional R&D Ideas Closure with Noise Sound when opening (technology unknown) Closure with Aroma Emanates a Smell/Fragrance (cross contamination/inventory concerns) Vortex" Closure When Pouring injects Air that will Create a Type of Foam Rip Cap Directed to a young and versatile market. Rip Cap, incorporates an easy-wayopen. Soda Seal This concept for a soda can would allow you to cover up your pop and keep the fizz.
BOTTLE INSIGHT Bottle Shape and Visual Appeal Tactile, ACL Deco, Recycled, Aluminum
CONTAINER INSIGHT Can Innovation Printed Can Ends increase visibility and differentiation Self Chilling Cans Refrigerant is Water No Pressure Vessels Zero Discharge 40F (23C) drop from Ambient Chilled Volume 300mL Duration 20min-1.5hrs Does not dilute beverage Completely Recyclable
SUSTAINABILITY Renewable Material Sources Cane Fiber Paper White is made from 95% Sugar Cane fiber waste (Bagasse) and 5% Hemp & Linen fibers. This material seem like a natural for labeling rums and could provide a positive marketing spin for our packaging. However, at a cost that is more than double our current paper stock and limited global availability, we would recommend it s use on products with a higher retail/lower volume. Plant Bottle: 100% recyclable PET bottle made with up to 30% plant based material (sugar cane fiber waste & molasses) which is a renewable resource. The material reduces carbon emissions by 25% vs traditional PET. It also does not contaminate the PET recycling stream, so it can be recycled over & over. Development led by Coke (Dasani) Plant PET Heinz announced last week to expand use of the technology
LABEL INSIGHT Shrink Sleeve Techniques Shrink Sleeve/Capsule versatile, Customizable,inventory friendly, tamper evident Matte/Gloss Varnishes, full color, tax stamp/neck label look Full Shrinks decorative and protective. Provides large, 360, live area.
LABELS INNOVATION Better Data picture Data Matrix Technology Code scans with smart phone which links to website. Interactive Marketing Programmable LED 255 character/6 messages can be programmed Electroluminescent Inks Incorporate conductive inks and power source (JW video) \John Wlaker video here Thermo Chromatic Inks Inks change with temperature Repositionable Can be moved to different areas of the bottle
PACKAGING INNOVATION EXPLORATION Pouches Malibu 1.75ltr cocktail range in USA Funkin cocktail mixers (UK and USA) New Packaging Formats Bag in Box Sauza Margarita Cruzan Mojito (Bacardi Mojito mock up) Pet bottle & sleeve: VnC Cocktails 100% natural ingredient listing Preservation by pasteurisation Limited shelf life : 9months Extruded PET Compare to injection moulded PET Rigid, glass like appearance Light weight advantage of PET Stackable flavor system containers
INNOVATION MOTIVATION Sites to Inspire http://blog.pentawards.org/ http://theawesomer.com/tag/drinks/ http://www.datamonitor.com/ http://www.inventables.com/ Freestyle machine, which lets you mix your own sodas from over 100 flavor combos. Edible drinking glasses in unusually tasty flavor combinations, like lemon-basil, gingermint and rosemarybeet.