Corporate Profiles 1

Corporate Profiles 1

1. Mo men Company Profile In 1988, three brothers from the Mo men family opened a fast food restaurant in Heliopolis and named it after their family name with confidence in the success they will achieve. They recognized a need to provide quality food, special flavors and premium service. The Mo men group competed against multinationals although it was established by Egyptians where they had to build their own reputation and make resources available for their operations. Their business has expanded over the years to include more and more branches until becoming an international franchise available in many countries including the UAE and Malaysia. Besides the Mo men restaurants, the Mo men group has now a portfolio of famous food brands including Three Chefs, Planet Africa restaurants and Pizza King. They currently have the vision of becoming a recognized food servicing and manufacturing group in the MENA region and Southeast Asia in the near future. This business group started in 1988, when 3 brothers opened a fast food restaurant in Heliopolis Their fast food chain expanded to serve 9 million Egyptians per year and became a franchised in Bahrain, UAE, Libya, Sudan, and Malaysia Besides their fast food restaurants, this business group also owns Three Chefs, Planet Africa restaurants and Pizza King 2

2. Olympic Group Abd Allah Sallam started his own business in the 1930 s by manufacturing radios and electrical transformers. Many years later, he established a retail chain for household appliances called Shaher that witnessed great success and was considered a pioneer in the business. Unfortunately, Shaher was nationalized by the government in 1963. Not being discouraged by this incident, Abd Allah Sallam pursued his dreams by creating the Olympic Electric brand in the 1970s producing electric water heaters. He also established in 1975 EPA to be responsible for the trading, distribution and after-sale service of the Olympic products. The business kept expanding and creating new subsidiaries which led to the establishment of a holding company called Olympic Group. Later in the 1990s and due to their continuous success, Olympic Group was able to acquire the largest public sector manufacture of household equipment IDEAL. Even after Abd Allah Sallam passed away, the Sallam family continued the journey and was able to create a trading arm for the group which was called Olympic Stores but now known as B-Tech. Olympic group is considered now as a leading entity in the white goods industry in Egypt reaching a net profit of almost 120 million Egyptian pounds in the first 9 months of 2010. This business started 70 years ago producing small appliances such as radios and electrical transformers. A holding company was established in 1995 to manage the group s various subsidiaries specialized the manufacturing and trading of household appliances. This business group established the largest home appliances retail chain in Egypt named B.Tech. You can say that this business is just IDEAL. 3

3. Pharco profile Dr. Hassan Abbas Helmy, is an entrepreneur who established Pharco Pharmaceuticals in 1987 to be the third private pharmaceuticals company in Egypt with only 100 employees. The Pharco Corporation now includes 6 pharmaceutical companies with 1 billion Egyptian pounds in sales and 5,000 employees. Currently, the Pharco Corporation has worldwide subsidiaries in the Gulf area, Libya, Malaysia, Kazakhstan and Australia. Pharco is renowned in the Egyptian market with products such as the antacid FAWAR Fruit, and the multivitamin V2 PLUS. Dr. Helmy s ultimate goal is to become a major player in the global healthcare industry by by applying cutting-edge scientific tools to find new uses for existing products, by meeting customer needs and by recruiting the best workforce candidates in the industry, we seek to become a true partner in global healthcare. This is a pharmaceutical company established in 1987 with 100 employees. Being located in Alexandria, this business is now the largest pharmaceutical group in Egypt and the North Africa region. This company offers products such as FAWAR Fruit. 4

4. Toshiba El Arabi It started when the three brothers Mohamed Ibrahim El-Araby, Mahmoud Ibrahim El-Araby and Abd Algayed Ibrahim El-Araby co-operated and started up their business in 1964 with a capital of 4000 Egyptian pounds at the business of hardware hound, school supplies and toys, importing SANYO (white & black) TV, fans and cassettes. El-Araby group, an Egyptian joint stock family enterprise, is currently one of the most successful companies in Egypt and the Middle East. There was an important strategic stage in 1974 when El-Araby group was able to attract one of the major Japanese companies, as it signed a commercial agency contract with the Japanese Toshiba. Then, it became a partner with Sharp Corporation in 2002, followed by being the only agent to SEIKO & ALBA for watches in Egypt, and signed the La Germania agency contract in 2009. Actually, Toshiba has certified that the products manufactured by El-Araby as equivalent in quality to those produced in Japan. One of the biggest companies in Egypt that produces TVs, refrigerators, Air conditions and other electronic machines. Its name has an Egyptian part and a Japanese part. It s well known for its high quality products. 5

5. SEKEM SEKEM was established by Dr. Ibrahim Abouleish, on an area of 70 hectares of desert in 1977. The name SEKEM is the transliteration of a hieroglyph, meaning "vitality". In 1983, SEKEM launched its first product line of herbal remedies on the local pharmaceutical market under the brand name SEKEM HERBS and foodstuff was introduced to the local market under the brand name ISIS. It has different variety of products, such as Cinnamon, Mint, Tea, Green tea, Anise, Juices, milk, and yogurt. The products are made from ingredients from biodynamic farming. SEKEM isn t only known for its high quality products but it is also known for its social activities. In 1987, the first SEKEM Kindergarten and the MAHAD Adult Training Institute were established. Also, the SEKEM School started with primary and secondary stages. Its current main goal is to contribute towards a comprehensive advancement of the individual, the community and the environment. It was established by Dr. Ibrahim Abouleish in 1977 It is well known for its herbal products like mint, anise and green tea One of its famous brands is ISIS 6