Hot Drinks in Costa Rica

Hot Drinks in Costa Rica Customer Service Hotline:400-666-1917 Page 1 of 12

一 调研说明中商情报网全新发布的 Hot Drinks in Costa Rica 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Hot Drinks in Costa Rica 出版日期 Apr 2011 报告格式 PDF 电子版或纸介版 交付方式 Email 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 400-666-1917 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Hot Drinks industry in Co sta Rica. With this market report, you ll be able to explore in detail the changing shape and potential o f the industry. You will now be able to plan and build strategy on real industry data and projections. The Hot Drinks in Costa Rica market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline:400-666-1917 Page 2 of 12

Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Hot Drinks in Costa Rica? What are the major brands in Costa Rica? How has an increasing desire for heart healthy or fiberadded drinks affected the hot drinks industry in Costa Rica? Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle? How have changing demographics (for example an aging population) affected the hot drinks market i n Costa Rica? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY On-trade trend becomes more evident Consumption of hot drinks ontrade is becoming more popular in the local market, as younger generations are increasingly enjoying t heir afternoon latte get-togethers with friends. This trend caused the ontrade channel to develop at a stronger rate than the more mature off-trade channel. Competitive coffee category Local coffee manufacturers are becoming more determined to add value to their products through bran ding and marketing strategies, which has caused the gourmet niche sector to expand considerably. The vast majority of these new brands target the premium segment, especially tourists looking for souveni rs. Domestic manufacturers remain strong in hot drinks Domestic manufacturers maintained their leadership in both the tea and coffee sectors in 2010. The lo cal coffee brand Café Rey and tea brands Paramondais and Manza Té lead in both categories due to th eir top of mind positioning, accessible prices and high quality. However, in the tea and other hot drink Customer Service Hotline:400-666-1917 Page 3 of 12

s sectors, international brands are gaining ground thanks to their innovative products. Mature sectors are popular via off-trade while emerging ones lead the on-trade The mature off trade channel continued to be the preferred purchase channel for hot drinks, due to the wide availability of products and accessible prices. However growth rates were fairly stagnant. The on -trade channel remained much smaller, although the increasing trend of ontrade hot drinks consumption was reflected in high growth rates, which boosted sales of this emerging channel. Innovation will be the key driver over the forecast period The hot drinks sector is expected to perform well during the forecast period driven by continuous inno vation mainly in coffee and tea. As local consumers become more demanding for addedvalue products, such as flavoured teas and healthrelated characteristics, manufacturers are likely to be more innovative, thereby boosting sales of these categories. Furthermore, coffee sales are likely to be driven by the increasing trend and culture of coff ee drinking with friends in on-trade outlets. Table of Contents : Hot Drinks in Costa Rica - Industry Overview EXECUTIVE SUMMARY On-trade trend becomes more evident Competitive coffee category Domestic manufacturers remain strong in hot drinks Mature sectors are popular via off-trade while emerging ones lead the on-trade Innovation will be the key driver over the forecast period MARKET DATA Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010 Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010 Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010 Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010 Customer Service Hotline:400-666-1917 Page 4 of 12

Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010 Table 11 Hot Drinks Company Shares by Retail Value 2006-2010 Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010 Table 13 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010 Table 14 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010 Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015 Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015 APPENDIX Production/Import/Export Data Table 25 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2007-2010 DEFINITIONS Summary 1 Research Sources Hot Drinks in Costa Rica - Company Profiles Grupo Café Britt SA in Hot Drinks (Costa Rica) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 3 Grupo Café Britt SA: Competitive Position 2010 Manza Té SA in Hot Drinks (Costa Rica) STRATEGIC DIRECTION KEY FACTS Customer Service Hotline:400-666-1917 Page 5 of 12

COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 5 Manza Té SA: Competitive Position 2010 Coffee in Costa Rica - Category Analysis HEADLINES TRENDS Local coffee manufacturers have become more interested in adding value to their products, such as t oasting and selling under registered brands in order to be able to compete for premium prices. Coffee manufacturers are becoming less interested in selling their products as a commodity, as they are not be ing paid for the quality. However, by choosing to sell individually packed products, the flavour and th e quality are enhanced, a feature very much welcomed by consumers. This clear trend caused an impo rtant increase in the offer of added-value, gourmet products in the offtrade channel such as supermarkets, and souvenir shops. COMPETITIVE LANDSCAPE Café Rey is the leading player in coffee, accounting for 37% of retail value sales in 2010, thanks to it s strong locally positioned brand, Café Rey. Café Rey offers good quality and accessible prices, which makes it the preferred choice of coffee among a large proportion of the population. Cia Numar, Café Volio and Café Dorado, followed accounting for 17%, 15%, and 12% of retail value sales during 2010. These brands are very strong in the local market as they offer a wide variety of high quality products at accessible prices, making them particularly attractive to local consumers. Grupo Café Britt ranked fi fth with a 10% value share, mainly due to its leading positioning in the niche gourmet coffee. PROSPECTS The trend towards adding value to coffee will continue to be the main reason for high levels of innov ation over the forecast period. Furthermore, the introduction of certifications, such as carbon neutral, o rganic or fair trade coffees is expected to increase in the local market, as consumers are becoming mor e demanding and interested in the proper management of coffee plantations. CATEGORY DATA Table 26 Retail Sales of Coffee by Category: Volume 2005-2010 Table 27 Retail Sales of Coffee by Category: Value 2005-2010 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2005-2010 Table 29 Retail Sales of Coffee by Category: % Value Growth 2005-2010 Table 30 Coffee Company Shares by Retail Value 2006-2010 Table 31 Coffee Brand Shares by Retail Value 2007-2010 Customer Service Hotline:400-666-1917 Page 6 of 12

Table 32 Forecast Retail Sales of Coffee by Category: Volume 2010-2015 Table 33 Forecast Retail Sales of Coffee by Category: Value 2010-2015 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2010-2015 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2010-2015 Other Hot Drinks in Costa Rica - Category Analysis HEADLINES TRENDS The increasing costs of raw materials, such as sugar and cocoa, caused manufacturers to increase thei r final consumer unit prices, which resulted in lower consumption levels of these products. COMPETITIVE LANDSCAPE Nestlé is the outright leader in other hot drinks thanks to its leading brand Nesquik, accounting for 7 2% of the total retail value sales during 2010. The Nesquik brand benefits from top-ofmind positioning due to its variety of flavours including chocolate, strawberry and vanilla. Local com panies Compañía Nacional de Chocolates with its Johnny s brand and Alfonzo Rivas with its Tris- Tras, followed accounting for 12% and 5% value shares respectively. PROSPECTS The forecast performance of other hot drinks will depend on the stabilisation of its raw material costs or manufacturers cost effectiveness, as consumer demand for these products will wane if prices conti nue increasing. However, manufacturers are expected to add value to their products with healthrelated characteristics or ingredients in order to suit demanding local consumers. CATEGORY DATA Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2005-2010 Table 37 Retail Sales of Other Hot Drinks by Category: Value 2005-2010 Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2005-2010 Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2005-2010 Table 40 Other Hot Drinks Company Shares by Retail Value 2006-2010 Table 41 Other Hot Drinks Brand Shares by Retail Value 2007-2010 Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2010-2015 Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2010-2015 Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015 Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015 Tea in Costa Rica - Category Analysis HEADLINES TRENDS Customer Service Hotline:400-666-1917 Page 7 of 12

Local consumers are showing a clear interest towards natural healthy products, which has caused tea s to become more popular as alternatives to traditional medicines. A wide variety of tea is available in the local market, which have medicinal benefits, such as healing, cholesterol reduction, colitis reductio n, digestive and slimming teas. COMPETITIVE LANDSCAPE Manza Té is the local leader in tea, accounting for 37% of total retail value sales during 2010. This c ompany maintained its leadership in this sector due to its wide portfolio of products and also because i t is the preferred local brand. Para Mondaisa followed with a 29% share of retail value sales thanks to its wide variety of herbal teas and its top-ofmind positioning in the local market. International companies, Unilever with its leading brand Lipton and Kraft Foods with Royal Blend, followed with 17% and 10% retail value shares respectively. PROSPECTS The tea sector is expected to continue growing as local consumers become more healthorientated and search for alternative natural medicinal teas. The entrance of more international brands will increase the variety of flavours, products and brands, which is likely boost sales of this category a nd position tea as a top of mind hot drink in the local market. However, domestic players will have to be very active in innovation especially in relation to flavours if they are to maintain their leadership ov er their international rivals. CATEGORY DATA Table 46 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010 Table 47 Retail Sales of Tea by Category: Volume 2005-2010 Table 48 Retail Sales of Tea by Category: Value 2005-2010 Table 49 Retail Sales of Tea by Category: % Volume Growth 2005-2010 Table 50 Retail Sales of Tea by Category: % Value Growth 2005-2010 Table 51 Tea Company Shares by Retail Value 2006-2010 Table 52 Tea Brand Shares by Retail Value 2007-2010 Table 53 Forecast Retail Sales of Tea by Category: Volume 2010-2015 Table 54 Forecast Retail Sales of Tea by Category: Value 2010-2015 Table 55 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015 Table 56 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015 访问中商情报网 :http://www.askci.com Customer Service Hotline:400-666-1917 Page 8 of 12

报告在线阅读 : http://www.askci.com/enreports/2011/06/301536234344.shtml 三 研究机构 中商情报网 (http://www.askci.com) 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 Customer Service Hotline:400-666-1917 Page 9 of 12

服务研究咨询项目咨询投行咨询专项咨询竞争情况调研数据库咨询 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研中国行业财务数据库 中国企业财务数据库 产品进出口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 Customer Service Hotline:400-666-1917 Page 10 of 12

单位名称联系人地址 邮编 E-MAIL 部门联系电话手机传真 报告名称 : Hot Drinks in Costa Rica 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 :40000 2180 92000 40881 备注 : 此帐户可开具增值税普通发票 指定账号 开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智业投资顾问有限公司帐号 :40000 2181 9200 122593 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 :1100 1016 2000 5303 4444 备注 : 此帐户只可开具增值税普通发票 Customer Service Hotline:400-666-1917 Page 11 of 12

款到后, 发票随后寄发 此账号为唯一指定账号 电话 :400-666-1917 传真 :(0755)25407715 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 :518000 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 :100069 网址 :http://www.askci.com 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline:400-666-1917 Page 12 of 12