PROYECTOS PARA GARANTIZAR LA SOSTENIBILIDAD Sr. Miguel A. Torres Riera. Presidente Miguel Torres, S.A.
Summary 1. THREATS 1.1. CLIMATE CHANGE 1.2. WINE & HEALTH 1.3. TAXES 2. TRENDS 2.1. FUTURE TRENDS IN WINE PRODUCTION 2.2. FUTURE TRENDS IN WINE CONSUMPTION 2.3. NEW MARKETS 2.4. TORRES EXPERIENCE
THREATS THE BLACK SWAN. The impact of the highly improbable. Nassim Nicholas Taleb
Threats Twin Towers New York 11th Setember 2001
Threats Sir Alexander Fleming discovers penicillin
Threats Bombing Miguel Torres winery on January 21 st in 1939
1.1. Climate Change is not a Black Swan Climate Change is one of the greatest socio-environmental threats to which humanity is faced in this century
8 4500 million years history PHANEROZOIC CATASTROFE K/F TERCIARIO CUATERNARIO RECENT THERMAL MAXIMUM 55,8 million years ago CATASTROFE P/ T CRETACICO JURASICO TRIASICO PERMICO 6ºC but it took 20.000 years to reach the maximum CARBONIFERO DEVONICO SILURICO ORDOVICICO CAMBRICO
Land surface temperatures Cº Correlation between surface temperature variations in the proportion of CO2 from 1860 TEMPERATURE INSTITUT FRANÇAIS DE LA VIGNE ET DU VIN (ENTAV/ITV FRANCE) EPERNAY (FRANCE) THE STERN REPORT HAS DETERMINED THAT THE CO2 PRESENT IN THE ATMOSPHERE IS 430 PPM OTHER GREENHOUSE EFFECT GASES: NITROUS OXIDE AND METHANE
Harvest start date in Châteauneuf du Pape since 1945
Harvest start date in Central Penedès Vineyard 1990-2012 Central Penedès Vineyard. (MT 23º Brix) 283 278 273 268 263 258 253 248 243 238 233 y = -1,1068x + 268,26 R² = 0,335 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
IPCC WGI AR5 27 th September 2013
European Origin Appellations
Mountain viticulture. Tremp Pyrenees. 1000 m altitude
Organic Viticulture. Curicó. Chili Can Organic Viticulture help mitigate Climate Change?
EcoSostenibleWine Symposiums AIMING TO A NEW CATEGORY OF ORGANIC WINES, ECOSOSTENIBLE WINES Three Editions of the EcoSostenibleWine Conference: 2008,2010, 2012
Organic Viticulture Do we really need so much spraying?
Organic Viticulture Wood instead galvanized iron
Organic Viticulture Replacing CO2 by N2 in the wineries CO 2 N 2
What can we do? Catalan Ancestral Varieties Var 4 = Querol Var 8 Var 9 Will they resist better the warmer climate? Var 7 Var 31 Var 32
What can we do? Bottling wine at destination
What can we do? Studying bottling materials Glass Single Use Bottle 75 cl. 350-450 g Glass 6 Uses Bottle 75 cl. 450 g PET Bottle 75 cl. Bag in Box 3l Equivalent 75 cl. PET 393-306 g CO 2 g CO 2 75.3 Towards reutilisation 102 74 gr CO 2 g CO 2 gr CO 2 (equivalente a 75 cl)
What can we do? Improving sustainability in wineries RIOJA WINERY SMALL SIZE (95.000 CASES) SOLAR PANELS 126.583 Kwh EOLIC GENERATORS 2.864 Kwh BIOMASS BOILER 72.000 Kwh 50% OF WINE CELLAR S ELECTRICAL ENERGY REQUERIMENTS
What can we do? February 2011 Wineries for Climate Protection A group of wineries (Torres, Freixenet, Codorniu) presents to the Spanish Wine Federation (FEV) the idea to hold a conference to promote the commitment to climate protection of Spanish Wineries The Spanish Wine Federation (FEV) together with FIVIN accepts and organizes the Wineries for Climate Protection Symposium
9 th June 2011 Barcelona Declaration Signature M. Félix Solís, President of the Wine Spanish Federation M. Lagos, President of the Chilean Republic from 2000 to 2006 and UN special envoy for Climate Change
Scope of action * Source: World Resources Institute (WRI) / World Business Council for Sustainable Development Corporate Value Chain (Scope 3) Accounting and Reporting Standard, Supplement to the GHG Protocol Corporate Accounting and Reporting Standard, December 2011 PwC
Wineries for Climate Protection Scheme 1.- Selection of an audit among the ten or fifteen approved. 2.- First Year: Audit. Global investment is set till 2020 3.- Beginning in 2014, every year a 15% is implemented.
Wineries for Climate Protection Scheme 4.- The FEV hopes to finish the certification process by the end of 2013 and decide which type of publicity would be the most suitable for the wineries committed to this process.
Wineries for Climate Protection Certification Scheme WfCP compared to other Sustainable Wineries Analysis area WFCP Scheme Sustainability Program Areas under consideratio n 1. Emissions reduction (document management) 2. Renewable energies and energy efficiency 3. Water management 4. Waste reduction 5. Investment Commitment. Over 15% each year to get the objective: 20% by 2020 (*) GEI emissions aspects included Green Area (vineyard management): 1. Pre-planting 2. Established vineyard (*) 3. Environment and biodiversity 4. Implementation and follow up Red Area (industrial management): 5. Waste reduction and recycling 6. Energy savings 7. Water management 8. Pollution prevention (*) 9. Location of the winery 10. Implementation and follow up Orange Area (corporate management): 11. Ethics 12. Environment (*) 13. Quality of working life 14. Community 15. Marketing and commitment to consumers 16. Implementation and follow up
1.2. Wine & Health
Fundación para la investigación del vino y la nutrición Scientific Committee Presidente del Comité: DR. ENRIQUE ROJAS DR. RAMÓN ESTRUCH (España), DRA. ROSA LAMUELA RAVENTÓS (España), DR. MORTEN GRONBAECK (Dinamarca), DR. MIGUEL A. LASUNCION (España), DR. JEAN CLAUDE RUF (Francia), DR. ANTONIO BAYÉS DE LUNA (España), DR. GUZMAN ORTUÑO (España). El Presidente de Honor de FIVIN es el Dr. Santiago Dexeus. Wine in Moderation ambassadors At present there are more than 3.500 Medical doctors enrolled as member in the club.
Fundación para la investigación del vino y la nutrición Epidemiological and clinical studies have pointed out that regular and moderate wine consumption (one, two glasses a day) is associated with decreased incidence of the following diseases: Cardiovascular diseases Hypertension Diabetes Certain types of cancer Neurological disorders Metabolic syndrome There is evidence that certain polyphenols, such as resveratrol, anthocyanins, flavonols and catechins in wine provide abundance of health benefits.
Fundación para la investigación del vino y la nutrición Predimed Study. Dr. Estruch. Hospital Clínic de Barcelona The New England Journal of Medicine 2013 7.500 test persons about the risk of cardiovascular diseases Mediterranean diet <> Low fat diet (American Heart Association) Dr. Estruch
Wine and Health
1.3. Taxes
China & India 9L Case 140.000.000 LOCAL WINE PRODUCTION: INDIA & CHINA % IMPORT DUTY 250 120.000.000 100.000.000 India Imp. Duty % 200 80.000.000 150 60.000.000 100 40.000.000 20.000.000 50 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 India Volume China Volume India Import Duty % China Import Duty % + 67% 0
Tax Rates of Alcoholic Berevages in Europe Rate per hl at 11% vol. Finland: 312,0 Sweden: 254,69 Estonia: 80,64 United Kingdom: 312,40 Ireland: 370,64 Denmark: 147,68 The Netherlands: 83,56 Belgium: 52,75 Poland: 38,48 Latvia: 64,64 Lithuania: 57,34 France: 3,66
Tax Rates of Alcoholic Berevages in Europe Rate per hl at 11% vol. Continouos increase of wine taxes in Europe U.K. Irerland Denmark 2010 247,02 262,02 82,47 2011 259,33 262,24 82,39 2012 280,63 262,24 142,70 2013 312,4 370,64 147,68 2014 334,11 370,64 147,68
2.1 Future Trends in wine production
MAJORS GRAPES PRODUCERS (all usage) 1000 ql Grapes production growth is particularly significant in China, India and Chile. China with 100 Mql produces the 14% of the world grapes production, followed by Italy (68.4 Mql, 10% of the world grapes production) and USA (66.3 Mql, 10% of the world grapes production).
Wine Business Top 10 bottled wine brands: global volume (m 9l cases) Source: Brand Owners/*the drink business
A HEALTHY BRAND Miguel Torres
A HEALTHY BRAND Miguel Torres
Primum Familiae Vini Wine Business
Wine Business
2.2 Future Trends in wine consumption
e-commerce
48 MIGUEL TORRES Chile Fair Trade Santa Digna Fair Trade
2.3. New Markets
NEW MARKETS BRIC
NEW MARKETS While BRICs like China might slow, growth potential also exists in the mid-size MATTISSK countries MATTISSK Countries 2010 Real GDP Growth Mexico Australia Taiwan Turkey Indonesia Saudi Arabia South Korea These are mid-sized economies that are routinely overlooked in favor of BRICs 2008 Nominal Gross Domestic Product ($US billions)
2.4.- MIGUEL TORRES EXPERIENCE
Miguel Torres CHINA China (since 1997)
Miguel Torres China 300 employees 90% Miguel Torres 10% Ph. Rothschild
Miguel Torres China
Miguel Torres India Prestige - Market Coverage ` ` Prestige Office Prestige Team New Prestige Presence More Team to Join Soon Will analyse the details and potential Mr. Gautam 31.15 Thapar % Mr. Sultan Singh 18.85 % M/s. Miguel 27% Torres SA M/s. J & G Grant 18% ` Maison Joseph Drouhin 5% ` ` ` No. of PWS Employees Sales & Mkt ng 23 Logistic & Admn 11 ` Accounts 5 Support 11 Total 50
Miguel Torres Brazil Establihsed in 2009 São Paulo
Closure 1) So Wine is healthy and gains recognition year after year 2) Wine is status and is also part of the mediterranean culture that many countries would like to adopt. 3) Wine can help to mitigate the effects of climate change 4) Wine (fair trade) can make a better living for millions of farmers 5) Wine family names will continue to play a very important rol in the world markets.
Origin and End 2012. Waltraud Maczassek