Hot Drinks in Peru. Customer Service Hotline: Page 1 of 12

Hot Drinks in Peru Customer Service Hotline:400-666-1917 Page 1 of 12

一 调研说明中商情报网全新发布的 Hot Drinks in Peru 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Hot Drinks in Peru 出版日期 Apr 2011 报告格式 PDF 电子版或纸介版 交付方式 Email 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 400-666-1917 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Hot Drinks industry in Pe ru. With this market report, you ll be able to explore in detail the changing shape and potential of the i ndustry. You will now be able to plan and build strategy on real industry data and projections. The Hot Drinks in Peru market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline:400-666-1917 Page 2 of 12

Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Hot Drinks in Peru? What are the major brands in Peru? How has an increasing desire for heart healthy or fiberadded drinks affected the hot drinks industry in Peru? Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle? How have changing demographics (for example an aging population) affected the hot drinks market i n Peru? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Volume growth similar to that of previous year Hot drinks recorded moderate growth during 2010. This performance can be explained by two factors. On the one hand, larger areas such as black tea are close to maturity and are consequently recording sl ower growth rates. On the other hand, although coffee and other hot drinks are not traditionally consu med in Peru, growth is being fuelled by stronger advertising and the increased offering of added value products that respond to consumer preferences and needs. Health trends impacting hot drinks performance Peruvian consumers are increasingly seeking products that have beneficial effects on their health inline with the global trend towards wellness. Within hot drinks, some consumers are increasing consum ption of tea due to its antioxidants effects whilst demand for green tea, fruit/herbal tea, and organic cof fee is also rising. Furthermore, hot drinks producers are gradually offering products that respond to co nsumer health concerns at more affordable prices in an effort to reach a larger consumer base. Domestic companies continue to lead hot drinks Domestic companies such as Industrias Oro Verde, Industrias Alimenticias Cusco, and Altomayo Perú Customer Service Hotline:400-666-1917 Page 3 of 12

SAC continued to lead hot drinks sales during 2010. The success of these companies can be attributed to their offering of good quality products at affordable prices and consequent attraction of large consu mer bases. In addition, some of these companies also benefit from the fact that many Peruvians prefer domestically produced products. On the other hand, multinationals, led by Nestlé and Unilever, also h ave significant sales shares in Peru and benefit from their ability to invest strongly in advertising and t he fact that their excellent distribution networks allow their products to be present in both traditional a nd modern grocery retailers. Supermarkets/hypermarkets gradually gaining sales share Independent small grocers - traditionally known as bodegas - continue to account for the majority of hot drinks sales in Peru thanks to their wide geographic covera ge and proximity to most consumer households. However, supermarkets/hypermarkets continue to inc rease their penetration thanks to their wider range of products, offering of discounts on bulk sales, and involvement in introducing new products. Solid performance of economy will drive sales The Peruvian economy is expected to record healthy growth during the forecast period. As a result, co nsumers with higher purchasing power will increase expenditure on higher quality products - a development that will benefit smaller hot drinks areas such as green tea, maltbased hot drinks, and fresh coffee beans. Given this scenario, the main challenge of companies will be to develop added-value products that respond to consumer s needs and preferences. Table of Contents : Hot Drinks in Peru - Industry Overview EXECUTIVE SUMMARY Volume growth similar to that of previous year Health trends impacting hot drinks performance Domestic companies continue to lead hot drinks Supermarkets/hypermarkets gradually gaining sales share Solid performance of economy will drive sales MARKET DATA Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010 Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010 Customer Service Hotline:400-666-1917 Page 4 of 12

Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010 Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010 Table 11 Hot Drinks Company Shares by Retail Value 2006-2010 Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010 Table 13 Penetration of Private Label by Category 2005-2010 Table 14 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010 Table 15 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010 Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015 Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015 APPENDIX Production/Import/Export Data Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2009 DEFINITIONS Summary 1 Research Sources Hot Drinks in Peru - Company Profiles Alicorp SAA in Hot Drinks (Peru) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Customer Service Hotline:400-666-1917 Page 5 of 12

COMPETITIVE POSITIONING Summary 4 Alicorp SAA: Competitive Position 2010 Altomayo Perú SAC in Hot Drinks (Peru) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 6 Altomayo Perú SAC: Competitive Position 2010 Industrias Oro Verde SA in Hot Drinks (Peru) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 8 Industrias Oro Verde SA: Competitive Position 2010 Coffee in Peru - Category Analysis HEADLINES TRENDS Coffee ontrade sales continue to be boosted by the frequent opening of coffee shop chains, both domestic and in ternational. Such shops are becoming a popular meeting point for adults, especially in urban areas. Wh ile some consumers are attracted by the wide range of coffees offered, others are attracted by the uniq ue atmosphere of such shops that is ideal for groups to meet for study or business purposes. COMPETITIVE LANDSCAPE Altomayo Perú led sales in 2010, recording an offtrade volume share of 22%, and was followed closely by Romero Trading (20%). Altomayo Perú, a do mestic company, benefits from offering brands that are perceived as being of good quality and also du e to good segmentation, with the company offering its Altomayo brand to upper and middle income co nsumers and its Elbo brand to lowerincome consumers. On the other hand, Romero Trading offers its Cafetal brand, which has been availa ble for many years domestically and enjoys a high level of loyalty amongst middle and lowmiddle income consumers due to its standard quality and very attractive price. PROSPECTS Customer Service Hotline:400-666-1917 Page 6 of 12

Coffee has a promising outlook for the forecast period. On the one hand, initiatives taken by the Peru vian government and companies in order to increase consumption will encourage more consumers to t ry coffee over the coming years. In addition, the opening of more coffee shops and growing popularity of drinking coffee in social settings will drive ontrade sales. Finally, trade press will continue to help the area by raising awareness of the positive healt h benefits of coffee consumption. CATEGORY DATA Table 27 Retail Sales of Coffee by Category: Volume 2005-2010 Table 28 Retail Sales of Coffee by Category: Value 2005-2010 Table 29 Retail Sales of Coffee by Category: % Volume Growth 2005-2010 Table 30 Retail Sales of Coffee by Category: % Value Growth 2005-2010 Table 31 Coffee Company Shares by Retail Value 2006-2010 Table 32 Coffee Brand Shares by Retail Value 2007-2010 Table 33 Forecast Retail Sales of Coffee by Category: Volume 2010-2015 Table 34 Forecast Retail Sales of Coffee by Category: Value 2010-2015 Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2010-2015 Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2010-2015 Other Hot Drinks in Peru - Category Analysis HEADLINES TRENDS Other hot drinks are targeted towards children and teenagers as parents perceive such products as bei ng a good source of nutrients. Despite the fact that multinational brands have a good penetration in thi s area, local companies have successfully differentiated their products by using traditional and highly nutritive Peruvian ingredients such as maca, kiwicha and quinoa. In addition, local companies also off er different packaging sizes and flavours to meet Peruvian consumers preferences and budgets. COMPETITIVE LANDSCAPE Industrias Alimenticias Cusco led other hot drinks sales in 2010, recording a retail value share of 29 % due to the popularity of brands like Sol del Cusco (chocolatebased flavoured powder drinks) and Kiwigen (otherplant based hot drinks). Both brands are perceived as being of excellent quality and benefit from good distribution networks. In addition, Kiwigen is perceived as providing extra natural vitamins as it conta ins quinoa and kiwicha. Following in second position was multinational Nestlé with its Milo and Nesq uick brands which have been available in Peru for many years. In addition, Nestlé also strengthens the position of its brands by investing in strong advertising. Customer Service Hotline:400-666-1917 Page 7 of 12

PROSPECTS Product innovation is expected to drive other hot drinks growth over the forecast period. It is likely t hat both local players and multinationals will be driven to incorporate more added value ingredients su ch as vitamins and minerals to their products in order to improve their brand shares. In addition, local companies will look to launch innovative products made from traditional Peruvian ingredients in order to attract consumers seeking nutritive brands for their children. CATEGORY DATA Table 37 Retail Sales of Other Hot Drinks by Category: Volume 2005-2010 Table 38 Retail Sales of Other Hot Drinks by Category: Value 2005-2010 Table 39 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2005-2010 Table 40 Retail Sales of Other Hot Drinks by Category: % Value Growth 2005-2010 Table 41 Other Hot Drinks Company Shares by Retail Value 2006-2010 Table 42 Other Hot Drinks Brand Shares by Retail Value 2007-2010 Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2010-2015 Table 44 Forecast Retail Sales of Other Hot Drinks by Category: Value 2010-2015 Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015 Table 46 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015 Tea in Peru - Category Analysis HEADLINES TRENDS Peruvians have a longstanding tradition of consuming tea during lonche, after meals in order to aid digestion, and during cold days. Consumption takes place both within households and the working pla ce. In addition, global health and wellness trends are impacting the Peruvian market as high and middl e income consumers are increasingly demanding products such as green tea, medicinal tea, and other/f ruit herbal tea. Whilst hot tea is mainly demanded by adults, new flavours are being introduced in a bi d to attract younger consumers. COMPETITIVE LANDSCAPE Industrias Oro Verde led tea sales in 2010, recording a retail value share of 47% due to the popularit y of its Herbi brand. Unilever Andina Perú, which produces the McColin s brand, ranked second with a retail value share of 29%. Both companies offer good quality brands that are affordably priced. In ad dition, both Herbi and McColin s have excellent distribution networks through traditional grocery reta ilers. PROSPECTS Although growth within black tea, the largest tea area, will be very modest, there are good opportunit Customer Service Hotline:400-666-1917 Page 8 of 12

ies for smaller areas such as green tea, slimming teas, and other fruit/herbal teas. These areas are attrac ting more female consumers due to the novelty of their flavours and functional attributes. Companies participating in the area will focus on promoting products in these areas over the coming years in a bid to boost their value shares. CATEGORY DATA Table 47 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010 Table 48 Retail Sales of Tea by Category: Volume 2005-2010 Table 49 Retail Sales of Tea by Category: Value 2005-2010 Table 50 Retail Sales of Tea by Category: % Volume Growth 2005-2010 Table 51 Retail Sales of Tea by Category: % Value Growth 2005-2010 Table 52 Tea Company Shares by Retail Value 2006-2010 Table 53 Tea Brand Shares by Retail Value 2007-2010 Table 54 Forecast Retail Sales of Tea by Category: Volume 2010-2015 Table 55 Forecast Retail Sales of Tea by Category: Value 2010-2015 Table 56 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015 Table 57 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015 访问中商情报网 :http://www.askci.com 报告在线阅读 : http://www.askci.com/enreports/2011/06/30936494340.shtml 三 研究机构 中商情报网 (http://www.askci.com) 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 Customer Service Hotline:400-666-1917 Page 9 of 12

中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研数据库咨询 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研中国行业财务数据库 中国企业财务数据库 产品进出口数据库 Customer Service Hotline:400-666-1917 Page 10 of 12

中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 E-MAIL 部门联系电话手机传真 报告名称 : Hot Drinks in Peru 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 Customer Service Hotline:400-666-1917 Page 11 of 12

3. PDF 电子版 + 印刷版 0 元 / 份 总计金额 万 仟 佰 拾 元 ( 小写 : 元 ) 预计付款日 期 年 月 日 开户行 : 中国工商银行深圳黄贝支行 开户名 : 深圳中商智汇咨询服务有限公司 帐号 :40000 2180 92000 40881 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 :40000 2181 9200 122593 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 :1100 1016 2000 5303 4444 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 :400-666-1917 传真 :(0755)25407715 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 :518000 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 :100069 网址 :http://www.askci.com 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline:400-666-1917 Page 12 of 12