Emerging Market Trend of Clear Water / Near Water Beverage

Emerging Market Trend of Clear Water / Near Water Beverage

Near Water Beverage In Japan, the term near-water is another way of referring to flavoured water. It ranges between water and soft drinks, which can be alternatives to soft drinks, differs from pure water in terms of its sweetish undertone, and it may contain juice and extracts Near water only contains half the caloric energy of soft drinks and has a less intense flavour, which makes them better thirst quenchers and easier to drink Apart from containing recognizable added health benefits they also fulfil the consumers demand towards functional drinks Source: A. Le Coq, n. d.

Overview of Global Bottled, Flavoured & Functional Water The global bottled water market size is expected to reach USD215.12 billion by 2025 and is expected to grow at a CAGR of 7.4% during the period 2018-2025 Functional beverages are gaining traction especially among the healthconscious consumers over other bottled drinks The demand for functional beverages is growing due to the increasing awareness of the negative impact of sugary and aerated drinks In 2017, the global flavored and functional market was achieved at US$ 29.01 million and is estimated to reach US$ 70.32 billion by 2025 and projected to grow at a CAGR of 11.98% in term of during the forecast period 2017-2025 Source: Research And Markets, 2018 ; Coherent Market Insights, 2018

Market Insight of Functional Water & Flavored Water in Asia Pacific The Asia-Pacific functional water market is poised to register a CAGR of 8.36% during the forecast period of 2018-2023 In 2018, the Asia Pacific Flavoured Water Market was valued at USD 3.97 billion and is projected continue grow to reach USD 5.81 billion by 2023 with CAGR 7.92%, to reach USD 5.81 billion by 2023 Asia-Pacific functional water market is growing rapidly, owing to increasing health awareness among consumers, especially functional water with presence of ingredients, like vitamins and minerals that provide additional health benefits As shown in diagram, China is one of the fastest growing regions, due to its large population, which gives a huge customer base to the manufacturers Source: Mordor Intelligence, 2018; Market Data Forecast, 2018

Top Emerging Trend Consumers start to look for a product that offers more in terms of value than just regular refreshment Growing on health conscious is the key driven to the rising demand for flavoured water & functional water, especially low calorie and low sugar drinks The main reason of raising consumers demand on functional water is that it contains added minerals, vitamins, electrolytes like sodium, potassium and amino acids, herbs and other essential elements constitute the health benefits of consuming functional water Occasional novelty flavours like orange, lemon, and peach blossomed into an entire genre of beverage that now take up entire shelves Source: Technavio, 2018

Market Examples

1.0 Low Calorie & Low Sugar Asahi s Clear Coffee Espresso Milk Latte The unique cafe latte water drink has zero caffeine and fat, though sweet, it only has few calories It does not contain extra caffeine, fat and it is low calorie, allows you to drink without feeling guilty and will feel more refreshed Asahi s Clear Matcha Latte Deep RiverRock s Still Water Flavours: Forest Fruits, Strawberry, Lemon and Lime sugar-free, no calorie recipe thanks to a new blend of low calorie sweeteners Ingredients for Forest Fruits Flavour: Deep RiverRock Sparkling Water 99.5%, Natural Red Berry Flavouring with other Natural Flavourings, Acid (Citric Acid), Preservatives (Potassium Sorbate, Sodium Benzoate), Sweeteners (Sucralose, Acesulfame K).

1.0 Low Calorie & Low Sugar Gatorade s Low Calorie G2 Thirst Quencher Flavours: Watermelon Strawberry, Mixed Berry, Tropical Punch Ingredients for Watermelon Strawberry Flavour: Water, Sugar, Citric Acid, Natural Flavour, Salt, Sodium Citrate, Monopotassium Phosphate, Sucralose, Acesulfame Potassium Clear American Sparkling Water Beverage Flavours: Cranberry Lime, Kiwi Strawberry, Strawberry zero calories, zero caffeine, zero sugar and zero sodium Ingredients for Cranberry Lime Flavour: Carbonated Water, Citric Acid, Natural Flavor, Potassium Citrate, Potassium Benzoate (Preservative), Aspartame, Acesulfame Potassium, Phenylketonurics. Hint s Fruit Infused Water Flavours: Watermelon, Peach, Crisp Apple, Cherry and etc. Hint is a refreshing alternative to sodas, juices and other sweetened drinks without the empty calories or diet sweeteners Ingredients: Purified Water and Natural Flavours

2.0 Addition of Minerals and Vitamins Vitamin Well s Sparkling Water Flavours: Raspberry, Peach Fresh, slightly carbonated spring water with the added benefit of being enriched with vitamin B12, vitamin D, biotin and folic acid and they do not contain sugar. Get More Vits s Vitamin Drink Flavours: Multivitamins Sparkling Lemon & Lime, Vitamin A Sparkling Blackcurrant & Blueberry, Vitamin B Still Apple & Raspberry, Vitamin C Sparkling Orange, Vitamin D Still Mango & Passionfruit Ingredients for Multivitamins Sparkling Lemon & Lime: Sparkling spring water, acid (citric acid), vitamins & minerals (biotin, niacin, pantothenic acid, thiamine, B12, B6, ascorbic acid, magnesium & zinc), natural flavourings, preservative (potassium sorbate), sweetener (sucralose).

2.0 Addition of Minerals and Vitamins Flavours: Orange, Berry, Grape Ingredients for Orange Flavour: Filtered, Deionised Water, Crystalline Fructose, Natural Flavours, Citric Acid, Niacinamide {Vitamin B3}, Calcium D Pantothenate {Vitamin B5}, Pyridoxine Hydrochloride {Vitamin B6}, Cyanocobalamin {Vitamin B12} Free from artificial flavoring, artificial sweetener, artificial coloring, preservatives. Bot s Fortified Water Activate s Vitamin Drinks Flavours: Pink Grapefruit, Passion Fruit, Exotic Berry, Pomegranate Blue, Orange Twist, Raspberry Citrus, Juicy Grape, Lemon Lime, Fruit Punch, Lulo Pear Ingredients for Orange Twist Flavour: Reverse Osmosis Water, Maltodextrin (Dietary Fiber), Citric Acid, Ascorbic Acid (Vitamin C), Gum Arabic, Stevia Rebaudiana Leaf Extract, Monopotassium Phosphate (Electrolyte), Natural Flavor, Zinc Picolinate, Magnesium Lactate (Electrolyte), Echinacoa Flower Extractive, Tricalcium Phosphate (Electrolyte), D-Alpha-Tocopheryl Acetate (Vitamin E), Calcium D-Pantothenate (B5), Beta-Carolene (Color), Vitamin A Palmitate, Cyancobalamin (B12). Twist coloured cap clockwise to release vitamins, Shake to mix fresh vitamins, Open white cap counterclockwise to drink.

2.0 Addition of Minerals and Vitamins Qwell s Natural Mineral Water with Collagen and Vitamins Contains collagen, magnesium, vitamin B12 and zinc with perfect taste of natural pomegranate flavour. Nature Spring s Flavoured Drink Flavours: Apple, Honeydew, Grape, Calamansi Packed with B Vitamins such as B1, B3, B6, and B12 Healthier alternative than soft drinks Nestle s Pure Life Splash Water Flavour: Wild Berry, Lemon, Strawberry Melon. Acai Grape, Mandarin Orange Ingredients for Lemon Flavour: Purified Water, Natural Flavours, Citric Acid, Sodium Polyphosphate, Potassium Sorbate (Preserve Freshness), Potassium Benzoate (Preserve Freshness), Sucralose, Acesulfame Potassium, Calcium Disodium EDTA, Magnesium Sulfate

3.0 Herbs Infusion Ch i s Sparkling Herbal Mineral Drink Ingredients: (All of Natural Origin). Artesian Mineral Water, Cane Sugar, Acid (Citric Acid), Herbal Extract, Preservative (Sorbic Acid), Vitamin C as Antioxidant (Ascorbic Acid), Flavours (Kiwifruit, Honey) Herb blend contains Fo-ti, Ginseng, Aloe, Gotu kola, and Ginger Non-alcoholic, zero calories, sugar & sweetener free with no artificial flavour Ingredients: Water, Natural Botanical Distillates & Extracts (Orange, Blood Orange, Mandarin, Lemon, Ginger, Lemongrass). Preservative: Potassium sorbate. Acid: Citric acid. Seedlip s Grove 42 The Original Ayala's Herbal Waters Flavours: Lemongrass Mint Vanilla, Cinnamon Orange Peel, Ginger Lemon Peel, Lemon Verbena Geranium, Cloves Cardomom Cinnamon and Lavender Mint Ingredients for Cloves Cardomom Cinnamon Flavour: Purified Water, Organic Extract of Cloves, Cardamom Seeds and Cinnamon Bark, and Natural Flavour.

3.0 Herbs Infusion Flavours: Cucumber & Mint, & Basil Watermelon Ingredients: Naturally Sparkling Rich Mineral water, Natural Aromas & Natural Extracts, Citric acid, Non- Goo Beet Sugar. OKF s Herb Flower Water Flavours: Lavender, Rosemary, Chamomile, Peppermint, Hibiscus Herbal flower is mixed with mineral water With zero calories, herbal flower water gives you freshness and healthy life Found s Naturally Infused Sparkling Water Buchulife s Natural Sparkling Buchu Water Extracted from a rare South African herb A refreshing sugar-free beverage, boasting naturally occurring antioxidants, bioflavonoids and vitamins sourced from the oil of the Buchu leaf, a scientifically proven natural antiinflammatory Ingredients: Formulated buchu oil, carbonated spring water. (no sugar, no preservatives).

4.0 Occasional Novelty Flavours Volvic s Touch Of Fruit Orange & Peach Refreshingly fruity volcanic water with a touch of natural orange & peach flavour Ingredients: Volvic Natural Mineral Water (97.5%), Sugar (2.3%), Acid (Citric Acid), Natural Peach Flavouring with other Natural Flavourings, Natural Orange Flavouring with other Natural Flavourings, Sweetener (Steviol Glycosides from a Natural Source (Stevia Extract)), Preservative (Potassium Benzoate) Sweetened with an Extract from Stevia Leaf Tesco s Flavoured Still Water Flavours: Lemon & Lime, Orange And Peach Ingredients: Mineral Water, Citric Acid, Flavourings, Preservatives (Potassium Sorbate, Dimethyl Dicarbonate), Sweetener (Sucralose) Nature's Promise Blood Orange Unsweetened Flavored Water Ingredients: Filtered Water, Organic Natural Flavor, Citric Acid. Seltzer s Mandarin Orange Flavoured Water Ingredients: Carbonated Water, Natural Flavors.

4.0 Occasional Novelty Flavours Propel s Lemon Water Beverage with Electrolytes & Vitamins Ingredients: Water, Citric Acid, Sodium Hexametaphosphate (to Protect Flavor), Natural Flavor, Salt, Potassium Sorbate (Preserves Freshness), Potassium Citrate, Sodium Citrate, Ascorbic Acid (Vitamin C), Sucralose, Acesulfame Potassium, Calcium Disodium EDTA (to Protect Flavor), Calcium Pantothenate (Vitamin B5), Niacinamide (Vitamin B3), Vitamin E Acetate, Pyridoxine Hydrochloride (Vitamin B6). Mountain Mist s Lemon and Lime Flavour Sparkling Spring Water Ingredients: Carbonated Spring Water,Acid (Citric Acid),Natural Flavouring,Sweeteners (Aspartame, Acesulfame K),Preservative (Sodium Benzoate) Zywiec s Peach Flavoured Water Morrisons s No Added Sugar Sparkling Peach Spring Water Ingredients: Carbonated Spring Water, Peach Juice from Concentrate (2%), Acid (Citric Acid), Flavouring, Sweeteners (Acesulfame K, Sucralose), Preservative (Potassium Sorbate) JT s Peach Water

4.0 Occasional Novelty Flavours Suntory s Yasasui A hypotonic drink containing peach juice and orange peel extract, plus green tea, it has a slight sweetness and no aftertaste Ice Mointain s Sparkling Water Flavours: Lemon & Grapefuit Coca-Cola s Clear Zero calorie drink with lemon flavoured Lotte s Trevi Sparkling Water Flavours: Plain, Lemon and Lime Crystal Geyser s Sparkling Spring Water Flavours: Original, Lemon, Lime and Mixed Berry Mount Franklin s Flavoured Water Flavours: pineapple, apple, and lemon and lime

5.0 Various Flavours Suntory s Minami Alps Tennensui & Yogurina A water that contains lactic acid bacteria and has a yoghurt flavour Ingredients: Natural Mineral Water, Sugar (Sugar, High Fructose Liquid Sugar), Whey Fermented Liquid (Including Milk Ingredients), Honey, Salt, Mint Extract, Acidulant, Fragrance, Antioxidant (Vitamin C) Suntory s Premium Morning Tea Milk Ingredients: Natural Mineral Water, Sugar (Sugar, High- Fructose Syrup, Maltooligosaccharides, Lactose), Tea, Whey Mineral, Salt, Mint Extract, Perfume, Chloride Mg, caffeine, Antioxidants (Vitamin C), Acidulant Suntory All-Free All-Time delicious non-alcoholic beer-like beverage with refreshing aroma taste like a creamy banana beverage in clear appearance Flavours: Spicy Rapsberry and Chilled Cherry CLR CFF (Clear Coffee) refreshing taste combined with the boost of double espresso Coca-Cola Japan s Clear Transparent Banana Milk Oasis s Aquashock Offering consumers a hot or cold hydration experience Ingredients: Water, Freshly Roasted Coffee Beans, Natural Caffeine No preservatives, added aromas, sugar or sweetener.

References A. Le Coq. (n.d.). NEAR WATER - A. Le Coq. Retrieved from https://www.alecoq.ee/en/voda-so-vkusovymi-dobavkami/# Coherent Market Insights. (2018). Flavored and Functional Water Market, by Ingredients (Vitamins and Minerals, Botanical Extract, Amino Acids, and Others), By Distribution Chanel (Hypermarket, Supermarkets, Convenience Stores, Specialty Stores, Online Channels, and Others), and by Geography Global Industry Insights, and Forecast till 2025. Market Insight. Mordor Intelligence. (2018). Asia-Pacific Functional Water Market- Segmented by Product Type (Vitamin, Protein, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online Store, and Other Distribution Channels), Packaging Type (PET Bottle), and Geography - Growth, Trends, and Forecast (2018-2023). Industry Reports

References Market Data Forecast. (2018). Asia Pacific Flavored Water Market By Product Type (Flavored Water And Functional Water) And By Region Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018-2023). Research Reports. Research And Markets. (2018). Bottled Water Market Size, Share & Trends Analysis Report By Product (Purified Water, Mineral Water, Spring Water, Sparkling Water), By Region (Asia Pacific, North America, Europe), And Segment Forecasts, 2018-2025. Research Reports. Technavio. (2018). Global Functional Water Market 2018-2022. Industry Reports