I N S P I R A T I O N & BRAND GUIDE 10.2018
OREGON FOOD TRAILS LOGO All of the food found on the Oregon Food Trails be it bread made from Oregon wheat, heirloom tomatoes from an Oregon farm or wine made from Oregon grapes begins as plants and sprouts from Oregon soil. These marks represent the origin of the food found on the Oregon Food Trails. These are clean and elegant marks that use the Travel Oregon brand fonts and the silhouette of the state. To further tell the story of Oregon, weʼve featured the state flower, the Oregon grape, as the sapling growing from the stateʼs outline. We see these marks as a stamp or seal of approval to mark the different farms and establishments along the Oregon Food Trails. PRIMARY LOGO SECONDARY LOGO FOR LARGE-SCALE USE 2
COLOR PALETTE GUIDELINES SKY WHITE CLOUD GRAY DEEP BLUE MOSS GREEN In order to stay consistent with the Travel Oregon brand identity, always use the official color palette. SPECIFIC OREGON FOOD TRAILS USAGE GUIDELINES: Always set the Oregon Food Trails logo in either Sky White, Cloud Gray or Deep Blue, depending on what is most legible and looks best with the given background color or image Only use regionally inspired colors as a highlight for specific Oregon Food Trails collateral (see examples on pages 5 8) C 2 M 2 Y 4 K 0 C 8 M 3 Y 6 K 5 C 77 M 35 Y 40 K 70 C 75 M 0 Y 82 K 0 Depending on what region the Food Trail is located within, use the corresponding regionally inspired color R 247 G 245 B 240 HEX F7F5F0 R 220 G 225 B 223 HEX DCE1DF PANTONE COOL GRAY 1U R 10 G 58 B 63 HEX 0A3A3F PANTONE 330 U R 48 G 181 B 102 HEX 30B566 PANTONE 2257 C WILLAMETTE VALLEY CENTRAL OREGON PORTLAND REGION OREGON COAST MT. HOOD & THE GORGE EASTERN OREGON SOUTHERN OREGON C 8 M 85 Y 33 K 26 C 1 M 75 Y 87 K 2 C 34 M 35 Y 13 K 0 C 38 M 10 Y 22 K 0 C 39 M 24 Y 53 K 1 C 0 M 26 Y 78 K 5 C 82 M 26 Y 44 K 9 R 174 G 58 B 93 R 222 G 92 B 50 R 171 G 160 B 186 R 159 G 197 B 196 R 167 G 169 B 116 R 241 G 180 B 68 R 28 G 124 B 127 HEX AE3A5D HEX DE5C32 HEX ABA0BA HEX 9FC5C4 HEX A7A974 HEX F1B444 HEX 1C7C7F PANTONE 676 U PANTONE 179 U PANTONE 2093 U PANTONE 2205 U PANTONE 5783 U PANTONE 7406 U PANTONE 2236 U 3
FOOD TRAIL WORDMARKS Utilizing the Travel Oregon brand fonts, we create a wordmark for each different Food Trail. This allows the system to retain a unified look as more and more Trails are added in the future. TRAVEL OREGON BRAND OREGON STYLE FOOD GUIDE TRAILS: INSPIRATION & BRAND GUIDE V1 04.2017 4
WILD RIVERS COAST FOOD TRAIL Wild Rivers Coast Food Trail brochure and inspirational photography showing use of individual Food Trail branding and regionally inspired colors. Brochures should use the Travel Oregon regional brand colors to distinguish which Oregon region the Food Trail is located within. This also allows for an opportunity to include Oregon on the cover of the brochures. 5
EAST GORGE FOOD TRAIL East Gorge Food Trail brochure and inspirational photography showing use of individual Food Trail branding and regionally inspired colors. Brochures should use the Travel Oregon regional brand colors to distinguish which Oregon region the Food Trail is located within. This also allows for an opportunity to include Oregon on the cover of the brochures. COLUMBIA RIVER GORGE ORCHARD FRUITS CRAFT CULTURE CASCADE VOLCANOES FRUIT OF THE VALLEY ITINERARY MOSIER TO THE DALLES Meander through historic orchards on a sweet countryside journey. Start the morning in the sunshine with cherry picking at the orchards of Mosier, many in operation for generations. Bring buckets and take State Road for first picks at Keylock Orchard and neighboring Evans Fruit Company, where you can also harvest peaches. Continue to Root Road for 15 varieties of cherries at Root Orchards, and another nine at Rosedale Fruit Farm. Return to Mosier, where on First Avenue you ll notice the Mosier Fruit Growers Association, first established in 1907. Continue east on Highway 30, winding along farmland. At The Dalles City Park, discover the local bounty fresh fruit, vegetables, fish and honey at The Dalles Farmers Market on Saturdays, from June through mid-october. For a taste of history, head to Baldwin Saloon, a modernday revival of an 1876 saloon. All the dishes are scratchmade, from the pasta to cherry ice cream. Sip local wines at the turn-of-the-century bar. Next, go behind the scenes at Muirhead Canning, a Pacific Northwest institution since 1946. Watch the canning of pears, apple sauce and more under the Hood-Crest Fruit brand. Call ahead to arrange a tour. Continue to Sandoz Farm, where the stand sells fresh produce, as well as jams, pickled veggies and local meats. Relics of the farm s century-plus history abound, including an antique schoolhouse. Drive back with a stockpile of crops and admire the valley s orchard-covered hillsides. Produce availability varies by season. Consult the Travel Tips provided in this brochure to plan your trip accordingly. 6
GREAT UMPQUA FOOD TRAIL Great Umpqua Food Trail brochure and inspirational photography showing use of individual Food Trail branding and regionally inspired colors. Brochures should use the Travel Oregon regional brand colors to distinguish which Oregon region the Food Trail is located within. This also allows for an opportunity to include Oregon on the cover of the brochures. PHOTO: CHRISTIAN HEEB SOUTHERN OREGON FARMERS MARKETS, RIVERSCAPES, BOUTIQUE WINE UMPQUA-GROWN ITINERARY ROSEBURG TO WINSTON Farm-fresh feasts await on this scenic journey through the heart of Umpqua Valley. Greet the day with a rainbow of produce at Umpqua Valley Farmers Market (40). Ready-to-eat options include savory dips from Blue Nile Authentic Hummus, organic kombucha from Omgrown Family Farm and jerky from North Buffalo Ranch. Venture west of Roseburg to the farms and fields of Umpqua Valley. Gourmet jams and pies steal the show at Kruse Farms (36), among a large inventory of food and gifts. Across the way, try small-batch mead at the friendly tasting room of Oran Mor Artisan Mead (33), then mosey next door to Season Cellars (40) for acclaimed wines made from a variety of grapes. The sips continue at Delfino Vineyards (32), a family-owned boutique winery featuring artisan wines and acres of photo-worthy vines. The tiny community of Lookingglass enjoys quiet fame for its country store built and continuously operated since 1852. On Thursdays, from spring to the holidays, the Lookingglass Grange Farm Market (49) hosts an array of talented food and craft vendors. A quick trip south, sip award-winning tempranillo at the famous Abacela Winery (52) and learn about its sustainability efforts. Ripe fruit and vegetables are aplenty at Brosi Sugar Tree Farms (51), where U-pick fields offer big discounts. Reward your efforts at Freed Estate Winery (54), a vineyard whose accolades for wine are matched by a fun tasting room atmosphere inspired by the tropics. Cheers the region s bounty with an incredible farm-to-table dinner experience at the Parrot House Restaurant (48), a historic home registered on the National Historic Registry, featuring ingredients from the Umpqua Valley. 7
THANK YOU Find more about the Oregon Food Tails at: industry.traveloregon.com/oregonfoodtrails CONTACTS Oregon Food Trails program: Hilary Sager hilary@traveloregon.com Oregon Food Trails branding: Mark Senffner mark@traveloregon.com 8