Sugar Smart UK Ben Reynolds, Sustain: the alliance for better food and farming Jo Ralling, Jamie Oliver Food Foundation www.sugarsmartuk.org
Some scary UK stats 7000 amputations every year because of type 2 diabetes Even treated, type 2 diabetes cuts life expectancy by 10 years Over 4 million adults in the UK have it; 600,000 don t know they have it Rates of diabetes more than doubled in last 15 years Costs 24bn a year; 20% of NHS budget BMJ: 36% of adults have pre-diabetes. Rate s tripled in the last 10 years
Other stats on obesity and dental health
Click the link to see Jamie s evidence at the health select committee http://www.bbc.co.uk/news/health-34576006
Teaspoons on bottles slide
Campaign aim - To reduce sugar consumption across all age groups in the city
Events
Press and social media
ACTION AREAS
Action areas: Primary Schools Secondary Schools Universities and Colleges Restaurants, Catering and Food Outlets Tourism and Venues Retail Council Workplace Sports, Parks and Leisure Health and Hospitals Community Groups
PROGRESS SO FAR PRIMARY SCHOOLS 30 SUGAR SMART ASSEMBLIES 30 SCHOOLS SUGAR SMART CHALLENGE 26 KITCHEN GARDEN PROJECT BREAKFAST CLUB EVENT SECONDARY SCHOOLS SUGAR SMART WEEK AT LOCAL 6 TH FORM COLLEGE UNIVERSITY OF BRIGHTON SUGAR TAX AND MESSAGING ACROSS UNIVERSITY TEACHING STUDENTS TO COOK VENDING MACHINES SUGAR MESSAGING ARTICLES IN STUDENT MAGS
RESTAURANTS AND FOOD OUTLETS 150 OUTLETS MAKING SUGAR SMART COMMITMENTS eg promoting free water, Reducing Sugar in kids food, promoting healthier options TOURISM AND VENUES SUSSEX CRICKET CLUB SUGAR SMART MESSAGING, SUGAR LEVY, HEALTHY KIDS PACKED LUNCHES AND SUGAR FREE TEAS THE PIER HEALTHIER KIDS MENUS.. CONSIDERING THE SUGAR LEVY HOSPITALS AND HEALTH RVS HAVE AGREED TO REBRAND ALL THEIR CAFES AND FOOD OUTLETS AT ROYAL SUSSEX. PLAN TO OPEN THE FIRST 100% HEALTHY CAFÉ THIS SUMMER
How does it work? The Pledge Specific and clear, but flexible Agreed by collaboration of organisations Different for large and small businesses The pledge requires a caterer to AVOID THE WORST Red-rated 1 2 3 4 5 PROMOTE THE BEST Green-rated/MSC Certification 1 2 3 4 5 Fish-serving institutions are asked to sign the fish cities pledge IMPROVE THE REST Amber-rated 1 2 3 4 5 www.sustainablefishcity.net 24
How to become a Sustainable Fish City To change the fishculture, we need to gather pledges from the largest and most influential caterers in a city. We have identified the following 5. Cities are awarded a star for each category that they achieve. Public Sector TARGET 2 of the following: Majority of PRIMARY SCHOOL catering Majority of SECONDARY SCHOOL catering Significant amount of other Council Services (Care Homes, Welfare Catering, Police, Fire, Civic Catering, Council run libraries, galleries or museums) Hospitals TARGET main contractors Higher Education TARGET at least half HE institutions Large Employers/ Staff Canteens TARGET - at least 10 large employers Innovation TARGET both: 10 Iconic businesses Innovative Campaigning/ engagement www.sustainablefishcity.net 25
In 2014, through the Sustainable Food Cities network, the campaign worked with other towns and cities to run local campaigns. There are now 15 cities doing so, and all these national caterers signed up www.sustainablefishcity.net 26
Other Cities are already wanting to pilot schemes London Liverpool Canterbury Cardiff Southampton Bristol
Who should we target in your area? What existing local schemes can we build on/learn from? Insert sugar smart logo on this and template for following
For more information ben@susatinweb.org Jo.ralling@jamieoliver.com www.sugarsmartuk.com