ASSOCIATE MEMBERSHIP PACKAGE PO Box 1614 Placerville, CA 95667 (800) 306-3956
CONTENT Board of s... 2 About El Dorado... 3 Mission & Vision Statements... 3 Marketing & Promotion/Membership/Dues... 4 Associate Application for Membership... 5 Updated 03/08/16
2016 Board of s Carey Skinner President Lexi Boeger Vice President Terrie Prod'hon Treasurer Ann Wofford Secretary Teena Hildebrand Past President Danica Olivo Gordon Pack Elisheva Gur-Arieh Jim Taff EDWA Membership Packet 2
About El Dorado California s Gold Rush began in El Dorado County 1848 with James Marshall s discovery of gold at Sutter s Mill, on the South Fork of the American River in Coloma. As legions of people flocked to California to claim their fortunes, the region s winemaking industry was born. By 1870, El Dorado County was among the largest wine producers in the state, trailing only Los Angeles and Sonoma counties. The local wine industry flourished until just after the turn of the century when there were approximately 2,000 acres of vines in the county. Shortly thereafter, El Dorado began a gradual decline, brought about by poor economic conditions and a diminishing local population. Prohibition was but the last straw. Between 1920 and 1960, viticulture virtually disappeared from the county. It wasn t until the late 1960s that winegrowing made a resurgence. Following the development of several experimental vineyards, it became apparent that both the climate and soil of El Dorado County were ideally suited to the production of high quality, dry table wines. With the opening of Boeger Winery in 1973, El Dorado was once again on its way to becoming an important winegrowing region. Today, the county has more than 2,000 acres of vines, is home to more than 70 wineries, and produces some of California s most sophisticated wines. El Dorado was designated an American Viticultural Area (AVA) in 1983. Source: A Brief History of Winegrowing in El Dorado County, Eric J. Costa Mission & Vision EDWA Mission Statement To represent the unified interests of its members, promote the brand El Dorado and increase the recognition of El Dorado County s wine region as a quality wine tasting experience and destination. EDWA Vision Statement The El Dorado Winery Association (EDWA), governed by a Board of s, operates according to bylaws created to implement decisions that best serve its members. Active members, united through cooperation, encouragement, shared knowledge and education, strive to improve wine quality and the tasting experience. EDWA influences local agencies to support the expanding wine industry and its positive impact on local economic growth. The ongoing marketing of our wine region is a catalyst to advance the notoriety of El Dorado County s wine growing regions as world-class wine destinations. EDWA Membership Packet 3
Marketing & Promotion These programs are offered to EDWA associate members: Listed in the Association s Brochure/Map Placement on the Association Website Listed in any print or media advertisement as applicable Listed in monthly newsletters as applicable Sharing of Events and News Articles on EDWA s Facebook, Twitter, Instagram and other social media outlets Discounted Graphic & Website Design Discounted Marketing Consultations Access to EDWA branded material to place in business 2 complimentary tickets to Passport Sponsorship opportunitites for Association Events Associate Partner Membership Who qualifies for Associate Membership? Associate Members can be from any industry, background and region. Associate Membership Dues Associate members pay a yearly flat fee of $350 that is due/renewed upon the stating date. EDWA Membership Packet 4
2015 Associate Application for membership Business Name: Date: Owner(s): Business Address: City: State: Zip Code: Phone: Fax: Day Phone: Website: E-mail: Indicate Business Type Restaurant B & B Hotel/Motel Wine Shop Tour Industry EDWA Associate Grower EDWA Associate Supplier Other Days Open (circle): MON TUES WED THURS FRI SAT SUN Hours: Description of Business: Year Business was Founded: Business License Number (attach copy): County: Sellers Permit Number (attach copy): Please provide summary of business if different from the above description Please send a high resolution logo (300 dpi) in a.jpeg,.tiff,.eps or.pdf file format to allison@infuzemarketing.com. EDWA Membership Packet 5 Marketing Contact: Stephanie Haisley - Infuze Marketing stephanie@infuzemarketing.com (916) 662-6671 Billing Dues Contact: Terrie Prod hon terrie@mountaukum.com (530) 622-1731