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MARKET INSIGHT Stock PMPs out of 6 in our Must Stock range are PMPs. PMPs offer competitive pricing and are particularly important within the Frozen section of your store as Shelf Edge Labels are often hard to place Ensure you stock the Must Stock lines as they are proven best sellers that offer something for everyone Trade up your customers encourage sales of Take Home Ice Cream such as Multipacks and Tubs which sell well all year round Why not offer a Meal Deal? 7% of convenience shoppers want a Meal for Tonight and Frozen Food plays an important part* *Him! Don t forget impulse snacking opportunities e.g. parents on the way home from the school run. Products such as Chicago Town Pack Deep Pizza and McCain Micro Chips are ideal for increasing basket spend Take advantage of seasonal opportunities such as Easter and BBQ season and ensure you have a wider range of products such as frozen sausages, extend your range of Yorkshire puddings and frozen vegetables
MARKET INSIGHT How to get the most out of your freezer Ensure your freezers are clean, tidy and defrosted Disinfect and sanitise your freezers regularly using all-purpose cleaner or kitchen cleaner Keep your freezers at less than -8 C Ensure shoppers can see the full face of the packaging Follow suggested merchandising flow and keep categories together Make sure you cater to these shopper missions: QUICK & EASY Ready meals Pizza & garlic bread INSPIRING MEALS FOR TONIGHT Ensure you have a good range of ready meals, pizza s and garlic bread for your shoppers wanting to pick up a quick easy meal or snack on their way home from work or the school run. These are different products when combined with Quick & Easy and Tea Time products make a meal e.g. chips, garden peas and fish fingers. Sweet Treats % Space Allocation Based on Sales* % % Take Home Ice Cream Desserts Fruit Ice Cubes Meal Sides Other 9% Vegetables Potatoes Yorkshire Puddings Ready Meals Pizza % Meals Pizza % Fish Poultry Red Meat Pies Vegetarian Yorkshire Puddings *No space: Data Nielsen Impulse latest weeks to..6 (does not include hand held) Meal Centres TEA TIME Fish fingers Coated & flavoured fish Coated & flavoured chicken Kids fish & chicken Kids potatoes SOMETHING SWEET Eat it hot Eat it cold Pastry & baking Stocking the best sellers will increase your sales by % Size of prize based on core range being worth % more than current range. This means moving the weekly sales from.9 to 0.7 based on current best distributed products v s core range products: AC Nielsen total impulse. Easy pop in the oven products such as breaded or coated fish (including fish fingers) or breaded chicken. Don t forget to have a vegetarian option in your freezer too! Great opportunity to encourage your shoppers to add something sweet to their basket with their meal for tonight. Price marked packs deliver up to 60% more sales than standard packs Birds Eye 00g Garden Peas non PMP and PMP ROS Total Impulse w/e /08/.
MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. QUICK & EASY ready meals & pizza tea time fish, poultry & meat 6 7 8 9 0 INSPIRING meals for tonight vegetables, potato & savoury Bakery SOMETHING SWEET Take Home Ice Cream, Desserts & Ice 6 7 8 9 0 6
MUST STOCK LINES birds eye chicken curry PM.7 00g SKU Code: 6978 chicago town the deep pan triple cheese PM 0g SKU Code: 8876 birds eye BEEF dinner PM.0 00g SKU Code: 8 6 chicago town the deep pan pepperoni PM g SKU Code: 8887 birds eye lasagne PM.99 00g 7 SKU Code: 6980 chicago town THe deep dish pepperoni PM 0g SKU Code: 67 youngs admirals pie PM.0 0g 8 SKU Code: 8 birds Eye Harry Ramsdens Cod in Batter PM.9 00g SKU Code: 98
MUST STOCK LINES 9 birds eye value fish fingers PM 0g SKU Code: 608 richmond 8 pork sausages pm 6g SKU Code: 8 0 youngs cod cakes PM 99p 00g SKU Code: 7699 birds eye garden peas PM.9 7g SKU Code: 9 birds eye chicken dippers pm.99 0g SKU Code: 87 birds eye potato waffles 0 s pm.99 67g SKU Code: 76 birds eye beef burgers pm.9 7g SKU Code: 67 6 mccain quick chips pm.09 00g SKU Code: 878
MUST STOCK LINES mccain oven chips 7 pm.0 8g 0 SKU Code: 879 aunt bessies yorkshire puddings pm.8 0g SKU Code: 8998 aunt bessies home roast potatoes 8 PM.89 700g SKU Code: 66000 ben & JERRY S CHOCOLATE FUDGE BROWNIE 00ml SKU Code: 66788 lands 8 garlic slices 9 pm.09 g SKU Code: 97077 ben & JERRY S COOKIE DOUGH 00ml SKU Code: 667
MUST STOCK LINES carte d or vanilla ltr SKU Code: 8 coppenrath and wiese chocolate gateau 0g SKU Code: 77 viennetta vanilla PM.8 60ml SKU Code: 86 6 eskimo ice cubes kg SKU Code: 6696
Door x 6 Shelf 6: Shelf : 608 608 BIRDS EYE VALUE FISHFINGERS PM 0G 8 8 YOUNGS ADMIRAL PIE PM 0G 67 67 BIRDS EYE BEEF BURGERS PM 7G 97077 97077 LANDS 8 GARLIC SLICES PM G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 879 879 MCCAIN OVEN CHIPS PM 8G Shelf : Shelf : 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PM 0G 6 Shelf : Shelf : 9 9 BIRDS EYE GARDEN PEAS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 878 878 MCCAIN QUICK CHIPS PM 00G 6 6 6696 6696 ESKIMO ICE CARRY PACK KG 888 888 WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR
Door x 6 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 788 788 BIRDS EYE CHICKEN PIE PM G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZAS PM 0G 67 67 BIRDS EYE BEEF BURGERS PM 7G 896 896 KERSHAWS FISH & CHIPS PM 00G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 6 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 8887 8887 CHICAGO TOWN DEEP PAN PEPPERONI PM G 608 608 BIRDS EYE VALUE FISH FINGERS PM 0G 98 98 BIRDS EYE COD IN BATTER PM 00G 7699 7699 YOUNGS COD CAKES PM 00G
Door x 6 97077 97077 LANDS 8 GARLIC SLICES PM G 7907 7907 SAN MARCO THIN CHEESE PM 0G 786 786 SAN MARCO THIN PEPPER PM 0G 77 77 BEST-ONE MIXED VEG PM 00G 8998 8998 AUNT BESSIE YORKSHIRE PUDDINGS PM 0G 9966 9966 LMC SAUSAGES 60G 888 888 WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR 667 667 BEN & JERRY S COOKIE DOUGH 00ML 66788 66788 BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML 9 9 BIRDS EYE GARDEN PEAS PM 7G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 878 878 MCCAIN QUICK CHIPS PM 00G 6 6 6 6696 6696 ESKIMO ICE CARRY PACK KG 8987 8987 AUNT BESSIES JAM ROLY POLY PM 00G 80 77 C&W CHOCOLATE GATEAU 0G 879 879 MCCAIN OVEN CHIPS PM 8G 878 878 MCCAIN HOME CHIPS PM 900G
Door x 6 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 8 8 BIRDS EYE TRADITIONAL BEEF DINNER PM 00G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 67 67 BIRDS EYE BEEF BURGERS PM 7G 78 78 BIRDS EYE QUARTER POUNDER BURGER PM G 6660 6660 YOUNGS SCAMPI PM 0G 98 98 BIRDS EYE COD IN BATTER PM 00G 98 98 BIRDS EYE COD IN CRUMB PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 67 67 BIRDS EYE CRISP CHICK FILLETS PM 70G 7086 7086 BIRDS EYE CHICKEN SOUTHERN FRIED S 80G 788 788 BIRDS EYE CHICKEN PIE PM G 7699 7699 YOUNGS COD CAKES PM 00G 608 608 BIRDS EYE VALUE FISH FINGERS PM 0G 66 66 BIRDS EYE 0 COD FINGERS PM 80G 6 888 888 WALLS MAGNUM CLASSIC PK 888 888 WALLS MAGNUM WHITE PK 9966 9966 LMC SAUSAGES 60G 9 9 QUORN PIECES PM 00G 98 98 QUORN MINCE PM 00G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 878 878 MCCAIN QUICK CHIPS PM 00G 799 799 MCCAIN JACKET POTATOES PK
Door x 6 798 798 HAAGEN DAZS VANILLA 60ML 80 80 HAAGEN DAZS STRAWBERRY CHEESE CAKE 60ML 667 667 BEN & JERRY S COOKIE DOUGH 00ML 66788 66788 BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML 79 79 OREO COOKIE TUB PM 80ML 66 66 CHICAGO TOWN DEEP DISH CHEESE PIZZA PM 0G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G 8998 8998 AUNT BESSIES YORKSHIRE PUDDINGS PM 0G 66000 66000 AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G 00 00 WALLS SOFT SCOOP VANILLA.8LTR 8 8 CARTE D OR VANILLA LTR 80 77 C&W CHOCOLATE GATEAU 0G 8887 8887 CHICAGO TOWN DEEP PAN PEPPERONI PM G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 879 879 MCCAIN OVEN CHIPS PM 8G 878 878 MCCAIN HOME CHIPS PM 900G 6 6 6 6696 6696 ESKIMO ICE CARRY PACK KG 86 86 WALLS VIENNETTA VAN PM 60ML 8987 8987 AUNT BESSIES JAM ROLY POLY PM 00G 97077 97077 LANDS 8 GARLIC SLICES PM G 7907 7907 SAN MARCO THIN CHEESE PM 0G 786 786 SAN MARCO THIN PEPPER PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G 77 77 BEST-ONE MIXED VEG PM 00G 88678 88678 AUNT BESSIES ONION RINGS PM 7G
Door x 6 6
Door x 6 9080 9080 WALLS CORNETTO CLASSICO PK 909 909 WALLS CORNETTO STRAWBERRY PK 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 8 8 BIRDS EYE TRADITIONAL BEEF DINNER PM 00G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 788 788 BIRDS EYE CHICKEN PIE PM G 9790 9790 YOUNGS FISH & BUTTER PM 0G 6660 6660 YOUNGS SCAMPI PM 0G 67 67 YOUNGS COOKED & PEELED PRAWNS PM 80G 888 888 WALLS MAGNUM CLASSIC PK 888 888 WALLS MAGNUM WHITE PK 8 8 YOUNGS ADMIRAL PIE PM 0G 8 8 YOUNGS MARINERS PIE PM 0G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 67 67 BIRDS EYE BEEF BURGERS PM 7G 78 78 BIRDS EYE QUARTER POUNDER BURGER PM G 98 98 BIRDS EYE COD IN BATTER PM 00G 98 98 BIRDS EYE COD IN CRUMB PM 00G 798 798 HAAGEN DAZS VANILLA 60ML 80 80 HAAGEN DAZS STRAWBERRY CHEESE CAKE 60ML 667 667 BEN & JERRY S COOKIE DOUGH 00ML 66788 66788 BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML 79 79 OREO COOKIE TUB PM 80ML 68 68 ROSS COTTAGE PIE PM 0G 896 896 KERSHAWS FISH & CHIPS PM 00G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 67 67 BIRDS EYS CRISPY CHICKEN FILLETS PM 70G 7086 7086 BIRDS EYE CHICKEN SOUTHERN FRIED S 80G 7699 7699 YOUNGS COD CAKES PM 00G 608 608 BIRD EYE VALUE FISH FINGERS PM 0G 66 66 BIRDS EYE 0 COD FINGERS PM 80G
Door x 6 6 6 0 0 LYONS MAID VANILLA PM 900ML 6 6 LYONS MAID RASPBERRY PM 900ML 8 8 CARTE D OR VANILLA LTR 66 66 CHICAGO TOWN DEEP DISH CHEESE PIZZA PM 0G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G 9966 9966 LMC SAUSAGES 60G 9 9 QUORN PIECES PM 00G 98 98 QUORN MINCE PM 00G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 878 878 MCCAIN QUICK CHIPS PM 00G 799 799 MCCAIN JACKET POTATOES PK 00 00 WALLS SOFT SCOOP VANILLA.8LTR 86 86 WALLS VIENNETTA VAN PM 60 ML 8987 8987 AUNT BESSIES JAM ROLY POLY PM 00G 8887 8887 CHICAGO TOWN DEEP PAN PEPPERONI PM G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 768 768 BEST-ONE GARDEN PEAS PM 00G 9 9 BIRDS EYE GARDEN PEAS PM 7G 88678 88678 AUNT BESSIES ONION RINGS PM 7G 8998 8998 AUNT BESSIES YORKSHIRE PUDDINGS PM 0G 66000 66000 AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G 6 6696 6696 ESKIMO ICE CARRY PACK KG 77 77 C&W CHOCOLATE GATEAU 0G 8089 786 JUS-ROL PUFF PASTRY 00G 97077 97077 LANDS 8 GARLIC SLICES PM G 7907 7907 SAN MARCO THIN CHEESE PM 0G 786 786 SAN MARCO THIN PEPPER PM 0G 77 77 BEST-ONE MIXED VEG PM 00G 76 76 BEST-ONE SWEETCORN 00G 879 879 MCCAIN OVEN CHIPS PM 8G 878 878 MCCAIN HOME CHIPS PM 900G
.m x Shelf : Continued 97077 97077 LANDS 8 GARLIC SLICES PM G 6696 6696 ESKIMO ICE CARRY PACK KG 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 888 888 WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 67 67 BIRDS EYE BEEF BURGERS PM 7G 9 9 BIRDS EYE GARDEN PEAS PM 7G 608 608 BIRDS EYE VALUE FISH FINGERS PM 0G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 878 878 MCCAIN QUICK CHIPS PM 00G 879 879 MCCAIN OVEN CHIPS PM 8G
m x Shelf : Continued 6696 6696 ESKIMO ICE CARRY PACK KG 97077 97077 LANDS 8 GARLIC SLICES PM G 888 888 WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR 77 77 C&W CHOCOLATE GATEAU 0G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G 8887 8887 CHICAGO TOWN DEEP PAN PEPPERONI PM G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 67 67 BIRDS EYE BEEF BURGERS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 7699 7699 YOUNGS COD CAKES PM 00G 608 608 BIRDS EYE VALUE FISH FINGERS PM 0G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 8998 8998 AUNT BESSIES YORKSHIRE PUDDINGS PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G 878 878 MCCAIN QUICK CHIPS PM 00G 879 879 MCCAIN OVEN CHIPS PM 8G
.m x Shelf : Continued 97077 97077 LANDS 8 GARLIC SLICES PM G 6696 6696 ESKIMO ICE CARRY PACK KG 66788 66788 BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML 667 667 BEN & JERRY S COOKIE DOUGH 00ML 888 888 WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR 77 77 C&W CHOCOLATE GATEAU 0G 8876 8876 CHICAGO TOWN DEEP PAN CHEESE PM 0G 67 67 CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G 8887 8887 CHICAGO TOWN DEEP PAN PEPPERONI PM G 6978 6978 BIRDS EYE CHICKEN CURRY PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 6980 6980 BIRDS EYE BEEF LASAGNE PM 00G 87 87 BIRDS EYE CHICKEN DIPPERS PM 0G 67 67 BIRDS EYE BEEF BURGERS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G 98 98 BIRDS EYE COD IN BATTER PM 00G 7699 7699 YOUNGS COD CAKES PM 00G 608 608 BIRDS EYE VALUE FISH FINGERS PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G 878 878 MCCAIN QUICK CHIPS PM 00G 879 879 MCCAIN OVEN CHIPS PM 8G 76 76 BIRDS EYE POTATO WAFFLES PM 67G 66000 66000 AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G 8998 8998 AUNT BESSIES YORKSHIRE PUDDINGS PM 0G
For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice or call 078 66666 quoting MARCH RANGE