Plate 2.1 City map of Puducherry showing selected areas for the study

Similar documents
Comparative Analysis of Fresh and Dried Fish Consumption in Ondo State, Nigeria

A Web Survey Analysis of the Subjective Well-being of Spanish Workers

Tea is one of the most popular and widely consumed hot

Labor Supply of Married Couples in the Formal and Informal Sectors in Thailand

DEVELOPMENT AND SENSORY EVALUATION OF READY-TO- COOK IDLI MIX FROM BROWNTOP MILLET (Panicum ramosa)

RESULTS OF THE MARKETING SURVEY ON DRINKING BEER

Atanu Nanda*,Ranjit Sarkar and Sagar Mondal. Pineapple export zone, Contract farming, Socio-economic status.

TEXTURE OPTIMIZATION OF IDLI

CHAPTER 5 ANALYSIS OF THE CONSUMER BEHAVIOUR IN PURCHASING TEA

Power and Priorities: Gender, Caste, and Household Bargaining in India

(

The Role of Calorie Content, Menu Items, and Health Beliefs on the School Lunch Perceived Health Rating

STUDY REGARDING THE RATIONALE OF COFFEE CONSUMPTION ACCORDING TO GENDER AND AGE GROUPS

An update from the Competitiveness and Market Analysis Section, Alberta Agriculture and Forestry.

A STUDY ON CULTIVATION AND MARKETING PROBLEMS OF COCONUT GROWERS IN THALI PANCHAYAT, UDUMALPET

Characteristics of Wine Consumers in the Mid-Atlantic States: A Statistical Analysis

McDONALD'S AS A MEMBER OF THE COMMUNITY

The University of Georgia

MEDICINAL GRADE OIL: MUSTARD OIL

Perspective of the Labor Market for security guards in Israel in time of terror attacks

II. The National School Lunch Program

TABLE OF CONTENTS. List of Tables List of Figures List of Abbreviations. Chapter I Introduction 1

BUYING BEHAVIOUR OF CONSUMERS OF EDIBLE OIL - A STUDY OF PUNE CITY

Characteristics of U.S. Veal Consumers

Tips for Writing the RESULTS AND DISCUSSION:

Chapter 3 PERFORMANCE OF SPICES TRADE IN INDIA AND KERALA

Looking Long: Demographic Change, Economic Crisis, and the Prospects for Reducing Poverty. La Conyuntura vs. the Long-run


A study on consumer perception about soft drink products

What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour

US Chicken Consumption. Presentation to Chicken Marketing Summit July 18, 2017 Asheville, NC

Occupational Structure and Social Stratification in East Asia: A Comparative Study of Japan, Korea and Taiwan

Timing is Everything: The Role of Time in Fast-food and Sit-down Restaurant Behavior

International Journal of Informative & Futuristic Research

Summary Report Survey on Community Perceptions of Wine Businesses

What are the Driving Forces for Arts and Culture Related Activities in Japan?

Population Trends 139 Spring 2010

Senior poverty in Canada, : A decomposition analysis of income and poverty rates

Problem. Background & Significance 6/29/ _3_88B 1 CHD KNOWLEDGE & RISK FACTORS AMONG FILIPINO-AMERICANS CONNECTED TO PRIMARY CARE SERVICES

D Lemmer and FJ Kruger

GENDER PARTICIPATION IN THE PRODUCTION AND MARKETING OF SEAWEED IN DAVAO DEL SUR, PHILIPPINES

DETERMINANTS OF DINER RESPONSE TO ORIENTAL CUISINE IN SPECIALITY RESTAURANTS AND SELECTED CLASSIFIED HOTELS IN NAIROBI COUNTY, KENYA

Report on Kalahari Melon Seeds Survey - North Central Regions. By: Padelia Phillipus and Festus Kapembe, July 2009

QUESTION NO 2809 ANSWERED ON Regulation of release of sugar

Atis (Annona Squamosa) Tea

THE ECONOMIC IMPACT OF BEER TOURISM IN KENT COUNTY, MICHIGAN

*p <.05. **p <.01. ***p <.001.

FACTORS ASSOCIATED WITH SOFT DRINK CONSUMPTION IN PRESCHOOL-AGED CHILDREN IN SRI LANKA.

GRAPE REPORT NASHIK. Contents. Introduction. Farmer s Profile Farmer s views on Export Exporter s views Processor s views

A STUDY ON CONSUMER AWARENESS ABOUT HEALTH HAZARDS IN CONSUMPTION OF SOFT DRINKS- IN DINDIGAL

INFLUENCE OF ENVIRONMENT - Wine evaporation from barrels By Richard M. Blazer, Enologist Sterling Vineyards Calistoga, CA

Produce Education Program 2015 Evaluation Report Comparison of Key Findings

Consumer Perceptions, Knowledge and Preferences for Aromatic Rice Types in Ghana

De La Salle University Dasmariñas

Previous analysis of Syrah

BANANA FLOWER PICKLE (THOKKU) AND STEM PICKLE

URBAN CONSUMER ACCEPTABILITY OF TRADITIONAL (WET) AND DRIED NIGERIAN FUFU

Lamb and Mutton Quality Audit

FACTORS DETERMINING UNITED STATES IMPORTS OF COFFEE

The cost of a healthy food basket

Primary report: Superfry Frying Trial- Kadai

A Comparison of X, Y, and Boomer Generation Wine Consumers in California

ECONOMICS OF COCONUT PRODUCTS AN ANALYTICAL STUDY. Coconut is an important tree crop with diverse end-uses, grown in many states of India.

Investigating China s Stalled Revolution : Husband and Wife Involvement in Housework in the PRC. Juhua Yang Susan E. Short

Statistics & Agric.Economics Deptt., Tocklai Experimental Station, Tea Research Association, Jorhat , Assam. ABSTRACT

ICE CREAM CONE MAKING

MEMO CODE: SP , CACFP , SFSP Smoothies Offered in Child Nutrition Programs. State Directors Child Nutrition Programs All States

Background & Literature Review The Research Main Results Conclusions & Managerial Implications

World School International Forum 2017 South Korea

Further investigations into the rind lesion problems experienced with the Pinkerton cultivar

Texas Wine Marketing Research Institute College of Human Sciences Texas Tech University CONSUMER ATTITUDES TO TEXAS WINES

Chapter V SUMMARY AND CONCLUSION

Debt and Debt Management among Older Adults

Table A.1: Use of funds by frequency of ROSCA meetings in 9 research sites (Note multiple answers are allowed per respondent)

FAST FOOD PROJECT WAVE 1 CAMPAIGN: PREPARED FOR: "La Plazza" PREPARED BY: "Your Company Name" CREATED ON: 26 May 2014

Natural and human impact on land use change of the Eastern Himalayan piedmont, India

PRODUCTION AND EXPORT PERFORMANCE OF CARDAMOM IN INDIA

Effects of Ground Ear Corn vs. Ear Corn Silage on Rumen Fatty Acid Content

MEMO CODE: SP (v.3), CACFP (v.3), SFSP (v.3) SUBJECT: Smoothies Offered in Child Nutrition Programs-Revised

Analysis of Influencing Factors of Deviation of Consumer Willingness and Behavior in Popular Tea Consumption

Hamburger Pork Chop Deli Ham Chicken Wing $6.46 $4.95 $4.03 $3.50 $1.83 $1.93 $1.71 $2.78

CONJOINT RESEARCH FOR CONSUMER PERCEPTION OF WINE CLOSURE OPTIONS AND THEIR IMPACT ON PURCHASE INTEREST IN THE UNITED STATES AND AUSTRALIA

TECHNOLOGY PROBLEMS AND ISSUES ENCOUNTERED BY THE SRI LANKAN TEA SMALL HOLDING SECTOR, A CASE STUDY BASED ON SOUTHERN SRI LANKA

A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS KFC AND MCDONALDS RAJKOT

their cultivation in and 36% of expansion in crop NCARE). growing in olive Area: sq km (UN, 2008) (UN, 2010/ /15) GNI per Bank, 2010) 2009)

Commercial Crawfish Fishing in the Gulf of Mexico States

Food in South Asia and China. Food is playing a significant role in people s lives. In China, there is a

TABLE OF CONTENTS. Page. Page

A Profile of the Generation X Wine Consumer in California

Factors Influencing Pulse Consumption in Canada

ARE THERE SKILLS PAYOFFS IN LOW AND MIDDLE-INCOME COUNTRIES?

Access to Affordable and Nutritious Food: Measuring and Understanding Food Deserts and Their Consequences

Coffee Price Volatility and Intra-household Labour Supply: Evidence from Vietnam

COMPARISON OF EMPLOYMENT PROBLEMS OF URBANIZATION IN DISTRICT HEADQUARTERS OF HYDERABAD KARNATAKA REGION A CROSS SECTIONAL STUDY

THE. Farm to School PROGRAM. Deborah Kane Know Your Farmer Meeting Feb 2013

RESEARCH UPDATE from Texas Wine Marketing Research Institute by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS

Attachment A. Core U.S. OJ & GJ Scanned Sales Data

THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT

(A report prepared for Milk SA)

This is a repository copy of Poverty and Participation in Twenty-First Century Multicultural Britain.

Transcription:

TRANSITION IN THE PREPARATION AND CONSUMPTION OF IDLI AMONG THE POPULATION OF PUDUCHERRY 2.1 INTRODUCTION Idli occupies a special place in the diets of Indians and is one of the predominant choices of food in the daily diet particularly as a breakfast food. Idli being a fermented food possesses a great significance as it provides aroma and soft texture and also act as a nutritious food. The current study was undertaken among the selected population to study the preference of idli, consumption pattern of breakfast, preparation of idli at household level and preference of commercial idli batter against homemade batter. 2.2 MATERIALS AND METHODS 2.2.1 Selection of area The area selected for the study was Union Territory of Puducherry which has a population of 12.44 lakhs (Puducherry population census, 2011) representing multilingual and multi-cultural population. Eight areas namely Kalapet, Muthaiyalpet, Villiyanur, Gorimed, Thattanchavadi, Lawspet, Vandrampet and Uppalam were selected for the study.plate 2.1 shows selected areas in the city map of Puducherry. Plate 2.1 City map of Puducherry showing selected areas for the study 23

2.2.2 Selection of tool for data collection An oral interview schedule was formulated to collect information regarding the consumption of idli and preference of commercial idli batter. Interview schedule (Annexure - I) included questions regarding socio-economic status, preference for idli, preparation of idli at house hold level, consumption pattern of idli and commercial idli batter. This formulated tool was tested on a pilot population, based upon the suggestions the corrections were implemented and the questionnaire was used to collect information from the respondents. 2.2.3 Selection of respondents In total 300 respondents were randomly surveyed for the study irrespective of the cultural and linguistic background 2.2.4 Data Analysis The collected data were statistically treated for distributional analysis using SPSS Statistical software (18.0). 2.3 RESULTS AND DISCUSSION The results and discussion of the present study is discussed under the following 2.3.1 Socio-economic profile of the selected respondents 2.3.2 Consumption pattern of breakfast among the selected respondents 2.3.3 Methods of preparation of idli at household level 2.3.4 Preference for commercial idli batter against home-made batter 2.3.1 Socio-economic profile of the selected respondents The details on the age, sex, educational qualification, employment and economic status of the respondents are discussed. Table 2.1 shows the age (Fig. 2.1.a) and sex-wise distribution of the selected respondents. Table 2.1 showed that, 62 per cent of the selected respondents were in the age group of 21 to 40and only 2.66 per cent were in the age group of 61 to70 years. Among 300 respondents, four per cent people were male and 96 per cent people were female. From this data, it is clearly noted that the study is correlated with female respondents who are the majority home makers. Women are the integral part of family (Jan and Akhtar, 2008) and vital force in the decision making concerning child 24

growth, money management, health and nutrition, and socio-economic progress of the family. Table 2.1 Age and sex wise distribution of the selected respondents (N=300) Particulars Percentage (%) Age (in years) 21-30 31.66 31-40 31.66 41-50 26.33 51-60 07.66 61-70 02.66 Sex Male 03.66 Female 96.33 From Table 2.2 and Fig. 2.1.b it was noted that 82 per cent of the selected population were literates and 18 per cent were illiterates. According to HUDCO (2004), the total family income for low income group ranged from Rs. 2500 to Rs. 4500, for middle income Rs. 4501 to Rs.7500 and for high income Rs. 7501 and above. In the present study majority (50%) of the population fell under high income group, 22 per cent belonged to middle income group and 18.3 per cent fell below low income group (Fig.2.1.c). Hence the study covered the respondents from almost all income groups with regard to occupational status. Of the population majority (71%) was housewives and 22 per cent were labourer earning daily wages and six per cent were only self-employed (Fig.2.1.d) 25

a. Age wise (in years) distribution of the b. Educational qualification of the respondents c. Monthly income of the respondents 26 d. Occupational status of the respondents Fig. 2.1 Socio-economic profile of the selected respondents

Table 2.2 Educational and economic status of the selected respondents (N=300) Particulars Percentage (%) Educational qualification Illiterate 18.00 Primary school 12.00 Higher secondary 33.00 High school 16.33 Graduate 20.66 Monthly income (Rs.) <2500 18.3 2501-4500 09.7 4501-7500 22.0 >7501 50.0 Occupational status Housewife 71.33 Labourer 22.33 Self-employment 06.33 2.3.2 Consumption pattern of breakfast among the selected respondents Details about breakfast items preferred and consumed by the selected population are shown in Table 2.3. It was found that 85 per cent consumed breakfast regularly and fifteen per cent of the selected population has shown to skip breakfast. In the study done by Agostoni et al., (2010) it was reported that nearly 10-30 per cent of the breakfast skippers are found throughout the world which is in par with the current study. 27

Table 2.3 Details on breakfast consumption (N=300) Particulars Percentage (%) Breakfast intake Eating breakfast 84.66 Skipping breakfast 15.33 Items preferred Idli 69.30 Dosa 21.00 Oats 09.70 Items consumed Idli 25.00 Dosa 20.00 Chapathi 18.00 Noodles 13.85 Poori 12.15 Oats porridge 05.40 Bread 05.60 Studies done by Reddy et.al (1981) and Balasubramanian and Viswanathan (2007a) showed that idli is a breakfast food and the current study reassures the same with 69 and 21 per cent of the selected population preferring to take idli and dosa respectively as breakfast item daily. Further it was noted that only 25 per cent consume idli daily and 20 per cent consume dosa daily. The interesting fact is that 99 per cent of the respondents have a liking for idli as breakfast. 28

2.3.3 Preparation of idli at household level In spite of 71 per cent being housewives among the selected population, Table 2.4 revealed that only seven per cent of the population grind idli batter at home daily whereas majority (58.33%) grinds only once in a week (Fig.2.2.a). Most of the respondents reveal it due to the reason that grinding idli batter is laborious. For idli making majority of the population (68%) prefer parboiled rice (Fig.2.2.b). Table 2.4 Idli preparation at household level (N=300) Particulars Percentage (%) Frequency of grinding idli batter Daily 07.00 Once in a week 58.33 Twice in a week 28.66 Once in a month 06.00 Variety of rice Parboiled rice 68.03 Ration rice (provided at PDS) 19.30 Mixed rice 12.66 Type of black gram dhal Husk removed (decorticated) 34 Husk removed after soaking 49 Both 17 Ratio of rice: black gram dhal 3:1 99.70 8:1 00.30 29

Only 34 per cent used decorticated black gram whereas 49 per cent used black gram with husk after soaking (Fig.2.2.c). Ratio of the raw ingredients in idli making is an important criterion for the texture of the idli. In the current study majority (99.7%) of the respondents used 3:1 ratio of rice and black gram dhal respectively. The findings regarding the preparation of idli at house hold level is supported by the study done by Balasubramanian and Viswanathan (2007b) who reported that idli batter was prepared from soaking polished parboiled rice and decorticated black gram for 4 hour at 30±1 C in water and the soaked ingredients were ground to 0.5-0.7-mm particle size batter using wet grinder with adequate amount of water. The blend ratios of 2:1, 3:1, 4:1(v/v) batter were allowed for fermentation adding two percent of salt. From the survey it was also found that 100 per cent of the respondents added fenugreek as an additional ingredient in idli making. Generally after grinding idli batter, the batter is left for fermentation. Fermentation time varied between 5 h to 12 h at the selected households (Table 2.5 and Fig.2.3.a). Majority (71.3%) of them fermented the idli batter for 11 to 12 h. The texture of idli is influenced by many variables like raw material, quantity, soaking time, grinding conditions, fermentation time and temperature are adjuncts on quality of idli (Desikachar et al., (1960) and Radhakrishnamurthy et al., (1961). Fermentation of idli batter is an essential step because as reported by Mukherjee et al., (1965), Rajalakshmi and Vanaja (1967) the microorganisms present in black gram dhal helps in acidification and leavening of the batter by which gas, acid and several volatile compounds are formed during fermentation which contribute to a complex blend of flavours in the products (Chavan and Kadam, 1989). The household measures to control fermentation of idli batter to extend the shelflife are shown in Table 2.5 and Fig.2.2.b. Majority (73%) stored the idli batter in refrigerated condition, 19 per cent store idli batter over water tub, and rest of the selected population place betel leaves (4.33%), lady s finger (1.66%) and coconut slices (1%) over the idli batter respectively. The scientific reasons for these measures expect for refrigeration is still in dark. 30

a. Frequency of grinding idli batter at house hold level b. Variety of rice used by respondents for making idli c. Type of black gram dhal used for idli making Fig. 2.2 Details on idli preparation at household level 31

a. Fermentation time of batter at household level b. Measures to control fermentation at household level Fig.2.3 Details on fermentation time and measures to fermentation 32

Table 2.5 Fermentation time and measures followed to control fermentation of idli batter at households (N=300) Particulars Percentage (%) Fermentation time (h) 05-06 04.30 07-08 00.70 09-10 23.70 11-12 71.30 Measures to control fermentation Refrigerator 73.33 Placing over water 19.33 Betel leaves 04.33 Lady s finger 01.66 Coconut slices 01.00 Plantain leaves 00.33 2.3.4 Preference for commercial idli batter against home-made batter From Table 2.4 it was discussed that only seven per cent of the selected population ground idli batter daily, but Table 2.3 show that 45 per cent of the selected population consume idli and dosa every day for breakfast. This is because 49 per cent of the respondents have shown interest to purchase ready to cook idli batter every day (Table 2.6). The cost variation of the commercial idli batter may be due to the quality of ingredients used and the type of packaging. Majority (31.3%) purchase batter which range between Rs. 10 to Rs.12, 26 per cent purchase between Rs. 13 to Rs.16. Regarding colour of the commercial idli batter majority (59%) of the selected population expressed that the colour was pale and unappealing and 64 per cent criticized that the commercial 33

idli batter had thin consistency which gave poor quality of idli and so it was used for dosa making. Table 2.6 Details about purchase of commercial idli batter (N=300) Particulars Percentage (%) Frequency of purchase Daily 49.3 Weekly 21.0 Monthly 19.7 Cost in rupees 7-9 16.3 10-12 31.3 13-16 26.3 17-20 14.7 21-30 00.7 Nil 10.7 Colour Bright 41.00 Pale 58.99 Consistency Thick 35.33 Thin 64.00 Preference Like 47.23 Dislike 52.77 34

Among the selected population 53 per cent disliked commercial idli batter especially for its aroma, out of which 31 per cent expressed problems regarding quality and shelf-life of the batter. The study revealed that all the respondents (100%) will purchase ready to cook idli batter if the batter quality, fermented aroma and shelf-life are improved. 2.4 CONCLUSION The results of the survey indicates the practices currently followed by the population, not statistically representative is similar to the practices reported in literature such as variety of rice, type of black gram, ratio of ingredients used for idli making, fermentation time and shelf life of the batter. 35