Alcoholic Drinks in Slovenia

Alcoholic Drinks in Slovenia Customer Service Hotline:400-666-1917 Page 1 of 18

一 调研说明中商情报网全新发布的 Alcoholic Drinks in Slovenia 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Alcoholic Drinks in Slovenia 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 Email 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 400-666-1917 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Alcoholic Drinks industry in Slovenia. With this market report, you ll be able to explore in detail the changing shape and potenti al of the industry. You will now be able to plan and build strategy on real industry data and projection s. The Alcoholic Drinks in Slovenia market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Customer Service Hotline:400-666-1917 Page 2 of 18

Five year forecasts of market trends and market growth Production, imports by origin, exports by destination Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Alcoholic Drinks in Slovenia? What are the major brands in Slovenia? Have there been any alcoholic drinks legislative changes over the past 12 months? How is the alcoholic drinks industry affected by the recession? What is consumed more; beer, wine or spirits? What have been the key trends seen in new product developments? Do alcoholic drinks consumers want value for money or added value? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Value up volume down Alcoholic drinks in Slovenia saw a healthy value growth in 2010. This was due to increasing unit pric es which compensated for negative value growth. Only RTDs/highstrength premixes had positive volume growth in 2010. The increasing unit prices in 2010 were the res ult of government increases on excise taxes for alcoholic drinks. Only wine was exempt. The value gr owth of wine saw a slight slowdown in 2010 compared to the review period, which was chiefly due to the impact of the global recession in Slovenia. Drinking at home and the health trend The main trends in alcoholic drinks in Slovenia in 2010 were those for higher athome consumption as well as healthier lifestyles. The growing popularity of athome consumption of alcoholic drinks in Slovenia was positive for the offtrade channel in particular. This was partially influenced by the increase in unit prices as well as by th e global recession. With increasing health awareness, Slovenians are starting to turn to healthier lifesty les. This had an important impact on the sales of alcoholic drinks in 2010 since the volume sales of al Customer Service Hotline:400-666-1917 Page 3 of 18

most all categories declined. This was due to the trend towards healthy lifestyles, which made consum ers to either turn away from alcoholic drinks or to significantly lower their consumption. Slovenians prefer Slovenian brands Alcoholic drinks in Slovenia is dominated by domestic players, mainly the two largest beer producers, breweries Pivovarno Laško and Pivovarno Union. They led beer and RTDs/highstrength premixes. International players were strong in spirits, where Pernod Ricard Slovenia had the biggest share. Sales of wine were very fragmented with a vast number of players with small individual shares. Slovenian consumers displayed a strong preference for domestic brands. One-stop shopping system Grocery retailers such as supermarkets/hypermarkets and discounters showed the best performance in 2010 in regards to distribution, with the exception of cider/perry. This was due to its low popularity, w hich meant low availability within grocery retailers. Convenience stores were particularly strong in spi rits and RTDs/highstrength premixes, whereas forecourt retailers profited from longer opening hours to increase their sha re of the distribution of beer and RTDs/highstrength premixes. Food/drink/tobacco specialists had the least influence in alcoholic drinks in 2010 w ith the exception of cider/perry. Positive outlook Alcoholic drinks in Slovenia is predicted to see positive growth over the forecast period. As in 2010, t he higher unit prices of alcoholic drinks are expected to compensate for negative volume sales in the f uture. Over the forecast period, two trends will be opposed. It is expected that there will be a growing number of healthconscious consumers who want to reduce their consumption of alcoholic drinks because of the influen ce of the health trend. However, producers investments in new product developments and the strong marketing support of the new launches might attract additional consumers to alcoholic drinks over the forecast period. Table of Contents : Alcoholic Drinks in Slovenia - Industry Overview EXECUTIVE SUMMARY Customer Service Hotline:400-666-1917 Page 4 of 18

Value up volume down Drinking at home and the health trend Slovenians prefer Slovenian brands One-stop shopping system Positive outlook MARKET BACKGROUND Legislation TAXATION AND DUTY LEVIES Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010 Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010 Table 3 Selling Margin of a Typical Beer Brand 2010 Table 4 Selling Margin of a Typical Wine Brand 2010 Table 5 Selling Margin of a Typical Spirits Brand 2010 OPERATING ENVIRONMENT Contraband/parallel trade Duty-free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Summary 1 Key New Product Developments 2009-2010 MARKET INDICATORS Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010 MARKET DATA Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010 Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010 Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010 Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010 Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010 Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010 Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010 Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010 Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010 Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010 Table 17 Offtrade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010 Customer Service Hotline:400-666-1917 Page 5 of 18

Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015 Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015 Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015 Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015 DEFINITIONS Published data comparisons Summary 2 Research Sources Alcoholic Drinks in Slovenia - Company Profiles Gama Trgovina doo in Alcoholic Drinks (Slovenia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRIVATE LABEL COMPETITIVE POSITIONING Summary 5 Gama Trgovina doo: Competitive Position 2010 Istenic doo in Alcoholic Drinks (Slovenia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 8 Istenic doo: Production Statistics 2010 COMPETITIVE POSITIONING Summary 9 Istenic doo: Competitive Position 2010 Ptujska Klet doo in Alcoholic Drinks (Slovenia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 12 Ptujska Klet doo: Production Statistics 2010 COMPETITIVE POSITIONING Beer in Slovenia - Category Analysis HEADLINES TRENDS Beer in Slovenia saw a healthy value growth in 2010 thanks to the rise in unit prices, which compens Customer Service Hotline:400-666-1917 Page 6 of 18

ated for the declining volume sales. Due to higher health awareness and stricter drink driving legislati on the consumption of beer among Slovenians is gradually decreasing. However, the main consumer d emands were for economy lager, especially imported economy lager. This was due to the fact that eco nomy lager was imported by large foreign discounters such as Hofer and E'Leclerc and offered at lowe r prices. Cheaper beer attracted additional consumers who were affected by the global financial crisis and thus opted for cheaper products. Consumers in Slovenia also displayed a strong preference for low alcohol beer. This was due to a higher level of health awareness as well as stricter drink driving penal ties. The higher demand for low alcohol beer in Slovenia was due to the growing number of female dri nkers who prefer beer with lower alcohol content. PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE Two domestic producers dominated beer in Slovenia in 2010. Pivovarna Laško was the leader with a 45% volume share in 2010. This performance was due to the strong popularity of its brands Zlatorog, Pils Export, Laško Temno, Eliksir Strong Beer and Laško Club. The runnerup producer was Pivovarna Union with a 36% volume share. Its most popular brands are Union, Smile, Crni Baron and Uni. Both producers offer all types of beer, including lager, dark beer and low/nonalcohol beer. PROSPECTS Beer sales are expected to be influenced by the consumer preference for domestic beer over the forec ast period due to the fact that the the two largest producers are domestic. The new introductions in 200 9-2010 by these two manufacturers will also boost the sales of domestic beer brands over the forecast pe riod. The consumer trends towards low alcohol beer are expected to continue over the forecast period since an increasing number of consumers are likely to turn to a healthier way of living and to avoid co nsuming alcoholic drinks. Imported beer is expected to gain importance in the future mainly because o f its worldwide popularity and low consumer preference for foreign beer brands, especially among younger cons umers. BACKGROUND Lager price band methodology Summary 13 Lager by Price Band 2010 CATEGORY DATA Table 22 Sales of Beer by Category: Total Volume 2005-2010 Table 23 Sales of Beer by Category: Total Value 2005-2010 Customer Service Hotline:400-666-1917 Page 7 of 18

Table 24 Sales of Beer by Category: % Total Volume Growth 2005-2010 Table 25 Sales of Beer by Category: % Total Value Growth 2005-2010 Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010 Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010 Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010 Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010 Table 30 Beer: Production, Imports and Exports: Total Volume 2004-2009 Table 31 Beer Exports by Country of Destination: Total Volume 2004-2009 Table 32 Beer Exports by Country of Destination: Total Value 2004-2009 Table 33 Beer Imports by Country of Origin: Total Volume 2004-2009 Table 34 Beer Imports by Country of Origin: Total Value 2004-2009 Table 35 Company Shares of Beer by National Brand Owner 2006-2010 Table 36 Company Shares of Beer by Global Brand Owner 2006-2010 Table 37 Brand Shares of Beer 2007-2010 Table 38 Forecast Sales of Beer by Category: Total Volume 2010-2015 Table 39 Forecast Sales of Beer by Category: Total Value 2010-2015 Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015 Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015 Cider/Perry in Slovenia - Category Analysis HEADLINES TRENDS Cider/perry in Slovenia suffered from low popularity among consumers in 2010. There was negative performance in terms of both value and volume with limited sales and only a few brands were availabl e. The lack of new product launches and marketing support for the existing brands also contributed to declining growth rates. The availability of cider/perry in Slovenia was limited, since it was predomina ntly available in food/drink/tobacco specialists and pubs. The 2010 storecheck revealed only three bra nds in Slovenia, two of which are international brands and one is domestic. Consumers preferred forei gn brands such as Bulmers, however this was due to the limited range of brands rather than a preferen ce for international brands. The only domestic brand in cider/perry in Slovenia is Domaci Jabolcni Mo st. PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE Sales of cider/perry in Slovenia are fragmented. The leading producer of cider/perry in Slovenia in 2 010 was Celk with a 42% volume share, generated through the good performance of its brand Domaci Customer Service Hotline:400-666-1917 Page 8 of 18

Jabolcni Most. Celk is a domestic producer. The runnerup manufacturer in 2010 was HP Bulmer Holdings Plc with a 23% volume share generated through go od performance and high popularity of its brands Woodpecker and Irish Cider. Other smaller producer s held over 35% of the volume shares in total sales. PROSPECTS With low consumer interest in cider/perry in Slovenia and only a few available brands, the performa nce of cider/perry will remain weak over the forecast period. With no new product launches introduce d in 2009-2010 and a lack of marketing activity, cider/perry is predicted to continue registering negative growth rates in terms of both volume and value. Consumer preference for domestic brands will continue to de cline with more and more consumers turning to international brands such as Woodpecker and Irish Ci der. Domestic brands will continue to be affected by the grey market unless some legal action is taken by the government in order to reduce this. In addition, cider/perry will be impacted by RTDs/highstrength premixes and beer over the forecast period. CATEGORY DATA Table 42 Sales of Cider/Perry: Total Volume 2005-2010 Table 43 Sales of Cider/Perry: Total Value 2005-2010 Table 44 Sales of Cider/Perry: % Total Volume Growth 2005-2010 Table 45 Sales of Cider/Perry: % Total Value Growth 2005-2010 Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2005-2010 Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2005-2010 Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2005-2010 Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2005-2010 Table 50 Cider/Perry Production, Imports and Exports: Total Volume 2004-2009 Table 51 Cider/Perry Exports by Country of Destination: Total Volume 2004-2009 Table 52 Cider/Perry Exports by Country of Destination: Total Value 2004-2009 Table 53 Cider/Perry Imports by Country of Origin: Total Volume 2004-2009 Table 54 Cider/Perry Imports by Country of Origin: Total Value 2004-2009 Table 55 Company Shares of Cider/Perry by National Brand Owner 2006-2010 Table 56 Company Shares of Cider/Perry by Global Brand Owner 2006-2010 Table 57 Brand Shares of Cider/Perry 2007-2010 Table 58 Forecast Sales of Cider/Perry: Total Volume 2010-2015 Table 59 Forecast Sales of Cider/Perry: Total Value 2010-2015 Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2010-2015 Customer Service Hotline:400-666-1917 Page 9 of 18

Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2010-2015 RTDs/High-Strength Premixes in Slovenia - Category Analysis HEADLINES TRENDS RTDs/highstrength premixes saw positive growth in 2010. This was due to the fact that Slovenian consumers pref er weak alcoholic drinks to strong liquors. These alcoholic drinks are preferred by younger consumers and female consumers in Slovenia. Slovenian consumers are very traditional when it comes to flavour s although this is more prevalent in middleaged adults and the older population. Younger consumers increasingly showed a preference for experi menting with new and exotic flavours, which was one of the most important trends in 2010. The trend for mixing cocktails at home also gained importance in Slovenia in 2010, since younger consumers us ually opt for cheaper prices of alcoholic drinks. PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE Sales of RTDs/highstrength premixes in Slovenia were led by two major beer producers in 2010. Pivovarna Laško was the leader with a 42% volume share, benefiting from its popular domestic brands Bandidos offered in flav ours of Ice, Power, Tequila and recently introduced Cuba Libre. Bandidos is the undisputed leader in malt-based RTDs. The runnerup producer was Pivovarna Union with a 38% volume share, generated with the help of its brand Radl er. Private label ranked third in RTDs/highstrength premixes benefiting from the cheaper prices of its economy products. PROSPECTS RTDs/highstrength premixes is expected to see good performance over the forecast period. The main trend will b e towards maltbased RTDs, which are gaining popularity in Slovenia mainly due to the efforts of domestic producers to provide innovative launches in terms of flavour and packaging design while still maintaining the pr ice. Younger consumers will continue to be the main target group over the forecast period since older generations remain traditional and are not fond of new flavours of alcoholic drinks. The trend towards at-home consumption of alcoholic drinks and cocktails is likely to continue over the forecast period. CATEGORY DATA Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010 Customer Service Hotline:400-666-1917 Page 10 of 18

Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010 Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010 Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010 Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010 Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010 Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010 Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010 Table 70 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010 Table 71 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010 Table 72 Brand Shares of RTDS/High-strength Premixes 2007-2010 Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015 Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015 Table 75 Forecast Sales of RTDS/Highstrength Premixes by Category: % Total Volume Growth 2010-2015 Table 76 Forecast Sales of RTDS/Highstrength Premixes by Category: % Total Value Growth 2010-2015 Spirits in Slovenia - Category Analysis HEADLINES TRENDS Spirits in Slovenia saw a good value growth in 2010. However, this was a result of higher unit prices rather than greater consumption, negative volume growth and a lack of new product launches. The ma in consumer trend in spirits in 2010 was the strong preference for vodka, rum and liqueurs. Between 2 008-2010 consumers started to show a preference for buying spirits in offtrade channels and mixing their own drinks at home. This was influenced by the impact of the global f inancial crisis, which caused many consumers to become frugal when shopping for alcoholic drinks. A nother trend observed in spirits in 2010 was the consumer preference for international spirits brands. PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE The leading producer of spirits in 2010 was Pernod Ricard Slovenia holding over 20% of volume sal es mainly through its famous brands Jack Daniel's, Malibu, Ballantine's 12 YO Gold Seal, Finlandia, Teacher's Standard, and Campari Bitter. The leading position of the company is due to its strong prese nce throughout spirits. The runner- Customer Service Hotline:400-666-1917 Page 11 of 18

up producer in Slovenia in 2010 was G3 Spirits with 11% of sales volume due to the leading position of its brand Jägermeister in liqueurs as well as in spirits overall. The thirdranked company was Diageo Plc with a 6% sales volume. The company has a strong presence in white spirits, especially vodka and gin where its brands Smirnoff Red and Gordon's hold the runnerup position respectively. Diageo Plc is also present in liqueurs with its brand Baileys Irish Cream and i n whiskies with Johnnie Walker Blue Label. PROSPECTS Spirits is expected to have a good performance over the forecast period. The impacts of the global fin ancial crisis are predicted to decrease over the forecast period, which will cause many consumers to s witch back to their previous spending patterns thereby helping to grow spirits. The most noticeable tre nd will be for white spirits, especially vodka and rum. The consumer preference for mixing drinks at h ome will prevail but it will be primarily related to younger consumers who opt for cheaper prices. The preference for international brands is likely to prevail since domestic producers lack the expertise to c ompete with big international brands. In addition, new product launches in terms of greater quality, in novative packaging and innovative flavours are expected over the forecast period. CATEGORY DATA Table 77 Sales of Spirits by Category: Total Volume 2005-2010 Table 78 Sales of Spirits by Category: Total Value 2005-2010 Table 79 Sales of Spirits by Category: % Total Volume Growth 2005-2010 Table 80 Sales of Spirits by Category: % Total Value Growth 2005-2010 Table 81 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010 Table 82 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010 Table 83 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010 Table 84 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010 Table 85 Spirits Production, Imports and Exports: Total Volume 2004-2009 Table 86 Spirits Exports by Country of Destination: Total Volume 2004-2009 Table 87 Spirits Exports by Country of Destination: Total Value 2004-2009 Table 88 Spirits Imports by Country of Origin: Total Volume 2004-2009 Table 89 Spirits Imports by Country of Origin: Total Value 2004-2009 Table 90 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009 Table 91 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009 Table 92 Vodka Production, Imports and Exports: Total Volume 2004-2009 Table 93 Gin Production, Imports and Exports: Total Volume 2004-2009 Table 94 Rum Production, Imports and Exports: Total Volume 2004-2009 Customer Service Hotline:400-666-1917 Page 12 of 18

Table 95 Tequila Production, Imports and Exports: Total Volume 2004-2009 Table 96 Liqueurs Production, Imports and Exports: Total Volume 2004-2009 Table 97 Company Shares of Spirits by National Brand Owner 2006-2010 Table 98 Company Shares of Spirits by Global Brand Owner 2006-2010 Table 99 Brand Shares of Spirits 2007-2010 Table 100 Forecast Sales of Spirits by Category: Total Volume 2010-2015 Table 101 Forecast Sales of Spirits by Category: Total Value 2010-2015 Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015 Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015 Wine in Slovenia - Category Analysis HEADLINES TRENDS The good development of wine in Slovenia in 2010 compared to 2009 was due to the fact that Sloven ia is a well-known wine-making European country with a longstanding tradition in wine production and consumption. However, it was only recently that Slovenians started to appreciate the taste of wine and to enjoy a glass of good wine on a daily basis. Due to the fac t that the country has a vast number of wineries as well as a great number of private households that pr oduce their own wine, it is hard to pinpoint the exact amount of wine produced and consumed on an a nnual basis. According to wine trade magazine Meininger s (Wine Business International), with 30,00 0 registered wine producers in Slovenia from a total population of two million, a large number of peop le are either making wine or know someone who does. Wine is a national drink in Slovenia and as suc h it is becoming increasingly popular among younger Slovenians. PRODUCTION, IMPORTS AND EXPORTS COMPETITIVE LANDSCAPE Slovenian wine is highly fragmented and numerous wine producers are present. According to the Slo venian Statistical Office, in 2009 more than 25,580 producers were engaged in viticulture in Slovenia. The number of vineyards totalled 42,970 and 93% of these were smaller than one hectare. Nevertheles s, within the vast number of producers, Goriška brda was able to assert itself as the biggest wine produ cer accounting for approximately 15% of total sales volume generated through its famous brand Querc us. Other significant producers in Slovenia are Ptujska Klet, Vinakoper and Radgonske Gorice. These are cooperatives with the government the primary share holder. There are also a significant number of smaller privatelyowned wine producers in Slovenia who enjoy strong international recognition due to their premium wi nes. Among the most important are Istenic (other sparkling wine), Simcic and Kristjancic. According t Customer Service Hotline:400-666-1917 Page 13 of 18

o trade interviews conducted with Istenic, the company was the runnerup producer within sparkling wines in 2009 whereas Vinakoper was the strongest producer within still wines in Slovenia in 2009. PROSPECTS Due to Slovenia's long tradition in the production of wine, performance over the forecast period is ex pected to maintain its 2010 level. Wine is a national drink in Slovenia and the country has a vast numb er of wine producers. The wine culture is therefore very significant among Slovenian consumers. This is likely to continue over the forecast period with a growing number of younger consumers starting to appreciate the wine culture. Slovenian wines already have important international recognition, which i s predicted to grow over the forecast period. This will improve the performance of wine in Slovenia in the future. CATEGORY DATA Table 104 Sales of Wine by Category: Total Volume 2005-2010 Table 105 Sales of Wine by Category: Total Value 2005-2010 Table 106 Sales of Wine by Category: % Total Volume Growth 2005-2010 Table 107 Sales of Wine by Category: % Total Value Growth 2005-2010 Table 108 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010 Table 109 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010 Table 110 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010 Table 111 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010 Table 112 Wine Production, Imports and Exports: Total Volume 2004-2009 Table 113 Wine Exports by Country of Destination: Total Volume 2004-2009 Table 114 Wine Exports by Country of Destination: Total Value 2004-2009 Table 115 Wine Imports by Country of Origin: Total Volume 2004-2009 Table 116 Wine Imports by Country of Origin: Total Value 2004-2009 Table 117 Forecast Sales of Wine by Category: Total Volume 2010-2015 Table 118 Forecast Sales of Wine by Category: Total Value 2010-2015 Table 119 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015 Table 120 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015 访问中商情报网 :http://www.askci.com 报告在线阅读 : http://www.askci.com/enreports/2011/06/23151054023.shtml Customer Service Hotline:400-666-1917 Page 14 of 18

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地址 邮编 E-MAIL 手机 传真 报告名称 : Alcoholic Drinks in Slovenia 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 :40000 2180 92000 40881 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 :40000 2181 9200 122593 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 :1100 1016 2000 5303 4444 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 Customer Service Hotline:400-666-1917 Page 17 of 18

电话 :400-666-1917 传真 :(0755)25407715 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 :518000 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 :100069 网址 :http://www.askci.com 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline:400-666-1917 Page 18 of 18