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Dairy Market News Branch Agricultural Marketing Service National Retail Report-Dairy Websites: http://www.marketnews.usda.gov/mnp/da-home and http://www.ams.usda.gov/mnreports/dybretail.pdf Volume 86- Number 6 Issued Weekly Friday, February 8, 2019 Advertised s for Dairy Products at Major Retail Supermarket Outlets ending during the period of 02/08/2019 to 02/14/2019 The total number of conventional dairy advertisements decreased by 15 percent, but organic dairy ads increased by 32 percent. Conventional half gallon milk ads saw the largest gain of the week, 467 percent week over week. Conventional Greek yogurt in 4-6 ounce containers were the most advertised dairy item. Half gallon milk ads were the most advertised of the organic items, while 32 ounce organic plain yogurt saw the biggest growth week over week. Total conventional yogurt ads increased 20 percent week, and organic yogurt advertisements increased by 157 percent. The weighted average price for organic yogurt in 4-6 ounce containers is $1.11, while conventional yogurt in 4-6 ounce pack size is priced at $.49, resulting in an organic premium of $.62. The total number of conventional milk ads climbed 157 percent, while the total number of organic milk advertisements declined 4 percent. The weighted average price for organic half gallon of milk was $3.98, compared to $1.54 for conventional half gallons, creating an organic premium of $2.44. Conventional cheese ad numbers decreased 31 percent, whereas organic cheese ads increased 48 percent. The weighted average advertised price for conventional 8-ounce block cheese is $5.42, while conventional 8-ounce block cheese is priced at $2.32. The result is an organic premium of $3.10. Top 5 Commodities Featured This Week 28K 02/08/2019 02/01/2019 01/25/2019 24K 20K 16K 12K 8K 4K 0K Yogurt Cheese Ice cream Cream cheese Milk 1 -- Dairy Market News surveys nearly 150 retailers, comprising over 23,000 individual stores, online weekly advertised features.

Friday, February 8, 2019 - Page 2 Percentage of Total Conventional by Commodity Butter, 5% Yogurt, 25% Cheese, 23% Sour cream, 8% Cottage cheese, 3% Milk, 3% Cream cheese, 13% Ice cream, 13% Flavored milk, 2% Percentage of Total Organic by Commodity Yogurt, 16% Butter, 6% Cheese, 5% Cottage cheese, 2% Cream cheese, 2% Sour cream, 9% Milk, 59%

Friday, February 8, 2019 - Page 3 NATIONAL -- CONVENTIONAL DAIRY PRODUCTS THIS PERIOD LAST WEEK LAST YEAR Butter 1 # 3222 3.58 3460 3.55 4875 3.56 Cheese Natural Varieties 8 oz block 5552 2.32 10275 2.05 9416 2.10 Cheese Natural Varieties 1 # block 604 3.85 888 3.22 1547 3.67 Cheese Natural Varieties 2 # block 767 5.83 1009 5.08 726 8.25 Cheese Natural Varieties 8 oz shred 7887 2.51 10054 2.11 8572 2.16 Cheese Natural Varieties 1 # shred 1051 3.70 820 2.91 859 3.59 Cottage cheese 16 oz 1912 2.04 4377 1.84 5640 1.96 Cream cheese 8 oz 8458 1.99 9252 1.73 6628 1.85 Flavored milk All fat tests half gallon 739 2.21 802 1.99 892 2.33 Flavored milk All fat tests gallon 380 2.88 219 1.99 348 2.65 Ice cream 48-64oz 8712 2.92 9551 3.08 10828 3.20 Milk All fat tests half gallon 1163 1.54 205 2.46 572 2.00 Milk All fat tests gallon 1054 2.60 658 2.65 2612 2.33 Sour cream 16 oz 5253 1.70 9242 1.75 9252 1.67 Yogurt Greek 4-6 oz 10636.92 8495.96 11161.97 Yogurt Greek 32 oz 2097 4.16 1634 4.12 1796 4.07 Yogurt Yogurt 4-6 oz 3951.49 3523.52 6029.50 Yogurt Yogurt 32 oz 231 2.62 417 1.95 804 2.05 REGIONAL -- CONVENTIONAL DAIRY PRODUCTS NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. Butter 1 # 2.99-4.99 1069 4.07 3.00-3.50 564 3.05 1.99 233 1.99 Cheese Natural Varieties 8 oz block 1.33-3.50 1779 2.17 1.50-3.99 1827 2.39 1.00-3.50 1111 2.28 Cheese Natural Varieties 1 # block 3.99 243 3.99 3.49 69 3.49 Cheese Natural Varieties 2 # block 5.49 108 5.49 Cheese Natural Varieties 8 oz shred 1.87-3.29 1136 2.19 1.50-3.99 3767 2.78 1.00-2.50 711 1.83 Cheese Natural Varieties 1 # shred 3.00-3.99 549 3.44 3.99 502 3.99 Cottage cheese 16 oz 1.79-2.69 864 2.22 1.49-2.00 811 1.93 1.79 119 1.79 Cream cheese 8 oz 1.67-2.99 852 1.94 0.99-2.99 3739 2.15 1.49-1.96 1406 1.82 Flavored milk All fat tests half gallon 1.99-2.50 278 2.38 1.99-2.50 340 2.26 Flavored milk All fat tests gallon 3.99 62 3.99 2.99 213 2.99 Ice cream 48-64oz 1.88-3.99 2538 2.77 1.99-4.99 3029 2.67 2.29-4.49 1336 3.08 Milk All fat tests half gallon 1.99 137 1.99 0.79 114.79 0.77-0.99 370.88 Milk All fat tests gallon 4.29 108 4.29 1.19-2.99 433 2.50 Sour cream 16 oz 1.29-2.49 1454 1.69 1.49-2.00 2786 1.66 0.99 107.99 Yogurt Greek 4-6 oz 0.69-1.00 3849.94 0.55-1.00 3604.91 0.75-1.00 544.95 Yogurt Greek 32 oz 3.50-5.49 962 4.69 3.49 502 3.49 3.49-3.99 329 3.67

Friday, February 8, 2019 - Page 4 NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. Yogurt Yogurt 4-6 oz 0.33-0.80 1448.48 0.49-0.50 334.50 0.29-0.50 869.42 Yogurt Yogurt 32 oz 2.50-2.69 133 2.59 2.49 64 2.49 SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. Butter 1 # 1.99-3.49 196 2.89 3.49-4.99 360 4.52 2.50-3.99 752 3.46 Cheese Natural Varieties 8 oz block 2.49-3.00 526 2.83 1.50-2.99 240 2.02 Cheese Natural Varieties 1 # block 1.99 114 1.99 4.99 178 4.99 Cheese Natural Varieties 2 # block 4.99 54 4.99 4.49-5.99 316 5.04 6.99 289 6.99 Cheese Natural Varieties 8 oz shred 1.67-3.00 951 2.51 1.88-3.00 694 2.50 1.50-2.50 532 2.22 Cottage cheese 16 oz 2.00 55 2.00 1.49 63 1.49 Cream cheese 8 oz 1.49-2.50 1404 1.91 1.67-1.96 522 1.89 1.50-1.96 524 1.77 Flavored milk All fat tests half gallon 1.67 121 1.67 Flavored milk All fat tests gallon 1.99 105 1.99 Ice cream 48-64oz 2.49-4.99 666 3.80 1.99-3.99 805 3.27 2.50-2.99 295 2.82 Milk All fat tests half gallon 1.89 133 1.89 0.88 120.88 2.59 289 2.59 Milk All fat tests gallon 1.99-3.78 159 2.67 1.99-2.50 177 2.32 1.99 166 1.99 Sour cream 16 oz 2.00 176 2.00 1.49-2.49 309 2.29 1.25-1.67 394 1.56 Yogurt Greek 4-6 oz 0.75-1.00 549.91 0.75-1.00 1828.92 0.75-1.25 235.92 Yogurt Greek 32 oz 3.29 121 3.29 4.49 114 4.49 5.00 69 5.00 Yogurt Yogurt 4-6 oz 0.49-0.99 457.62 0.35-0.60 798.51 ALASKA U.S. HAWAII U.S. Butter 1 # 4.00 21 4.00 4.99 27 4.99 Cheese Natural Varieties 8 oz block 2.00 11 2.00 2.00-3.00 58 2.59 Cheese Natural Varieties 8 oz shred 2.00 11 2.00 2.00-3.00 85 2.56 Cream cheese 8 oz 1.49 11 1.49 Ice cream 48-64oz 2.99-4.99 43 4.23 Milk All fat tests gallon 2.99 11 2.99 Sour cream 16 oz 2.49 27 2.49 Yogurt Greek 4-6 oz 0.88 27.88 Yogurt Yogurt 4-6 oz 0.60 11.60 0.50 34.50 Yogurt Yogurt 32 oz 3.00 34 3.00 NATIONAL -- ORGANIC DAIRY PRODUCTS

Friday, February 8, 2019 - Page 5 THIS PERIOD LAST WEEK LAST YEAR Butter 1 # 434 5.18 552 5.22 Cheese Natural Varieties 8 oz block 315 5.42 131 3.99 135 3.91 Cheese Natural Varieties 8 oz shred 82 3.99 272 4.20 Cottage cheese 16 oz 161 3.99 161 3.99 Cream cheese 8 oz 161 2.99 161 2.99 Milk All fat tests half gallon 3742 3.98 3612 3.63 3206 3.63 Milk All fat tests gallon 249 5.62 213 6.01 146 7.13 Milk All fat tests 8 oz UHT 341.92 Sour cream 16 oz 628 2.67 266 2.80 Yogurt Greek 4-6 oz 159 1.00 Yogurt Greek 32 oz 214 3.00 Yogurt Yogurt 4-6 oz 245 1.11 1020.90 Yogurt Yogurt 32 oz 613 3.61 195 3.50 684 3.34 REGIONAL -- ORGANIC DAIRY PRODUCTS NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. Butter 1 # 4.99-5.29 269 5.11 Cheese Natural Varieties 8 oz block 5.99 137 5.99 Cottage cheese 16 oz 3.99 161 3.99 Cream cheese 8 oz 2.99 161 2.99 Milk All fat tests half gallon 3.49-5.49 1399 4.53 3.49-4.78 737 3.98 2.79-3.99 898 3.26 Milk All fat tests gallon 8.99 60 8.99 3.99 84 3.99 Sour cream 16 oz 2.99 161 2.99 Yogurt Yogurt 4-6 oz 1.25 108 1.25 Yogurt Yogurt 32 oz 3.49 221 3.49 3.00 214 3.00 SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. Butter 1 # 4.99-5.97 165 5.29 Cheese Natural Varieties 8 oz block 4.99 178 4.99 Milk All fat tests half gallon 2.99 219 2.99 4.49 200 4.49 3.99 289 3.99

Friday, February 8, 2019 - Page 6 SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. Milk All fat tests gallon 5.00 105 5.00 Sour cream 16 oz 2.99 178 2.99 2.29 289 2.29 Yogurt Yogurt 4-6 oz 1.00 137 1.00 Yogurt Yogurt 32 oz 4.49 178 4.49 ALASKA U.S. HAWAII U.S. REGIONAL DEFINITIONS As used in this report, regions include the following states: NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. SOUTH CENTRAL U.S. SOUTHWEST U.S. NORTHWEST U.S. ALASKA HAWAII NATIONAL Connecticut, Delaware, Massachusetts, Maryland, Maine, New Hampshire, New jersey, New York, Pennsylvania, Rhode Island and Vermont Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia Iowa, Illinois, Indiana, Kentucky, Michigan, Minnesota, North Dakota, Nebraska, Ohio, South Dakota and Wisconsin Arkansas, Colorado, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, and Texas Arizona, California, Nevada and Utah Idaho, Montana, Oregon, Washington, and Wyoming Alaska Hawaii Continental United States