SUMMER SIPS #LoireLovers #SummerSips #LoireValleyWines www.loirevalleywine.com /LoireValleyWineBureau @LoireValleyWine @LoireValleyWine
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The Loire Valley is France s most diverse wine region, producing exemplary wines in every style. Popularity of Loire Valley wines with sommeliers and wine writers has been growing steadily for the last ten years because of their variety. Loire Valley wines share important characteristics that make them perfect for contemporary taste: Moderate alcohol, refereshing acidity and minerality make them ideal food wines Pure expression of varietal and terroir unmaked by oak Excellent value Although best known for crisp, dry, white wines, including definitive examples of Savignon Blanc and the unique seaside wines of Muscadet, and the rich aromatic white wines made from Chenin Blanc, the Loire Valley also produces fruity, red wines from Pinot Noir and Gamay and earthy, red wines from Cabernet Franc and Malbec. In addition, there are dry and off-dry rosé, elegant sparkling wines and luscious, sweet wines. Fresh Fruity Friendly 4
SUMMER SIPS LOIRE VALLEY KEY FIGURES #1 PRODUCER OF WHITE #2 PRODUCER OF ROSÉ #1 REGION FRENCH AOC WINES PRODUCTION FRENCH AOC WINES PRODUCTION NUMBER OF AOC SPARKLING WINES (EXCLUDING CHAMPAGNE) #3 LARGEST VINEYARD IN FRANCE 79 APPELLATIONS & DENOMINATIONS, 1 IGP 380 MILLIONS OF BOTTLES PER YEAR 5
THE REGION WITH THE WORLD'S MOST DIVERSE R A N G E O F W I N E S 79 APPELLATIONS & DENOMINATIONS 1 IGP 132,000 ACRES TOTAL VINEYARDS 4 18 REGIONS BROKEN DOWN INTO DEPARTMENTS 500 MILES OF WINE ROUTE 3 RD FRENCH AOC WINE GROWING REGION BY VOLUME 1 OF 10 EUROPEAN VINEYARDS ON s list of WORLD HERITAGE FROM SULLY-SUR- LOIRE (LOIRET) TO CHALONNES-SUR-LOIRE (MAINE ET LOIRE) 2,000 YEARS HISTORY 6
SUMMER SIPS 24 GRAPE VARIETIES 5 LEADING VARIETALS PINOT NOIR CABERNET FRANC CHENIN MELON DE BOURGOGNE SAUVIGNON PRODUCTION BY COLOR 47% 24% WHITE 20% ROSÉ 9% RED SPARKLING 7
WHAT TO SAY TO THE LOIRE ENTHUSIAST Loire Valley Wines offer versatility and diversity By showing that Loire s horizontal shape allows for a diversity of influences By showcasing Loire produces several types of wines (red, white, rosé; sparkling white, sparkling rosé) By communicating on Loire s large portfolio of grape varietals Highlight that Loire Valley Wines are accessible and friendly By reminding the customers that many are single-varietal wines and easy to understand By showing Loire Valley Wines can be easily paired with a wide array of foods By highlighting their refreshing, lively and fruity qualities 8
SUMMER SIPS WORDS TO USE DURING THE WINE TASTING Easy-drinking Convivial Lively C r i s p Aromatic Food-friendly Fun Fresh, Fruity, Friendly Young Underrated appellation Accessible 9 Philippe Caharel
1 Appellation: Menetou - Salon Producer: Domaine de l'ermitage Vintage: 2017 Color: Blanc Avg. Retail Price: $27.99 2 Appellation: Pouilly Fumé Producer: Bertrand Jeannot et Fils Vintage: 2016 Color: Blanc Avg. Retail Price: $27.99 3 Appellation: Crémant de Loire Producer: Château de Brézé Vintage: NV Color: Rosé Avg. Retail Price: $22.99 4 Appellation: Crémant de Loire Producer: Château de Montfort Vintage: NV Color: Blanc Avg. Retail Price: $16.99 10
SUMMER SIPS 5 Appellation: Muscadet Sèvre-et-Maine Producer: Domaine de la Fruitière Vintage: 2016 Color: Blanc Avg. Retail Price: $15.99 6 Appellation: Rosé de Loire Producer: Domaine de Clayou Vintage: 2017 Color: Rosé Avg. Retail Price: $14.99 7 Appellation: Touraine Sauvignon Producer: Pierre Olivier Bonhomme Vintage: 2017 Color: Blanc Avg. Retail Price: $17.99 8 Appellation: Chinon Producer: Domaine Patrick Lambert Vintage: 2017 Color: Rouge Avg. Retail Price: $20.99 11
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