IMPORTANT DELIVERY INFORMATION for Wineries and their Importers/Distributors

2011 IMPORTANT DELIVERY INFORMATION for Wineries and their Importers/Distributors

August 1, 2011 Dear Friend, The 2011 New York Wine Experience will soon be here. Thank you for your kind and generous donation of wine for the Critics Choice Grand Tasting taking place on both Thursday, October 20th and Friday, October 21st. Enclosed is important information that you will need regarding your wine delivery, wine pick-up and other details. Please be sure that you pass these instructions on to the NY Distributor who will be delivering your wine. If you would like to purchase additional tickets for the Grand Tastings on Thursday, October 20th and/or Friday, October 21st from 6:30-10:00 PM, or tickets for the Grand Award banquet on Saturday, October 24th, you are invited to use WSWineExperience.com or WineSpectator.com to order your tickets. All ticket sales benefit The Wine Spectator Scholarship Foundation, which underwrites grants and scholarships to students pursuing careers in the wine industry. THREE IMPORTANT NOTES: 1) Please remember that each participating winery is allotted 2 pourer s badges for each night of the Grand Tasting. They will be imprinted with the winery s name only. These badges are not sent to you prior to the event. They are to be picked up each evening any time after 5:00 PM. If more than 2 individuals are attending from your winery, a Grand Tasting ticket will need to be purchased for them. 2) We are requesting that you supply us with the names of the owner and/or winemaker who will be attending on behalf of your winery. We are also requesting the name of the contact or distributor who will be physically on premise to deliver before and (most importantly) pick-up your wines after our event. Please complete the form on page 4 and fax to: (212) 481-1523. 3) All wine remaining after the event must be claimed at the NY Marriott Marquis Hotel on Monday, October 24, 2011. Therefore we are stressing the importance of arranging for your wines to be picked up by your importer/distributor or representative or to make arrangements for it to be shipped back to you before Monday at 4:30 p.m. After that any unclaimed wine is irretrievable. As another option: You may take your wine with you after the event ends Friday night at 10:00 p.m. A release form will be provided at your booth for this purpose. Please note: To remove your wine Friday night, you must present proper winery ID (i.e. a business card and driver s license). New York Wine Experience 2

ON THE FOLLOWING PAGES YOU WILL FIND: PRINCIPAL I.D. AND IMPORTER/DISTRIBUTOR CONTACT FORM PAGE 4 WINE POURING PERMIT REQUIREMENTS PAGE 5 WINE DELIVERY AND PICK-UP INFORMATION PAGE 6 CHECK-IN AND BOOTH INFORMATION PAGE 7 HOTEL RESERVATION INFORMATION/ COMPLIMENTARY REGISTRATION INFORMATION PAGE 8 OFFICIAL SHIPPING LABEL PAGE 9 (To be copied and used on all cases of wine being shipped for proper identification) GRAND TASTING BOOTH NUMBERS PAGES 10-11 We are looking forward to a truly memorable 2011 New York Wine Experience this year. If you should have any questions, please feel free to contact me by phone at 212.481.8610, ext. 1629, fax at 212.481.1523 or email at snolan@mshanken.com. I look forward to greeting you all in October! Best regards, Susannah Nolan Winery Coordinator New York Wine Experience 3

PRINCIPAL I.D. AND CONTACT/DISTRIBUTOR CONTACT FORM Marvin R. Shanken has requested that an owner and/or winemaker be in attendance at your booth for both nights of our Grand Tasting. Please use this form to provide us with the name(s) of the principals who will be in attendance to represent your winery. This information is vital for the planning of coverage in Wine Spectator and on our website: WineSpectator.com. Name of Winery Thursday: Name of Owner(s) and/or Winemaker(s) Friday: Name of Owner(s) and/or Winemaker(s) We will make every effort to contact your representative or distributor should your wine not arrive on Wednesday, 10/19 or still remain behind by 4:00 p.m. Monday, 10/24 afternoon. Please provide us with a contact person, their company and most importantly a cell phone number where they can be reliably reached on both dates to contact in order to rescue your unclaimed wine: Name of Contact Company/Distributor Name Contact phone number (cell phone numbers preferable) PLEASE FAX THIS FORM TO (212) 481-1523 BY SEPTEMBER 30, 2011 New York Wine Experience 4

RULES FROM THE NY STATE LIQUOR AUTHORITY (NYSLA) FOR THE GRAND TASTINGS To all Participating Wineries: We have been informed by the NYSLA that in order for you to pour wine in New York your NY distributor/ wholesaler must have a Wine Tasting Permit. Please pass on the information below to your licensed NY Distributor. IMPORTERS/Distributors/Wholesalers: In order to have the wineries you represent pour their wine at the Grand Tastings you must have a Wine Tasting Permit. You must bring a copy of this permit with you. Most if not all of the distributors/wholesalers already have this permit. If not, the form is available at www.abc.state.ny.us. You may either file online or mail it to the address on the form. New York Wine Experience 5

WINE DELIVERY Wines for the New York Wine Experience must be delivered to the Marriott Marquis hotel by your licensed New York distributor. All other deliveries, shipments or fedex will be refused! DELIVERY OF WINE MUST BE MADE ON WEDNESDAY, OCTOBER 19, 2011, between 8am 4pm. You will need to send 5 cases (72-750 ml bottles) of the wine you have been approved to pour at the Grand Tasting. Please attach the shipping label (on page 9) to each case of wine that you are shipping. This will allow all wines to be placed in their appropriate locations at the New York Wine Experience. We would appreciate it if you would print out the labels on WHITE paper. Please note that our personnel will be on hand to assist you and issue receipts. IMPORTANT: THE NEW YORK MARRIOTT MARQUIS WILL NOT ACCEPT DELIVERIES BEFORE WEDNESDAY, OCTOBER 19TH. If you are experiencing any difficulty or delay with delivery, you must contact Susannah Nolan at 212.481.8610 ext. 1629 or email: snolan@mshanken.com before Tuesday, October 20th. If we do not hear from you, we will expect your wines to be delivered on October 19th. WINE PICK-UP WHEN: Remaining wines can ONLY be picked up on Monday, October 24th, between 9 am 4:00 pm. Please make sure you make these arrangements with your distributor or representative. Or, you may leave with your wine at 10:00 pm Friday after the event, if you sign a release form and present proper winery ID (i.e. a winery business card with driver s license). WHERE: New York Marriott Marquis, Lyceum Suite, 5th Floor. Our personnel will be on hand to assist you. If you anticipate any problems with the pick-up of the wines, please contact Susannah Nolan in advance at 212.481.8610, ext. 1629. IMPORTANT NOTE: All distributors, messengers, courier services, etc., must come with a list detailing the specific wines they have come to claim. Without this your wine may not be released. ANY WINES REMAINING AFTER MONDAY, OCTOBER 24th CAN NO LONGER BE CLAIMED UNDER ANY CIRCUMSTANCES! New York Wine Experience 6

BOOTH INFORMATION WINERY CHECK-IN AND POURERS BADGES FOR GRAND TASTING The two (2) pourers badges for the Grand Tasting on October 20th and 21st can be picked up at 5:00 pm on the day of the tasting. There will be a special Winery Check-In desk on both the 5th Floor Westside Ballroom and the 6th Floor Broadway Ballroom. Wineries with booth#s starting with the #5 should report to the 5th Floor Winery Badge Pick-Up desk; Wineries with booth#s starting with the #6 should go to the 6th Floor Winery Badge Pick-Up desk. You will be asked to claim your badge by its booth # assignment. Pourers badges are not sent prior to the event. Please note: Wineries must check in both evenings, as a different color badge will be issued for each evening. NO ONE WILL BE ADMITTED TO THE TASTING WITHOUT THE CORRECT COLOR BADGE OR A TICKET FOR THAT EVENING S TASTING. If you need additional Grand Tasting tickets for your staff, they may be purchased online at WineSpectator.com. The price is $250.00 per ticket per evening. Doors will open for the pourers at 5:00 PM., and the tasting will begin at 6:30 PM. BOOTH ACCESSORIES We will provide one, 4- foot draped table, winery sign, tasting book, back drapery, 2 chairs, ice and chilling tub (for white wines), water pitcher, corkscrew, dump bucket, and tape. DURING THE TASTING 1) Please do not give away any bottles of wine. No one, including winery personnel,* will be allowed to remove wine from the tasting area, either during or after the tasting. Anyone removing wine from the room will be stopped at the door in order to prevent the theft of your wine (obviously, this is for your protection). 2) Please do not leave your booth unattended at any time during the tasting. 3) At the end of the first evening, please seal your opened cases with tape, and complete the inventory sheet on your table, so that we have an accurate count of your remaining wine, both full and partial cases. 4) Any point-of-sale promotional materials or flower arrangements are sent, delivered and displayed at your own risk. Each ballroom is cleared and dismantled each evening. We cannot take responsibility for anything other than your wine. Please plan to take any P.O.S. or arrangements with you at the end of each night. *One exception: You may leave with your wine at 10:00 pm Friday after the event, if you sign a release form and present proper winery ID (i.e. a winery business card with driver s license). New York Wine Experience 7

RESERVATIONS The New York Marriott Marquis has reserved a block of sleeping rooms for this year s New York Wine Experience. Click here: http:winespectator.com/micro/show?id=40317 to take advantage of the rates available. Reservations received after Monday, September 26, 2011 cannot be guaranteed at our rate and will be confirmed on a space-available basis at the hotel s published rates. You may contact them directly at Tel: (212) 398-1900 or toll free (800) 266-9432 COMPLIMENTARY REGISTRATION Each winery has been allotted one complimentary Complete Package Registration to the NYWE weekend program of tastings and the Grand Award banquet. The winery representative you designated on your Complimentary Registration form to use this registration should claim their credentials for admission anytime after 1:00pm on Thursday, October 20, 2011 at the Registration Desk on the 6th floor Broadway Ballroom level. If you have not sent in your completed registration form, we have attached it again for you. Please complete and return it to us now. New York Wine Experience 8

SHIPPING LABEL PLEASE PRINT THIS LABEL ON WHITE PAPER. 2011 NEW YORK WINE EXPERIENCE EXHIBITING WINERY NAME (not parent company) BOOTH number DELIVER TO: NEW YORK MARRIOTT MARQUIS 1535 BROADWAY NEW YORK, NEW YORK 10036 ATTN: GINA BERTUCCI HOLD FOR NEW YORK WINE EXPERIENCE OCT 20 22, 2011 Number OF CASES FOR GRAND TASTINGS OCTOBER 20 & 21, 2011 TO BE DELIVERED ON OCTOBER 19, 2011 ONLY New York Wine Experience 9

BOOTH INFORMATION Booth # Winery Booth # Winery Booth # Winery 5136 A. P. Vin 5152 Achával Ferrer 6132 Aldo Conterno 6163 Allegrini 6181 Almaviva 5214 Alois Kracher 6111 Alois Lageder 5156 Alta Vista 6137 Altesino 6212 Alto Moncayo 6210 Alvaro Palacios 6186 Anthonij Rupert 6157 Antinori 5146 Archery Summit 6140 Argiano 5106 Argyle 6167 Beaulieu 5135 Beaux Frères 6178 Bedell 5137 Bergström 5162 Beringer 6185 Betz Family 5153 Bodega Noemia de Patagonia 6217 Bodegas Muga 6214 Bodegas Vega Sicilia 6101 Bollinger 6188 BOND 5127 Bouchard Père & Fils 6126 Bruno Giacosa 6155 Ca Marcanda 6223 CARM 5179 Caro 6175 Carter 6145 Casanova di Neri 6151 Castellare di Castellina 6143 Castello Banfi 6135 Castello di Ama 6153 Castello di Fonterutoli 6136 Castello di Volpaia 5157 Catena Zapata 5112 Cave Spring 5219 Caymus 6130 Ceretto 6117 Chalone 6104 Charles Heidsieck 6202 Château Brane-Cantenac 5184 Château Canon 6168 Château Canon-la-Gaffeliere 6201 Château Cheval Blanc 6182 Château Clerc Milon 6234 Château Climens 6204 Château Cos-d Estournel 6233 Château Coutet 5191 Château de Beaucastel 5193 Château de Saint Cosme 5176 Château d Issan 5160 Château Ducru-Beaucaillou 6231 Château d Yquem 6200 Château Giscours 5183 Château Gruaud-Larose 6207 Château Haut-Bailly 5170 Château Haut-Brion 5171 Château La Mission-Haut-Brion 5178 Château Lafite Rothschild 5175 Château Lagrange 6206 Château Léoville Barton 5180 Château Lynch-Bages 5186 Château Magdelaine 6191 Château Margaux 5151 Chateau Mercian 6203 Château Montrose 6183 Château Mouton Rothschild 6123 Chateau Musar 6208 Château Palmer 5182 Château Pichon-Longueville au Baron 5159 Château Pichon-Longueville- Lalande 6197 Château Pontet-Canet 5185 Château Rauzan-Segla 6232 Château Rieussec 6196 Château Smith Haut Lafitte 5172 Chateau St. Jean 5150 Chateau Ste. Michelle 6230 Château Suduiraut 6194 Château Valandraud 5169 Chimney Rock 6222 Chryseia (Prats & Symington) 6192 Cliff Lede 6107 Cloudy Bay 6141 Col d Orcia 5168 Columbia Crest 6193 Concha y Toro 6172 Continuum Estate 5134 Craggy Range 6171 Dalla Valle 6134 Damilano 6180 Dana Estate 5218 DeLille 6205 Diamond Creek 5213 Disznókő 5210 Dolce 5102 Dom Pérignon 5211 Domaine des Baumard 5190 Domaine du Vieux Télégraphe 5131 Domaine G. Roumier 5129 Domaine J. Faiveley 5132 Domaine J. Grivot 6114 Domaine Jean Chartron 5126 Domaine Marquis D Angerville 6121 Domaine Michel Niellon 6122 Domaine Noel Ramonet 6116 Domaine Pierre Matrot 5189 Domaine Saint Préfert 5145 Domaine Serene 5130 Domaine Tollot-Beaut 5187 Dominus Estate 6224 Dow 5120 Dr. Loosen 5116 Dr. von Bassermann Jordan 5141 DuMOL 5201 E. Guigal 5123 Egon Müller 5205 Elderton 6213 Emilio Moro 6190 Ernie Els 6115 Evening Land 5117 F. E. Trimbach 5119 F. X. Pichler 6120 Far Niente 6162 Fattoria Le Pupille New York Wine Experience 10

BOOTH INFORMATION Booth # Winery Booth # Winery Booth # Winery 6148 Fèlsina 6179 Ferrari-Carano 6227 Fonseca 6154 Fontodi 6125 Foradori 6142 Frescobaldi 6138 Fuligni 6149 Gagliole 6127 Gaja 5174 Gemstone 5125 Georges Duboeuf 5192 Gerard Bertrand 6226 Graham 5196 Greg Norman 5124 Gunderloch 6174 HALL 5133 Hamilton Russell 6187 Harlan Estate 5206 Hartford Family 6209 Heitz 5198 Henschke 5113 Hermann J. Wiemer 5118 Hirtzberger 5209 Hugel et Fils 5215 Inniskillin 5121 J.J. Prüm 5199 Jean-Luc Colombo 5108 Jermann 6110 Joseph Drouhin 6170 Joseph Phelps 6119 Kistler 5140 Kosta Browne 6169 La Mondotte 6118 Landmark 5223 Lapostolle 6112 Leeuwin Estate 5181 Les Forts de Latour 6173 Lewis 5222 Loring 6113 Louis Jadot 5128 Louis Latour 6195 Louis M. Martini 5103 Louis Roederer 6150 Luce della Vite 6133 Luciano Sandrone 5203 M. Chapoutier 6219 Marques de Murrieta 5143 Martinelli 6164 Masi 6160 Masseto 5142 Merry Edwards 5163 Merus 6177 Mission Hill Family Estate 5197 Mollydooker 5204 Montes 5148 Mueller 6105 Mumm Napa 6106 Neil Ellis 6215 Numanthia 5158 O. Fournier (Argentina) 5161 Opus One 6161 Ornellaia 5226 Pahlmeyer 6129 Paolo Scavino 5147 Papapietro Perry 6108 Pascal Jolivet 5149 Patz & Hall 5225 Paul Hobbs 5200 Penfolds 6103 Perrier-Jouet 6165 Peter Michael 6146 Petrolo 6128 Pio Cesare 5111 Planeta 5173 Pride Mountain 6220 Quinta do Crasto 6229 Quinta do Noval 6221 Quinta do Vallado 5224 Ramey Wine Cellars 5114 Reichsgraf von Kesselstatt 6189 Revana Family 5188 Ridge 5166 Robert Mondavi Winery 5115 Robert Weil 6166 Rodney Strong 5104 Roederer Estate 5207 Rosenblum 5212 Royal Tokaji Wine Co. 6147 Ruffino 5164 Rust en Vrede 5101 Salon 6158 Sassicaia 5194 Saxum 6198 Schrader 5105 Schramsberg 5208 Seghesio 6184 Shafer 5139 Siduri 6218 Sierra Cantabria 5109 Simc ic 6139 Siro Pacenti 5195 Spice Route 5227 Spottswoode 5220 Spring Valley Vineyard 5122 St.Urbans-Hof 5165 Staglin Family 5216 Sterling 6102 Taittinger 6228 Taylor Fladgate 6156 Tenuta Sette Ponti 5107 Terlano 5110 Terradora di Paolo 6152 Testamatta di Bibi Graetz 5144 The Donum Estate 5167 The Hess Collection 5217 Tor 6216 Torres 5155 Trapiche 6159 Tua Rita 5202 Two Hands 6144 Valdicava 6211 Vall Llach 6131 Vietti 6199 Vieux-Château-Certan 6176 Vilafonté 5154 Viña Cobos 5177 Viña Santa Rita 5138 Vision 6225 Warre 6109 William Fevre 6124 Yalumba 5221 Yarden New York Wine Experience 11