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A Special PLACE Few places can lay claim to... being home to one of the world s greatest restaurants and inns having residents and visitors that include former Cabinet secretaries, Senators, Congressmen, Supreme Court justices, top corporate executives, prominent journalists and leading figures in the arts, among others being a country oasis, protected from mass development, that attracts people who could chose to live anywhere... Rappahannock County can. Whether it s a farmer looking for a new pick-up or a weekender planning an extensive home renovation, both likely share one thing in common: Due to the county s unique land-use culture, Rappahannock residents do most of their shopping in nearby counties. u t t e n There s one way to reach this lucrative group: advertising in the Rappahannock News. R i d M o u n t a i n t a i g e M o u n n s Madison 29 Front Royal Washington 522 15 50 Rappahannock Sperryville Madison S h e n 66 211 Culpeper Ora Marshall Culpeper Middleburg Warrenton Rapidan R. Rappahannock R. 29 Fauquier Gain 2 20 MEDIA KIT 20 MEDIA KIT 3
$360,000 Median price of homes sold in Rappahannock County, Dec. 2016 Surrounding counties: Fauquier: $314,950 Culpeper: $269,900 Madison: $248,750 Orange: $220,000 Regional: $269,250 Source: U.S. Census Bureau; Greater Piedmont Association of Realtors Our MARKET 76.1% Home ownership rate, 2011-2015, in Rappahannock County In Virginia: 66.2% $57,210 Mean family income, 2011-2015, for full-time Rappahannock residents* * Does not reflect part-time residents, who skew even higher-income 3.1% Rappahannock County unemployment rate, Dec. 2016 Surrounding counties: Fauquier: 3.2% Culpeper: 3.5% Madison: 2.7% Page: 7.3% Warren: 3.7% Source: Va. Employment Commission READERSHIP, NOT CIRCULATION, DRIVES RESULTS* The most common question we re asked by advertisers is, What s your circulation? Although we re proud that based on paid circulation, the Rappahannock News reaches the majority of county households, we re always quick to say that readership is what s most important in driving results for their business. Circulation is the number of copies delivered directly through paid subscriptions or purchased at local stores. Readership is the number of people who read the paper on a per issue basis. The difference is a result of what is called pass-along. Based on industry research, almost every copy of a community paper such as the Rappahannock News gets read by at least 2.3 people. Percent paid readership: 99% Our AUDIENCE 5,069 Estimated Rappahannock News paid audience* 6,205 Estimated Rappahannock County population 16+ 2,204 Rappahannock News paid circulation 3,273 Total Rappahannock County households 2011-2015 ABOUT COMMUNITY NEWSPAPER READERS say newspaper ads are influenctial in making purchasing decisions 65% rarely or never rely on radio for purchasing decisions 78% rarely or never rely on television for purchasing decisions 70% rarely or never rely on Internet for purchasing decisions 45% read classified advertising 81% read public notice adveritising 75% Average amount of time spent with each edition of the newspaper 38.95 minutes Percentage who read all or most of each paper 73% Sources: National Newspaper Association database, 2010; Editor & Publisher, 2008; NNA/Reynolds Journalism Institute annual readership research, 2011; U.S. Census Bureau LETTERS Dear Drone Driver: Please keep your drone to yourself. A4 Rappahannock County s Family Newspaper Since 1877 4 20 MEDIA KIT THE RAPP Members and (warmer) friends Canceled last Saturday because of icy weather (but not everybody stayed away; see the Sperryville column on page B2), Middle Street Gallery s annual Members and Friends exhibit opening reception was postponed to Saturday, Jan. 28, from 3 to 5 p.m. The show, for which cooperative artist members invite friends to exhibit compatible works together, runs through Feb. 12 at the gallery, now located above Sperryville s Before & After cafe/wine bar on Main Street. Visit middlestreetgallery.org for more. 140th Year...No. 3 Washington, Va., THURSDAY, JANUARY 19, 20, (540) 675-3338 $1 United in song, and more, at MLK celebration Schools chief resigns Matthews leaving for state position By John Mccaslin Rappahannock News staff Donna O. Matthews has officially resigned her posi- 20 MEDIA KIT 5
Print ADVERTISING Issues 50+ weeks 26 weeks 13 weeks 8 weeks 4 weeks 1 time Full page $630 $700 $900 $1250 $1450 $1801.80 Half page $325 $400 $500 $695 $795 $900.90 Quarter page $225 $235 $275 $365 $395 $450.45 Eighth page $140 $155 $165 $185 $195 $214.50 Front banner $275 $300 $350 $400 $450 $500.00 10.95 x 2.5 6x4 banner $375 $400 $450 $500 $550 $600.00 Business card $20 $30 $35 $45 $50 $57.50 2 col x 4 $59 $69 $79 $89 $99 $114.40 Front page banner 10.95 x 2.5 Front page banner 10.95 x 4 6 col x 4 Full page 10.95 x 20 12 x 10.5 6 col x 20 Half page 10.95 x 10 ELECTRONIC ARTWORK FILE FORMATS PhotoShop CS or lower (tif, jpg, eps, 300+ dpi) Acrobat PDF - Preferred format (with fonts embedded) Minimum dpi is 300; 600 preferred We can not accept any other format. ELECTRONIC FILES: Email: jsay@culpepertimes.com DEADLINES Articles/Press Releases: Monday, 2:00 pm Ad Artwork: Tuesday, 10:00 am Web Ads: Monday, 3:00 pm Source: Google Analytics Our DIGITAL Edition www.rappnews.com is the most visited web site in Rappahannock County 12,575 Average monthly unique visitors, Jan. 1 - Dec. 31, 2016 28,666 Average monthly page views, Jan. 1 - Dec. 31, 2016 Leaderboard 728 x 90 pixels $50/week (positions rotate ads for up to three advertisers) Tile 300 x 250 pixels $30/week (position rotates ads for up to three advertisers) CIRCULATION Half page 5.39 x 20 Quarter page 5.39 x 10 Eighth page 3.53 x 7.5 3.53 x 4 2,204 per week E-EDITION Rates include ad in electronic edition on www.rappnews.com 3.5 x 2 RATES Open rate: $14.30 Agency rate: $16.82 All ads include full color! Let us help you be in the next issue of the Rappahannock News! Call 540.812.2282 6 20 MEDIA KIT Space reservation deadline: Tuesday, 9 a.m. 2015 MEDIA KIT 7
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