RAB's Nontraditional Revenue Proposal Collection: Volume #7 Proposal #35: Paul Brand 20 th Anniversary Promotion Contributor: KSTP
Paul Brand Anniversary Show Co-Sponsored by Red Rooster and Thunder Alley LOGISTICS: The Twin Cities own Car Guy, Paul Brand, is celebrating 20 years of broadcasting on AM 1500 KSTP. To celebrate this accomplishment and highlight a very popular show we will be taking Auto Talk on the road, to THUNDER ALLEY, a Saturday in the month of May. Red Rooster and Thunder Alley will be the PRESENTING SPONSORS of this anniversary celebration on by creating the environment and partnering with AM 1500 KSTP. BENEFITS: This promotion will be able to drive hundreds of AM1500 KSTP listeners and Auto Talk fans to Thunder Alley to participate in a fun and lively broadcast. IN-STORE GIFT WITH PURCHASE PROGRAM: Buy a designated product and get a discount ticket to Thunder Alley. Red Rooster and Thunder Alley will be identified as the presenting sponsors in over 70 promotional announcements on AM1500 KSTP leading up to the event. Red Rooster will receive an advertising schedule to run over 2 weeks in the month of May as follows: DAY PROGRAM DAYPART SPOTS RATE Monday Friday The Morning Spin 5A 8A 4x x Monday Friday Ian Punnett 8A 11A 4x x Monday Friday Rush Limbaugh 11A 2P 4x x Monday Friday Garage Logic 2P 5P 2x x Monday Friday Jason Lewis 5P 8P 2x x Monday Friday Rotators 5a-12Mid 12x x Monday-Saturday Art Bell 12mid-5a 10x x Saturday SportsTalk 10A-12N 2x x Saturday Holding Court 12N-3P 4x x Sunday Various 5a-12mid 10x x Saturday AutoTalk 3P-6P 6X x 60 Commercial Messages Investment (net): x Submitted by Chris Mitchell
Benefits to Vendor: For a $ x commitment, each of 8 vendors will be included in all elements (print, radio, internet, and in-store signage) for a 2-week period as follows: Inclusion in the Red Rooster instore circular covering the corresponding 2-week period. This page is designed to feature 8 products, and direct customers to buy these specific products to get their discount ticket for Thunder Alley. Inclusion in 30 60-second radio commercials that promote their in-store price points at Red Rooster (5-8 seconds message) on AM1500 KSTP. Featured product as part of Race to Savings display island in each Red Rooster store. Vendor product will have customized shelf-talker designating it as a featured item. Vendor Logo on Anniversary Show event t-shirts Vendor Logo and/or link on AM1500 KSTP website promoting the event. Your vendors will have coupon opportunities in all AM1500 KSTP bags to be distributed at the event. AM1500 KSTP will: Write vendor presentation with spec commercial. Produce in-store signage for all stores. Design and produce event t-shirts. Design web page promoting event. Participation Agreement Red Rooster Auto Parts agrees to work with AM1500 KSTP to coordinate this program, and allocate all funds derived specifically for this program from our vendors to AM1500 KSTP. Accepted for Red Rooster Auto Stores date Accepted for AM1500 KSTP date
Red Rooster Auto Stores PROGRAM RECAP: Paul Brand 20th Anniversary In-store Promotion May 2002
Participating Vendors: Sponsors paid between $500 and $1,500.
The Event: The Twin Cities own Car Guy, Paul Brand, just celebrated 20 years of broadcasting on AM 1500 KSTP. Paul has been the spokesperson for Red Rooster Auto Stores for 17 of those 20 years. To celebrate this accomplishment and highlight a very popular show we took AutoTalk on the road, on Sunday, May 19 th, to Thunder Alley Indoor Speedway, presented by Red Rooster Auto Stores.
In-Store Program: During a 2-week period from April 29 th through May 11 th, customers could buy featured items from Red Rooster Auto Stores. Purchases of featured products during this period will include a discounted ticket for Thunder Alley Indoor Speedway. This offer was available retail customers. As a featured vendor, you received...
In-Store Circular: Featured item on an in-store circular covering the corresponding 2- week period. This page was designed to feature participating vendor products.
In-Store End Cap: Featured item on an in-store end cap covering the corresponding 2-week period. End cap included customized shelf talkers.
Radio Commercials: Name mentions on 30 60-second radio commercials to promote your in-store price points at Red Rooster (5-second message) on AM1500 KSTP.
Banner: Banner at Thunder Alley Indoor Speedway from April 29 th - June 12th
Internet: Logo included on AM1500 KSTP website during promotion. L BRAND'S 20TH ANNIVERSARY OF AUTOTALK ON M 3:00PM - 5:00PM AT THUNDER ALLEY INDOOR YN CENTER OOD, PRIZES AND LOT'S OF RACING ACTION!!! PLUS, YOU CAN QUALIFY AND. TO QUALIFY!! day's from 3:00-6:00 and Sundays from 3:00-5:00 for your chance to answer n correctly, and you will qualify for a chance to race against Paul. OR email the alifiers will be drawn at random from the correct answers given. Twenty qualifie of each heat will race for the championship against Paul Brand. Qualifiers will er Auto Stores and AUTOTALK merchandise. Trophy's and prize packs will be
Event T-shirts: Logo included on 150 20th Anniversary event t-shirts given out during promotion.
Day of event: Tomm Johnson ready to race Paul s live broadcast Fun for everyone
Day of event: Free Pizza Hut pizza and pop Paul s pre-race meeting Race-off winner
Day of event: A big crowd for the event Red Rooster crew and Paul Paul celebrates 20 years on-air
Thank you for your participation!