International Markets Bureau MARKET INDICATOR REPORT AUGUST 2011 Inside the Swedish Seafood Trade
Inside the Swedish Seafood Trade TRADE SUMMARY Sweden is a small market for Canadian exports of fish and seafood. Canada s share of the Swedish fish and seafood market has been decreasing from 2008 to 2010, accounting for only 0.8%. From a global perspective, Sweden is the ninth largest importer of fish and seafood, importing almost CAD$3.4 billion 1 in 2010, an increase of 12.8% compared to 2009. Despite a small population base, this country is a large importer of fish per capita. In comparison, the world s largest importer, Japan, has a population more than 13 times larger and imported $14.9 billion worth of fish and seafood in 2010, only five times more than Sweden. Other countries, such as Portugal and Belgium, which have a similar population, imported significantly less. The main suppliers to Sweden are Norway (82.1%), Denmark (6.7%), China (1.7%) and the Netherlands (1.3%). INSIDE THIS ISSUE Trade Summary 2 Canadian Performance 2 By the Numbers 3 Competitive Landscape - Top Ten Suppliers to Sweden, 2010 4 Sweden s main global fish and seafood imports in 2010 included fresh or chilled salmon with bones ($1.8 billion), fresh or chilled fillets of salmon ($226.6 million), dried cod, whether or not salted but not smoked ($183.8 million), prepared or preserved shrimp and prawns ($122.5 million), frozen fillets of salmon ($122.2 million), and cod, salted or in brine but not dried or smoked ($108.6 million). In 2010, Sweden exported just over $2.7 billion of fish and seafood products globally, an increase of almost 19.0% from 2009. Sweden s main exports were fresh or chilled salmon with bones ($1.7 billion), dried cod, whether or not salted but not smoked ($198.5 million), fresh or chilled fillets of salmon ($178.4 million) and cod, salted or in brine but not dried or smoked ($111.1 million). Top destinations included France (19.9%), Poland (17.1%), and Portugal (10.5%). CANADIAN PERFORMANCE In 2010, Canada was the seventh largest supplier to Sweden, with $25.2 million worth of fish and seafood (based on Swedish import data). Fish and seafood exports to Sweden increased by 27.5% from 2009 to 2010. Much of this growth can be attributed to an increase in exports of prepared or preserved shrimp and prawns ($16.0 million), caviar and caviar substitutes ($2.8 million), and whole frozen lobsters in shell ($2.4 million). In 2010, Sweden received 0.6% of Canada s fish and seafood exports, while the United States received 62%, Japan 7.7% and China 7.5%. For Canada, fish and seafood is the most significant export sector to Sweden, followed by commodities such as animal feed and prepared meat. The fish and seafood sector represented 54% of total agri-food and seafood exports to Sweden in 2010. Sweden s imports of fish and seafood represented 54% of total agri-food and seafood exported from Canada in 2010. 1 Unless otherwise noted, all figures in this report are in Canadian dollars PAGE 2
BY THE NUMBERS Top Seafood Imports in 2010 (Sweden) World (CAD$ billions) Top Supplier Total 3.369 Norway salmon, with bones 1.808 Norway fillets of salmon 0.227 Norway Cod, dried, salted, not smoked 0.179 Norway Prepared or preserved shrimp and prawns 0.122 Denmark Frozen fillets of salmon 0.122 Norway Cod, salted or in brine but not dried or smoked 0.109 Norway Swedish Fish and Seafood Imports from the World Percent Change Based on Value - 2010 over 2009 % Change 70% 60% 50% 40% 30% 20% 10% 0% 64% 36% 22% 19% 16% 10% Cod, salted or in brine but not dried or smoked cod salmon, with bones fillets of salmon Cod, dried, salted, not smoked Prepared or preserved shrimps and prawns Commodity $ billion CAD 3 2.5 2 1.5 1 0.5 0 Top Fish and Seafood Suppliers to Sweden in 2010, by Value 2.765 0.225 0.06 0.043 0.031 0.028 0.025 0.023 0.017 0.017 Country PAGE 3
COMPETITIVE LANDSCAPE - TOP TEN SUPPLIERS TO SWEDEN, 2010 1. Imports from Norway 2. Imports from Denmark Fresh/chilled salmon, with bones: $1803.3M fillets of salmon: $221.8M Cod, dried but not smoked: $183.2M Cod, not dried or smoked: $107.4M Frozen fillets of salmon: $99.8M Frozen shrimp and prawns, Pandalidae: $49.4M Prepared or preserved shrimp and prawns: $35.7M Prepared or preserved mackerel: $18.2M Frozen fillets of salmon: $6.6M Live shrimp and prawns, Pandalidae: $5.2M 3. Imports from China 4. Imports from the Netherlands Prepared or preserved crustaceans: $21.7M Frozen fillets of Plaice: $4.6M Frozen fillets of salmon: $7.7M Prepared or preserved shrimp and prawns: $4.1M Frozen fillets of coalfish: $7.3M Frozen raw fish fillets coated with batter: $3.0M Frozen fillets of cod: $5.9M Frozen fillets of saltwater fish: $2.2M Frozen fillets of Blue Grenadier: $4.6M fillets of saltwater fish: $2.0M 5. Imports from Poland 6. Imports from Germany Prepared or preserved salmon: $13.8M Prepared or preserved shrimp and prawns: $9.0M Prep. or preserved herrings, whole/pieces: $2.5M Prepared or preserved sardines: $1.3M sardines: $1.1M Frozen fillets of Alaska Pollack: $4.3M Prepared or preserved fish: $3.6M Frozen fillets of salmon: $3.4M Frozen raw fish fillets coated with batter: $2.6M Prepared or preserved shrimp and prawns: $1.9M 7. Imports from Canada 8. Imports from France Prepared or preserved shrimp and prawns: $16.0M Caviar and caviar substitutes: $2.8M Frozen lobster: $2.6M Live lobster: $2.3M Prepared or preserved lobster: $0.4M Prep. or pres. fish, excl. whole/pieces: $14.4M Frozen raw fish fillets coated with batter: $5.1M Prep. or pres. coalfish, whole/pieces: $0.7M Prep. or pres. salmon, excl.whole/pieces: $0.5M Prep. or pres. Alaska Pollack, wh./pces: $0.3M 9. Imports from Finland Prep. or preserved Herring, whole/pieces: $6.4M salmon, with bones: $4.8M salmonidae: $1.4M saltwater fish: $1.2M Herring, salted or in brine: $0.3M 10. Imports from Vietnam Frozen fillets of pangasius: $9.7M Frozen shrimp and prawns: $3.6M Prepared or preserved shrimp and prawns: $0.8M fillets of pangasius: $0.8M Prep. or pres. tunas and skipjack, wh./pces.: $0.5M PAGE 4
The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada assumes no liability for any actions taken based on the information contained herein. Inside the Swedish Seafood Trade Her Majesty the Queen in Right of Canada, 2011 ISSN 1920-6615 Market Indicator Report AAFC No. 11503E Photo Credits All Photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies of this publication or to request an alternate format, please contact: Agriculture and Agri-Food Canada 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 E-mail: infoservice@agr.gc.ca Aussi disponible en français sous le titre : Le commerce du poisson et des fruits de mer en Suède