Review of NPD in Convenience Stores
INTRODUCTION. This project looks at new products that have been launched into the convenience store market in 17 across our database of 69 stores. The report is made up of three parts: Report 1. New products by category.. Analysis of the top selling products. 3. NPD Benchmark. Highlighted rows in the tables, show the highest performing products within the table, which are then analysed in the graphs on that page. In the category graphs, the lines with markers are the highest performing products within that category. Term Definition New Product A product that was released between 1 st January & 31 st July 17 Date first advertised The date the product first appeared in convenience store trade press Average number of stores per week The average number of stores selling that product per week from the first sale in any store to the 31 st August 17 Peak stores selling in one week The largest number of stores to sell the product in one week Average gross sales The average gross sales per store across all stores Average units sold The average number of products sold per store across all stores Total Number of Stores Reached Total number of different stores that a product has been sold in between 1 st January and 31 st August 17 % Peak of Total Stores Percentage peak number of stores % Average of Total Stores Percentage average number of stores % of Stores Sold in Percentage of stores that sold at least 1 unit of a NPD between 1 st January and 31 st August 17 PMP Price-marked product ROS Rate of Sale Average weekly units sold per store for stores with sales of the product/category in that week Ranking Product ranking based on Average weekly number of stores 1
Summary This report has highlighted the following points as regards the convenience sector and new products: 1. Confectionery & energy drinks are the most popular categories of new products.. Wholesale promotions have an influence on the number of stores selling a product. a. On average 8% more shops stocked a given product when wholesaler promotion was active compared when there was no promotion. i. This is calculated by taking any NPD that had wholesaler promotion, calculating the average difference between on and off promotion sales. 3. Price-marked products are popular; if the retailers have the choice, they appear to choose to stock PMP. a. 18.5% of the NPD Products are PMP. b. 1% of the top 1 products and 7% of the top are PMP. c. For the products that had an identical PMP and non-pmp product released at the same time, the PMP were sold on average in 5x more stores.. New healthy products don t have much popularity with retailers. This can be seen in both the soft drinks and snacks categories. Top 1 NPD Products Product Description % Sold in Average Number of Total Number of % of Stores Stores Per Week Stores Reached Reached ROS Lucozade Energy Blackcurrant Bliss 38 ml PMP 39.6% 1 7.% 7.6 Mars M&Ms Peanut & Hazelnut 9 g PMP 3.8% 18 67.% 3.7 Lucozade Energy Pineapple 38 ml PMP 3.6% 158 58.7%.6 Cadbury Dairy Milk with Oreo Mint 1 g PMP 9.5% 1635 6.8%.1 Cadbury Dairy Milk with Oreo Peanut Butter 1 g PMP 6.7% 169 59.8% 3.1 Oasis Sour Apple Cherry 5 ml PMP 6.1% 16 61.%. Maynards Bassetts Wine Gums Tangy 165 g PMP.% 178 65.% 3.5 Monster Hydro Mean Green 55 ml PMP.9% 173 6.5%.3 Monster Hydro Tropical Thunder 55 ml PMP.7% 151 56.1%. Rockstar Revolt Killer Citrus 5 ml PMP.3% 1391 51.7% 3. Categories Category % of Stores Sold in ROS Energy Drinks 9.8% 5.1 Alcohol 73.5%. Soft Drinks 87.%. Confectionery 93.% 3.8 Snacks 77.3% 3.5 Biscuits & Cake 8.%.5
New Products by Category Contact us if you d like details of YOUR products NPD performance in the independent Convenience sector. This report provides just a sub-sub-set. 3
Ranking Product Description Average weekly number of stores % Average weekly number of stores Total No. Of Stores Reached % of Stores Reached ROS (,,, against category ROS) Energy Drinks 1. Lucozade Energy Blackcurrant Bliss 38 ml PMP 165 39.6% 1 7.% 9.. Lucozade Energy Pineapple 38 ml PMP 8 3.6% 158 58.7%.6 3. Monster Hydro mean green 55 ml PMP 615.9% 173 6.5%.5. Monster Hydro tropical thunder 55 ml PMP 558.7% 151 56.1% 3.3 5. Rockstar Revolt Killer Citrus 5 ml PMP 57.3% 1391 51.7% 3. 6. Rockstar Revolt Killer Cooler 5 ml PMP 99 18.6% 1318 9.% 3. 7. Monster Hydro manic melon 55 ml PMP 6 7.66% 59 19.7% 3.3 8. Carabao Energy Drink Sugar Free Green Apple 33 ml PMP 83 3.9% 371 13.8%. 9. Boost Sport Citrus 5 ml PMP 5.1% 17 6.% 6.3 1. Monster Ultra Citron 5 ml 1.5% 1 51.7% 3.1 Monster Hydro manic melon 55 ml 11.1% Monster Hydro mean green 55 ml 1.37% 37 Monster Hydro tropical thunder 55 ml 8.3% Carabao Energy Drink Sugar Free Green Apple 33 ml 7.6% 1 Moose Juice Extreme Energy Mojito 5 m 8 Lucozade Energy Zero Original 38 ml PMP 1.% 6 Lucozade Energy Zero Original 5 ml 1.% 5 Alcohol 1. Bud Light x 5ml PMP 3 11.9% 1513 56.% 1.9. Bud Light 1 x ml 117.35% 8 9.7% 1.6 3. Bud Light x 5ml can 36 1.3% 163 6.1%.. Smirnoff Cider Mandarin & Pink Grapefruit 5 ml 9 3.% 3 16.%. 5. Absolut Mixt Blueberry & Lime 5 ml 3 1.1% 8 3.1%. 6. Bud Light x ml 9.33% 61.3% 3. 7. Desperados Dos Tequila 3 x 5 ml 6.97% 1 5.3% 1.8 8. Smirnoff Cider Raspberry & Pomegranate 1 x 33 ml 3.86% 135 6.6% 1.8 9. Absolut Mixt Cloudberry & Apple 5 ml 1.78% 66.5% 1.8 1. Smirnoff Cider Passion fruit & Lime 1 x 33 ml 18.67% 19.1% 1.
Jack Daniels Lynchburg Lemonade 33 ml 8.3% 6 Old Mout Cider Strawberry & Pomegranate 1 x 33 ml 8.3% Bulmer s Orchard Pioneers Red Apple 5 ml 7.6% 5 Bulmer s Orchard Pioneers Cloudy Apple 5 ml 6.% 9 Old Mout Cider Kiwi & Lime 1 x 33 ml 6.% 58 Old Mout Cider Apple & Passion Fruit 1 x 33 ml 5.19% 37 Jameson Irish Whiskey Classic Cola 5 ml.15% 16 Jameson Irish Whiskey Ginger & Lime 5 ml.15% 3 Absolut Lime 7 ml.7% 1 Crooked Beverage Co. Dayglo Skies Raspberries & Lime 33 ml.7% 5 Crooked Beverage Co. Midnight Stage Blood Orange & Passion Fruit 33 ml.7% 5 Crooked Beverage Co. Mother moon Peach & Pomegranate 33 ml 1.% Gordon's Pink Gin 7 ml 1.% 6 Thatcher's Stan's Barrel Roller 33 ml 1.% Soft Drinks 1. Oasis Sour Apple Cherry 5 ml PMP 7 6.1% 16 61.%.. Oasis Sour Kiwi Apple 5 ml PMP 538.% 1399 5.%.8 3. Vimto Remix Raspberry, Orange & Passionfruit 5 ml 517 19.% 15 53.9% 6.6. Irn Bru Xtra ml PMP 38 8.85% 738 7.% 5.5 5. Pepsi Max Ginger 33 ml PMP 13.83% 5 16.9% 3. 6. Pepsi Max Ginger 6 ml 6.38% 3 8.6% 3.1 7. Robinson's Refresh'd Apple & Kiwi 5 ml PMP 6.3% 77 1.3% 3. 8. Robinson's Refresh'd Orange & Lime 5 ml 1.6% 13 5.3%. 9. Robinson's Refresh'd Raspberry & Apple 5 ml 1.6% 131.9% 3. 1. Vimto Vimo 5 ml 36 1.3% 133.9%.9 Rio Tropical Light 5 ml 3 1.19% 8 Coca Cola Coca Cola Zero Sugar Vanilla 5 ml PMP 19.71% 89 Glaceau Smartwater Lemon 6 ml 18.67% 5 Pepsi Max Ginger 33 ml 15.56% 6 Perrier Sparkling Mineral Water Lemon 5 ml 1.5% 51 Robinson's Refresh'd Apple & Kiwi 5 ml 1.5% 5 Glaceau Smartwater Green Apple 6 ml 11.1% 31 Irn Bru Xtra 33 ml 11.1% 8 5
Perrier Sparkling Mineral Water Green Apple 5 ml 9.33% 7 Bottle Green Sparkling Infusions Raspberry & Pomegranate 5 ml 8.3% 17 Coca Cola Coca Cola Zero Sugar Vanilla 33 ml PMP 8.3% 7 Pepsi Max Ginger l 5.19% 1 Bottle Green Sparkling Infusions Elderflower 5 ml.15% 15 Bottle Green Sparkling Infusions Coconut 5 ml 3.11% 1 Sparkling Ice Cloudy Lemon 5 ml 3.11% 11 Feel Good Infusions Lemon & Elderflower ml.7% 11 Naked Pressed Bright Greens 5 ml.7% 1 Feel Good Infusions Strawberry & Mint ml 1.% Folkington's Tonic Water 8 x 15 ml 1.% 1 Innocent Super Juice Apple, Pear & Cucumber 75 ml 1.% 1 Innocent Super Juice Apple, Pear & Cucumber 36 ml 1.% 1 Innocent Super Juice Oranges & Blood Oranges 36 ml 1.% 1 Innocent Super Juice Oranges & Blood Oranges 75 ml 1.% 1 Naked Pressed Bold Beet 6 ml 1.% 1 Naked Pressed Bright Greens 6 ml 1.% 1 Naked Pressed Lively Carrot 5 ml 1.% 5 Vita Coco Coconut Water 75 ml 1.% 1 Confectionery 1. Mars M&Ms Peanut & Hazelnut 9 g PMP 883 3.8% 18 67.%.. Cadbury Dairy Milk with Oreo Mint 1 g PMP 79 9.5% 1635 6.8%.1 3. Cadbury Dairy Milk with Oreo Peanut Butter 1 g PMP 718 6.7% 169 59.8% 3.1. Maynards Bassetts Wine Gums Tangy 165 g PMP 65.% 178 65.% 3.6 5. Mars Choc Brownie 51g PMP 173 6.3% 533 19.8% 5. 6. Mars Choc Brownie pack PMP 1.61% 533 19.8% 5.1 7. Nestle Polo Pots Original 66 g 11.5% 735 7.3% 1.5 8. Nestle Polo Pots Sugar Free 66 g 8 3.1% 56 1.% 1. 9. Nestle Polo Pots Sugar Free Extra Strong 66 g 76.83% 58 19.6% 1. 1. Haribo Chamallows Smurfs Family 1 g PMP 66.5% 71 1.1%. Maynards Bassetts Jelly Babies Tropical 165 g 5 1.67% 11 Nestle KitKat Bites Peanut Butter 1 g 1.6% 6 Haribo Smurfs 1 g 3 1.19% 137 6
Cadbury Dairy Milk with Oreo Peanut Butter 1 g 8 1.% 11 Cadbury Dairy Milk with Oreo Mint 1 g 7 1.% 13 Mentos Mix on the Beach 37.5 g 7 1.% 95 Wrigley Skittles Fruits and Sours 55 g 18.67% 67 Wham Bamz Sour Raspberry, Cola, Apple & Lemon 38 g 17.63% 63 Wrigley Skittles Fruits and Sours 17 g 13.8% 66 Maynards Bassetts Wine Gums Tangy 165 g 11.1% 71 Mars M&Ms Peanut & Hazelnut 18 g 1.37% 33 Starburst Very Berry Strawberry, Raspberry, Blueberry & Cranberry 19 g 8.3% 37 Haribo Maoam Crazy Roxx 17 g 5.19% 8 Kinder Bueno Mini 86. g 3.11% 1 Mars Choc Brownie -pack.7% 5 Mars Choc Brownie 51g.7% Tic tac Mixers Pina Colada Coconut and Pineapple 18 g 1.% Tic tac Mixers Pina Colada Coconut and Pineapple 9 g 1.% 1 Snacks 1. Walkers Sharing Pack Cheese & Onion 175 g 6 16.6% 1775 66.%.. Walkers Sharing Pack Ready Salted 175 g 16.% 176 6.9% 3. 3. Walkers Sharing Pack Salt & Vinegar 175 g 335 1.5% 1518 56.%.8. Walkers Max Salt & Malt Vinegar 5 g 1 8.96% 16 39.%. 5. Walkers Sharing Pack Prawn Cocktail 175 g 191 7.1% 918 3.1% 3.6 6. Walkers Sensations Poppadum s Mango & Red Chilli Chutney 8.5 g 63.3% 15 5.%.5 7. McCoy's Chips Salt & Vinegar 6 x 5 g 6.3% 18.7% 3.3 8. Walkers Max BBQ Pulled Pork 5 g 6.3% 39 1.%.3 9. Walkers Sensations Chargrilled Steak & Chimichurri 15 g 1.56% 131.9% 3.3 1. Doritos Heatburst BBQ 16 g 3 1.6% 3 7.5%.1 Doritos Heatburst Chipotle Cream 16 g 3 1.6% 199 Walkers Oven Baked Fusions Cheddar & Red Pepper 35 g.7% Walkers Sensations Japanese Sweet Wasabi & Ginger 15 g.7% 67 Walkers Oven Baked Fusions Spicy Tomato & Herbs 35 g 18.67% Jacob's Mini Cheddars Red Leicester 7 x 5 g 1.37% 3 Jacob's Mini Cheddars Stilton 7 x 5 g 1.37% 1 McCoy's Chips Sea Salted 6 x 5 g 9.3% 33 7
Jacob's Mini Cheddars Smoked Applewood 7 x 5 g 8.3% 19 Jacobs Cracker Crisps Mature Cheddar Ploughman's 15 g 7.6% 19 Jacobs Cracker Crisps Roast Chicken, Thyme & Lemon 15 g 5.19% 15 McCoy's Chips Curry Sauce 15 g 5.19% 19 McCoy's Chips Curry Sauce 6 x 5 g.15% 15 Burt s Quinoa Crinkles West Country Cream Cheese g.7% 8 Eat Real Organic Hummus Chips Sea Salt 1 g.7% 3 Eat Real Organic Lentil Chips Sea Salt 1 g.7% Eat Real Organic Veggie Straws Sea Salt 1 g.7% 5 Burt s Quinoa Crinkles Sweet Pepper & Chorizo 1.% Fairfield s Farm Tortillas Jalapeno & Lime 15 g 1.% 1 Fairfield s Farm Tortillas Nacho Cheese 15 g 1.% 1 Biscuits & Cakes 1. Cadbury Roundie Milk Chocolate 3 g PMP 16 5.95% 98 3.5% 13.5. McVitie's Digestives Nibbles Chocolate 37 g 33 1.3% 135 5.%. 3. McVitie's Mini Caramel Crispies 3 g 33 1.3% 5.% 1.7. Oreo Thins Vanilla 96 g 33 1.3% 173 6.%.8 5. McVitie's Digestives Nibbles Caramel 37 g 7 1.% 1.6%.5 6. McVitie's Milk Choc Teacakes 1 g 7 1.% 55.% 1.6 7. Oreo Thins Chocolate 96 g 6.97% 1 5.3%.5 8. Cadbury Roundie Milk Chocolate 3 g 17.63% 75.8% 8.3 9. McVitie's Digestives Thins Milk Chocolate 18 g 5.19% 33 1.%.7 1. McVitie's Digestives Thins Dark Chocolate 18 g.15% 3.9%.3 McVitie's Digestives Thins Milk Chocolate Cappuccino 18 g.7% 11 Mrs. Crimble's Cake Bar Chocolate 5 g.7% Nakd Cocoa Coconut 35 g.7% Mrs. Crimble's Cake Bar Jammy Sponge 5 g 1.% Oreo Thins Vanilla 8 g PMP 1.% 1 Penguin Mini 6 x 5 g 1.% 8
Analysis of Top-Selling New Products Contact us if you d like details of YOUR products NPD performance in the independent Convenience sector. This report provides just a sub-sub-set. 9
Units Sold (Volume) Units Sold (Volume) Gross Sales ( ) LUCOZADE ENERGY BLACKCURRANT & PINEAPPLE AND ZERO ORIGINAL Product name Date First Advertised Peak Stores Selling in One Week Peak % Peak of Total Stores Average Weekly Average % Average of Total Stores Lucozade Blackcurrant 38ml PMP 17/3/17 166 1 weeks 61.7% 165 8 weeks 39.6% Lucozade Pineapple 38ml PMP 17/3/17 15 1 weeks 39. % 8 7 weeks 3.6% Lucozade Zero Original 38ml PMP 15//17 3 weeks.7% 1 1 weeks.1% Lucozade Zero Original 5ml 15//17 3 weeks.11% 1 weeks.5% Number of Stores selling product per week 18 16 1 1 1 8 6 11 13 15 17 19 1 3 5 7 9 31 33 Week of Year (17) Lucozade Energy Blackcurrant 38 ml PMP Lucozade Energy Pinepapple 38 ml PMP 35 Wholesaler promotion in May increased store uptake, 3 gross sales and units sold of Lucozade Energy Blackcurrant. 5 Lucozade Zero Original was released in February, it had little impact in the c-stores, it was only sold in a 15 maximum of stores in one week. 1 Booker are currently not selling Lucozade Zero Original, which is likely to be the cause of its low 5 uptake. 1 1 8 6 Average Gross Sales & Units per Store 11 13 15 17 19 1 3 5 7 9 31 33 Week of Year (17) Units Sold on Wholesale & Retail Promotions 11 1 13 1 15 16 17 18 19 1 3 5 6 7 8 9 3 31 3 33 3 Week of Year (17) 16 1 1 1 8 6 Gross Sales - Lucozade Blackcurrant 38 ml PMP Gross Sales - Lucozade Pinepapple 38 ml PMP Units Sold - Lucozade Blackcurrant 38 ml PMP Units Sold - Lucozade Pinepapple 38 ml PMP Retail Promo Units - Lucozade Energy Pinepapple 38 ml PMP Retail Promo Units - Lucozade Energy Blackcurrant 38 ml PMP Wholesale Promo Units - Lucozade Energy Pinepapple 38 ml PMP Wholesale Promo Units - Lucozade Energy Blackcurrant 38 ml PMP 1
Units Sold (Volume) Units Sold (Volume) Gross Sales ( ) SMIRNOFF CIDER Product name Date First Advertised Peak Stores selling in One Week Peak % Peak of Total Stores Average Weekly Average % Average of Total Stores Smirnoff Cider Passion fruit & Lime 1 x 33 ml 1/3/17 55 19 weeks.% 18 17 weeks.67% Smirnoff Cider Raspberry & Pomegranate 1 x 33 ml 1/3/17 6 19 weeks.3% 3 16 weeks.8% Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP 1/3/17 189 16 weeks 7.3% 9 1 weeks 3.% 18 16 1 1 1 8 6 Number of Stores Selling Product 1 1 16 18 6 8 3 3 3 Week of year (17) Smirnoff Cider Passion fruit & Lime 1 x 33 ml Smirnoff Cider Raspberry & Pomegranate 1 x 33 ml Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP 3.5 3.5 1.5 1.5 Average Gross Sales & Units Sold per Store 1 1 16 18 6 8 3 3 3 Week of year (17) 8 7 6 5 3 1 Units Sold - Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP Gross Sales - Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP 3 Units Sold on Wholesale & Retail Promotions Wholesale promotions appear to impact the average gross sales, units sold and number of stores selling the product. 5 15 1 5 Retail Promo Units - Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP Wholesale Promo Units - Smirnoff Cider Mandarin & Pink Grapefruit 5ml PMP 1 13 1 15 16 17 18 19 1 3 5 6 7 8 9 3 31 3 33 3 Week of year (17) 11
Units Sold (Volume) (Volume) Units Sold (Volume) Gross Sales ( ) MARS CHOC BROWNIE Product name Date First Advertised Peak Stores Selling in One Week Peak % Peak of Total Stores Average Weekly Average % Average of Total Stores Mars Brownie -pack 9/5/17 5 weeks.7% 5 weeks.6% Mars Brownie -pack PMP 9/5/17 39 15 weeks 1.6% 1 13 weeks.61% Mars Choc Brownie 51g 9/5/17 3 5 weeks.11% 1 5 weeks.7% Mars Choc Brownie 51g PMP 9/5/17 5 13 weeks 8.36% 173 7 weeks 6.5% 5 35 3 5 15 1 5 Number of Stores Selling Product 1 3 5 6 7 8 9 3 31 3 33 3 Week of year (17) Mars Choc Brownie pack PMP Mars Choc Brownie 51g PMP 1 1 1 8 6 Average Gross Sales & Units Sold per Store 1 3 5 6 7 8 9 3 31 3 33 3 Week of Year (17) 8 7 6 5 3 1 Units Sold - Mars Choc Brownie pack PMP Units Sold - Mars Choc Brownie 51g PMP Gross Sales - Mars Choc Brownie pack PMP Gross Sales - Mars Choc Brownie 51g PMP 1 Units Sold on Wholesale & Retail Promotions Wholesale promotions in August increased the number of stores selling -packs. PMPs have been considerably more popular with retailers than the unmarked packs. The -pack product has had more success than the individual packs. 8 6 Retail Promo Units - Mars Choc Brownie 51g PMP Retail Promo Units - Mars Choc Brownie pack PMP Wholesale Promo Units - Mars Choc Brownie 51g PMP 1 3 5 6 7 8 9 3 31 3 33 3 Week of year (17) Wholesale Promo Units - Mars Choc Brownie pack PMP 1
Units Sold (Volume) Units Sold (volume) Gross Sales ( ) Product name Date First Advertised MAYNARDS BASSETTS WINE GUMS TANGY Peak Stores Selling in One Week Peak % Peak of Total Stores Average Weekly Average % Average of Total Stores Maynards Bassetts Wine Gums Tangy 165 g 13//17 9 1 1.8% 11 1.1% Maynards Bassetts Wine Gums Tangy 165 g PMP 13//17 179 9.1% 65 9.% Number of Stores Selling Product Average Gross Sales & Units per Store 1 1.5 3.5.5 3.5 8 6 Maynards Bassetts Wine Gums Tangy 165 g PMP 3.5 1.5 1.5 3.5 1.5 1.5 Units Sold - Maynards Bassetts Wine Gums Tangy 165 g PMP Gross Sales - Maynards Bassetts Wine Gums Tangy 165 g PMP 7 9 11 13 15 17 19 1 3 5 7 9 31 33 Week of Year (17) 7 9 11 13 15 17 19 1 3 5 7 9 31 33 Week of year (17) Units Sold on Wholesale & Retail Promotions 18 Wholesale promotions have a visible impact on the number of stores selling the PMP. The PMP is considerably more popular than the product without price-marking, reaching more than 3x more stores. Average gross sales and units sold appear to have a slight downward trend. 16 1 1 1 8 6 7 8 9 1111 131151617181913567893313333 Retail Promo Units - Maynards Bassetts Wine Gums Tangy 165 g PMP Wholesale Promo Units - Maynards Bassetts Wine Gums Tangy 165 g PMP Week of year (17) 13
Units Sold (volume) Units Sold (Volume) Gross Sales ( ) WALKERS SHARING PACK Product name Date First Advertised Peak Stores Selling in One Week Peak % Peak of Total Stores Average Weekly Average % Average of Total Stores Walkers Sharing Pack Cheese & Onion 175 g /1/17 1151 6 weeks.8% 6 5 weeks 16.6% Walkers Sharing Pack Prawn Cocktail 175 g /1/17 6 9 weeks 15.8% 191 6 weeks 7.11% Walkers Sharing Pack Ready Salted 175 g /1/17 18 6 weeks 39.% 5 weeks 16.% Walkers Sharing Pack Salt & Vinegar 175 g /1/17 991 6 weeks 36.8% 335 5 weeks 1.% 1 1 1 8 6 Number of Stores Selling Products 5 7 9 11 13 15 17 19 1 3 5 7 9 31 33 Week of year (17) Walkers Sharing Pack Cheese & Onion 175 g Walkers Sharing Pack Prawn Cocktail 175 g Walkers Sharing Pack Ready Salted 175 g Walkers Sharing Pack Salt & Vinegar 175 g Average Gross Sales & Units Sold per Store 6 6 5 5 3 3 1 1 5 7 9 11 13 15 17 19 1 3 5 7 9 31 33 Week of year (17) Units Sold - Walkers Sharing Cheese&Onion 175g Units Sold - Walkers Sharing P/Cocktail 175 g Units Sold - Walkers Sharing R/Salted 175 g Units Sold - Walkers Sharing Salt & Vinegar 175g Gross Sales - Walkers Sharing Cheese&Onion 175g Gross Sales - Walkers Sharing P/Cocktail 175 g Gross Sales - Walkers Sharing R/Salted 175 g Gross Sales - Walkers Sharing Salt & Vinegar 175g Cheese & Onion and Ready Salted have been the most popular of these sharing packs. 5 There is a steady average of gross sales and number of units sold. 3 It appears that store uptake has been influenced by wholesale promotions. The product has been discontinued, hence the 1 downward trend in the number of stores selling the product. Units Sold on Wholesale & Retail Promotions 5 7 9 11 13 15 17 19 1 3 5 7 9 31 33 Week of year (17) Wholesale Promo Units - Walkers Sharing Pack Cheese & Onion 175 g Wholesale Promo Units - Walkers Sharing Pack Prawn Cocktail 175 g Wholesale Promo Units - Walkers Sharing Pack Ready Salted 175 g Wholesale Promo Units - Walkers Sharing Pack Salt & Vinegar 175 g Retail Promo Units - Walkers Sharing Pack Cheese & Onion 175 g Retail Promo Units - Walkers Sharing Pack Prawn Cocktail 175 g Retail Promo Units - Walkers Sharing Pack Ready Salted 175 g Retail Promo Units - Walkers Sharing Pack Salt & Vinegar 175 g 1
NPD Benchmark 15
Number of Stores Energy Drinks, Number of Stores Selling Product 18 16 Boost Sport Citrus 5 ml PMP 1 1 1 8 6 Carabao Energy Drink Sugar Free Green Apple 33 ml Carabao Energy Drink Sugar Free Green Apple 33 ml PMP Lucozade Energy Zero Original 38 ml PMP Lucozade Energy Zero Original 5 ml Lucozade Energy Blackcurrant Bliss 38 ml PMP Lucozade Energy Pinepapple 38 ml PMP Monster Hydro manic melon 55 ml PMP Monster Hydro manic melon 55 ml Monster Hydro mean green 55 ml Monster Hydro mean green 55 ml PMP Monster Hydro tropical thunder 55 ml Monster Hydro tropical thunder 55 ml PMP Monster Ultra Citron 5 ml Rockstar Revolt Killer Citrus 5 ml PMP Rockstar Revolt Killer Cooler 5 ml PMP 3 5 6 7 8 9 1 11 1 13 1 15 16 17 18 19 1 3 5 6 7 8 9 3 31 3 33 3 Week of Year (17) New energy drinks appear to be very popular. With Lucozade Blackcurrant reaching 63.8% of stores at its peak. 16
1 Snacks, Number of Stores Selling Product 1 1 8 6 1 3 5 6 7 8 9 1 11 1 13 1 15 16 17 18 19 1 3 5 6 7 8 9 3 31 3 33 3 Week of Year (17) Burts Quinoa Crinkles Sweet Pepper & Chorizo Burts Quinoa Crinkles West Country Cream Cheese g Doritos Heatburst BBQ 16 g Doritos Heatburst Chipotle Cream 16 g Eat Real Organic Hummus Chips Sea Salt 1 g Eat Real Organic Lentil Chips Sea Salt 1 g Eat Real Organic Veggie Straws Sea Salt 1 g Fairfields Farm Tortillas Jalapeno & Lime 15 g Fairfields Farm Tortillas Nacho Cheese 15 g Jacobs Cracker Crisps Mature Cheddar Ploughman's 15 g Jacobs Cracker Crisps Roast Chicken, Thyme & Lemon 15 g Jacob's Mini Cheddars Red Leicester 7 x 5 g Jacob's Mini Cheddars Smoked Applewood 7 x 5 g Jacob's Mini Cheddars Stilton 7 x 5 g McCoy's Chips Curry Sauce 15 g McCoy's Chips Curry Sauce 6 x 5 g McCoy's Chips Salt & Vinegar 6 x 5 g McCoy's Chips Sea Salted 6 x 5 g Walkers Max BBQ Pulled Pork 5 g Walkers Max Salt & Malt Vinegar 5 g Walkers Oven Baked Fusions Chedder & Red Pepper 35 g Walkers Oven Baked Fusions Spicy Tomato & Herbs 35 g Walkers Sensations Chargrilled Steak & Chimichurri 15 g Walkers Sensations Japanese Sweet Wasabi & Ginger 15 g Walkers Sensations Poppadoms Mango & Red Chilli Chutney 8.5 g Walkers Sharing Pack Cheese & Onion 175 g Walkers Sharing Pack Prawn Cocktail 175 g Walkers Sharing Pack Ready Salted 175 g Walkers Sharing Pack Salt & Vinegar 175 g Walkers is the most popular brand within this category. Healthy snack products do not seem to be very popular with low store uptake. 17