the SNAP food profile 312.219.6450 jana@datassential.com created 07.19.18 US Chains & Independents (2018) n=992,626 menu items
menu availability source: Datassential MenuTrends HISTORIC MENU PENETRATION % of US restaurant menus that feature BY RESTAURANT TYPE % of US restaurant menus that feature 57.8% 58.3% 45.7% 54.0% 55.6% 66.4% 73.9% 66.1% 60.8% 56.3% 56.9% 55.3% 55.6% 56.0% 53.7% 53.7% 54.4% 54.7% 54.6% QSR Fast Casual Midscale Casual Fine Dining National Chains Regional Chains Indep. Midwest 59.8% Northeast West 62.2% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 58.3% 58.3% menu penetration menu growth rate 1 YEAR 4 YEAR SINCE 2008 +1% +7% +9% South 61.4%
menu availability source: Datassential MenuTrends FOUND ON MENU TYPES share of total incidences APPLICATIONS share of total incidences PAIRED FLAVORS overlap with other items American Sandwich Italian Mexican Mixed Ethnicity Pizza Seafood Chinese Dessert & Snack Other Asian Steakhouse Coffee & Bakery Burger Southern BBQ Japanese Indian Central & So Other ETHNIC MENUS 11.3% 9.4% 7.2% 4.6% 4.0% 3.2% 2.5% 2.4% 2.3% 2.3% 2.1% 1.8% 1.7% 1.7% 1.6% 1.4% 1.4% 5.5% NON ETHNIC MENUS 35.9% 64.1% 33.5% menu versatility score 66 a high MENU VERSATILTIY SCORE indicates an item that works well in many different cuisines food versatility score Combos/ Multi Protein 14.3% Wine 10.8% Cocktail / Mixed Drink 7.8% Fruit Side 5.4% Deli Salad Appetizer 5.3% Other Non-Fizzy Drink 4.4% Deli Salad Side 4.1% Blended Drink 3.6% Egg Dish 3.6% Sampler 2.5% Breakfast Starch 2.4% Other Entree 2.3% Beer 2.2% Fruit Dessert 2.1% Bottled Alcohol 1.7% Frozen Treat 1.6% Juice 1.6% Iced Tea 1.5% Other 22.9% 93 a high FOOD VERSATILITY SCORE indicates an item that works well in many different applications. Salad 25.3% Juice 21.3% Punch 20.2% Wine 18.5% Strawberry 18.4% Chicken 16.9% Egg 15.8% Orange 15.3% Pineapple 13.7% Potato 13.4% Tomato 13.0% Yogurt 12.8% Grilled 12.3% Bacon 12.2% Cocktail 12.0% Apple 11.2% Berry 11.1% Vanilla 10.7% Onion 10.7% among menu items with, % that also contain each of the above; use this to find flavors that go together
Fruits Menu Adoption Cycle Feb 2018 banana coconut cherry grape mandarin blueberry tamarind dates rhubarb raspberry dried cranberry watermelon berry mango grapefruit peach strawberry lime pineapple orange lemon cranberry avocado raisin apple acai plum apricot goji calamansi jackfruit pitaya asian pear currant kumquat persimmon yuzu blood orange fig plantain pear papaya guava cantaloupe pomegranate finger limes quince meyer lemon blackberry inception fine dining, mixology, earliest stage adoption trendy restaurants + specialty grocers proliferation chain restaurants + mainstream grocery ubiquity find it just about anywhere
recent chain activity source: Datassential INSIDER ANGEL FOOD CAKE ($2.99) AVOCADO TOAST ($9.99) BLACK CHERRY COLD BREW TEA ($3.70) Perfect For a Light Dessert, Top with your Favorite Fresh Fruit, 10 oz. pkg. Smashed avocado covered with arugula and grape tomato salad, topped with your choice of two egs, any style, chopped bacon, and feta cheese. Served on top of wheat toast with a side of fresh fruit. Our exclusive cold brew tea blended with black cherry puree for a fruity refreshing summertime taste. Tops Friendly Market Jun 2018 Baker's Square Jun 2018 Coffee Bean and Tea Leaf Jun 2018
recent chain activity source: Datassential INSIDER CHANTILLY CAKE ($19.99) CHEESE & NIBBLER TRAY ($49.99) CORAL REEF PUNCH ($9.30) Moist Cake, Fresh Strawberries, Raspberries, Blueberries, Orange Zest, Chantilly Icing, and Fruit Topped, 44-oz pkg. Publix Jun 2018 Large Serves 12-16. Vons Jun 2018 Bacardi Maestro Rum, Malibu Coconut Rum and tropical flavors of passion fruit & house-made vanilla bean simple syrup, fresh-squeezed orange & pineapple juice. Finished with a dash of bitters and garnished with fresh pineapple. Bonefish Grill Jun 2018
recent chain activity source: Datassential INSIDER Y PEBBLES SHAKE ($5.99) MAD CRAZY MANGO IPA ($6.25) MANGO DRAGON LEMONADE REFRESHER ($4.25) A cereal-inspired shake for guests all month long! Indulge in creamy vanilla ice cream blended with the delicious taste of Fruity Pebbles, topped with whipped cream, a sprinkle of cereal, and a cherry. Cereal is a fun way to start the day, but well swirl it up in a shake and make your day extra sweet! Ruby's Diner Jun 2018 Our all-new seasonal beer is a unique American-style IPA combining the aroma and flavor of fresh mango with fruity hop aromas and flavors. Three hop varieties contribute to the delicious tropical fruit profile: Bravo, Citra and Falconers Flight. An intense hop bouquet of citrus and tropical fruit combines with the delightful aroma of mango. Malt and fruit... Bj's Jun 2018 This tropical-inspired pick-me-up is crafted with a clever combination of vibrant lemonade, sweet mango and refreshing dragonfruit flavors, then handshaken with ice and a scoop of real diced dragon fruit. Starbucks Jun 2018
recent chain activity source: Datassential INSIDER PEACH SMOOTHIE ($2.99) PEACHY KEEN RED BULL RE-ENERGIZER ($4.99) WATERMELON HYDRATION BOWL ($6.50) Feature a blend of real Dole fruit and low-fat Yoplait yogurt. White Castle Jun 2018 Try a full can of Red Bull Yellow Edition mixed with our 100% all-fruit smoothies for the coolest new way to refresh and re-energize. Celebrate summer at full speed! Get a 20 oz. for $4.99. Getgo Jun 2018 Rejuvenate your mind, body and taste buds with our Watermelon Hydration Bowl, full of iron to help support your metabolism. The naturally-hydrating power of watermelon, and the vibrant summer flavors of pineapple and blueberry will leave you feeling restored and refreshed all summer long. With 3 servings of fruit, the Watermelon Hydration Bowl is a... Jamba Juice Jun 2018
recent chain activity source: Datassential INSIDER $100 PRIME MARGARITA ($100.00) CHORIZO & EGG BREAKFAST WRAP ($10.99) BERRY & BRIGHT COLD ORGANIC PRESSED JUICE ($2.99) Handcrafted with ultimate premium liquors, including Tequila Herradura Seleccion Suprema and Grand Marnier Centenaire. Served in Baccarat's uniquely designed Diamant Highball, guests will take home the glass in Baccarat's iconic red box. Tequila Herradura's Seleccion Suprema is the world's first-ever extra-anejo tequila expression. Aged for 49... Fleming's Prime Steakhouse May 2018 This full of flavor breakfast wrap is filled with eggs, chorizo, avocado, Jack cheese and fresh pico de gallo, then wrapped in a whole grain tortilla. Served with choice of fresh country potatoes, hash browns or fresh fruit. Coco's Bakery May 2018 Tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, acai. Each juice is USDA-certified organic, Cold-pressed certified fair trade, Non-GMO Project verified and a 100 percent fruit juice blend or vegetable and fruit juice blend. 7-Eleven Jan 2018
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