Customer Profile Report for SHAKESPEARE, NANTWICH (Punch Outlet Number: ) 35 BEAM STREET, NANTWICH, CW5 5NA (CW 5 5NA)

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Customer Profile Report for SHAKESPEARE, NANTWICH (Punch Outlet Number: 203303) 35 BEAM STREET, NANTWICH, CW5 5NA (CW 5 5NA) Age Data Table Count: Index: 1.5 3.0 5.0 1.5 3.0 5.0 0-15 1,093 3,344 7,084 20,012 19,610 75 94 90 100 99 16-17 137 465 1,052 2,629 2,523 76 105 108 106 103 18-24 658 1,416 3,041 10,624 10,393 94 82 80 110 109 25-34 1,144 2,221 4,157 13,113 12,763 108 85 73 90 89 35-44 927 2,394 5,067 12,705 12,724 94 99 95 94 95 45-54 1,028 2,619 6,293 15,328 15,431 93 97 106 102 103 55-64 894 2,066 5,090 11,467 11,518 102 96 107 95 97 65+ 1,880 4,487 10,109 20,576 20,384 135 131 134 107 107 Population estimate 2015 7,761 19,012 41,893 106,454 105,346 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 1.5 3.0 5.0 1.5 3.0 5.0 White 7,404 18,087 40,321 100,495 99,249 98% 98% 98% 96% 96% Mixed / Multiple Ethnic Groups 52 150 365 1,349 1,313 1% 1% 1% 1% 1% Asian / Asian British 61 157 345 1,603 1,591 1% 1% 1% 2% 2% Black / African / Caribbean / Black British 24 57 105 666 640 0% 0% 0% 1% 1% Other Ethnic Group 13 51 107 359 357 0% 0% 0% 0% 0% All People (Ethnic Group) 7,554 18,502 41,243 104,472 103,150 100 100 100 100 100

Mosaic UK Map and Data: SHAKESPEARE, NANTWICH (203303) Mosaic UK Data Table (Residential) Count: Index: 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 213 1,999 4,993 6,165 6,299 45 183 204 103 106 C Country Living (18+) 0 259 1,846 5,374 7,286 0 25 79 94 128 D Rural Reality (18+) 0 231 357 1,668 2,196 0 22 15 29 39 E Senior Security (18+) 697 2,470 6,011 9,768 9,492 131 203 221 146 143 F Suburban Stability (18+) 291 839 3,760 6,702 6,470 73 92 184 133 129 G Domestic Success (18+) 352 2,232 4,445 7,764 7,827 64 177 158 112 114 H Aspiring Homemakers (18+) 1,020 1,639 3,190 9,526 8,891 172 120 105 127 119 I Family Basics (18+) 191 220 1,207 8,028 7,122 41 20 50 135 121 J Transient Renters (18+) 918 1,090 1,594 11,632 11,377 244 126 82 244 241 K Municipal Challenge (18+) 147 226 618 3,151 2,744 38 26 31 65 57 L Vintage Value (18+) 1,278 1,781 2,716 5,337 5,178 311 189 129 103 100 M Modest Traditions (18+) 565 930 1,690 5,408 5,037 182 130 106 138 129 N Urban Cohesion (18+) 139 139 139 139 139 41 18 8 3 3 O Rental Hubs (18+) 707 938 938 1,804 1,804 141 81 36 28 29 Adults 18+ estimate 2015 6,518 14,993 33,504 82,466 81,862 100 100 100 100 100

Mosaic UK Map and Data: SHAKESPEARE, NANTWICH (203303) Mosaic UK Data Table (Residential) Count: Index: A City Prosperity (18+) 0 0 B Prestige Positions (18+) 213 45 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 697 131 F Suburban Stability (18+) 291 73 G Domestic Success (18+) 352 64 H Aspiring Homemakers (18+) 1,020 172 I Family Basics (18+) 191 41 J Transient Renters (18+) 918 244 K Municipal Challenge (18+) 147 38 L Vintage Value (18+) 1,278 311 M Modest Traditions (18+) 565 182 N Urban Cohesion (18+) 139 41 O Rental Hubs (18+) 707 141 Adults 18+ estimate 2015 6,518 100

Occasions Map and Data: SHAKESPEARE, NANTWICH (203303) Occasions Data Table Count: Index: 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 529 963 2,166 6,366 6,290 106 87 89 100 101 02 Early Doors 537 991 2,290 5,580 5,440 128 108 113 105 105 03 Everyday is Friday 427 874 1,865 4,789 4,683 120 111 108 106 106 04 Weekend Millionaires 569 1,037 2,253 7,964 7,606 111 92 90 122 119 05 Out On The Town 537 1,039 2,229 7,178 6,900 108 95 93 114 112 06 Business and Pleasure 176 413 907 2,426 2,513 69 73 73 75 79 07 Sporting Pints 482 802 1,536 5,725 5,450 88 67 58 83 80 08 Student Social 120 434 1,080 2,283 2,375 52 85 96 78 82 09 Leisurely Lunch 485 1,156 2,562 5,836 5,786 100 108 108 95 96 10 Wining and Dining 494 1,454 3,236 6,636 6,598 89 119 120 94 96 11 Household Outing 519 1,053 2,269 5,943 5,687 118 109 106 107 104 12 Midweek Meal Deal 188 361 930 3,854 3,708 76 66 78 123 121 13 Date Night 391 1,215 2,655 4,800 4,870 100 140 139 96 100 14 Birthday Treat 350 986 2,257 4,658 4,624 89 114 118 93 95 15 Pre Show Meal 161 364 745 1,645 1,649 119 122 113 96 98 Number of Occasions 5,965 13,142 28,980 75,683 74,179 100 100 100 100 100

Competition Map and Data: SHAKESPEARE, NANTWICH (203303) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 1.5 3.0 5.0 Café / Wine Bar 3 3 3 6 Circuit Bar 6 6 7 24 Community Local 9 11 18 50 Dry Led 1 2 2 11 Branded Food Pub 0 2 5 8 Rural 0 0 0 2 Other 18 21 31 99 Total 37 45 66 200

Competition Map and Data: SHAKESPEARE, NANTWICH (203303) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category Café / Wine Bar 3 Circuit Bar 6 Community Local 9 Dry Led 1 Branded Food Pub 0 Rural 0 Other 18 Total 37

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: SHAKESPEARE, NANTWICH (203303) Rank Pub name Address Owner Postcode Category Distance () N/A SHAKESPEARE, NANTWICH 35 BEAM STREET, NANTWICH, CW5 5NA Punch Taverns CW 5 5NA Punch Taverns 0.00 1 Chopstix 33 Beam Street, Nantwich Independent Free CW 5 5NA Other 0.00 2 Shakespeare 35 Beam Street, Nantwich Punch Pub Company CW 5 5NA Circuit Bar 0.00 3 Malbank 14 Beam Street, Nantwich Amber Taverns CW 5 5LL Community Local 0.04 4 Nantwich Civic Hall 1 Market Street, Nantwich Independent Free CW 5 5DG Other 0.06 5 Talbot 4 Oatmarket, Nantwich Marston's CW 5 5AL Circuit Bar 0.07 6 Red Cow 51 Beam Street, Nantwich Robinsons CW 5 5NF Circuit Bar 0.08 7 Union 15 High Street, Nantwich Independent Free CW 5 5AH Other 0.09 8 Nantwich Conservative Club 13 Churchyardside, Nantwich Independent Free CW 5 5DE Other 0.10 9 Harrisons 1 High Street, Nantwich Independent Free CW 5 5AW Cafe / Wine Bar 0.11 10 Enzo 44 High Street, Nantwich Independent Free CW 5 5AS Other 0.12 11 Crown Hotel 24 High Street, Nantwich Independent Free CW 5 5AS Other 0.12 12 Studio Castle Street, Nantwich *Other Small Retail Groups CW 5 5BA Other 0.14 13 Bowling Green The Gullet, Nantwich Enterprise Inns CW 5 5DN Community Local 0.15 14 Relish Deli 3 Church Lane, Nantwich Independent Free CW 5 5RQ Cafe / Wine Bar 0.16 15 Wickstead Arms 5 Mill Street, Nantwich Punch Pub Company CW 5 5ST Community Local 0.16 16 Residence 9 Mill Street, Nantwich Independent Free CW 5 5ST Other 0.16 17 Indian Ocean 27 Welsh Row, Nantwich Independent Free CW 5 5ED Other 0.17 18 Firenze 25 Welsh Row, Nantwich Independent Free CW 5 5ED Other 0.17 19 Simply Thai 17 Welsh Row, Nantwich Independent Free CW 5 5ED Other 0.17 20 Mr Chus 12 Welsh Row, Nantwich Independent Free CW 5 5ED Other 0.17 21 Black Lion 29 Welsh Row, Nantwich Independent Free CW 5 5ED Community Local 0.17 22 Nakatcha 20-22 Welsh Row, Nantwich Punch Pub Company CW 5 5ED Community Local 0.17 23 Cheshire Cat Disco 26 Welsh Row, Nantwich Independent Free CW 5 5ED Cafe / Wine Bar 0.17 24 Jaipur 35 Welsh Row, Nantwich Independent Free CW 5 5ED Other 0.17 25 White Horse Inn 22 Pillory Street, Nantwich Greene King CW 5 5BD Community Local 0.18 26 Aroi Thai 15 Pillory Street, Nantwich Independent Free CW 5 5BZ Other 0.19 27 Naaz Tandoori Balti & Curry Re 13 Pillory Street, Nantwich Independent Free CW 5 5BZ Other 0.19 28 Amici 90 Hospital Street, Nantwich Independent Free CW 5 5RP Other 0.21 29 Vine Inn 42 Hospital Street, Nantwich Hydes Anvil CW 5 5RP Circuit Bar 0.21 30 Boot & Shoe 82 Hospital Street, Nantwich Punch Pub Company CW 5 5RP Circuit Bar 0.21 Copyright 2016 Experian Limited.