June 10, 2015 Joseph W. Mollica, Chairman Michael R. Milligan, Deputy Commissioner Contact: E.J. Powers 603.644.3200x11 epowers@montagnecom.com NH Liquor Commission Purchases Record Quantity of Exclusive Jack Daniel s Single Barrel Limited amount of Jack Daniel s coveted whiskey available exclusively at select NH Liquor & Wine Outlets; Assistant Master Distiller Chris Fletcher to visit New Hampshire for bottle signings Concord, NH Only one in 100 barrels of Jack Daniel s Tennessee Whiskey is hand-selected to mature and attain the highest designation of Single Barrel quality. The New Hampshire Liquor Commission (NHLC) recently purchased a record 15 barrels - or the equivalent of 3,750 bottles - of Single Barrel, which will be available exclusively at select NH Liquor & Wine Outlets starting this week. In commemoration of the record-setting purchase, Jack Daniel s Assistant Master Distiller Chris Fletcher will make a special appearance in the Granite State June 19 th and 20 th to meet with customers and autograph bottles. Thanks to our record sales, which reached $626 million in FY 14, including $345 million in spirits alone, the New Hampshire Liquor Commission has tremendous buying power and industry awareness and is afforded unique opportunities to acquire and deliver exclusive products for our consumers, said NHLC Chairman Joseph W. Mollica. This record purchase of Jack Daniel s Single Barrel is but one example of the many exceptional spirits and wines available only at our 78 NH Liquor & Wine Outlets statewide. Bringing opportunities like this to customers strengthens our brand, differentiates us from the competition and helps drive critical state revenue. Dramatic temperature changes and placement in the highest reaches of Jack Daniel s Lynchburg, Tennessee barrelhouses results in a distinct flavor profile from each and every barrel of Single Barrel. One constant is Single Barrel s one-of-a-kind flavor, robust taste, and notes of toasted oak, vanilla and caramel. In late April, NHLC spirits marketing specialist Mark Roy traveled to the small town of Lynchburg, home to the Jack Daniel s Distillery, to obtain first-hand knowledge of the Jack Daniel s whiskey-making process and to hand-select the 15 barrels of Single Barrel with the assistance of Jack Daniel s Master Distiller Jeff Arnett, Assistant Master Distiller Chris Fletcher and representatives from Brown-Forman and Horizon Beverage Company. For an inside look at the barrel selection process and history of the Jack Daniel s Distillery, visit the NH Liquor & Wine Outlets on Facebook at https://www.facebook.com/nhliquorwine and YouTube at https://www.youtube.com/user/nhliquorandwine. Today s whiskey consumers are interested in discovering nuanced flavors and that is exactly what these 15 barrels of Jack Daniel s Single Barrel provide, said Jack Daniel s Assistant Master Distiller Chris Fletcher. Once the 250 or so bottles from each barrel are gone, there will never be another whiskey that
will be exactly the same, making this truly a once-in-a-lifetime purchase. To have the commitment of the state of New Hampshire to come to Lynchburg, experience the entire whiskey making process, understand what affects the flavor of the whiskey and actually hand-select their 15 favorite barrels to bring back to New Hampshire, illustrates to me that the New Hampshire Liquor Commission wants nothing but the best of the best for its customers. On Friday, June 19 th, Fletcher will make a special appearance and bottle signing at the Hooksett 93 North NH Liquor & Wine Outlet from 3-6pm and participate in a Jack Daniel s Family of Brands tasting and meet and greet at Makris Lobster and Steak House in Concord from 7-9pm. On Saturday, June 20 th, Fletcher will participate in bottle signings and tastings at the Meredith NH Liquor & Wine Outlet from 11am-1pm, the Gilford NH Liquor & Wine Outlet from 2-4pm and conclude at the Laconia Roadhouse at the Weirs Beach Lobster Pound from 5-7pm. The 15 varieties of Jack Daniel s Single Barrel will be distributed throughout select NH Liquor & Wine Outlets and available for a limited time sale price of $44.99. Each bottle is adorned with a personalized medallion of authenticity inscribed with Granite State Collection Record Setting 15 Barrels in 2015. In addition to celebrating the record-setting purchase, the NH Liquor Commission is proud to have made its 15th consecutive Jack Daniel s Single Barrel acquisition. We have come a long way since securing a lone barrel in 2001, said Mark Roy, NHLC spirits marketing specialist. Nowhere else in the world will these specific flavor profiles of Single Barrel be available. Each was selected to account for a variety of customer tastes. Every bottle selected features specific tasting notes from Master Distiller Jeff Arnett and we anticipate many customers will choose to purchase bottles from multiple barrels so they can experience the range of tasting experiences. Visit www.liquorandwineoutlets.com and use the product locator to find Jack Daniel s Single Barrel at your closest NH Liquor & Wine Outlet. Photo captions:
Single Barrel 1: The New Hampshire Liquor Commission (NHLC) recently purchased a record 15 barrels - or the equivalent of 3,750 bottles - of Single Barrel, which will be available exclusively at select NH Liquor & Wine Outlets starting this week. NHLC spirits marketing specialist Mark Roy traveled to the small town of Lynchburg, home to the Jack Daniel s Distillery, to obtain first-hand knowledge of the Jack Daniel s whiskey-making process and to hand-select the 15 barrels of Jack Daniel s Single Barrel with the assistance of Jack Daniel s Master Distiller Jeff Arnett, Assistant Master Distiller Chris Fletcher and representatives from Brown-Forman and Horizon Beverage Company.
Single Barrel 2: Samples of Jack Daniel s Single Barrel that were evaluated by the New Hampshire Liquor Commission during a recent trip to the Jack Daniel s Distillery in Lynchburg, Tennessee. Single Barrel 3: Photo from the Rick Yard at Jack Daniel s Distillery in Lynchburg, Tennessee. Pallets of sugar maple are burned to make charcoal used for mellowing whiskey.
About the New Hampshire Liquor Commission The New Hampshire Liquor Commission (NHLC) operates 78 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC had its best sales year ever in Fiscal Year 2014, generating $626 million in gross sales, an increase of $23 million or nearly 4% over the previous fiscal year. Total liquor net profits transferred to the New Hampshire s General Fund reached $148 million, which are used to fund programs including education, health and social services, transportation and natural resource protection. NHLC is expecting to net an additional $1 billion for New Hampshire s General Fund in the next seven years. Visit www.liquorandwineoutlets.com to locate a store, search for product availability, learn about monthly sales, review wine tasting schedules, and sign up to receive significant savings with monthly Email Extras. About Jack Daniel s Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel s is the maker of the world-famous Jack Daniel s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel s Single Barrel Tennessee Whiskey, Jack Daniel s Tennessee Honey, Jack Daniel s Tennessee Fire and Jack Daniel s Country Cocktails. ###