POST EVENT REPORT 2 nd WORLD TEA & COFFEE EXPO 2014 www.worldteacoffeeexpo.com Thu 11 th Sept - Sat 13 th Sept 2014 @ Hall 2 Bombay Exhibition Centre, Goregaon Mumbai, India Organized by Sentinel Exhibitions Asia Pvt. Ltd. 1
Director s Message Priti M Kapadia The Expo is conceptualized to highlight the Tea & Coffee sectors through the Trade fair route otherwise getting lost in a clutter of Food and Food related shows. This annual event is designed not only to open business avenues for exhibitors and buyers but also to bring forth issues and policy initiatives related to the Hot Beverage segment. The biggest need of the hour is to provide this segment an organized & focused platform from where it is possible to exchange ideas and interact with other players / buyers and stakeholders. Over next 5 years India s Tea & Coffee consumption will grow manifold making it paramount to showcase India s leadership in hot beverage sector. WTCE is one such attempt in the direction 2
The Background Highly successful FIRST edition of World Tea & Coffee Expo was held in Feb 2013 @ Mumbai, INDIA. The inaugural edition was highly praised by exhibitors, buyers and visitors and was hailed by industry bodies & experts as the definitive & only business exchange platform for Hot beverages sector. The first edition had about 35 exhibitors from 7 countries and 2400+ trade visitors. The expo established a niche space for a dedicated show for the Tea & Coffee sectors. 3
Inauguration Her Excellency Ms Saroja Sirisena, Consul General of Sri Lanka His Excellency Dr Liu Youfa, the Consul General Of China & Along with Dignitaries like : Mr. Suresh Kotak Chairman, Kotak Commodities Ltd Mr. Ramesh Agarwal Vice Chairman-FAITTA & Chairman- Mohani Tea Mr. Suman Sheth Bombay Tea Traders Association 4
About WTCE The World Tea & Coffee Expo was launched in 2013 to offer an organized avenue for all the industry stakeholders to come together under a single roof for networking, business expansion and ideas exchange. Cutting through a plethora of food and food processing shows and focusing purely on the tea and coffee segments, the Expo has established itself as the official Industry show with just two editions under its belt. WTCE offers huge potential for networking, accessing/showcasing advanced technologies, marketing alliances, appointing Distributors, franchising, bulk orders, joint ventures and overall branding. This show is supported by Ministry of Commerce through Tea Board & Coffee Board and is also supported by leading associations and chambers from across the world. The 2014 Edition witnessed display of an exotic range of Tea & Coffee products, machineries, technologies, country boards and certification bodies. There was a 2 day High Level Conference and an interactive workshop. 5
Participation of Exhibitors, Trade Visitors & Countries Total No. Of Exhibitors Italy Australia Dubai Total No. of Trade Buyers Visited the Show Rwanda Switzerland India 6
Exhibitors Ace Industries AeroPress India c/o Taj Distributors Amar Tea Pvt Ltd Aum Agri Freeze Foods Bru World Café (HUL) Budwhite Teas Pvt Ltd Confederation of Indian Small Tea Growers Association (CISTA) Control Union Certification DCPL Life Science Pvt Ltd Dubai Multi Commodities Centre Evergreen Dooars Tea Pvt Ltd Excel Eversys India Pvt Ltd Federation of All India Tea Traders Associations Federation of India Export Organizations Flavourtech Pty Ltd, Griffith NSW, Australia Girnar Food & Beverages Pvt Ltd Lipra Nutriscience Madhu Jayanti International Ltd Mohani Tea Leaves Pvt Ltd Neel Beverages Pvt Ltd Cont 7
Exhibitors Rwanda Development Board Senso Foods Pvt Ltd Shreeji Screen & Filters Pvt Ltd Shreeji Vending Services Sidsam Formilan Machines Pvt Ltd Supreme Petrochem Ltd Sussegado Coffee India Pvt Ltd T.m.e Srl, Italy TEAMAC S.r.l, Italy The Bombay Tea Traders Association Tirupati Products Trade4india.com Tradeindia.com Truevalue Marketing Services Pvt Ltd Umang Special School V-Tex Foods Wood Certification Pvt Ltd Wood Craft Yuvan Long Life Pvt Ltd 8
Visitors @ WTCE 2014 12% 4% 13% 57% 14% East & North East India South India West India North India International China, Malaysia, Dubai (UAE), Iran, Nepal, UK, USA, Russia, Taiwan, Hong Kong, Bangladesh 9
Visitors @ WTCE 2014 Sector wise Packaging Professionals 14% Franchisees 5% Others 6% Tea & Coffee Distributors, Retailers & Wholesalers 20% Hoteliers / Institutional Caterers 13% Chefs & Cooking Expert 9% Airlines 2% Importers & Exporters 18% International Delegates 4% Dieticians / Nutritionists / Food Professionals 9% 10
Exhibitors Gallery 11
Exhibitors Gallery 12
Industry Bigwigs @ WTCE 2014 There is great scope for bilateral trade in the Tea & Coffee sectors between India & China as both the countries are big producers and consumers of Hot Beverages and both the Asian giants are witnessing significant lifestyle changes Dr. Liu Youfa, The Consul General of China India & Sri Lanka can share their natural advantage to increase bilateral trade in the Tea & Coffee sectors. Trade platforms like this have the potential to make easier for countries to do business with each other Ms.Saroja Sirisena, Consulate General of Sri Lanka 13
Industry Bigwigs @ WTCE 2014 World Tea and Coffee Expo has the potential to build up a new face of Tea & Coffee industry. It s a great concept and will help present our innovations to the world Mr. R C Agarwal, Mohani Tea Leaves Pvt. Ltd. Tea and Coffee are the sectors which have huge potential and tremendous growth opportunity. World Tea & Coffee Expo is a good launch pad for new products; one which can minimize expenses incurred on appointing new distributors Mr. Sumit Shah, Madhu Jayanti International Ltd. 14
Industry Bigwigs @ WTCE 2014 This is my 2nd association with this expo having been a guest at the 1st edition too. The show has really grown in size and stature and the organizers are showing keen dedication towards promotion of the industry. Going by the variety of activities at the expo, I am sure that this expo will succeed in addressing some real serious issues impacting the industry Mr. Suresh Kotak, Kotak Commodities Ltd. World Tea and Coffee Expo is the right place to come across and meet with the leading companies of the industry face-to-face. I can see here major Indian & International players - our Association is wholeheartedly with this expo Mr. Suman Sheth, Bombay Tea Traders Association 15
Event Photographs 16
Event Photographs 17
Event Photographs (Conference) 18
Workshop @ WTCE 2014 Mr. Jignesh Shah, Founder, Jewel Aromantic, Master in Boutique Artisan Roasting of Single Origin Coffees of India; conducted a workshop on Third Wave Coffee Brewing Gadgets & Methods 19
Quote from Exhibitors We have received very good enquiries from buyers for our exotic Tea and Coffee products. We hope to convert these enquiries into large orders over a period of time. A number of visitors were from organized retail chains and from hotels that have shown interest in placing bulk orders with us Mr. Shivkumar P. Shah, Lipra Nutriscience Ltd. Participating in WTCE gives an exposure at National & International Level with our potential clients coming to meet us at a single location rather than us having to travel everywhere to meet them. I am very happy to be a part of this show as an exhibitor Ms. Aparna Kulkarni, Neel Beverages Pvt. Ltd. Compared to other trade shows we have exhibited in India, World Tea & Coffee Expo & Conference was outstanding with focused attendees. We met visitors from many parts of India and feel that Mumbai, an international destination, is the best location for a show like this. Our search for a local partner in India is likely to be fulfilled now Dario Ettami, T.M.E. Srl, Italy
Quote from Exhibitors We are amazed at the variety of exhibitors and the quantum of visitors from across buying sectors at the 2nd World Tea & Coffee Expo. Our unique Coffee & Espresso makers are ready for takeoff thanks to this expo Mr. Ashish Parikh, AeroPress India Participating in World Tea & Coffee Expo has helped me to understand Indian market and have given me an exposure to the dynamics in consumer products and processing in the region. Overall it s a great show and a profitable experience of being present her Mr. Shanavas Bavu, Flavourtech Pty. Ltd., Griffith NSW, Australia, MILTrading Pvt. Ltd., India Unlike most Food shows - where Tea & Coffee companies seem to get lost - this show gave us niche buyers for our Nylon tea Bags. The choice of Mumbai as location for the expo is very good as it is an international destination and people from all over the country visited our stall Mr. Vijay Sanghvi, Shreeji Screen & Filters Pvt. Ltd. 21
Quote from Exhibitors This was possibly one of the best exhibitions I have participated in as the exhibition theme was quite focused, and there was a continuous flow of sincere buyers, supplier and partners. Since we deal in premium teas and innovative tea infusers, this exhibition provided us just an appropriate platform to showcase our products. During the three days event, we got 70-80 serious leads to pursue. Congratulations to the team Sentinel for executing a wonderful show Mr. Sanjay Gupta, Budwhite Teas Pvt. Ltd The footfalls here were much more than what we experience at most Food shows which have a wider profile of exhibitors. We plan to display our packaging machinery at the 3rd and all editions of the World Tea & Coffee Expo Mr. Vinay Chandak, ACE Industries Inc. India is a market of over 1 billion people and this is a platform which gave us an opportunity to present our state-of-the-art machinery to Indian tea companies Mr.Enrico Tedeschi, Tea Mac SRL Italy 22
Quote from Exhibitors We are here at World Tea & Coffee Expo 2014 because is a good platform and offers phenomenal networking opportunity. The management is fantastic to work with and our booth traffic was very consistent. I highly recommend this event to any business leader; it will be well worth of your time Ms. Devika Dutt, Sussegado Coffee India Ltd. World Tea & Coffee Expo is one of the best business expos we have been a part of. The Expo provided us with the unique opportunity of engaging with new clients, while at the same time, strengthening our relationship with the existing client base. The seminar programme was well structured and very enlightening. The business sessions helped to showcase the latest trends and facilities available in the international arena, be it in manufacturing, packaging, sales or marketing of tea, coffee and associated products. We do look forward to being part of this major international Expo, next year as well Mr. Clarence Fernandes, Representative Rwanda Development Board Exhibiting at the show enabled us to understand the market dynamics and the changes in consumer and institutional trends. For a company of our size, participating at this show will help in creating the right marketing strategies Mr. Vijay Parekh, Girnar Foods & Beverages
Visitors Voices It is indeed great that a niche show like this can attract good exhibitors and visitors alike and provide the much needed organized space for showcasing, networking and information exchange. The B2B meetings arranged by the Organizers were very professionally managed Mr. Kedar Vadhavkar, CEO, Q pack Systems Here is the entire chain of Tea & Coffee Companies - from producers to packers to vending machines, Boards, Certification bodies. A number of SMEs have stalls at the World Tea & Coffee Expo which is a good sign of increasing competitiveness Mr. Kapil Vyas, Ganesh Tea Distributor I tasted (or should I say feasted on) a variety of tea & coffee samples at the exhibition. The conference was enlightening and so were the workshops. Am looking forward to the next year's expo Ms. Gunjan Shah, F&B Professional I am into exports, here I got to know various flavor of Tea and Coffee which I was unaware about. Having an opportunity to taste have made me speechless about the show. It is managed beautifully and will definitely visit next year Mr. Pratik Mahakul, Tea Exporter 24
Media Coverage Mid-Day Afternoon D&C Asian Age Forever News 25
Media Coverage Jansatta PIB Matrubhumi Vyapar Economic Times 26
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Advertising & Promotion of WTCE 2014 Times of India Economic Times Chembur Ghatkopar Plus Aahar Ways Magazine Gujarat Samachar 28
Industry Support Online Partners 29
Sentinel Exhibitions Asia [SEA] Sentinel Exhibitions Asia Pvt Ltd [SEA] is engaged in Organizing and Managing International Business Conferences and Trade Expos. SEA has been assisting its existing & potential Corporate, Association, Institutional & Retail clients in expanding their business through Trade Fairs, Delegate Meets, Conferences & Exhibitions. These events are executed with high levels of proficiency, creativity, planning and timeliness designed to give that extra mileage to reach out to the target audiences more effectively. www.sentinelexhibitionsasia.com 30
The 3rd edition of World Tea & Coffee Expo to be held at Mumbai, INDIA planned to be much larger in terms of content and size and shall have larger International presence as well. It will have about 100 exhibitors from 10 countries and will attract 6000+ Trade Visitors COME BE A PART OF THE REVOLUTION KNOWN AS WORLD TEA & COFFEE EXPO!!! 31
Sentinel Exhibitions Asia Pvt. Ltd. Mitesh M Kapadia +91 98205 03876. B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant, Adukia Road, Off S V Road, Kandivli (W), Mumbai 400 067. INDIA. Tel: (91 22) 28625131/32. Fax: (91 22) 28625133 Email: mitesh@sentinelexhibitionsasia.com URL: www.sentinelexhibitionsasia.com 32