Market Size, Distribution and Brand Share, Key Events and Competitive Landscape Reference Code: FD0463ER www.canadean-winesandspirits.com
Table of Contents 1. Introduction... 16 1.1 What is this Report About?... 16 1.2 Definitions... 16 1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 2017.... 16 1.2.2 Category Definitions... 16 1.2.3 Distribution Channel Definitions... 17 1.2.4 Volume Units and Aggregations... 19 1.2.5 CAGR Definition and Calculation... 19 1.2.6 Graphical representation of Brands... 20 1.2.7 Exchange Rates... 20 1.2.8 Methodology Summary... 20 2. India Savory Snacks Market Analysis, 2007 17... 21 2.1 Savory Snacks Value Analysis, 2007 17... 21 2.1.1 Overall Savory Snacks Market Value, 2007 17... 21 2.1.2 Savory Snacks Market Value by Category, 2007 17... 23 2.1.3 Market Growth Dynamics by Value Savory Snacks, 2007 17... 26 2.2 Savory Snacks Volume Analysis, 2007 17... 28 2.2.1 Overall Savory Snacks Market Volume, 2007 17... 28 2.2.2 Per Capita Consumption - Savory Snacks, 2007 17... 29 2.2.3 Savory Snacks Market Volume by Category, 2007 17... 30 2.2.4 Market Growth Dynamics by Volume Savory Snacks, 2007 17... 32 3. India Ethnic/Traditional Snacks Market Analysis, 2007 17... 34 3.1 Ethnic/Traditional Snacks Value Analysis, 2007 17... 34 3.1.1 Ethnic/Traditional Snacks Market by Value, 2007 17... 34 3.1.2 Average Consumer Price/Kg Ethnic/Traditional Snacks, 2007 17... 36 3.2 Ethnic/Traditional Snacks Volume Analysis, 2007 17... 37 3.2.1 Ethnic/Traditional Snacks Market by Volume, 2007 17... 37 3.3 Market Growth Dynamics Ethnic/Traditional Snacks, 2007 17... 38 3.3.1 Ethnic/Traditional Snacks Market Growth Dynamics by Value, 2007 17... 38 3.3.2 Ethnic/Traditional Snacks Market Growth Dynamics by Volume, 2007 17... 39 3.4 Ethnic/Traditional Snacks Brand Analysis, 2009 12... 40 2
3.5 Ethnic/Traditional Snacks Distribution Channel Analysis, 2009 12... 42 4. India Meat Snacks Market Analysis, 2007 17... 45 4.1 Meat Snacks Value Analysis, 2007 17... 45 4.1.1 Meat Snacks Market by Value, 2007 17... 45 4.1.2 Average Consumer Price/Kg Meat Snacks, 2007 17... 47 4.2 Meat Snacks Volume Analysis, 2007 17... 48 4.2.1 Meat Snacks Market by Volume, 2007 17... 48 4.3 Market Growth Dynamics Meat Snacks, 2007 17... 49 4.3.1 Meat Snacks Market Growth Dynamics by Value, 2007 17... 49 4.3.2 Meat Snacks Market Growth Dynamics by Volume, 2007 17... 50 4.4 Meat Snacks Brand Analysis, 2009 12... 51 4.5 Meat Snacks Distribution Channel Analysis, 2009 12... 53 5. India Nuts and Seeds Market Analysis, 2007 17... 56 5.1 Nuts and Seeds Value Analysis, 2007 17... 56 5.1.1 Nuts and Seeds Market by Value, 2007 17... 56 5.1.2 Average Consumer Price/Kg Nuts and Seeds, 2007 17... 58 5.1.3 Nuts and Seeds Market Value by Segments, 2007 17... 59 5.2 Nuts and Seeds Volume Analysis, 2007 17... 61 5.2.1 Nuts and Seeds Market by Volume, 2007 17... 61 5.2.2 Nuts and Seeds Market Volume by Segments, 2007 17... 62 5.3 Market Growth Dynamics Nuts and Seeds, 2007 17... 64 5.3.1 Nuts and Seeds Market Growth Dynamics by Value, 2007 17... 64 5.3.2 Nuts and Seeds Market Growth Dynamics by Volume, 2007 17... 65 5.4 Other Nuts and Seeds Analysis, 2007 17... 66 5.4.1 Other Nuts and Seeds Market by Value, 2007 17... 66 5.4.2 Other Nuts and Seeds Market by Volume, 2007 17... 67 5.5 Peanuts Analysis, 2007 17... 68 5.5.1 Peanuts Market by Value, 2007 17... 68 5.5.2 Peanuts Market by Volume, 2007 17... 69 5.6 Nuts and Seeds Brand Analysis, 2009 12... 70 5.7 Nuts and Seeds Distribution Channel Analysis, 2009 12... 72 6. India Popcorn Market Analysis, 2007 17... 75 6.1 Popcorn Value Analysis, 2007 17... 75 3
6.1.1 Popcorn Market by Value, 2007 17... 75 6.1.2 Average Consumer Price/Kg Popcorn, 2007 17... 77 6.1.3 Popcorn Market Value by Segments, 2007 17... 78 6.2 Popcorn Volume Analysis, 2007 17... 80 6.2.1 Popcorn Market by Volume, 2007 17... 80 6.2.2 Popcorn Market Volume by Segments, 2007 17... 81 6.3 Market Growth Dynamics Popcorn, 2007 17... 83 6.3.1 Popcorn Market Growth Dynamics by Value, 2007 17... 83 6.3.2 Popcorn Market Growth Dynamics by Volume, 2007 17... 84 6.4 Microwaveable Popcorn Analysis, 2007 17... 85 6.4.1 Microwaveable Popcorn Market by Value, 2007 17... 85 6.4.2 Microwaveable Popcorn Market by Volume, 2007 17... 86 6.5 Ready-to-Eat Popcorn Analysis, 2007 17... 87 6.5.1 Ready-to-Eat Popcorn Market by Value, 2007 17... 87 6.5.2 Ready-to-Eat Popcorn Market by Volume, 2007 17... 88 6.6 Unpopped Corn Analysis, 2007 17... 89 6.6.1 Unpopped Corn Market by Value, 2007 17... 89 6.6.2 Unpopped Corn Market by Volume, 2007 17... 90 6.7 Popcorn Brand Analysis, 2009 12... 91 6.8 Popcorn Distribution Channel Analysis, 2009 12... 93 7. India Potato Chips Market Analysis, 2007 17... 96 7.1 Potato Chips Value Analysis, 2007 17... 96 7.1.1 Potato Chips Market by Value, 2007 17... 96 7.1.2 Average Consumer Price/Kg Potato Chips, 2007 17... 98 7.2 Potato Chips Volume Analysis, 2007 17... 99 7.2.1 Potato Chips Market by Volume, 2007 17... 99 7.3 Market Growth Dynamics Potato Chips, 2007 17... 100 7.3.1 Potato Chips Market Growth Dynamics by Value, 2007 17... 100 7.3.2 Potato Chips Market Growth Dynamics by Volume, 2007 17... 101 7.4 Potato Chips Brand Analysis, 2009 12... 102 7.5 Potato Chips Distribution Channel Analysis, 2009 12... 104 8. India Pretzels Market Analysis, 2007 17...107 8.1 Pretzels Value Analysis, 2007 17... 107 8.1.1 Pretzels Market by Value, 2007 17... 107 4
8.1.2 Average Consumer Price/Kg Pretzels, 2007 17... 109 8.2 Pretzels Volume Analysis, 2007 17... 110 8.2.1 Pretzels Market by Volume, 2007 17... 110 8.3 Market Growth Dynamics Pretzels, 2007 17... 111 8.3.1 Pretzels Market Growth Dynamics by Value, 2007 17... 111 8.3.2 Pretzels Market Growth Dynamics by Volume, 2007 17... 112 8.4 Pretzels Brand Analysis, 2009 12... 113 8.5 Pretzels Distribution Channel Analysis, 2009 12... 115 9. India Processed Snacks Market Analysis, 2007 17...118 9.1 Processed Snacks Value Analysis, 2007 17... 118 9.1.1 Processed Snacks Market by Value, 2007 17... 118 9.1.2 Average Consumer Price/Kg Processed Snacks, 2007 17... 120 9.1.3 Processed Snacks Market Value by Segments, 2007 17... 121 9.2 Processed Snacks Volume Analysis, 2007 17... 123 9.2.1 Processed Snacks Market by Volume, 2007 17... 123 9.2.2 Processed Snacks Market Volume by Segments, 2007 17... 124 9.3 Market Growth Dynamics Processed Snacks, 2007 17... 126 9.3.1 Processed Snacks Market Growth Dynamics by Value, 2007 17... 126 9.3.2 Processed Snacks Market Growth Dynamics by Volume, 2007 17... 127 9.4 Corn Chips Analysis, 2007 17... 128 9.4.1 Corn Chips Market by Value, 2007 17... 128 9.4.2 Corn Chips Market by Volume, 2007 17... 129 9.5 Extruded Snacks Analysis, 2007 17... 130 9.5.1 Extruded Snacks Market by Value, 2007 17... 130 9.5.2 Extruded Snacks Market by Volume, 2007 17... 131 9.6 Pork Scratchings Analysis, 2007 17... 132 9.6.1 Pork Scratchings Market by Value, 2007 17... 132 9.6.2 Pork Scratchings Market by Volume, 2007 17... 133 9.7 Tortilla Chips Analysis, 2007 17... 134 9.7.1 Tortilla Chips Market by Value, 2007 17... 134 9.7.2 Tortilla Chips Market by Volume, 2007 17... 135 9.8 Processed Snacks Brand Analysis, 2009 12... 136 9.9 Processed Snacks Distribution Channel Analysis, 2009 12... 138 10. Profiles of Companies Active in the Global Savory Snacks Market...141 5
10.1 The Procter & Gamble Company... 141 10.1.1 The Procter & Gamble Company Business Analysis... 141 10.1.2 The Procter & Gamble Company Major Products and Services... 142 10.1.3 The Procter & Gamble Company Key Competitors... 144 10.1.4 The Procter & Gamble Company SWOT Analysis... 144 10.1.5 The Procter & Gamble Company History... 151 10.1.6 The Procter & Gamble Company Key Employees... 155 10.1.7 The Procter & Gamble Company Locations and Subsidiaries... 158 10.2 Unilever PLC... 164 10.2.1 Unilever PLC Business Analysis... 164 10.2.2 Unilever PLC Major Products and Services... 165 10.2.3 Unilever PLC Key Competitors... 166 10.2.4 Unilever PLC SWOT Analysis... 166 10.2.5 Unilever PLC History... 172 10.2.6 Unilever PLC Key Employees... 176 10.2.7 Unilever PLC Locations and Subsidiaries... 178 10.3 PepsiCo, Inc.... 183 10.3.1 PepsiCo, Inc. Business Analysis... 183 10.3.2 PepsiCo, Inc. Major Products and Services... 184 10.3.3 PepsiCo, Inc. Key Competitors... 187 10.3.4 PepsiCo, Inc. SWOT Analysis... 187 10.3.5 PepsiCo, Inc. History... 194 10.3.6 PepsiCo, Inc. Key Employees... 200 10.3.7 PepsiCo, Inc. Locations and Subsidiaries... 202 10.4 General Mills, Inc.... 207 10.4.1 General Mills, Inc. Business Analysis... 207 10.4.2 General Mills, Inc. Major Products and Services... 208 10.4.3 General Mills, Inc. Key Competitors... 210 10.4.4 General Mills, Inc. SWOT Analysis... 210 10.4.5 General Mills, Inc. History... 216 10.4.6 General Mills, Inc. Key Employees... 220 10.4.7 General Mills, Inc. Locations and Subsidiaries... 222 10.5 CJ Corporation... 224 10.5.1 CJ Corporation Business Analysis... 224 10.5.2 CJ Corporation Major Products and Services... 225 6
10.5.3 CJ Corporation Key Competitors... 226 10.5.4 CJ Corporation SWOT Analysis... 226 10.5.5 CJ Corporation History... 231 10.5.6 CJ Corporation Key Employees... 235 10.5.7 CJ Corporation Locations and Subsidiaries... 236 10.6 Olam International Limited... 243 10.6.1 Olam International Limited Business Analysis... 243 10.6.2 Olam International Limited Major Products and Services... 244 10.6.3 Olam International Limited Key Competitors... 245 10.6.4 Olam International Limited SWOT Analysis... 245 10.6.5 Olam International Limited History... 250 10.6.6 Olam International Limited Key Employees... 252 10.6.7 Olam International Limited Locations and Subsidiaries... 254 10.7 ConAgra Foods, Inc.... 257 10.7.1 ConAgra Foods, Inc. Business Analysis... 257 10.7.2 ConAgra Foods, Inc. Major Products and Services... 258 10.7.3 ConAgra Foods, Inc. Key Competitors... 259 10.7.4 ConAgra Foods, Inc. SWOT Analysis... 259 10.7.5 ConAgra Foods, Inc. History... 265 10.7.6 ConAgra Foods, Inc. Key Employees... 268 10.7.7 ConAgra Foods, Inc. Locations and Subsidiaries... 270 10.8 Frito-Lay North America, Inc.... 274 10.8.1 Frito-Lay North America, Inc. Business Analysis... 274 10.8.2 Frito-Lay North America, Inc. Major Products and Services... 275 10.8.3 Frito-Lay North America, Inc. Key Competitors... 276 10.8.4 Frito-Lay North America, Inc. SWOT Analysis... 276 10.8.5 Frito-Lay North America, Inc. History... 280 10.8.6 Frito-Lay North America, Inc. Key Employees... 281 10.8.7 Frito-Lay North America, Inc. Locations and Subsidiaries... 282 10.9 Campbell Soup Company... 283 10.9.1 Campbell Soup Company Business Analysis... 283 10.9.2 Campbell Soup Company Major Products and Services... 284 10.9.3 Campbell Soup Company Key Competitors... 285 10.9.4 Campbell Soup Company SWOT Analysis... 285 10.9.5 Campbell Soup Company History... 290 7
10.9.6 Campbell Soup Company Key Employees... 293 10.9.7 Campbell Soup Company Locations and Subsidiaries... 295 10.10 Kerry Group plc... 300 10.10.1 Kerry Group plc Business Analysis... 300 10.10.2 Kerry Group plc Major Products and Services... 301 10.10.3 Kerry Group plc Key Competitors... 302 10.10.4 Kerry Group plc SWOT Analysis... 302 10.10.5 Kerry Group plc History... 307 10.10.6 Kerry Group plc Key Employees... 309 10.10.7 Kerry Group plc Locations and Subsidiaries... 310 11. News and Key Events in the Global Savory Snacks Market...315 11.1 Category News... 315 11.1.1 Snyder's-Lance launches new cracker sandwiches range... 315 11.1.2 Hain Celestial Group introduces new Bearitos Pita Chips... 315 11.1.3 Magid Brothers recalls Club Supreme brand snack foods over undeclared milk... 316 11.1.4 General Mills considers expansion through overseas deals... 316 11.1.5 McCain introduces new premium chip products... 317 11.1.6 Kettle Brand voluntarily recalls limited run of bakes sea salt potato chips due to potential milk allergen 318 11.1.7 Pipers Crisps to install CCW-R series multihead weigher at Lincolnshire plant... 318 11.1.8 Snyder's-Lance, Inc. reports results for full year 2013... 319 11.1.9 Martin's Apple Chips introduces new chocolatey drizzle apple chips... 320 11.1.10 Stacy's brand launches new line of Pretzel Thins... 321 12. Deal Activities in the Global Savory Snacks Market...322 12.1 Category Deals... 322 12.1.1 NVM Private Equity invests US$5.85 million in It's All Good Ltd... 322 12.1.2 Podravka plans to acquire Central European and Russian food and pharmaceutical companies 323 12.1.3 Fujiya Co to acquire 100% stake in Sweet Garden... 324 12.1.4 United Biscuits (Holdings) acquires stake in A&P Foods... 325 12.1.5 Samworth Brothers acquires Soreen Limited from Mccambridge Group... 326 12.1.6 Ready Roast Nut Company to acquire assets of Sunland Corp... 328 12.1.7 Heinz India plans to acquire Indian food companies... 328 12.1.8 Bunge North America acquires assets of Corn Flour Producers... 329 12.1.9 American Lorain Corp acquires 51% stake in Athena Group... 330 12.1.10 Kolak Snack Foods acquires assets of Berkshire Foods and NC Snacks... 332 8
13. Appendix...333 13.1 About Canadean... 333 13.2 Disclaimer... 333 9
List of Tables Table 1: Category Definitions - Savory Snacks Market... 16 Table 2: Distribution Channel Definitions - Savory Snacks Market... 17 Table 3: Volume Units for Savory Snacks Market... 19 Table 4: India Exchange Rate LCU (Local Currency Unit) USD (Annual Average), 2007 2012... 20 Table 5: India Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 21 Table 6: India Savory Snacks Market Value (USD m) and Growth (Y-o-Y), 2007 17... 21 Table 7: India Savory Snacks Market Value (LCU m) by Category, 2007 12... 23 Table 8: India Savory Snacks Market Value (LCU m) by Category, 2012 17... 23 Table 9: India Savory Snacks Market Value (USD m) by Category, 2007 12... 24 Table 10: India Savory Snacks Market Value (USD m) by Category, 2012 17... 24 Table 11: India Savory Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m)... 26 Table 12: India Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 28 Table 13: India Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007 17... 29 Table 14: India Savory Snacks Market Volume (Kg m) by Category, 2007 12... 30 Table 15: India Savory Snacks Market Volume (Kg m) by Category, 2012 17... 30 Table 16: India Savory Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)... 32 Table 17: India Ethnic/Traditional Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 34 Table 18: India Ethnic/Traditional Snacks Market Value (USD m) and Growth (Y-o-Y), 2007 17... 34 Table 19: India Ethnic/Traditional Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 36 Table 20: India Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 37 Table 21: India Ethnic/Traditional Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 38 Table 22: India Ethnic/Traditional Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 39 Table 23: India Ethnic/Traditional Snacks Market Value by Brands (LCU m), 2009 12... 40 Table 24: India Ethnic/Traditional Snacks Market Value by Brands (USD m), 2009 12... 40 Table 25: India Ethnic/Traditional Snacks Market Value by Distribution Channel (LCU m), 2009 12... 42 Table 26: India Ethnic/Traditional Snacks Market Value by Distribution Channel (USD m), 2009 12... 43 Table 27: India Meat Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 45 Table 28: India Meat Snacks Market Value (USD m) and Growth (Y-o-Y), 2007 17... 45 Table 29: India Meat Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 47 Table 30: India Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 48 Table 31: India Meat Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 49 Table 32: India Meat Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 50 Table 33: India Meat Snacks Market Value by Brands (LCU m), 2009 12... 51 Table 34: India Meat Snacks Market Value by Brands (USD m), 2009 12... 51 Table 35: India Meat Snacks Market Value by Distribution Channel (LCU m), 2009 12... 53 Table 36: India Meat Snacks Market Value by Distribution Channel (USD m), 2009 12... 54 Table 37: India Nuts and Seeds Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 56 Table 38: India Nuts and Seeds Market Value (USD m) and Growth (Y-o-Y), 2007 17... 56 Table 39: India Nuts and Seeds Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 58 Table 40: India Nuts and Seeds Market Value (LCU m) by Segments, 2007 12... 59 Table 41: India Nuts and Seeds Market Value (LCU m) by Segments, 2012 17... 59 Table 42: India Nuts and Seeds Market Value (USD m) by Segments, 2007 12... 59 Table 43: India Nuts and Seeds Market Value (USD m) by Segments, 2012 17... 60 Table 44: India Nuts and Seeds Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 61 Table 45: India Nuts and Seeds Market Volume (Kg m) by Segments, 2007 12... 62 Table 46: India Nuts and Seeds Market Volume (Kg m) by Segments, 2012 17... 62 10
Table 47: India Nuts and Seeds Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 64 Table 48: India Nuts and Seeds Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 65 Table 49: India Other Nuts and Seeds Market by Value (LCU m), 2007 17... 66 Table 50: India Other Nuts and Seeds Market by Value (USD m), 2007 17... 66 Table 51: India Other Nuts and Seeds Market by Volume (Kg m), 2007 17... 67 Table 52: India Peanuts Market by Value (LCU m), 2007 17... 68 Table 53: India Peanuts Market by Value (USD m), 2007 17... 68 Table 54: India Peanuts Market by Volume (Kg m), 2007 17... 69 Table 55: India Nuts and Seeds Market Value by Brands (LCU m), 2009 12... 70 Table 56: India Nuts and Seeds Market Value by Brands (USD m), 2009 12... 70 Table 57: India Nuts and Seeds Market Value by Distribution Channel (LCU m), 2009 12... 72 Table 58: India Nuts and Seeds Market Value by Distribution Channel (USD m), 2009 12... 73 Table 59: India Popcorn Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 75 Table 60: India Popcorn Market Value (USD m) and Growth (Y-o-Y), 2007 17... 75 Table 61: India Popcorn Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 77 Table 62: India Popcorn Market Value (LCU m) by Segments, 2007 12... 78 Table 63: India Popcorn Market Value (LCU m) by Segments, 2012 17... 78 Table 64: India Popcorn Market Value (USD m) by Segments, 2007 12... 78 Table 65: India Popcorn Market Value (USD m) by Segments, 2012 17... 79 Table 66: India Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 80 Table 67: India Popcorn Market Volume (Kg m) by Segments, 2007 12... 81 Table 68: India Popcorn Market Volume (Kg m) by Segments, 2012 17... 81 Table 69: India Popcorn Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 83 Table 70: India Popcorn Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 84 Table 71: India Microwaveable Popcorn Market by Value (LCU m), 2007 17... 85 Table 72: India Microwaveable Popcorn Market by Value (USD m), 2007 17... 85 Table 73: India Microwaveable Popcorn Market by Volume (Kg m), 2007 17... 86 Table 74: India Ready-to-Eat Popcorn Market by Value (LCU m), 2007 17... 87 Table 75: India Ready-to-Eat Popcorn Market by Value (USD m), 2007 17... 87 Table 76: India Ready-to-Eat Popcorn Market by Volume (Kg m), 2007 17... 88 Table 77: India Unpopped Corn Market by Value (LCU m), 2007 17... 89 Table 78: India Unpopped Corn Market by Value (USD m), 2007 17... 89 Table 79: India Unpopped Corn Market by Volume (Kg m), 2007 17... 90 Table 80: India Popcorn Market Value by Brands (LCU m), 2009 12... 91 Table 81: India Popcorn Market Value by Brands (USD m), 2009 12... 91 Table 82: India Popcorn Market Value by Distribution Channel (LCU m), 2009 12... 93 Table 83: India Popcorn Market Value by Distribution Channel (USD m), 2009 12... 94 Table 84: India Potato Chips Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 96 Table 85: India Potato Chips Market Value (USD m) and Growth (Y-o-Y), 2007 17... 96 Table 86: India Potato Chips Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 98 Table 87: India Potato Chips Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 99 Table 88: India Potato Chips Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 100 Table 89: India Potato Chips Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 101 Table 90: India Potato Chips Market Value by Brands (LCU m), 2009 12... 102 Table 91: India Potato Chips Market Value by Brands (USD m), 2009 12... 102 Table 92: India Potato Chips Market Value by Distribution Channel (LCU m), 2009 12... 104 Table 93: India Potato Chips Market Value by Distribution Channel (USD m), 2009 12... 105 Table 94: India Pretzels Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 107 Table 95: India Pretzels Market Value (USD m) and Growth (Y-o-Y), 2007 17... 107 Table 96: India Pretzels Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 109 11
Table 97: India Pretzels Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 110 Table 98: India Pretzels Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 111 Table 99: India Pretzels Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 112 Table 100: India Pretzels Market Value by Brands (LCU m), 2009 12... 113 Table 101: India Pretzels Market Value by Brands (USD m), 2009 12... 113 Table 102: India Pretzels Market Value by Distribution Channel (LCU m), 2009 12... 115 Table 103: India Pretzels Market Value by Distribution Channel (USD m), 2009 12... 116 Table 104: India Processed Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 118 Table 105: India Processed Snacks Market Value (USD m) and Growth (Y-o-Y), 2007 17... 118 Table 106: India Processed Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 120 Table 107: India Processed Snacks Market Value (LCU m) by Segments, 2007 12... 121 Table 108: India Processed Snacks Market Value (LCU m) by Segments, 2012 17... 121 Table 109: India Processed Snacks Market Value (USD m) by Segments, 2007 12... 121 Table 110: India Processed Snacks Market Value (USD m) by Segments, 2012 17... 122 Table 111: India Processed Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 123 Table 112: India Processed Snacks Market Volume (Kg m) by Segments, 2007 12... 124 Table 113: India Processed Snacks Market Volume (Kg m) by Segments, 2012 17... 124 Table 114: India Processed Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments... 126 Table 115: India Processed Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments... 127 Table 116: India Corn Chips Market by Value (LCU m), 2007 17... 128 Table 117: India Corn Chips Market by Value (USD m), 2007 17... 128 Table 118: India Corn Chips Market by Volume (Kg m), 2007 17... 129 Table 119: India Extruded Snacks Market by Value (LCU m), 2007 17... 130 Table 120: India Extruded Snacks Market by Value (USD m), 2007 17... 130 Table 121: India Extruded Snacks Market by Volume (Kg m), 2007 17... 131 Table 122: India Pork Scratchings Market by Value (LCU m), 2007 17... 132 Table 123: India Pork Scratchings Market by Value (USD m), 2007 17... 132 Table 124: India Pork Scratchings Market by Volume (Kg m), 2007 17... 133 Table 125: India Tortilla Chips Market by Value (LCU m), 2007 17... 134 Table 126: India Tortilla Chips Market by Value (USD m), 2007 17... 134 Table 127: India Tortilla Chips Market by Volume (Kg m), 2007 17... 135 Table 128: India Processed Snacks Market Value by Brands (LCU m), 2009 12... 136 Table 129: India Processed Snacks Market Value by Brands (USD m), 2009 12... 136 Table 130: India Processed Snacks Market Value by Distribution Channel (LCU m), 2009 12... 138 Table 131: India Processed Snacks Market Value by Distribution Channel (USD m), 2009 12... 139 Table 132: The Procter & Gamble Company Fast Facts... 141 Table 133: The Procter & Gamble Company Major Products and Services... 142 Table 134: The Procter & Gamble Company History... 151 Table 135: The Procter & Gamble Company Key Employees... 155 Table 136: The Procter & Gamble Company Subsidiaries... 158 Table 137: Unilever PLC Fast Facts... 164 Table 138: Unilever PLC Major Products and Services... 165 Table 139: Unilever PLC History... 172 Table 140: Unilever PLC Key Employees... 176 Table 141: Unilever PLC Subsidiaries... 178 Table 142: PepsiCo, Inc. Fast Facts... 183 Table 143: PepsiCo, Inc. Major Products and Services... 184 Table 144: PepsiCo, Inc. History... 194 Table 145: PepsiCo, Inc. Key Employees... 200 Table 146: PepsiCo, Inc. Other Locations... 202 Table 147: PepsiCo, Inc. Subsidiaries... 203 Table 148: General Mills, Inc. Major Products and Services... 208 12
Table 149: General Mills, Inc. History... 216 Table 150: General Mills, Inc. Key Employees... 220 Table 151: General Mills, Inc. Subsidiaries... 222 Table 152: CJ Corporation Fast Facts... 224 Table 153: CJ Corporation Major Products and Services... 225 Table 154: CJ Corporation History... 231 Table 155: CJ Corporation Key Employees... 235 Table 156: CJ Corporation Subsidiaries... 236 Table 157: Olam International Limited Fast Facts... 243 Table 158: Olam International Limited Major Products and Services... 244 Table 159: Olam International Limited History... 250 Table 160: Olam International Limited Key Employees... 252 Table 161: Olam International Limited Subsidiaries... 254 Table 162: ConAgra Foods, Inc. Fast Facts... 257 Table 163: ConAgra Foods, Inc. Major Products and Services... 258 Table 164: ConAgra Foods, Inc. History... 265 Table 165: ConAgra Foods, Inc. Key Employees... 268 Table 166: ConAgra Foods, Inc. Subsidiaries... 270 Table 167: Frito-Lay North America, Inc. Fast Facts... 274 Table 168: Frito-Lay North America, Inc. Major Products and Services... 275 Table 169: Frito-Lay North America, Inc. History... 280 Table 170: Frito-Lay North America, Inc. Key Employees... 281 Table 171: Frito-Lay North America, Inc. Other Locations... 282 Table 172: Campbell Soup Company Fast Facts... 283 Table 173: Campbell Soup Company Major Products and Services... 284 Table 174: Campbell Soup Company History... 290 Table 175: Campbell Soup Company Key Employees... 293 Table 176: Campbell Soup Company Other Locations... 295 Table 177: Campbell Soup Company Subsidiaries... 296 Table 178: Kerry Group plc Fast Facts... 300 Table 179: Kerry Group plc Major Products and Services... 301 Table 180: Kerry Group plc History... 307 Table 181: Kerry Group plc Key Employees... 309 Table 182: Kerry Group plc Other Locations... 310 Table 183: Kerry Group plc Subsidiaries... 312 13
List of Figures Figure 1: India Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 22 Figure 2: India Savory Snacks Market Value (LCU m) by Category, 2007 17... 25 Figure 3: India Savory Snacks Market Dynamics, by Category, by Market Value, 2007 17... 27 Figure 4: India Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 28 Figure 5: India Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007 17... 29 Figure 6: India Savory Snacks Market Volume (Kg m) by Category, 2007 17... 31 Figure 7: India Savory Snacks Market Dynamics, by Category, by Market Volume 2007 17... 33 Figure 8: India Ethnic/Traditional Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 35 Figure 9: India Ethnic/Traditional Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 36 Figure 10: India Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 37 Figure 11: India Ethnic/Traditional Snacks Market Growth Dynamics by Value, 2007 17... 38 Figure 12: India Ethnic/Traditional Snacks Market Growth Dynamics by Volume, 2007 17... 39 Figure 13: India Ethnic/Traditional Snacks Market Value by Brands (LCU m), 2009 12... 41 Figure 14: India Ethnic/Traditional Snacks Market Value by Distribution Channel (LCU m), 2009 12... 44 Figure 15: India Meat Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 46 Figure 16: India Meat Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 47 Figure 17: India Meat Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 48 Figure 18: India Meat Snacks Market Growth Dynamics by Value, 2007 17... 49 Figure 19: India Meat Snacks Market Growth Dynamics by Volume, 2007 17... 50 Figure 20: India Meat Snacks Market Value by Brands (LCU m), 2009 12... 52 Figure 21: India Meat Snacks Market Value by Distribution Channel (LCU m), 2009 12... 55 Figure 22: India Nuts and Seeds Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 57 Figure 23: India Nuts and Seeds Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 58 Figure 24: India Nuts and Seeds Market Value (LCU m) by Segments, 2007 17... 60 Figure 25: India Nuts and Seeds Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 61 Figure 26: India Nuts and Seeds Market Volume (Kg m) by Segments, 2007 17... 63 Figure 27: India Nuts and Seeds Market Growth Dynamics by Value, 2007 17... 64 Figure 28: India Nuts and Seeds Market Growth Dynamics by Volume, 2007 17... 65 Figure 29: India Other Nuts and Seeds Market by Value (LCU m), 2007 17... 66 Figure 30: India Other Nuts and Seeds Market by Volume (Kg m), 2007 17... 67 Figure 31: India Peanuts Market by Value (LCU m), 2007 17... 68 Figure 32: India Peanuts Market by Volume (Kg m), 2007 17... 69 Figure 33: India Nuts and Seeds Market Value by Brands (LCU m), 2009 12... 71 Figure 34: India Nuts and Seeds Market Value by Distribution Channel (LCU m), 2009 12... 74 Figure 35: India Popcorn Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 76 Figure 36: India Popcorn Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 77 Figure 37: India Popcorn Market Value (LCU m) by Segments, 2007 17... 79 Figure 38: India Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 80 Figure 39: India Popcorn Market Volume (Kg m) by Segments, 2007 17... 82 Figure 40: India Popcorn Market Growth Dynamics by Value, 2007 17... 83 Figure 41: India Popcorn Market Growth Dynamics by Volume, 2007 17... 84 Figure 42: India Microwaveable Popcorn Market by Value (LCU m), 2007 17... 85 Figure 43: India Microwaveable Popcorn Market by Volume (Kg m), 2007 17... 86 Figure 44: India Ready-to-Eat Popcorn Market by Value (LCU m), 2007 17... 87 Figure 45: India Ready-to-Eat Popcorn Market by Volume (Kg m), 2007 17... 88 Figure 46: India Unpopped Corn Market by Value (LCU m), 2007 17... 89 Figure 47: India Unpopped Corn Market by Volume (Kg m), 2007 17... 90 Figure 48: India Popcorn Market Value by Brands (LCU m), 2009 12... 92 Figure 49: India Popcorn Market Value by Distribution Channel (LCU m), 2009 12... 95 Figure 50: India Potato Chips Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 97 Figure 51: India Potato Chips Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 98 Figure 52: India Potato Chips Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 99 14
Figure 53: India Potato Chips Market Growth Dynamics by Value, 2007 17... 100 Figure 54: India Potato Chips Market Growth Dynamics by Volume, 2007 17... 101 Figure 55: India Potato Chips Market Value by Brands (LCU m), 2009 12... 103 Figure 56: India Potato Chips Market Value by Distribution Channel (LCU m), 2009 12... 106 Figure 57: India Pretzels Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 108 Figure 58: India Pretzels Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 109 Figure 59: India Pretzels Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 110 Figure 60: India Pretzels Market Growth Dynamics by Value, 2007 17... 111 Figure 61: India Pretzels Market Growth Dynamics by Volume, 2007 17... 112 Figure 62: India Pretzels Market Value by Brands (LCU m), 2009 12... 114 Figure 63: India Pretzels Market Value by Distribution Channel (LCU m), 2009 12... 117 Figure 64: India Processed Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17... 119 Figure 65: India Processed Snacks Average Consumer Price (LCU) and Growth (Y-o-Y), 2007 17... 120 Figure 66: India Processed Snacks Market Value (LCU m) by Segments, 2007 17... 122 Figure 67: India Processed Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17... 123 Figure 68: India Processed Snacks Market Volume (Kg m) by Segments, 2007 17... 125 Figure 69: India Processed Snacks Market Growth Dynamics by Value, 2007 17... 126 Figure 70: India Processed Snacks Market Growth Dynamics by Volume, 2007 17... 127 Figure 71: India Corn Chips Market by Value (LCU m), 2007 17... 128 Figure 72: India Corn Chips Market by Volume (Kg m), 2007 17... 129 Figure 73: India Extruded Snacks Market by Value (LCU m), 2007 17... 130 Figure 74: India Extruded Snacks Market by Volume (Kg m), 2007 17... 131 Figure 75: India Pork Scratchings Market by Value (LCU m), 2007 17... 132 Figure 76: India Pork Scratchings Market by Volume (Kg m), 2007 17... 133 Figure 77: India Tortilla Chips Market by Value (LCU m), 2007 17... 134 Figure 78: India Tortilla Chips Market by Volume (Kg m), 2007 17... 135 Figure 79: India Processed Snacks Market Value by Brands (LCU m), 2009 12... 137 Figure 80: India Processed Snacks Market Value by Distribution Channel (LCU m), 2009 12... 140 15
1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Savory Snacks Market in India. It provides detailed segmentation of historic and future Savory Snacks Market, covering key categories and segments. It also includes an analysis of the macro business environment and drivers of the market in India. As such the report is an essential tool for companies active across the Savory Snacks industry and for new players considering entry into India s Savory Snacks market. 1.2 Definitions All the data is collected in volume terms. Savory Snacks Market refers to domestic Market only and includes imports. Please note that rounding errors may occur. 1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 2017. 1.2.2 Category Definitions Table 1: Category Definitions - Savory Snacks Market Category Segment Definition Ethnic/Traditional Snacks Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Other Nuts and Seeds Peanuts Microwaveable Popcorn Ready-to-Eat Popcorn Unpopped Corn Ethnic/Traditional Snacks - Snacks from non-western cultures, usually Asian specialties e.g. Bombay mix Meat Snacks - Ambient savoury snacks made from meat (e.g. Slim Jim) which are specifically designed for snacking on (i.e. they don't form part of a main meal occasion such as breakfast, lunch or dinner). Includes Pepperami. All nuts and seeds other than peanuts sold at retail packaged primarily for snack consumption. Includes shelled and unshelled, plain and roasted, salted and unsalted varieties. e.g Everybody's Pistachios, Activia Cashew. A ground nut grown on the peanut vine. Includes shelled and unshelled, plain and roasted, salted and unsalted and packaged peanuts sold at retail outlets primarily for snack consumption e.g. Mr Mac's, Whitley's Unpopped popcorn that needs to be heated in the microwave before consumption that burst to form white, irregularly shaped puff (eg Act II, Jiffy Popcorn, Pop Secret). Packed in bags or paperboard containers pre-popped popcorn are sold in retail outlets. Does not include sales of ready-popped corn (eg in movie theaters) Unpopped popcorn that is heated in a conventional pan or dedicated machine. Usually available as unbranded or private label. Does not include products that are microwaveable. Potato Chips - thin slices of potato deep fried until crisp and then seasoned with salt or other spices. Available in bags (e.g. Doritos, Cheetos, Lay's). Does not include processed potato snacks. Pretzels - A glazed, brittle snack that is usually salted on the outside and baked. Made with unleavened dough and usually in the form of a loose knot or stick 16
Table 1: Category Definitions - Savory Snacks Market Category Segment Definition shaped. e.g. Frito-Lay's Rold Gold Pretzels, Bachmand. Processed Snacks Corn Chips Extruded Snacks Pork Scratchings Tortilla Chips Processed snacks that are usually made from cornmeal batter and fried e.g. Herr's Corn Chips. They have higher oil content and a softer texture than tortilla chips and are crunchy. Snacks manufactured by forcing a raw mixture of food materials through pipes under pressure and under high temperature. Includes processed and reconstituted snack products e.g. Crackure, Pringles. Does not include corn or tortilla chips. Pork rinds is a snack made by frying or roasting skin (rind) and fat of a pig.the frying renders much of the fat that comes attached to the uncooked rind, causing the cooked product to reduce considerably in size.e.g. Mr.Porky pork scratchings Thick chips made from cornmeal that have been seared (scorched or burnt) after being extruded (Tostitos), which gives them their typical black marks. 1.2.3 Distribution Channel Definitions Table 2: Distribution Channel Definitions - Savory Snacks Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department stores (Department stores) Hypermarkets & supermarkets Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both 17
Table 2: Distribution Channel Definitions - Savory Snacks Market Distribution Channel (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). 18
1.2.4 Volume Units and Aggregations Table 3: Volume Units for Savory Snacks Market Market Category Units Savory Snacks Ethnic/Traditional Snacks Kg m Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Kg m Kg m Kg m Kg m Kg m Processed Snacks Kg m 1.2.5 CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from 2007-2012, as CAGR = ((2012 Value / 2007 Value) ^ (1 / (2012-2007))) - 1 CAGR for forecast time period is Calculated from 2012-2017, as CAGR = ((2017 Value / 2012 Value) ^ (1 / (2017-2012))) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as CAGR = ((2012 Value / 2009 Value) ^ (1 / (2012-2009))) - 1 19
1.2.6 Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands. 1.2.7 Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: India Exchange Rate LCU (Local Currency Unit) USD (Annual Average), 2007 2012 Currency 2007 2008 2009 2010 2011 2012 LCU USD xxxx xxxx xxxx xxxx xxxx xxxx 1.2.8 Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 20
2. India Savory Snacks Market Analysis, 2007 17 2.1 Savory Snacks Value Analysis, 2007 17 2.1.1 Overall Savory Snacks Market Value, 2007 17 Table 5: India Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17 Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market Value Y-o-Y growth Table 6: India Savory Snacks Market Value (USD m) and Growth (Y-o-Y), 2007 17 Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market Value Y-o-Y growth 21
Figure 1: India Savory Snacks Market Value (LCU m) and Growth (Y-o-Y), 2007 17 22
2.1.2 Savory Snacks Market Value by Category, 2007 17 Table 7: India Savory Snacks Market Value (LCU m) by Category, 2007 12 Category 2007 2008 2009 2010 2011 2012 Ethnic/Traditional Snacks CAGR 2007 12 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall Table 8: India Savory Snacks Market Value (LCU m) by Category, 2012 17 Category 2012 2013 2014 2015 2016 2017 Ethnic/Traditional Snacks CAGR 2012 17 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall 23
Table 9: India Savory Snacks Market Value (USD m) by Category, 2007 12 Category 2007 2008 2009 2010 2011 2012 Ethnic/Traditional Snacks CAGR 2007 12 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall Table 10: India Savory Snacks Market Value (USD m) by Category, 2012 17 Category 2012 2013 2014 2015 2016 2017 Ethnic/Traditional Snacks CAGR 2012 17 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall 24
Figure 2: India Savory Snacks Market Value (LCU m) by Category, 2007 17 25
2.1.3 Market Growth Dynamics by Value Savory Snacks, 2007 17 Table 11: India Savory Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Category CAGR 2012 17 CAGR 2007 12 Ethnic/Traditional Snacks Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall Market Size 2007 Market Size 2012 Market Size 2017 26
Figure 3: India Savory Snacks Market Dynamics, by Category, by Market Value, 2007 17 27
2.2 Savory Snacks Volume Analysis, 2007 17 2.2.1 Overall Savory Snacks Market Volume, 2007 17 Table 12: India Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17 Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market Volume Y-o-Y Growth Figure 4: India Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), 2007 17 28
2.2.2 Per Capita Consumption - Savory Snacks, 2007 17 Table 13: India Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007 17 Category 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Per Capita Consumption Y-o-Y growth Figure 5: India Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), 2007 17 29
2.2.3 Savory Snacks Market Volume by Category, 2007 17 Table 14: India Savory Snacks Market Volume (Kg m) by Category, 2007 12 Category 2007 2008 2009 2010 2011 2012 Ethnic/Traditional Snacks CAGR 2007 12 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall Table 15: India Savory Snacks Market Volume (Kg m) by Category, 2012 17 Category 2012 2013 2014 2015 2016 2017 Ethnic/Traditional Snacks CAGR 2012 17 Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall 30
Figure 6: India Savory Snacks Market Volume (Kg m) by Category, 2007 17 31
2.2.4 Market Growth Dynamics by Volume Savory Snacks, 2007 17 Table 16: India Savory Snacks Market Dynamics: past and future growth rates (2007 12 & 2012 17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Category CAGR 2012 17 CAGR 2007 12 Ethnic/Traditional Snacks Meat Snacks Nuts and Seeds Popcorn Potato Chips Pretzels Processed Snacks Overall Market Size 2007 Market Size 2012 Market Size 2017 32