LOCALLY-GROWN PRODUCT GUIDE

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Kegel s Produce Proudly Presents: THE 2013 KEGEL S PRODUCE LOCALLY-GROWN PRODUCT GUIDE - 1 -

TABLE OF CONTENTS 1. INTRODUCTION PAGE 3 2. APPLES PAGE 4 3. CABBAGE PAGE 5 4. SWEET CORN PAGE 6 5. PEPPERS PAGE 7 6. PUMPKINS & FALL ITEMS PAGE 8 7. SQUASH PAGE 9 8. TOMATOES PAGE 10 9. QUICK REFERENCE GUIDE PAGE 11 10. LOCAL FARM LOCATIONS PAGE 12-2 -

In 2013, Kegel's Produce will once again strive to bring their customers the finest in quality of locally grown produce. Last year, locally-grown products were available from mid-april through the end of December. Our lineup of locally grown products includes over 150 items, all from within 150 miles of our awardwinning facility in Lancaster, Pennsylvania. The following booklet contains products that we intend to have this year and specific information on each one of them. We have been communicating with our local suppliers frequently over the colder months, and like all of us here at Kegel s Produce, they look forward to the season ahead. For more information on locally-grown products or any other produce item, please feel free to contact your produce consultant or our customer service team. You can also read about our local produce on the web, at www.kegels.com. There you will find a current list of active products, which will be published weekly beginning in early May. - 3 -

APPLES APPLE TYPE 64CT 72CT 88CT 100CT 113/125CT 12/3LB VOL-FILL CAMEO 80015 CORTLAND 80005 CRISPIN 80010 EMPIRE 80016 FUJI 80023 80020 80064 82004 GALA 80024 80025 80026 GINGERGOLD 80039 80485 GOLD DELICIOUS 80028 80029 80030 82002 GRANNY SMITH 80058 80035 82000 HONEYCRISP 80038 JONAGOLD 80040 80041 82003 MACOUN 80070 82001 MACINTOSH 80050 80049 80051 MIXED VARIETY 80045 RED DELICIOUS 80054 80055 80056 80061 80059 ROME 80065 STAYMAN 80075 LOCAL APPLES Kauffman s Fruit Farm, Bird-in-Hand, Pa. Bear Creek Orchards, Aspers, Pa. Hess Brothers Fruit Farm, Leola, Pa. Leola Produce Auction, Leola, Pa. When receiving from Kauffman s, product is generally packaged in wooden crates. Cases generally weigh in the neighborhood of 40 lbs., plus the weight of the wooden crate (which can get to be almost 50 pounds total). When a customer receives these crates, they must return them, as we pay a deposit fee every time we take a crate from Kauffman s. Deposit fees are refunded to Kegel's Produce upon return of the crates to Kauffman s. Apples from Hess Brothers come in cardboard boxes which weigh 40 lbs. Apples from Bear Creek arrive in various sized boxes. Local apples are available from early September to the end of the year and even beyond, depending on storage and care. Last year, we were able to purchase locally-grown apples well beyond December 31st. BREAKING CASES: Kegel s Produce does not break cases of local apples. APPLE CIDER APPLE CIDER, 4/1 GAL. 80000 APPLE CIDER, 9-½ GAL. 80001 APPLE CIDER, 9 QU. 80002 APPLE CIDER, 25 PINTS 80003 APPLE CIDER, 50 PINTS 80004 APPLE CIDER: In 2013, we will have five different case sizes of apple cider available. Code 80000 is always available for next-day delivery, other cases require 1 day of notice. OTHER APPLE PRODUCTS AVAILABLE: Kegel s Produce also has a few other apple selections to choose from. Requiring at least two days of lead time are our sliced (code: 80078) or peeled and cored (code: 80079) apples, which come in 30-pound cases. Numerous varieties and sizes of apples are available as well, please contact us for more info. - 4 -

GREEN, BIN 80604 GREEN, CASE 80115 GREEN, POUND 80110 RED, BIN 80603 RED, CASE 80120 RED, POUND 80125 CABBAGE LOCAL CABBAGE Green and Red, available by the pound or the bin J.R. & T. (Bob) Musser s Farm in Lancaster, Pa. Leola Produce Auction, Leola, Pa. Most of our cabbage will go to our fresh-cut department, but Kegel s will be offering local cabbage to customers this year by the pound, and can sell entire bins if that becomes a necessity. Local cabbage is generally available from early to mid-july through Thanksgiving. MORE ABOUT CABBAGE PHOTO GALLERY: These photos of Mr. Musser and his family planting rows of cabbage are from year s past when we visited his farm. Mr. Musser s farm lies closer to our facility than any other of our locally-grown sources, and due to that we can get cabbage six days a week if we would even be in a pinch. After Mr. Musser picks his cabbage, he stores it in a large walk in cooler at his farm until either he delivers it to our warehouse or we backhaul it from his farm in Manor Township, Lancaster County. Mid-April Plants begin in a greenhouse to spark growth; these plugs will be planted Mid-April One of Bob s sons planting pre-grown cabbage plugs in the field using a machine Mid-April The end result; plugs are inserted in ground and the growing process begins Mid-April Bob guiding his tractor through one of the fields on his farm during planting Mid-June An 80% mature head of green cabbage; this will be picked in about three weeks Late-June Red Cabbage (foreground) and Green Cabbage (background) in the fields - 5 -

WHITE, DOZEN 80145 WHITE, BIN 80146 YELLOW, DOZEN 80150 YELLOW, BIN 80151 Cedar Meadow Farm in Holtwood, Pa. Brooklawn Farm Market in Neffsville, Pa. SWEET CORN LOCAL SWEET CORN White and Yellow varieties are available, with yellow being limited. Good Harvest Vegetable Farm in Strasburg, Pa. Leola Produce Auction in Leola, Pa. Our local sweet corn will be backhauled or delivered to our door in 50 dozen bins throughout the summer. If desired, Kegel s Produce will sell entire bins of sweet corn to a customer. We will not sell corn by the ears, so minimum purchase will be at least one dozen. Due to a warmer than normal spring, Sweet Corn was available to us last year at the end of June. This turned out to be great item for the July 4 th holiday. So far in 2013, with the cooler weather, we are anticipating corn being possibly a week later than last season. Consumers can expect to pay top dollar during early July for local sweet corn. Once corn becomes readily available, Kegel s Produce makes every attempt to purchase fresh sweet corn at least six days a week. Once the season gets into September, things really scale back with this crop. PICTURES & MORE INFORMATION: The pictures below are from the past two years at Steve Groff s Cedar Meadow Farm in Holtwood, Pa. Mid-April Early sprouting sweet corn plants begin to appear at Cedar Meadow Farm Mid-May One month later, considerable difference in plant height Mid-May Plants which began growing under plastic will be the first to be harvested End of June The same rows as the picture in the middle of the top row, seven weeks later End of June 85% maturity, these are the same rows as the upper-right picture Early July Full grown head of white sweet corn, in husk - 6 -

GREEN 80210 RED 80215 SUNATN 80220 JALAPENO (½ BU.) 80500 PEPPERS LOCAL PEPPERS Green, Red and Suntan varieties available Ivan & Mabel Reiff in Leola, Pa. Leola Produce Auction in Leola, Pa. Peppers will be available by the bushel box, standard industry size. Weights will be similar to that of normal bushel and one-ninth pepper cases, anywhere from 21-25 pounds. Based on last year, local peppers will be available from July 4 th through the end of October. This could be different this year however, due to the increased amount of crop that Mr. Reiff has planted this season. MORE ABOUT PEPPERS OUR GROWER: Mr. Ivan Reiff, who also grows spinach, swiss chard, seedless watermelons and kale for us throughout the season, has been supplying us with local produce for over 4 years now. In April 2008 when we visited his farm, we took the following pictures. Pepper plants begin to sprout in one of Ivan s many fields. The plastic traps heat in the soil which will help the plants grow faster. Mr. Reiff hopes to have green peppers for Kegel s Produce by July 4 th, with other varieties expected to yield later in July. Ivan Reiff, seen here with a case of his cleaned local spinach, will be supplying Kegel s Produce with farm fresh product all year long. His home-grown Kale, which should begin to arrive in early June, is one of our best selling local products. This picture shows a field in which Mr. Reiff has spinach planted. As you can tell, the spinach is quite developed and almost ready to be picked. Local spinach from Ivan s farm was the first locally grown product we had in our warehouse in 2012, and usually grows until it begins to get hot in mid-june. - 7 -

mid-september. KEGEL S PRODUCE 2013 LOCAL PRODUCE GUIDE PUMPKINS & FALL ITEMS FACE, LARGE 80240 FACE, MEDIUM 80245 FACE, SMALL 80250 FACE, EXTRA-LARGE 80430 PUMPKINS, FACE WHITE 80480 PUMPKINS, J-B-L BU. 80475 JACK-B-LITTLE ½ BU. 80255 JACK-B-LITTLE, WHITE ½ BU. 80260 NECK PUMPKINS 80265 GOURDS, MIXED 24 BIN 80435 GOURDS, MIXED BU. 80470 GOURDS, MIXED ½ BU. 80175 GOURDS, GOOSENECK 80170 INDIAN CORN, SMALL 80180 INDIAN CORN, LARGE 80185 LOCAL PUMPKINS & FALL ITEMS Cedar Meadow Farm in Holtwood, Pa. Lapp s Autumn Variety in Strasburg, Pa. Richard Barge in Strasburg, Pa. Leola Produce Auction in Leola, Pa. Pumpkins & fall items will be sold by the each or by the bin (pumpkins). The exceptions to this rule are bushels of mixed gourds, and jack-b-littles, which will be sold by the half-bushel. Pumpkins and the cup squashes are available locally towards the beginning of August. From then until mid- September they are sporadic before becoming abundant from mid-september until Thanksgiving. gourds, Indian corn and corn stalks follow relatively the same schedule, while Jack-b-littles begin around BREAKING CASES: Kegel s Produce will not break any cases of jack-b-littles or mixed gourds in 2013. Pumpkins will be sold only by the each, or by the bin to special functions. MORE ABOUT PUMPKINS & FALL ITEMS THINGS YOU NEED TO, AND DON T NEED TO KNOW: Gooseneck Gourds are often referred to as Birdhouse Gourds. If a customer is looking for a certain type of gourd, we may be able to fulfill their need. We have access to over 10 different varieties of gourds in 2012. Our three sizes of pumpkins, small, medium and large, are all great for carving. We can also get extra-large pumpkins if necessary; two days notice. We can get specialty fall items, however we can not put them on our trucks due to food safety concerns. Special deliveries will need to be made for these products. (Indian Corn, Straw Bales and Corn Stalks) PUMPKIN SIZES AND WEIGHT (APPROXIMATE) SMALL PUMPKINS o 21 28 in circumference, approximately 10 pounds each MEDIUM PUMPKINS o 28 36 in circumference, approximately 18 pounds each LARGE PUMPKINS o 36 40 in circumference, approximately 25 pounds each EXTRA-LARGE PUMPKINS o 40 or greater in circumference, approximately 32 or more pounds each - 8 -

SQUASH GREEN SQUASH 80325 YELLOW SQUASH 80335 BUTTERNUT 80315 ACORN 80295 SPAGHETTI 80330 BABY YELLOW SUNBURST 80310 LOCAL SQUASH Cedar Meadow Farm in Holtwood, Pa. John Stoner in Lancaster, Pa. Leola Produce Auction in Leola, Pa. Donald Myers Produce in Landisville, N.J. Acorn, Butternut and Spaghetti will be sold by the bushel Green and Yellow will be sold by the half bushel (approximately 20lbs.) Baby Patti Pan and Sunburst will be sold by the 5lb. case Baby squashes, yellow squash and green squash (zucchini) can be available by the end of June, while other squashes will be readily available by mid-september. BREAKING CASES: Kegel s Produce will only be breaking cases of Acorn, Butternut and Spaghetti squash this season. They will be sold by the each, as well as the case. MORE ABOUT SQUASH LEOLA PRODUCE AUCTION: The Leola Produce auction will be a mainstay in our local program once again this year. The auction is a place where local farmers that Kegel s may not deal with frequently bring produce to sell. During the season, it is common that we will bring in Green and Yellow Squash, Watermelons (Seeded and Seedless), Tomatoes and other products that we may not have a local supplier available. Below, trucks line up to sell their products at the produce auction in Leola. - 9 -

LOCAL, 25LB (LANC.) 80390 LOCAL, 25LB (N.J.) 80395 PLUM, 25LB 80410 YELLOW, 10LB 80415 MIXED HEIRLOOMS, 15LB 80465 GREEN 25LB 80380 GRAPE, 12CT 80375 GRAPE, YELLOW 12CT 80376 CHERRY, 12CT 80360 CHERRY, MIXED 12CT 80365 CHERRY, CHOC. 12CT 80366 CHERRY, PINK 12CT 80367 CHERRY, YELLOW 12CT 80370 PEAR, RED 12CT 80400 HOT HOUSE 10LB 80455 CLUSTER, 10LB 84065 TOMATOES LOCAL TOMATOES Green, Red and Suntan varieties available Cedar Meadow Farm in Holtwood, Pa. Good Harvest Vegetable Farm in Strasburg, Pa. Brooklawn Farm Market in Neffsville, Pa. Leola Produce Auction in Leola, Pa. Tomatoes will be packed to the industry standards, 25lb cases and 12ct. cases for grape, pear and cherry tomatoes. The exception will be the heirloom tomatoes (15 & 10lb. cases), which we have two sizes. Local tomatoes should be in our warehouse by the week before July 4 th, as was the case last year. Thanks to Cedar Meadow Farms high tunnels, we can pretty much know when we will have them on a consistent basis. For more information on Steve s high tunnels, please see the more about tomatoes section below. BREAKING CASES: Kegel s Produce will have local tomatoes, plum tomatoes and yellow tomatoes by the pound and cherry, pear and grape tomatoes by the each. Green and heirloom tomatoes will only be sold by the case in 2013. If 15 pounds are too much, we have introduced a ten-pound pack of heirloom tomatoes to help shrink. MORE ABOUT TOMATOES CEDAR MEADOW FARM THE HIGH TUNNELS: Most of the local tomatoes we get throughout the year come from the high tunnels at Cedar Meadow farm. Steve Groff estimates that he has thirteen acres under cover and over 8,000 tomato plants in those tunnels, all of which are well protected from diseases and bugs. Late April A small tomato plant begins to grow in the high tunnels at Cedar Meadow Farms. Late May A series of days with above average temperatures have allowed the tomatoes in the tunnels to grow extremely fast in just the short time that they have been in the ground. Early July Just eight weeks later, plants are producing fruit and cases are available for purchase. Steve s tunnels allow for harvests up to three weeks earlier than normal plants would. Early July These heirloom tomatoes are 90% mature. These are one of Steve s 30+ varieties. - 10 -

THE KEGEL S PRODUCE GUIDE OF LOCALLY-GROWN PRODUCTS FOR THE 2013 SEASON ADDITIONAL NOTES: We do have more local codes in our system. Some items we did not put on this list due to the uncertainty that we may or may not have them available during the season. Customer service agents can check in GSS for more codes by using the word LOCAL where a product number can be entered. - 11 -

This sheet allows you to locate farms from which our local produce supplies come to us from. To see corresponding farms offerings, please see the specifics of each product listed within this manual. If you have any further questions about any locally-grown item Kegel s Produce carries, or to check availability on other local produce items not listed within this book, please call us at 1-800-53-KEGEL. We are looking forward to yet another season of supplying all of our valued customers the finest selections of fresh, locally-grown produce. - 12 -