Case Study A Year of Social-Local Success

Success Story 136% 36% 46% 83% Total 12 month lift in Average lift per month in Average lift per month in Average lift per month in LOCAL FACEBOOK FANS LOCAL ENGAGEMENT LOCAL IMPRESSIONS LOCAL REACH 5.6X ROI BASED ON MEDIA VALUE FROM NEW FACEBOOK FANS AND IMPRESSIONS Social-local marketing at scale has seen a dramatic increase in local fans as well as customer engagement associated with their locations, along with lifts in both impressions and reach across their local pages.

The Company Founded in 1963 with their first store in the Los Angeles neighborhood of Brentwood, has grown to more than 900 stores in nearly 30 countries, many of which are franchises.

The Goal Establish a social presence for all locations Recognizing the local opportunity, wanted to establish - and gain control over - the social presence of its locations, starting with Facebook and Foursquare to further engage with customers.

The Solution 1. Local page set-up on Facebook and Foursquare Through Search and Discovery, MomentFeed registered all the local Facebook pages and Foursquare venues with corrected lat/longs, proper branding and accurate contact details. MomentFeed also set up parentchild to connect the local Facebook pages with the corporate brand page.

The Solution 2. Efficient and relevant publishing to local pages MomentFeed s Social Media Management tool enabled The Coffee Bean & Tea Leaf to curate the best Instagram photos from their customers and publish them to either their corporate brand page or the local Facebook page that corresponds to the location where the photos were taken. The Coffee Bean & Tea Leaf

The Solution 3. Engaging authentically with customers on Instagram The Social Media tool also enabled efficient interaction with customers through features around the Instagram comment feature. The Coffee Bean & Tea Leaf can select any number of photos and message fans in batches or connect directly with individual customers one-on-one.

The Results Lift in local audience, engagement, impressions, and reach By establishing a robust and accurate infrastructure for social-local marketing and embracing a scalable solution for managing both customer relationships and content at the local level, continues to see tremendous results. Local Facebook Fans: 136% total lift over 12 months Local Engagement: 36% average lift per month Local Impressions: 46% average lift per month Local Reach: 83% average lift per month

The Media Value & ROI Facebook Impressions Media Value 5.6X Return on Investment Local Facebook Fans Based on the value has placed on Facebook fans and impressions alone, significant media value has been generated from using MomentFeed over the past year, resulting in a 5.6X return on investment.

The Response Over the past year we have been able to further strengthen our customer relationships and increase engagement in a scalable way. The MomentFeed solution gives us a highly efficient set of tools to connect with customers based on their local experiences and ultimately drive them back to our stores. Patrice Anderson Director, ecommerce & Online Marketing

Instagram Engagement Examples The Coffee Bean & Tea Leaf

The MomentFeed platform connects national brands with local consumers in the communities they serve. With MomentFeed, businesses can efficiently deliver relevant, localized marketing at scale across thousands of locations. The platform unifies Facebook, Google, Instagram, Twitter, Foursquare and more for management down to the local level, on a global scale. Brands like The Home Depot, Coffee Bean & Tea Leaf, Applebee's, AT&T and Quiznos trust the MomentFeed platform to deliver relevant, localized marketing at scale across thousands of locations.

Meet your customers in the moment info@momentfeed.com www.momentfeed.com