9 N 9ISSN 1449-2547 771449 254002 04 42 2016 MEDIA KIT JUNE 2015 Dare to dream Turning concepts into careers AUGUST 2015 Masterpieces Creative cultures at play OCTOBER 2015 Dynamic edge DECEMBER 2015 Fresh focus Lateral thinking to lead the future of coffee Brazil: The coffee nation Stretching the boundaries of theatre and design Alla Wolf-Tasker s ambitions Cold brew summer sessions Melbourne Coffee Week JDE s coffee for every cup Sensory Lab s Ross Quail finds his niche Meet the new World Barista Champion Shannon Bennett soars high Cheers to coffee beer RFG: A gentle giant of the industry Meet the new coffee champions Colin Fassnidge s Irish luck Origin in Oz Darren Robertson s mighty ducks TCE2015 wrap up Roasters directory A WORLD CLASS MAGAZINE
42 INTRODUCTION DECEMBER 2015 Fresh focus Lateral thinking to lead the future of coffee Brazil: The coffee nation Alla Wolf-Tasker s ambitions Cold brew summer sessions Melbourne Coffee Week BeanScene Magazine is... World Famous: BeanScene Magazine has become a voice for Australian coffee around the world. BeanScene is the only Australian coffee magazine with a strong representation overseas, as the official media partner for some of the world s greatest coffee events. Committed to the industry: BeanScene is proud to be the Exclusive Media Partner for the Australian Specialty Coffee Association (ASCA), and provide our support to other leading events, charities, and initiatives. Read by tens of thousands of coffee lovers: BeanScene benefits from an active subscriptions promotions campaign that ensures more and more readers are engaged with our print and digital resources. Engaged with its audience: BeanScene's social media channels have proven powerful mediums for communicating with our dedicated followers. Quality design and photography: The team uses professional photographers and experienced designers to deliver a visually appealing product that draws our audience in. BeanScene is the proud winner of the 2015 Maggie Awards for Best Trade Publication Cover. Professionally written editorial coupled with expert contributors: BeanScene is committed to the fundamentals of journalism, with an experienced editorial team producing original content, coupled with a list of contributors who are leaders in the industry. Creating valuable industry insights and resources: Our staff regularly survey the industry on the latest trends, and compile industry directories that can t be found elsewhere in the market. Committed to supporting our commercial partners: The team at BeanScene highly values the work being done by our commercial partners in the industry. We provide a wide variety of contribution and coverage opportunities, to maximise the value of our partners involvement with the publication.
PROFILES JOHN MURPHY - PUBLISHER As Managing Director John Murphy has been the driving force behind Prime Creative Media becoming Australia s most progressive niche-publishing house servicing the coffee industry. He is also the Founder of the Melbourne International Coffee Expo, the most significant coffee event in the Asia Pacific. CHRISTINE CLANCY - GROUP EDITOR Christine Clancy has more than a decade of experience as a video and print Journalist and Editor, having worked for news agencies and publishing houses in Canada, Vietnam, and Australia. She holds a Bachelor s degree in Journalism and a Master s degree in Science and Technology Studies, and has travelled to coffee conferences and origin countries around the world. SARAH BAKER EDITOR Sarah Baker has spent the past half decade reporting on the Australian and international coffee scene. She has travelled to origin countries, and attended coffee conferences around the world. She holds a Bachelor's degree in Journalism, and a Diploma in Italian Language Studies. TERRY WOGAN - SALES MANAGER Terry draws on many years of management in the media industry; print, online and TV. Previous to his media experience, Terry held National Sales Manager roles at international brands. With a background in professional sport, Terry draws from this experience to give him an understanding of team performance and being competitive in the business world.
MEDIA PARTNERSHIPS BEANSCENE IS THE PROUD OFFICIAL MEDIA PARTNER FOR THE FOLLOWING ASSOCIATIONS, EVENTS AND CHARITIES
42 DECEMBER 2015 BEANSCENE OVERVIEWS Fresh focus Lateral thinking to lead the future of coffee Brazil: The coffee nation Alla Wolf-Tasker s ambitions Cold brew summer sessions Melbourne Coffee Week FEATURES LIST APRIL Dairy & Alternatives Water JUNE Espresso Equipment Directory AUGUST Grinder Equipment Directory Training BEANSCENE MAGAZINE Issues per year: 6 Distribution: Australia, New Zealand, Singapore & Malaysia Distribution method: Direct mail/subscription Circulation: 10,000 Readership: 60,000* *Publishers claim Demographic: Baristas, roasters, café owners, green bean traders and equipment suppliers BEANSCENEMAG.COM.AU Beanscenemag.com.au has become a leading news source for the Australian coffee industry and coffee lovers alike. The web site reports on breaking news, while also featuring all magazine content in a fully digital and searchable format. Articles include how-to guides and videos for latte art, reports from origin, industry comment articles, feature coverage of new trends, and more. Our weekly e-newsletter, The Long and Short of It, drives strong, targeted traffic to the web site, ensuring that all articles and features are also delivered direct to +14,000 verified subscribers. Monthly average page views: +20,000 OCTOBER Roasters Directory DECEMBER Origin 8,700+ Followers 6,900+ Followers 5,300+ Likes 100,000+ Video Views Each week BeanScene Magazine sends out an electronic direct mail (EDM) to a database of over 16,000 +* This newsletter keeps our readers up to date with the latest news, stories and innovations happening in the coffee industry. + 25% open rate + 5% click Distribution in Australia: VIC 42% NSW 35% QLD 10% WA 7% OTHER 6%
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MECHANICAL SPECIFICATIONS ADVERT SPECS 20mm gap 20mm MECHANICAL SPECIFICATIONS - PRINT ADVERTISING SPINE 10mm 10mm PRINTING: Sheetfed offset / 175 lpi Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected. WEBSITE DOUBLE PAGE SPREAD TRIM 420 x 297mm BLEED 430 x 307mm PRINT AREA 400 x 277mm SUPPLIED MATERIAL 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. BANNER 728 x 90px SQUARE 300 x 250px THE LONG & SHORT OF IT FULL PAGE T 210 x 297mm B 220 x 307mm PA 190 x 277mm 1/2 PAGE H T 210 x 145mm B 220 x 155mm PA 190 x 125mm 1/2 PAGE V T 100 x 297mm B 110 x 307mm PA 80 x 277mm 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300% ADVERTISING MATERIAL FOR IN-HOUSE DESIGN Images to be supplied as jpegs* BANNER SQUARE 160 x 152px 1/3 PAGE V T 65 x 297mm B 75 x 307mm PA 45 x 277mm 1/3 PAGE T 210 x 90mm B 220 x 100mm PA 190 x 70mm Text to be supplied as a text file or Word document Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes Terms & Conditions All advertisements for BeanScene Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher s control. Bernard Horan Business Development Manager 11-15 Buckhurst St, South Melbourne 3205 m 0435 946 869 p 02 8484 0827 bernard.horan@primecreative.com.au www.primecreative.com.au