Valentine's 2012 News

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Valentine's 2012 package designs for 2012! Valentine's 2012 s graphics on heart boxes! 1

s Display Cases and Merchandising Units that Set the Valentine's Mood at Retail! Items! Introducing Casual Gifts...... for Everyone!... for Teachers! Valentine's 2012 s 2

Fill Your Candy Dish... Item No. 34000-12079, 36ct. DRC HERSHEY S KISSES Brand Milk Chocolates 11 oz. Item No. 34000-13355, 36ct. DRC HERSHEY S KISSES Brand Milk Chocolates with Almonds 10 oz. Item No. 34000-12682, 36ct. DRC HERSHEY S KISSES Brand Milk Chocolates Filled with Caramel 10 oz. Packaged Candy Item No. 34000-11316, 36ct. DRC HERSHEY S HUGS Raspberry Flavored Candies 10 oz. Item No. 34000-11015, 36ct. DRC HERSHEY S HUGS Candies 11 oz. 3

and Watch them Smile! Item No. 34000-40371, 36ct. DRC REESE S Peanut Butter Cup Miniatures 11 oz. Item No. 34000-21393, 36ct. DRC HERSHEY S MINIATURES Assortment 11 oz. Item No. 34000-18349, 42ct. DRC HERSHEY S Extra Creamy Milk Chocolate Hearts 10 oz. Item No. 34000-47839, 42ct. DRC REESE S Peanut Butter Hearts 10 oz. Item No. 34000-03052, 28ct. DRC YORK Dark Chocolate Covered Peppermint Pattie Miniature Hearts 11 oz. Packaged Candy 4

A Little Love Item No. 34000-12084, 12ct. RSC HERSHEY S KISSES Brand Milk Chocolates 8.5 oz. Item No. 34000-13281, 12ct. RSC HERSHEY S KISSES Brand Milk Chocolates with Almonds 8 oz. Item No. 34000-11018, 12ct. RSC HERSHEY S HUGS Candies 8.5 oz. Packaged Candy Item No. 34000-40375, 12ct. RSC REESE S Peanut Butter Cup Miniatures 8.5 oz. 5

Goes a Long Way! Item No. 34000-21395, 12ct. RSC HERSHEY S MINIATURES Assortment 8.5 oz. Item No. 34000-03051, 12ct. RSC YORK Dark Chocolate Covered Peppermint Pattie Miniature Hearts 8.5 oz. Item No. 34000-14969, 24ct. DRC HERSHEY S BLISS Brand Smooth & Creamy Milk Chocolate Hearts 8.8 oz. Item No. 34000-14970, 24ct. DRC HERSHEY S BLISS Brand Rich & Creamy Dark Chocolate Hearts 8.8 oz. Packaged Candy 6

Valentine's Item No. 34000-11989, 15ct. DRC HERSHEY S KISSES Brand Milk Chocolates Big Bag 18.5 oz. Item No. 34000-98711, 15ct. DRC HERSHEY S HUGS & KISSES Candy Assortment Big Bag 15 oz. Item No. 34000-40373, 12ct. DRC REESE S Peanut Butter Cup Miniatures Big Bag 18.5 oz. Item No. 34000-21396, 12ct. DRC HERSHEY S MINIATURES Assortment Big Bag 18.5 oz. Packaged Candy 7 Item No. 34000-20909, 18ct. DRC HERSHEY S/REESE S Hearts Assortment 15 oz. Item No. 34000-98712, 20ct. DRC HERSHEY S/REESE S Cupid s Mix Assortment 21 oz.

Favorites! Mix! Item No. 34000-98710 Valentine's Assorted Quarter Module, 294ct. 46.88" 108 Bags HERSHEY S KISSES Brand Milk Chocolates, 11 oz. 72 Bags REESE S Peanut Butter Cup Miniatures, 11 oz. 36 Bags HERSHEY S MINIATURES Assortment, 11 oz. 42 Bags REESE S Peanut Butter Hearts, 10 oz. 36 Bags HERSHEY S HUGS Candies, 11 oz. 20" 24" Item No. 34000-98147 Valentine's Assorted Half Module, 618ct. 216 Bags HERSHEY S KISSES Brand Milk Chocolates, 11 oz. 120 Bags REESE S Peanut Butter Cup Miniatures, 11 oz. 96 Bags HERSHEY S MINIATURES Assortment, 11 oz. 96 Bags HERSHEY S HUGS Candies, 11 oz. 90 Bags HERSHEY S KISSES Brand Milk Chocolates with Almonds, 10 oz. 46.38" 48" Packaged Candy 20" 8

Perfect for 28 Now Pieces! Item No. 34000-47376, 24ct. DRC REESE S Peanut Butter Hearts Valentine's Exchange 16.8 oz. 28 Now Pieces! Item No. 34000-07662, 24ct. DRC KIT KAT Wafer Bar Valentine's Exchange 13.72 oz. Item No. 34000-12138, 24ct. DRC HERSHEY S KISSES Brand Milk Chocolates Valentine's Exchange 13.5 oz. Valentine's Exchange Fabulous for Friends! 6 -Pack Item No. 34000-47604, 24ct. DRC REESE S Peanut Butter Hearts 6-Pack 7.2 oz. 9

Sharing! Item No. 34000-19625, 12ct. RSC HERSHEY S COOKIES 'N' CREME Valentine's Exchange 13.7 oz. 28 Now Pieces! Item No. 34000-20232, 24ct. DRC HERSHEY S/REESE S/KIT KAT Assortment Valentine's Exchange 14.82 oz. 28 Now Pieces! Item No. 10700-15988, 24ct. DRC JOLLY RANCHER Heart-Shaped Lollipops Valentine's Exchange 12.88 oz. Item! Item No. 34000-11835, 24ct. DRC REESE'S PIECES Valentine's Exchange 13.72 oz. Valentine's Exchange 10

A Sweet Way to Item No. 34000-01970, 6ct. DRT HERSHEY S POT OF GOLD Premium Collection Red Ribbon Heart Box 8.9 oz. Hershey' s Pot of Gold Heart Boxes Item No. 34000-01971, 6ct. DRT HERSHEY S POT OF GOLD Premium Collection Pink Ribbon Heart Box 8.9 oz. 21" Item No. 34000-01799 HERSHEY S POT OF GOLD Premium Collection Heart Box Shipper, 48ct. 24 Premium Collection Red Ribbon Heart Box, 8.9 oz. 23.5" 62" 24 Premium Collection Pink Ribbon Heart Box, 8.9 oz. 11

Say I Love You! Item! Item No. 34000-01972, 6ct. DRT HERSHEY S POT OF GOLD Truffles Collection Burgundy Ribbon Heart Box 8.9 oz. Item No. 34000-01967, 6ct. DRT HERSHEY S POT OF GOLD Premium Collection Red Swirl Heart Box 4.6 oz. Item No. 34000-01966, 6ct. DRT HERSHEY S POT OF GOLD Truffles Collection Milk and Dark Chocolate Gold Swirl Heart Box 4.6 oz. Hershey' s Pot of Gold Heart Boxes 12

Your Favorite Item No. 34000-01704, 12ct. DRT HERSHEY S KISSES Brand Milk Chocolates Heart Box 8 oz. 57.625" Item No. 34000-41704, 12ct. DRT REESE S Peanut Butter Cup Miniatures Heart Box 8 oz. 18.5" 15.875" Casual Gifts 13 Item No. 34000-11759 Valentine's Branded 8 oz. Heart Box Shipper, 48ct. 12 HERSHEY S KISSES Brand Milk Chocolates Heart Box, 8 oz. 12 HERSHEY S HUGS & KISSES Candy Assortment Heart Box, 8 oz. 12 REESE S Peanut Butter Cup Miniatures Heart Box, 8 oz. 6 HERSHEY S MINIATURES Heart Box, 8 oz. 6 YORK Dark Chocolate Covered Peppermint Pattie Hearts Heart Box, 8 oz.

Brands in Hearts! Item No. 34000-21824, 12ct. DRT HERSHEY S MINIATURES Heart Box 8 oz. Item No. 34000-11714, 12ct. DRT HERSHEY'S HUGS & KISSES Candy Assortment Heart Box 8 oz. Item No. 34000-22641, 12ct. DRT YORK Dark Chocolate Covered Peppermint Pattie Miniature Hearts Heart Box 8 oz. Item! Item No. 34000-07710, 12ct. DRT KIT KAT Miniatures Heart Box 8 oz. Casual Gifts 14

A Little Something Item! Item No. 34000-16075, 12ct. DRC HERSHEY S KISSES Brand Milk Chocolates Mini Heart.96 oz. Expands to: 0 34000 00680 9 Unit UPC Item! Item No. 34000-48105, 12ct. DRC REESE'S Peanut Butter Cup Miniatures Mini Heart.93 oz. Expands to: 0 34000 00414 0 Unit UPC Casual Gifts Item! Item No. 34000-21825, 12ct. DRC HERSHEY S MINIATURES Mini Heart.93 oz. Expands to: 0 34000 00291 7 Unit UPC 15

for Everyone! Item No. 34000-13783, 12ct. DRC HERSHEY S KISSES Brand Milk Chocolates Keepsake Novelty Heart Shaped Tin 10 oz. Item! Item No. 34000-43093, 12ct. DRC REESE S King Size Big Cup Tin 11.2 oz. Item! Item No. 34000-10091, 12ct. DRC HERSHEY'S Milk Chocolate XOXO Bar 4 oz. Item No. 34000-66634, 12ct. DRT REESE S Peanut Butter Heart 5 oz. Casual Gifts 16

Thoughtful Gifts Item! Item No. 34000-12136, 12ct. DRC HERSHEY S KISSES Brand Milk Chocolates Picture Box 8.5 oz. Casual Gifts Item! Item No. 34000-40379, 12ct. DRC REESE'S Peanut Butter Cup Miniatures Picture Box 8.5 oz. 17

for Someone Special! Item! Item No. 34000-58367, 12ct. DRC TWIZZLERS Strawberry Twists Pencil Can 5.04 oz. Item! Item No. 34000-36397, 12ct. DRC HERSHEY'S Golden Apple 4 oz. Casual Gifts 18

Collections with Personal Premium Collection Pecan Caramel Clusters Item No. 34000-01910, 6ct. RSC HERSHEY'S POT OF GOLD Premium Collection 10 oz. Item No. 34000-01912, 6ct. RSC HERSHEY'S POT OF GOLD Pecan Caramel Clusters 8.7 oz. Hershey' s Pot of Gold Collections Caramels Collection Item No. 34000-01913, 6ct. RSC HERSHEY'S POT OF GOLD Nuts Collection 8.7 oz. Item No. 34000-01911, 6ct. RSC HERSHEY'S POT OF GOLD Caramels Collection 10 oz. Nuts Collection Milk Chocolate Collection Item No. 34000-01914, 6ct. RSC HERSHEY'S POT OF GOLD Milk Chocolate Collection 10 oz. 19

Tastes in Mind! Item No. 34000-01919 HERSHEY S POT OF GOLD Shipper, 48ct. 24 Boxes Premium Collection, 10 oz. 8 Boxes Caramels Collection, 10 oz. 8 Boxes Pecan Caramel Clusters, 8.7 oz. 8 Boxes Nuts Collection, 8.7 oz. 60" 47.75" 40" 47.75" 17" 48" 16.5" 40" 20" Item No. 34000-01920 HERSHEY S POT OF GOLD Half Module, 192ct. 84 Boxes Premium Collection, 10 oz. 54 Boxes Pecan Caramel Clusters, 8.7 oz. 18 Boxes Milk Chocolate Collection, 10 oz. 18 Boxes Caramels Collection, 10 oz. 18 Boxes Nuts Collection, 8.7 oz. Item No. 34000-01921 HERSHEY S POT OF GOLD Module, 384ct. 168 Boxes Premium Collection, 10 oz. 72 Boxes Pecan Caramel Clusters, 8.7 oz. 54 Boxes Milk Chocolate Collection, 10 oz. 54 Boxes Caramels Collection, 10 oz. 36 Boxes Nuts Collection, 8.7 oz. Hershey' s Pot of Gold Collections 20

Sweet Item No. 34000-02505, 12ct. RSC Giant HERSHEY S KISSES Brand Milk Chocolate 7 oz. 48.5" Item No. 34000-02518, 24ct. DRC Valentine's Giant HERSHEY S KISSES Brand Milk Chocolate 7 oz. 15.75" 14.5" Item No. 34000-22719, 24ct. DRC HERSHEY S Milk Chocolate Valentine Bar 3.5 oz. Item No. 34000-02565 Giant HERSHEY S KISSES Brand Milk Chocolate Floor Shipper, 64ct. Small Gifts 21 64 Giant HERSHEY S KISSES Brand Milk Chocolate, 7 oz. Item No. 34000-47324, 6/36ct. RSC REESE S Peanut Butter Heart 1.2 oz. Also Available for Individual Sale! Expands to: 0 34000 00731 8 UNIT UPC BOX UPC

Treats! Item No. 34000-47365, 6/24ct. RSC REESE S Peanut Butter King Size Heart 2.4 oz. UNIT UPC BOX UPC 53" Item No. 34000-23825, 6/24ct. RSC HERSHEY S Chocolate Covered Marshmallow King Size Heart 2.2 oz. 13" Item No. 34000-98651 Valentine's Assorted Shipper, 276ct. 14" 144 REESE S Peanut Butter King Size Hearts, 2.4 oz. 96 HERSHEY S Chocolate Covered Marshmallow King Size Hearts, 2.2 oz. 36 HERSHEY S KISSES Brand Solid Milk Chocolate, 1.45 oz. Item No. 34000-02570, 36ct. DRT HERSHEY S KISSES Brand Solid Milk Chocolate 1.45 oz. UNIT UPC Expands to: 0 34000 00258 0 BOX UPC Instant Consumables 22

2011 The Hershey Company 21 02 697 (WFM/MSV)