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MARKET INSIGHT Canned and packaged food are important to the Meal for Tonight occasion, as shoppers often buy complementary products (e.g. soup and bread, beans and jacket potato) for a evening meal solution 90% of UK households buy Canned Grocery with approximately 60% of the shoppers aged 50+. Reflect space according to your local demographic (Nielsen Feb 2017) Canned Soup is a highly seasonal category with sales increasing 4% for each 1 degree drop in temperature, so stock up when temperatures are due to drop Tuna is the largest sector in Canned Fish and contributes 55% of sales. No Drain Tuna/ Light Lunch are driving growth (Kantar May 2017) Canned Fish is front of mind for shoppers looking for positive nutrition, protein and convenience which are 3 current food trends (Blue Cube Consumer Research October 2016) Pot Noodle is the category signpost for instant snacks. The key event is Back to School/Freshers Week
MARKET INSIGHT Leverage canned goods to drive the top-up mission Ensure the top canned and packaged categories (i.e. Canned Vegetables, Fish, Beans, Soups and Fruit) are centrally located in the ambient fixture Ensure you stock the must stock lines Up to 90% of total category value comes from top 20 products in Beans, Pasta and Soups, so stocking the core range is critical New Products Perfect for the Convenience shopper mission Pot Pasta Beefy Bolognese PM 1.39 Pot Pasta Creamy Carbonara PM 1.39 Batchelors Pasta 'n' Sauce Cheese & Broccoli PM 1.09 Batchelors Pasta 'n' Sauce Chicken & Mushroom PM 1.09 Use promotions to drive trip spend Shoppers often buy canned and packaged products when running low on cupboard staples. Having a multibuy across best selling canned products will trigger multiple purchases and drive up basket spend
These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: AMBIENT CONVENIENCE MEALS AMBIENT desserts & puddings AMBIENT meat & Fish 1 2 3 4 5 6 7 8 9 10 11 12 13 14 ambient fruit ambient milk soup canned vegetables 15 16 17 18 19 20 21 22 23 24 25 26 dried pasta, packet noodles & rice Scotland 27 28 29 30 31 32 33 34 35
1 heinz baked beans pm 79p 415g SKU Code: 162696 5 ambrosia custard pm 1.05 SKU Code: 299653 2 heinz beans & sausages pm 1.25 415g SKU Code: 680420 6 best-one chocolate sponge pudding pm 1.39 290g SKU Code: 332887 heinz spaghetti pm 79p 3 7 SKU Code: 264558 Princes Hot dogs SKU Code: Bestway 642455 Batleys 495851 Ambrosia creamed rice PM 1.05 4 8 SKU Code: Bestway 289098 Batleys 229707 best-one hot dogs PM 79p SKU Code: 338395
9 fray bentos steak & kidney pie pm 1.99 425g SKU Code: 134157 13 best-one tuna chunks PM 1.19 160g SKU Code: 319028 10 best-one corned beef PM 1.99 SKU Code: 315916 14 best-in sardines in oil pm 89p 120g SKU Code: 86747 11 glenryck Pilchards in tomato SKU Code: 117243 15 del monte fruit cocktail pm 1 415g SKU Code: 194392 12 princes tuna steaks in sunflower oil 185g SKU Code: 674843 16 del monte peach slices PM 1 415g SKU Code: 194424
17 del monte pineapple slices pm 1 435g SKU Code: 194446 21 Heinz Chicken soup pm 99p SKU Code: 165690 18 carnation evaporated milk Pm 1.09 410g SKU Code: 373388 22 heinz vegetable soup pm 99p SKU Code: 165800 19 carnation condensed milk pm 1.99 397g SKU Code: 373377 23 green giant niblets original pm 99p 340g SKU Code: 963143 20 heinz tomato soup pm 99p SKU Code: 165833 24 best-one sweetcorn pm 69p 340g SKU Code: 307364
25 batchelors bigga marrowfat peas 300g SKU Code: 974792 28 best-one fusilli pasta pm 99p 500g SKU Code: 330814 26 best-one chopped tomatoes pm 49p SKU Code: 315985 29 best-one penne pasta pm 99p 500g SKU Code: 330803 27 best-one spaghetti pm 89p 500g SKU Code: 330758 30 uncle bens long grain rice pm 1.50 250g SKU Code: 197995
31 pot noodle chicken & Mushroom PM 1.19 POT SKU Code: 332732 34 batchelors super noodles chicken pm 89p SKU Code: 139891 32 pot noodle beef & tomato PM 1.19 POT SKU Code: 332754 35 batchelors pasta & sauce Cheese & broccoli pm 1.05 110g SKU Code: 4834 33 knorr micro noodles chicken 100g SKU Code: Bestway 129826 Batleys 265053 Scotland
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