02 C o n t e n t s SPIRITS 2016/2017
03 C O N T E N T S... C o n t e n t s NEW for 2016 04 WhitE SpiritS 05 WhiSky & BourBoN 06 rum, cognac & liquors 09 perfect SErvE 10 fortified WiNES & 11 other SpiritS margins & cocktails 12 Greene King orders please call: 0845 600 1799 0845 607 5325 for Belhaven orders Every effort has been made to include correct vintage, strengths and images but these may be subject to change. We endeavour to remain in stock of wines at all time, but in exceptional circumstances alternatives will be offered.
0 4 N E W F O R 2 0 1 6 NEW FOR 2016 G i n W h i t e R u m % ABV SIZE % ABV SIZE 054658 Beefeater gin 40 0.7 049077 Beefeater gin 1.5L 40 1.5 406505 caorunn gin 41.8 0.7 023752 Brockmans gin 40 0.7 407285 Brokers gin 40 0.7 758130 opihr oriental Spiced gin 40 0.7 746515 Edinburgh gin 43 0.7 V O D K A 410766 ciroc 40 0.7 S i n g l e G r a i n W h i s k y 404839 haig club 40 0.7 W o r l d W h i s k y & B o u r b o n 337974 Bulleit Bourbon 45 0.7 408346 Jack daniels fire 35 0.7 408818 captain morgans White rum 37.5 0.7 G o l d e n R u m 758092 ron Zacapa 40 0.7 758149 matusalem clasico rum 40 0.7 L i q u e u r s 408338 Jaegermeister Spice 25 0.7 404642 fireball 33 0.7 408362 lazzaroni amaretto 24 0.7 O t h e r S p i r i t s 755832 Sourz rainbow ice 15 0.7 S p e c i a l i t i e s 409695 Sipsmith Sloe gin 29 0.5 = products only available out of ScottiSh depots
0 5 VODKA V O D K A & G I N &GIN Greene King orders please call: 0845 600 1799 0845 607 5325 for Belhaven orders WE RECOMMEND WE RECOMMEND V o d k a G i n % ABV SIZE % ABV SIZE 105924 absolut 40 0.7 302313 absolut Blackcurrant vodka 40 0.7 302267 absolut mandarin vodka 40 0.7 302429 absolut raspberry vodka 40 0.7 302275 absolut vanilla vodka 40 0.7 739578 glen s 37.5 1.5 741408 glen s 37.5 0.7 320222 Belvedere 40 0.7 293165 chase 40 0.7 192711 grey goose 40 0.7 192959 ketel one 40 0.7 326859 kirov 37.5 1.5 303344 russian Standard 40 0.7 061565 Smirnoff Black 40 0.7 335734 Smirnoff gold 37.5 0.7 054763 Smirnoff red 37.5 0.7 022217 Smirnoff red 37.5 1.5 235246 Smirnoff apple 37.5 0.7 298825 Smirnoff vanilla 37.5 0.7 300175 thunder toffee 29.9 0.7 030775 vladivar 37.5 1.5 014605 vladivar 37.5 0.7 197411 Zubrowka Bison grass 40 0.7 410766 ciroc NEW 40 0.7 303255 Beefeater 24 45 0.7 054658 Beefeater gin NEW 40 0.7 049077 Beefeater gin NEW 40 1.5 403409 Bloom gin 40 0.7 014125 Bombay Sapphire 40 0.7 194064 Bombay Sapphire 40 1.5 023752 Brockmans gin NEW 40 0.7 407285 Brokers gin NEW 40 0.7 406505 caorunn gin NEW 41.8 0.7 746515 Edinburgh gin NEW 43 0.7 001619 gordon s Sloe gin 26 0.7 054615 gordon s Special dry 37.5 0.7 015725 gordon s Special dry 37.5 1.5 402585 gordon s Elderflower gin 37.5 0.7 333855 gordon s cucumber gin 37.5 0.7 192878 hendrick s gin 41.4 0.7 758130 opihr oriental Spiced gin NEW 40 0.7 291162 richmond london dry gin 37.5 1.5 311118 Sipsmith london dry gin 41.6 0.7 407374 Star of Bombay 47.5 0.7 192819 tanqueray 10 gin 47.3 1.0 174462 tanqueray gin 43.1 0.7 410014 Whitley Neill gin 43 0.7 405649 No. 3 london dry gin 46 0.7 = products only available out of ScottiSh depots our range is always EvolviNg, please SpEak to you Sdm if you cannot SEE the product you are looking for.
0 6 W H I S K Y & B O U R B O N WHISKY & BOURBON S M O K E Y ARDBEG 10 LAGAVULIN 16 TALISKER 10 HIGHLAND PARK 12 CRAGGANMORE 12 L I G H T DALWHINNIE 15 OBAN 14 DALMORE 12 R I C H GLENKINCHIE 12 GLENLIVET 12 MACALLAN GOLD GLENMORANGIE 12 JURA 10 GLENFIDDICH 12 D E L I C A T E
WE RECOMMEND 0 7 W H I S K Y & B O U R B O N B l e n d e d W h i s k y % ABV SIZE % ABV SIZE 054313 Bell s 40 0.7 033154 Bell s 40 1.5 403476 chivas 12 40 0.7 303263 chivas 18 40 0.7 326867 highland poacher 40 1.5 054534 Johnnie Walker Black label 40 0.7 325194 Johnnie Walker red label 40 0.7 302321 Johnnie Walker red label 40 1.5 303387 monkey Shoulder 40 0.7 054291 the famous grouse 40 0.7 040525 the famous grouse 40 1.5 739373 isle of Skye 8 year old 40 1.5 302305 Scottish leader 40 1.5 187262 Whyte & mackay 40 0.7 187319 Whyte & mackay 40 1.5 M a l t W h i s k y 302364 auchentoshan 12 year old 46 0.7 303441 ardbeg 10 year old 46 0.7 302259 Balvenie double Wood 40 0.7 302216 Bowmore 12 year old 40 0.7 302194 Bunnahabhain 12 year old 40 0.7 289249 Bushmills 10 year old 40 0.7 063649 cragganmore 12 year old 40 0.7 745560 dalmore 12 year old 40 0.7 063622 dalwhinnie 15 year old 43 0.7 054399 glenfiddich 12 year old 40 0.7 739390 glengoyne 10 year old 40 0.7 742218 glengoyne 18 year old 43 0.7 739365 glengoyne 21 year old 43 0.7 302186 glen grant 10 year old 40 0.7 195958 glenkinchie 12 year old 43 0.7 054348 glenlivet 12 year old 40 0.7 054356 glenmorangie 10 year old 40 0.7 054402 highland park 12 year old 40 0.7 136986 Jura 10 year old 40 0.7 290492 lagavulin 16 year old 43 0.7 303298 laphroaig quarter cask 48 0.7 742749 macallan gold 40 0.7 063606 oban 14 year old 43 0.7 198337 Singleton of dufftown 40 0.7 739381 Smokehead Single islay 43 0.7 065056 talisker 10 year old 45.8 0.7 S i n g l e G r a i n W h i s k y 404839 haig club NEW 40 0.7 W o r l d W h i s k e y & B o u r b o n 402925 Buffalo trace 40 0.7 337974 Bulleit Bourbon NEW 45 0.7 054569 Bushmills irish Whiskey 40 0.7 054577 canadian club 40 0.7 302208 graham s Black Bottle 40 0.7 006297 Jack daniel s tennessee 40 0.7 018287 Jack daniel s tennessee 40 1.5 404901 Jack daniel s honey 35 0.7 405894 Jack daniel s honey 35 1.5 408346 Jack daniel s fire NEW 35 0.7 053961 Jameson 40 0.7 040037 Jameson 40 1.5 741416 Jim Beam honey 35 0.7 324082 Jim Beam red Stag 40 0.7 013056 Jim Beam White label 40 0.7 755840 Jim Beam apple 35 0.7 745322 Jim Beam devil s cut 45 0.7 192908 knob creek 50 0.7 192835 maker s mark Bourbon 45 0.7 326751 tullamore dew Whiskey 40 0.7 300191 Woodford reserve 45.2 0.7 = products only available out of ScottiSh depots our range is always EvolviNg, please SpEak to you Sdm if you cannot SEE the product you are looking for.
0 9 RUM, COGNAC &LIQUORS WE RECOMMEND Greene King orders please call: 0845 600 1799 0845 607 5325 for Belhaven orders R U M, C O G N A C & L I Q U O R S W h i t e R u m C o g n a c & B r a n d y % ABV SIZE % ABV SIZE 054712 Bacardi carte Blanca 37.5 0.7 019305 Bacardi carte Blanca 37.5 1.5 408818 captain morgan s White rum NEW 37.5 0.7 083518 havana club 3 year old 40 0.7 303034 Expedition White rum 37.5 1.5 G o l d e n R u m 406564 Bacardi carta oro 40 0.7 115067 Bundaberg 37.5 0.7 303247 havana club Especial 40 0.7 192894 havana club 7 year old 40 0.7 758149 matusalem clasico rum NEW 40 0.7 106262 mount gay Eclipse rum 40 0.7 758092 ron Zacapa centenario NEW 40 0.7 D a r k R u m 054666 captain morgan s dark 40 0.7 022373 captain morgan s dark 40 1.5 054682 lambs 40 0.7 020303 lambs 40 1.5 745497 mortons ovd rum 40 0.7 302127 mortons ovd rum 40 1.5 002232 pusser s Blue label 54.5 0.7 054704 Wood s 100 Navy 57 0.7 S p i c e d R u m 054674 captain morgan s Spiced 35 0.7 271862 captain morgan s Spiced 35 1.5 406556 Barcardi carta feugo 40 0.7 326727 kraken Spiced rum 40 0.7 194099 Sailor Jerry Spiced rum 41 0.7 056553 martell vs 40 0.7 019615 martell vs 40 1.5 055832 courvoisier vs 40 0.7 050059 courvoisier vs 40 1.5 060062 rémy martin vsop 40 0.7 192797 hennessy Xo 40 0.7 262138 Jules clairon Brandy 36 0.7 L i q u e u r s 195915 aftershock Black 30% 30 0.7 195923 aftershock red 30% 30 0.7 029947 Baileys irish cream 17 0.7 076392 Baileys irish cream 17 1.5 336064 Baileys chocolate luxe 16 0.5 007196 Bols Blue curacao 25 0.5 320206 Bols raspberry liqueur 17 0.5 012246 cointreau 40 0.7 010944 creme de cassis 20 0.5 291316 chambord 16.5 0.7 007129 disaronno amaretto 28 0.7 056014 drambuie 40 0.7 404642 fireball NEW 33 0.7 008966 galliano l autentico 42.3 0.5 007269 glayva 35 0.7 102917 goldschlager 40 0.7 012505 grand marnier 40 0.7 409318 Jagermeister 35 0.7 408338 Jagermeister Spice NEW 25 0.7 012521 kahlua 20 0.7 408362 lazzaroni amaretto NEW 24 0.7 179308 midori melon 20 0.7 156669 tia maria 20 0.7 156707 tia maria 20 1.5 103298 tuaca 35 0.7 = products only available out of ScottiSh depots our range is always EvolviNg, please SpEak to you Sdm if you cannot SEE the product you are looking for.
1 0 P E R F E C T S E R V E WE RECOMMEND PERFECT SERVE Making the perfect Gin & Tonic...Just about anyone can make a Gin & Tonic, but how about a great Gin & Tonic? Follow these simple steps to give your customers that little bit extra: Glass... cold, clean and appropriate for the drink (14oz hi Ball is perfect for most spirits and mixers)... Ice... always use good quality ice (large cubes with no frost) and fill to the top of the glass. more ice is always better; it looks great, keeps the drink colder and melts very slowly. Fruit... fresh lime, lemon, orange, grapefruit or even cucumber will add a huge amount of value to your spirits and mixers for very little cost. Slicing little and often is the key to ensure your fruit remains fresh and juicy. G I F T Talk... always talk to your customer about their mixer; do they want it all poured in? 90% of customers will say yes, but you ll get it right 100% of the time if you ask them first! Never leave customers to pour their own mixers unless they specifically ask to do so; they are paying for a drink, so make them one.
1 1 FORTIFIED WINES & OTHER SPIRITS F O R T I F I E D W I N E S & O T H E R P o r t T e q u i l a % ABV SIZE % ABV SIZE 332735 taylor s ruby red 20 0.75 068675 taylor s late Bottled vintage 20 0.75 S h e r r y 069833 croft original pale cream 17.5 0.75 069817 harveys Bristol cream 17.5 0.75 069825 harveys amontillado 17.5 0.75 069744 tio pepe gonzalez Byass 17.5 0.75 V e r m o u t h 333723 cinzano Bianco 15 0.75 031089 martini dry 14.7 0.75 031062 martini dry 14.7 1.5 031119 martini rosso 14.7 0.75 031097 martini rosso 14.7 1.5 G i n g e r W i n e 327138 crabbie s ginger Wine 13.5 0.7 M u l l e d W i n e 335742 crabbie s mulled Wine (Seasonal) 12 0.7 O t h e r S p i r i t s, S a m b u c a 196423 Sambuca romana 40 0.7 196431 Sambuca romana Black 40 0.7 334401 luxardo classic Sambuca 38 0.7 334371 luxardo Black 38 0.7 334649 luxardo Spiced apple 38 0.7 334398 luxardo raspberry 38 0.7 335688 luxardo chilli 38 0.7 104987 Jose cuervo gold 38 0.7 116764 Jose cuervo Silver 38 0.7 179421 tequila rosé 17 0.7 405908 olmeca Silver tequila Blanco 38 0.7 405916 olmeca tequila gold reposado 38 0.7 303352 patron Xo café 35 0.7 406572 patron Silver 40 0.7 O t h e r s p i r i t s 302224 aftershock Blue 30 0.7 156855 Sourz apple 15 0.7 180802 Sourz cherry 15 0.7 755832 Sourz rainbow ice NEW 15 0.7 303336 Sourz raspberry 15 0.7 302151 Sourz tropical Blue 15 0.7 745349 Sourz mango 15 0.7 302283 Stivy s Jaffa cake 20 0.7 302232 Stivy s kola kubez 20 0.7 S p e c i a l i t i e s 334746 aperol 11 0.7 208478 archer s peach 18 0.7 208397 archer s peach 18 1.5 062529 campari 25 0.7 012297 malibu 21 0.7 034304 malibu 21 1.5 010529 pernod 40 0.7 333685 pimm s No.1 cup 25 0.7 331038 pimm s Blackberry & Elderflower 20 0.7 405851 pimm s Strawberry & mint 20 0.7 409695 Sipsmith Sloe gin NEW 29 0.5 054585 Southern comfort 35 0.7 061042 Southern comfort 35 1.5 179359 taboo 14.9 0.7 B i t t e r s 089125 grenadine 0 0.75 322683 angostura Bitters 44.7 0.2 = products only available out of ScottiSh depots our range is always EvolviNg, please SpEak to you Sdm if you cannot SEE the product you are looking for.
1 2 M A R G I N S & C O C K T A I L S MARGINS & COCKTAILS Top Tips for Selling Spirits... finished drinks pricing (stating the t o p t i p 1 complete price for, say, a gin & tonic, as opposed to pricing the individual elements) will give your customers the confidence to order the drink. there is often the misconception that spirits are more expensive than other liquor categories, this will help to dispel that myth. t o p t i p 2 double-up offers at an eyecatching price point ( 1.00, 1.50) can further drive the category by increasing sales whilst offering better value. Branding is critical to the category,so make sure you don t t o p sell yourself short! use your products brand names and logos wherever appropriate to add value to your offer and enhance the quality message. In most cases, a spirit and mixer is the highest margin drink you can deliver, typically returning over 70% margin, so it s absolutely essential to ensure that your spirits range is appropriate for your customers and well promoted. AUTHENTIC CARTA BLANC RUM MOJITO... t i p 3BACARDI Ingredients 50mls Bacardi Carta Blanca rum 4 lime wedges 12 fresh mint leaves 2 heaped tsp caster sugar 15mls soda water/club soda Sprig of fresh mint to garnish Method... Gently press together the limes and sugar. Bruise the mint leaves by clapping them between your palms, rub them on the rim of the glass and drop them in. Next, fill half the glass with crushed ice, add the BACARDÍ Carta Blanca rum and stir. Top up with crushed ice, a splash of soda and a sprig of mint. Mojito! Cocktails... cocktails are enjoying huge growth within the market and are an absolutely fantastic way of enhancing your drinks offer, delivering very high margins and making your site stand out from the crowd. and they don t have to be complicated! most cocktails are no more difficult to make than a g&t, but a snappy name can work wonders! See below for how to make the perfect mojito. Share the love... Sharing serves (pitchers, punch bowls etc) can prove incredibly popular with groups, bringing them into your site and keeping them there. all of the drinks described below can be made into a shared serve by simply increasing the spirit and mixer quantities as appropriate. mix it Fill a 14oz glass with ice then add: Moscow Mule Smirnoff Vodka, Ginger Beer, lime wedge Woo Woo Smirnoff Vodka, Archers, cranberry juice, lime wedge Cuba Libre Bacardi Carta Oto Rum, Coca Cola, lime wedge Golden Apple Bacardo Carta Oto Rum, apple juice, ginger ale & a squeeze of lime Caribbean Punch Malibu, rum, pineapple juice Fire & Dry Bacardi Carta Feugo Rum, ginger ale, squeeze of lime Cosmo Cointreau, Smirnoff Vodka, cranberry juice, lime wedge
F R E E T R A D E F O R A L L O R D E R S P L E A S E C O N T A C T O U R C U S T O M E R S A L E S T E A M : For Greene King orders please call: 0845 600 1799 For Belhaven orders please call: 0845 607 5325 Please note, for the purposes of service quality and training, all calls are recorded. Or to order online please go to www.greenekingdirect.co.uk and click on Register or Login For the very latest details of all of the drinks products we offer, please visit our Customer Service website www.greeneking-heretohelp.co.uk and click on the Our Products section. Greene King Plc Abbot House, Westgate Brewery Bury St Edmunds Suffolk IP33 1QT