WHO IS MAX? A CHOCOLATE FAIRY TALE FROM LUCERNE

WHO IS MAX? A CHOCOLATE FAIRY TALE FROM LUCERNE Once upon a time, there was a young boy whose mouth often bore telltale chocolate smudges. Meet Max. When Max König was a little boy, he had to work hard to keep up with the other children. He has more than others, for he was born with an additional chromosome. And though that renders his life difficult at times, Max embodies what his family seeks to stand for with their chocolate: honesty and contentment. On 27 September 2009, the boy s father made a family dream come true. That day saw the opening of «Max Chocolatier» in Lucerne, in the heart of Switzerland. Mixing a passion for chocolate with a pantry full of natural ingredients, a team of four chocolate-making magicians and a file of secret recipes, Max Chocolatier set about turning sweet treats into heart-melting experiences.

WHAT CAN WE OFFER YOU? WHEN WE CAN T FIND THE WORDS, CHOCOLATE CAN SPEAK FOR US. Max is as unique as his chocolate, precious and 100% naturally handmade. Instead of a product portfolio you will find an enjoyable language in all facets exciting and charming. The pleasure is in the chocolate along with the love of detail in the individual packaging and personally chosen message. Whether as a thank you for the loyalty of your customers, a sweet surprise for your colleagues or as little treats for a company event, Max chocolate creates joy and pleasure knowing the values and beliefs of giving gifts with confidence, authenticity and a personal touch. Tell us what you would like to say and we will transform your wish accordingly to your desired quantity as a perfect gift. To save you even more work we make hand written related labels and cards personally.

CONTENT TRUFFLES Packaging Individualisation Flavours 7 11 12 15 16 21 CHOCOLATE BARS Packaging Individualisation Flavours 23 27 28 29 30 33 SCHOGGIPLÄTTLI Packaging Individualisation Flavours 35 37 38 39 CARAMELPLÄTTLI Packaging Individualisation Flavours 36 37 38 41 DRAGÉES Packaging Individualisation Flavours 43 44 45 46 MIXMAX Packaging Individualisation 48 49 Flavours No. 1, 11/2016 Circulation: 100

TRUFFLES Photography by Gintare Marcel

PACKAGING Our standard packaging offers you a wide variety of colours and sizes. In addition we can fulfill your individual wishes (see page 12-15). You will find detailed prices in the separate price list. 1-TRUFFLE BOX Length Width Height 5.4 cm 3.5 cm 3.1 cm Colours 1 2 3 2-TRUFFLE BOX Length Width Height 5.4 cm 3.5 cm 3.1 cm Colours 1 2 3 3-TRUFFLE BOX Length Width Height 8 cm 3.5 cm 3.1 cm Colours 1 2 3 4 5 6 7 4-TRUFFLE BOX Length Width Height 5.7 cm 5.7 cm 3.1 cm Colours 1 2 3 Page 7

PACKAGING 8-TRUFFLE BOX Length Width Height 11.6 cm 6 cm 3.4 cm Colours 8 9 12-TRUFFLE BOX Length Width Height 11.6 cm 8.6 cm 3.4 cm Colours 10 11 12 16-TRUFFLE BOX Length Width Height 11.1 cm 11.6 cm 3.4 cm Colours 13 14 Page 8

PACKAGING 24-TRUFFLE BOX Length Width Height 16.4 cm 11.6 cm 3.4 cm Colour 15 36-TRUFFLE BOX Length Width Height 24.5 cm 11.6 cm 3.4 cm Colour 1 Page 9

Photography by Gintare Marcel

PACKAGING 48-TRUFFLE BOX Length Width Height 34.1 cm 25.8 cm 3.1 cm Colours 5 6 Page 11

INDIVIDUALISATION 1. PACKAGING We design and print the packaging according to your specific briefing.* You will find detailed prices in the separate price list. a) Personalised hot foil printing and box colour of your choice. b) Sleeve for box with hot foil printing and box colour of your choice. 2. CHOCOLATE We can produce an individual truffle stamp for you and manage the stock. a) Truffle stamp with logo b) Special stamp We Zurich, available in our standard range c) Powder Add a finishing touch to your truffles with a special powder. without bronze gold powder silver green red * Layout costs according to the separate price list. Page 12

INDIVIDUALISATION 3. PRINT Banderole We design and print the banderoles according to your specific briefing.* In addition, the banderoles are available in transparent paper. a) Banderole, Paper Seasonale banderoles In addition to our standard range, the following designs are available: Spring Suitable for 12-truffle and 16-truffle box Summer SOMMER Suitable for 12-truffle and 16-truffle box Autumn Suitable for 12-truffle and 16-truffle box Winter Passend für: 12er und 16er Schachtel Suitable for 12-truffle and 16-truffle box * Layout costs according to the separate price list. Page 13

INDIVIDUALISATION Special occasions In addition to our standard range, the following designs are available: 1st of August Illustration elledesign.ch Mit viel kre Hätten auch Si Schweizerhofquai 2b, CH Suitable for 12-truffle and 16-truffle box / Design: Swiss artist Isabelle Müller (Elle Design) Easter FROHE OSTERN HANDGEMACHT. WERTVOLL. NATÜRLI Überraschungen vom Osterhasen machen be wenn sie in Max Chocolatier Scho Schweizerhofquai 2b, Tel. +41 www.m corporateservices@m Suitable for 24-truffle box / Design: Swiss artist Isabelle Müller (Elle Design) Christmas Frohe Weihnachten LOVE COMES IN SMALL PA Illustration elledesign.ch Schweizerhofquai 2b, 6004 Lucerne, Tel. +41 Schlüsselgasse 12, 8001 Zurich, Tel. +41 www.maxchocolatier.com info@maxch Suitable for 24-truffle box/ Design: Swiss artist Isabelle Müller (Elle Design) New Year Happy New Year Illustration elledesign.ch LOVE COME Schweizerhofquai 2b, 6004 Schlüsselgasse 12, 800 www.maxchocolatier.c Suitable for 16-truffle box / Design: Swiss artist Isabelle Müller (Elle Design) City of Lucerne HANDMADE. SWISS. 100% NATURAL. UNIQUE Paper Cut esther-gerber-ch A sweet treat from the heart of Sw Schweiz CH-6 Tel. +41 (0) www.maxch info@maxch Suitable for 24-truffle box/ Design and production silhoutte: Swiss artist Esther Gerber City of Zurich HANDMADE. SWISS. 100% NATURAL. UNIQUE Suitable for 24-truffle box/ Design and production silhoutte: Swiss artist Esther Gerber Page 14 Paper Cut esther-gerber.ch A sweet treat from the heart of Swit Globus Züric Theaters CH-80 Tel. +41 58 zuerich@maxchoco www.maxchoco

INDIVIDUALISATION 3. PRINT Tag message Would you like to convey a special message? We can design and print your tag message according to your individual briefing.* a) One-sided, printed on the front only b) Two-sided, printed on the front and back 4. SILK RIBBON With a silk ribbon you can add a certain something to your product. If you can t find the right colour in our standard range we will find another solution with your preferred colour. a) Colours in our standard range gold silver purple rose * Layout costs according to the separate price list. Page 15

FLAVOURS ALL YEAR COLLECTION Exquisite Dark Ganaches JAVA 64% Dark Grand Cru couverture with 64% cocoa content. Smoky taste. CRUDO 70% Dark Grand Cru couverture with 70% cocoa content. Slightly rough texture. ELVESIA 74% - BIO Dark Grand Cru couverture with 74% cocoa content. Creamy texture. Queen Bean Collection OPUS BLANC SÉLECTION 35% White Grand Cru house couverture with haymilk and 35% cocoa content. Creamy texture. RIO HUIMBI 42% Milk Grand Cru house couverture with 42% cocoa content. Caramel and malt taste. MADAGASCAR 68% Dark Grand Cru house couverture with 68% cocoa content. Fruity orange taste. Classic Branchli RASPBERRY BRANCHLI Raspberry jelly and hazelnut gianduja on a bed of breton shortcrust pastry covered in dark chocolate. Page 16

FLAVOURS SPRING COLLECTION (available from March to May) MOJITO Lime jelly with dark ganache covered in white chocolate. BANANA & GINGER Banana ganache with morsels of ginger covered in milk chocolate. HONEY & HERBS Honey, dark ganache and herbal liqueur covered in dark chocolate. MACADAMIA MARZIPAN Macadamia nuts marzipan and a gianduja base covered in dark chocolate. FIG GIANDUJA Fig jelly with gianduja and raspberry crispies covered in dark chocolate. GREEN TEA Green tea with dark ganache covered in milk chocolate. VIEILLE POMME Urs Hecht s Apple eau-de-vie with dark ganache covered in dark chocolate. GIN Saphire Gin with white ganache covered in dark chocolate. LAVENDER Lavender tea and caramel covered in milk chocolate with a sprinkle of fleur de sel. SAGE BRANCHLI Sage jelly with almond gianduja on a bed of breton shortcrust pastry covered in milk chocolate. CALAMANSI BRANCHLI Calamansi jelly with almond gianduja on a bed of breton shortcrust pastry covered in dark chocolate. Page 17

Photography by Gintare Marcel

FLAVOURS SUMMER COLLECTION (available from June to August) ELDERFLOWER Elderflower jelly with dark ganache covered in white chocolate. CAMPARI ORANGE Campari Orange in a white ganache covered in milk chocolate. STRAWBERRY & LIME Strawberry and lime jelly with dark ganache covered in dark chocolate. FRUITS OF THE FOREST MARZIPAN Almond and fruits of the forest marzipan on a gianduja base covered in dark chocolate. COCONUT MANGO GIANDUJA Coconut with a mango jelly covered in dark chocolate. PEPPERMINT TEA Peppermint tea and dark ganache covered in milk chocolate. RASPBERRY LIQUEUR Urs Hecht s Raspberry liqueur with dark ganache covered in dark chocolate. WHITE PEACH White peach liqueur with white ganache covered in dark chocolate. PASSION FRUIT Passion fruit and caramel covered in milk chocolate with a topping of fleur de sel. APRICOT BRANCHLI Apricot jelly with almond gianduja on a bed of shortcrust pastry covered in dark chocolate. GREEN PEPPER BRANCHLI Green pepper, Rémy Martin cognac and almond gianduja on a bed of shortcrust pastry covered in milk chocolate. Page 19

FLAVOURS AUTUMN COLLECTION (available from September to November) BÜNDNER RÖTELI Röteli liqueur with white ganache covered in white chocolate. MACCHIATO Coffee with milk chocolate and caramelised cocoa nibs covered in milk chocolate. DARK MIRABELLE Mirabelles with rosemary jelly and dark ganache covered in dark chocolate. MARZIPAN DREAM Walnut and almond marzipan on a gianduja base covered in dark chocolate. CUBA Rum sultana jelly and gianduja covered in dark chocolate. ALPINZE BREEZE Alp herbes with dark ganache covered in milk chocolate. COGNAC HILL Cognac with dark ganache covered in dark chocolate. BELLE WILLIAMS Urs Hecht s Williams with white ganache covered in dark chocolate. GOLDEN CARAMEL Caramel with milk ganache covered in milk chocolate with a topping of fleur de sel. NUTMEG BRANCHLI Nutmeg and almond gianduja on a bed of shortcrust pastry covered in milk chocolate. POMME CANELLE BRANCHLI Apple jelly and almond gianduja on a bed of shortcrust pastry covered in dark chocolate. Page 20

FLAVOURS WINTER COLLECTION (available from December to February) LYCHEE & CHILLI Lychee and chilli jelly with dark ganache covered in white chocolate. MANDARIN & SAFFRON Mandarin and saffron with milk ganache covered in milk chocolate. PORT Port wine with dark ganache and caramel covered in dark chocolate. PISTACHIO MARZIPAN Pistachio marzipan on a gianduja base covered in dark chocolate. PINE NUT GIANDUJA Roasted pine nuts and nougat nuggets with gianduja covered in dark chocolate. WILD ROSE & HIBISCUS Rosehip tea with white ganache covered in milk chocolate. MARC DE CHAMPAGNE Marc de Champagne with dark ganache covered in dark chocolate. AMARETTO Amaretto with white ganache covered in dark chocolate. PEANUT Peanut butter with caramel and salt covered in milk chocolate. GINGERBREAD BRANCHLI Gingerbread jelly and almond gianduja on a bed of shortcrust pastry covered in milk chocolate. BITTER ORANGE BRANCHLI Bitter orange jelly and almond gianduja on a bed of shortcrust pastry covered in dark chocolate. Page 21

CHOCOLATE BARS Photography by Gintare Marcel

PACKAGING Our chocolate bars are available in the following sizes: Length Width 21.4 cm 11 cm On request we can create your desired chocolate bar size. Our team would be pleased to tell you about other possibilities (see page 28-29). You will find detailed prices in the separate price list. Pattern 1.0 Pattern 1.1 Pattern 1.2 Pattern 1.3 Page 23

PACKAGING Pattern 1.4 Pattern 1.5 Pattern 1.6 Pattern 1.7 Page 24

PACKAGING Pattern 1.8 Pattern 1.9 Pattern 1.10 Pattern 1.11 Page 25

PACKAGING Pattern 1.12 Pattern 1.13 Pattern 1.14 Page 26

PACKAGING Pattern 1.15 - Spring Pattern 1.16 - Summer Pattern 1.17 - Autumn Pattern 1.18 - Winter Page 27

INDIVIDUALISATION 1. PACKAGING Verpackung_Tafelschokolade.indd 1 9/3/2015 3:39:44 PM We design and print the packaging according to your individual wishes.* You will find detailed prices in the separate price list. 2. CHOCOLATE a) Handwriting b) Chocolate mould With a handwritten message on the chocolate we can give your chocolate bar a unique, personal touch. With the following chocolates we can produce a unique, personal chocolate bar: > Opus Blanc Sélection 35% (White house chocolate) > Rio Huimbi 42% (Milk house chocolate) > Madagascar 68% (Dark house chocolate) c) Powder You can choose between different powder colours to give a distinctive look. The sample shows a personalised mould with a golden powder which intensifies the depth effect of the chocolate bar. Available powder colours: bronze, gold, silver, green, red * Layout costs according to the separate price list. Page 28

INDIVIDUALISATION 3. PRINT Transparent inlay Frohe Festtage! Liebe Partner Wir danken für die angenehme Partnerschaft und Ihr Vertrauen in 2015 und freuen uns auf kommende Projekte und eine weiterhin erfolgreiche Zusammenarbeit. Frohe Festtage und einen guten Rutsch ins Neue Jahr Joyeuses fêtes! Cher Partenaire, Nous vous remercions chaleureusement de votre collaboration et de votre confiance durant l année 2015 et nous nous réjouissons de poursuivre cette coopération fructueuse l année prochaine. Nous vous souhaitons de belles fêtes de fin d année! Partner Networks Marketing Team Nathalie Dupinet & Tanja Parello Label Tag message Would you like to convey a special message? We can design and print your tag message according to your individual briefing.* a) One-sided, printed front only b) Two-sided, printed on the front and back Diets always begin tomorrow A sweet treat from Lucerne Happy Birthday 4. SILK RIBBON With a silk ribbon you can add a certain something to your product. If you can t find the right colour in our standard range we will find another solution with your preferred colour. a) Colours in our standard range gold silver purple rose * Layout costs according to the separate price list. Page 29

FLAVOURS ALL YEAR COLLECTION OPUS BLANC SÉLECTION 35% - HOUSE CHOCOLATE MARACAIBO CRIOLAIT 38% RIO HUIMBI 42% - HOUSE CHOCOLATE MARACAIBO CRÉOLE 49% JAVA 64% MARACAIBO CLASIFICADO 65% MADAGASCAR 68 % - HOUSE CHOCOLATE BOLIVIA 68% Page 30

FLAVOURS CENTENARIO CRUDO 70% ARRIBA 72% ELVESIA 74% (BIO) RIO HUIMBI 42% WITH CARAMELISED ALMONDS MADAGASCAR 68% WITH CARAMELISED HAZELNUTS MILK (WITHOUT SUGAR) DARK (WITHOUT SUGAR) Page 31

Photography by Gintare Marcel

FLAVOURS SPRING AND SUMMER COLLECTION (available from March to August) OPUS BLANC SÉLECTION 35% WITH RASPBERRY Dried raspberries and yogurt in white chocolate. AUTUMN COLLECTION (available from September to November) OPUS BLANC SÉLECTION 35% WITH ORANGE Dried orange in white chocolate. RIO HUIMBI 42% WITH CARAMELISED PUMPKIN SEEDS Splinters of caramelised pumpkin seeds in milk chocolate. WINTER COLLECTION (available from December to February) OPUS BLANC SÉLECTION 35% WITH POPPY SEED Poppy seed crunch in white chocolate. RIO HUIMBI 42% WITH COFFEE & CARAMELISED COCOA NIBS Coffee and caramelised cocoa nibs in milk chocolate. Page 33

PLÄTTLI Photography by Gintare Marcel

PACKAGING Our standard packaging offers you a wide variety of colours and sizes. In addition we can fulfill your individual wishes (see page 37-38). You will find detailed prices in the separate price list. SCHOGGIPLÄTTLI MINI Length Width Height 8 cm 3.2 cm 3 cm Colours 1 2 3 4 5 6 7 SCHOGGIPLÄTTLI SMALL Length Width Height 15 cm 3.3 cm 3.4 cm Pattern 3.1 SCHOGGIPLÄTTLI LARGE Length Width Height 20.4 cm 3.3 cm 3.4 cm Pattern 3.1 Page 35

PACKAGING CARAMELPLÄTTLI MINI Length Width Height 8 cm 3.2 cm 3 cm Colours 1 2 3 4 5 6 7 CARAMELPLÄTTLI SMALL Length Width Height 15 cm 3.3 cm 3.4 cm Pattern 3.2 CARAMELPLÄTTLI LARGE Length Width Height 20.4 cm 3.3 cm 3.4 cm Pattern 3.2 Page 36

INDIVIDUALISATION 1. PACKAGING We design and print the packaging according to your specific briefing.* You will find detailed prices in the separate price list. a) Individual layout with/without hot foil printing b) Hot foil printing - Logo 2. PRINT Label We design and print the label according to your individual briefing. * A SWEET MEMORY OF... Tag message Would you like to convey a special message? We can design and print your tag message according to your individual briefing.* a) One-sided, printed on the front only b) Two-sided, printed on the front and back * Layout costs according to the separate price list. Page 37

INDIVIDUALISATION 2. PRINT Inlay We design and print the inlay according to your individual wishes.* Love comes in small packages Lucerne Schweizerhofquai 2b, 6004 Lucerne, +41 41 418 70 90 Zurich Schlüsselgasse 12, 8001 Zurich, +41 44 251 03 33 Online Boutique www.maxchocolatier.com 3. SILK RIBBON With a silk ribbon you can add a certain something to your product. If you can t find the right colour in our standard range we will find another solution with your preferred colour. a) Colours in our standard range gold silver purple rose * Layout costs according to the separate price list. Page 38

FLAVOURS ALL YEAR COLLECTION SchoggiPlättli MADAGASCAR 68% WITH CRANBERRY & CHILI Dried cranberries and chili in dark chocolate. SPRING AND SUMMER COLLECTION (available from March to August) OPUS BLANC SÉLECTION 35% WITH ROSE PETALS Candied rose petals in white chocolate. MADAGASCAR 68% WITH PASSION FRUIT Dried passion fruit in dark chocolate. RIO HUIMBI 42% WITH COCONUT Roasted coconut flakes in milk chocolate. MADAGASCAR 68% WITH HAZELNUT Hazelnut splinters in dark chocolate. AUTUMN AND WINTER COLLECTION (available from September to February) OPUS BLANC SÉLECTION 35% WITH COCOA NIBS Cocoa nibs in white chocolate. RIO HUIMBI 42% WITH TONKA BEANS Finely grated tonka beans in milk chocolate. MADAGASCAR 68% WITH ORANGE Dried orange in dark chocolate. MADAGASCAR 68% WITH PUMPKIN SEEDS Roasted pumpkin seeds in dark chocolate. Page 39

Photography by Gintare Marcel

FLAVOURS ALL YEAR COLLECTION CaramelPlättli RASPBERRY Raspberry and caramel covered in dark chocolate. TAHITI VANILLA & FLEUR DE SEL Vanilla with caramel covered in dark chocolate and a topping of salt. SPRING AND SUMMER COLLECTION (available from March to August) ALPINE HAY Hay with caramel covered in milk chocolate. CASSIS & VIOLETS Cassis and oil of violets with caramel covered in dark chocolate. AUTUMN AND WINTER COLLECTION (available from September to February) CHESTNUT Puréed chestnut with caramel covered in milk chocolate. MOUNTAIN COFFEE Coffee with caramel covered in dark chocolate. Page 41

DRAGÉES Photography by Gintare Marcel

PACK AGING Our standard packaging offers you a wide variety of colours and sizes. In addition, we fulfill your individual wishes (see page 44-45). You will find detailed prices in the separate price list. BAG Length Width Height 5.5cm 3.5cm 11.5cm Pattern pattern3.1_75x100.pdf pattern2.3_75x100.pdf 1 13.09.13 1 13.09.13 15:00 14:59 C M Y CM MY CY 2.0 CMY 2.1 K C M Y CM MY CY CMY K 2.2 2.3 BOX MINI Length Width Height 8cm 3.5cm 3.1cm Colours 1 2 3 4 5 6 7 BOX SMALL Length Width Height 11.6cm 6cm 3.4cm Colours 8 9 Page 43

INDIVIDUALISATION 2. PACKAGING We design and print the packaging according to your individual wishes.* You will find detailed prices in the separate price list. a) Personalised hot foil printing and box colour of your choice. 3. PRINT We design and print the label according to your individual wishes.* a) Label b) Dragéereiter Banderole, Paper We design and print the banderoles according to your individual wishes.* In addition, the banderoles are available in transparent paper. * Layout costs according to the separate price list. Page 44

INDIVIDUALISATION Tag message Would you like to convey a special message? We can design and print your tag message according to your individual wishes.* a) One-sided, printed on the front only b) Two-sided, printed on the front and back 4. SILK RIBBON With a silk ribbon you can add a certain something to your product. If you can t find the right colour in our standard range we will find another solution with your preferred colour. a) Colours in our standard range gold silver purple rose * Layout costs according to the separate price list. Page 45

FLAVOURS ALL YEAR COLLECTION ALMOND Roasted and caramelised almonds covered in milk chocolate. HAZELNUT Roasted and caramelised hazelnut covered in dark chocolate. COFFEE BEAN Coffee bean covered in milk chocolate. PASSION FRUIT Dried passion fruit covered in milk chocolate. SPRING & SUMMER COLLECTION (available from March to August) COCONUT Dried coconuts covered in milk chocolate. BRAZIL NUT Roasted and salted brazil nuts covered in dark chocolate. AUTUMN COLLECTION (available from September to November) PEANUT Salted peanuts covered in milk chocolate. MACADAMIA NUT Salted macadamia nuts covered in dark chocolate. WINTER COLLECTION (available from December to February) PISTACHIO Salted pistachio covered in milk chocolate. MARACAIBO 65% Maracaibo cocoa beans covered in dark chocolate. Page 46

MIXMAX Photography by Gintare Marcel

PACKAGING Our standard packaging offers you three different sizes. In addition we can fill your MixMax according to your individual wishes. You will find detailed prices in the separate price list. MixMax, small Length Width Height 18 cm 9.8 cm 3.6 cm Colours 1 MixMax, medium Length Width Height 26.2 cm 9.8 cm 3.6 cm Colours 1 MixMax, large Length Width Height 34.3 cm 9.8 cm 3.6 cm Colours 1 Page 48

INDIVIDUALISATION 2. PRINT Banderole We design and print the packaging according to your individual wishes.* The banderoles below are available in our standard range. You will find detailed prices in our separate price list. HANDMADE. SWISS. 100% NATURAL. UNIQUE City of Lucerne City of Zurich Tag message Would you like to convey a special message? We can design and print your tag message according to your individual wishes.* a) One-sided, printed on the front only b) Two-sided, printed on the front and back 3. SILK RIBBON With a silk ribbon you can add a certain something to your product. If you can t find the right colour in our standard range we will find another solution with your preferred colour. a) Colours in our standard range gold silver purple rose * Layout costs according to the separate price list. Page 49

BOUTIQUES Max Chocolatier Schweizerhofquai 2b CH-6004 Lucerne +41 41 418 70 90 info@maxchocolatier.com Max Chocolatier Schlüsselgasse 12 CH-8001 Zurich + 41 44 251 03 33 zuerich@maxchocolatier.com ONLINE SHOP www.maxchocolatier.com VISIT OUR ONLINE SHOP CORPORATE SERVICES +41 41 418 70 97 corporateservices@maxchocolatier.com Discover our secrets - bite by bite

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