Investment Wines. - Risk Analysis. Prepared by: Michael Shortell & Adiam Woldetensae Date: 06/09/2015

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Investment Wines - Risk Analysis Prepared by: Michael Shortell & Adiam Woldetensae Date: 06/09/2015

Purpose Look at investment wines & examine factors that affect wine prices over time We will identify the highest risks involved in pricing Risk will be looked at from the US consumer perspective Develop a Risk registry based upon the above analysis Methodology Analyze characteristics of investment wines as a financial asset Apply macro economic factors Apply wine specific factors Use Multiple Regression Analysis to determine significant factors Develop Risk Registry based upon this analysis Conclusion Demonstrate which significant factors affect price of investment wines

Types of Investments: Individual wine cellars Wine mutual funds Corporate wine portfolios Creating ones own vineyard/production facility For the purpose of this analysis, we focused on the individual pricing of first growth Red & White Bordeaux wines over time

Reputation Producer should have a reputation that represents high quality Durability The wine must be able to age for at least 25 years Improve with Age Becomes more attractive and valuable as it matures Peak value should occur no earlier than the 10 th year Production Wine should be produced in sufficient quantities in order to be bought and sold at market Although still limited to drive demand Scarce in time As wine ages, it is consumed thus limiting availability

Long-term capital growth Relative low volatility Thus can be a Market Volatility Hedge Portfolio diversification Hedge against inflation Currency hedge Personal ownership

Economic Currency Exchange Rate Interest Rate GDP Consumer Spending Industry Damage Loss Spoilage Shift in wine making procedures Wine Reviews Political Factors Relative Stability of the Region Internal country economic stability Trade agreements Tax Policies Fraud, theft & change in consumer demand & investor tendencies

Identify the Highest Risks to Bordeaux investment first growth wines Looked at Red and White Bordeaux wines Gathered data over time for pricing and identify risk factors Performed Multiple Regression Analysis Identified statistical and economic significant factors Use data to develop a Cost Risk & Driver registry Show factors that are positively correlated Show factors that are Negatively correlated Identify factors that are highly significant

Price of investment wine increases as it ages Multiple Regression Analysis is assumed to analyze the relationship between the dependent Variable, Price and the 13 independent variables Some data was incomplete Filled in data Averaged between years Costs were straight lined between data points Assumed that these are fair representations Focus is from a US perspective Data was compiled with this in mind

Inflation AVG (%) Currency Exchange rate (GBP/USD) Total wine consumption in the US (Gallons in Millions) Total Wine consumption (Per resident) (Gallons) 10 Year Treasury rate (%) Consumer Price Index (AVG %) Unemployment (AVG %) GDP (Billions of Current $) Weather Number of days with Rain Number of days with Snow AVG Annual Temp (Degree F) Dummy Variable Recession

Red Bordeaux Wines: Chateau Margaux Chateau Lafite RothsChild Chateau Latour White Bordeaux Wines: chateau Yquem Chateau Rieussec Chateau Lafaurie-Peyraguey Chateau Guiraud Chateau Climens Vintage years: 1980,1981,1983,1985,1986,1988,1989,1990

Compiled Pricing data for Bordeaux Wines by Brand and Vintage Compiled year over year data for each Chateau Decided upon a period of analysis for the regression analysis Needed to have solid data for the entire period Considering Investment Wines aging potential and since classified Bordeaux age between 8 25 years Period of analysis: 1995-2013 Performed Regression Analysis for each Chateau and the underlying vintages we had pricing for between 1980 and 1990 Used the process of elimination to drop insignificant variables Examined T-stat & P-Values to eliminate insignificant variables Variables are examined at P<.05 Process was repeated until the most significant variables are identified Process was repeated for every chateau and vintage Noted whether each variable was positively or negatively correlated

Used results with significant variables to develop Risk Registry Summed the occurrence based on each Chateau and grouped by P<.05 +/- Developed our Risk Registry using the above methodology Identified high/medium/low risk variables based on the number of occurrence

Wine Price = β0 + β1*inflation + β2*currency Exchange rate + β3*u.s. total wine consumption + β4*u.s. total wine consumption (per resident )+ β5*treasury rate + β6*cpi + β7*unemployment + β8*gdp+ β9*rain + β10*snow+ β11*average temperature + β12*di Where: Di = 1 if recession occurred during analysis year Di = 0 if recession didn t occur during analysis year

Chateau Margaux - Vintage Yr: 1981 Regression Statistics Multiple R 0.998010758 R Square 0.996025473 Adjusted R Square 0.97880252 Standard Error 60.65822071 Observations 17 ANOVA df SS MS F Significance F Regression 13 2766212.467 212785.5744 57.83128574 0.003256912 Residual 3 11038.25922 3679.41974 Total 16 2777250.726 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Intercept -5507.25264 2546.544869-2.16263719 0.119279191-13611.49495 2596.989671 CPI (Avg %) 2.890198753 19.17904798 0.150695632 0.889778112-58.14609164 63.92648915 Inflation (Avg %) -62.88410402 38.72630433-1.623808548 0.202878611-186.1284882 60.36028012 Unemployment (Ave %) 80.14293833 56.80524655 1.410836907 0.253110796-100.6367087 260.9225853 Recession - Yes (1)/No (0) 43.6186975 89.01526814 0.490013662 0.657722176-239.6676137 326.9050087 GDP in billions of current dollars 0.67441071 0.142594119 4.729582907 0.017913379 0.220612581 1.128208838 Number of Days with Snow -3.98962093 10.77440137-0.370287016 0.735766934-38.27857475 30.29933289 Total Wine (per Resident 1) (Gallons) 1979.244086 1846.044565 1.072154012 0.362229544-3895.69362 7854.181792 Currency Exchange Rates (GBP/USD) 577.578683 253.8634871 2.27515461 0.107413495-230.3282335 1385.485599 10 Yr Treasury rate (%) 112.0050416 30.70335347 3.647974209 0.035542672 14.29326778 209.7168154 U.S. Wine production (Gallons) 2.78545E-08 4.55388E-07 0.061166484 0.955073541-1.42139E-06 1.4771E-06 Avg Annual Temp F 58.65600273 33.9571821 1.727351892 0.18255601-49.41090598 166.7229114 Numbers of days wiwth Rain 0.36326981 2.223901159 0.163348002 0.880628382-6.714176218 7.440715838 U.S. Total Wine consumption (Gallons) -1.68039E-05 5.14739E-06-3.264542078 0.04697012-3.31852E-05-4.22579E-07 Performed multiple regression analysis Identified the least significant variable based on the P-Value and T-stat Eliminated the least significant variable Re-run regression Repeat process until variables are significant @ P<.05

Chateau Margaux - Vintage Yr: 1981 Regression Statistics Multiple R 0.996191275 R Square 0.992397056 Adjusted R Square 0.986483655 Standard Error 48.43699407 Observations 17 ANOVA df SS MS F Significance F Regression 7 2756135.444 393733.6349 167.8217127 8.31078E-09 Residual 9 21115.28155 2346.142395 Total 16 2777250.726 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Intercept -4391.424913 988.6081029-4.442028039 0.001618741-6627.811814-2155.038012 Inflation (Avg %) -76.56775024 18.61234527-4.113815274 0.002622032-118.6718004-34.46370008 Unemployment (Ave %) 65.70667359 14.38622351 4.567333014 0.001352033 33.16277503 98.25057215 GDP in billions of current dollars 0.679412695 0.049663802 13.6802392 2.50352E-07 0.567065369 0.791760021 Currency Exchange Rates (GBP/USD) 674.0875515 110.9502614 6.075583268 0.000184641 423.100623 925.07448 10 Yr Treasury rate (%) 98.85642498 21.91603931 4.510688431 0.001466259 49.27889967 148.4339503 Avg Annual Temp F 67.75781012 17.59482746 3.851007365 0.003900303 27.95554516 107.5600751 U.S. Total Wine Consumption (Gallons) -1.16467E-05 1.08989E-06-10.68609921 2.05421E-06-1.41122E-05-9.18116E-06

20 18 16 14 12 10 8 6 4 2 0 15 Red Bordeaux P<.05-18 6 6 3 3 2 3 2 4 Red Bordeaux Price Risk Assessment US Total Wine Consumption Inflation (Avg %) CPI (Avg %) Numbers of days with Rain GDP in billions of current dollars Currency Exchange Rates (GBP/USD) Total Wine Consumptionper Resident U.S. Wine production Number of Days with Snow Unemployment (%) 10 Yr Treasury rate (%) Avg Annual Temp F Recession High Risk Medium Risk Low Risk Looking at vintages between 1980-1990, 3 different chateaus & examining the frequency of P-values at the 5% significance level, U.S. Wine Consumption and Inflation have a significant negative impact on the price of investment wines. U.S. wine consumption and price are highly negatively correlated Inflation was found to be a high risk Denotes an ongoing rise in the general level of prices for all goods Consumer price index (CPI) measures changes in the price level of a market basket of consumer goods and services purchased by households Rain during harvest is bad for wine grapes

20 18 16 14 12 10 8 6 4 2 0 1 White Bordeaux P<.05 - Assessing the combined P-Values of 19 5 6 5 3 1 4 1 White Bordeaux Price Risk Assessment U.S. total Wine Consumption (Gallons in Millions) CPI (Avg %) 10 Yr Treasury rate (%) Total Wine (per Resident 1) (Gallons) Avg Annual Temp F Numbers of days wiwth Rain Inflation (Avg %) Number of Days with Snow GDP in billions of current dollars wines produced between 1980 1990, & 5 different chateaus, U.S. total wine consumption seems to have the highest negative impact on price. U.S. Wine Consumption is the greatest risk again Moderate risks include: CPI 10 Year Treasury rate Total Wine consumption per resident of the U.S. High Risk Somewhat analogous to US Wine Medium Risk Consumption Average Annual Temperature is a moderate risk Low Risk

40 35 30 25 20 15 10 5 0 16 3 All Bordeaux's P<.05-37 5 12 8 9 3 4 3 2 5 Looking at both red and white Bordeaux, factoring frequency based on data collected between 1980 1990 Red & White Bordeaux Price Risk Assessment U.S total Wine consumption (Gallons in Millions) Inflation (Avg %) CPI (Avg %) Numbers of days with Rain Total Wine (per Resident 1) (Gallons) 10 Yr Treasury rate (%) GDP in billions of current dollars Avg Annual Temp F Currency Exchange Rates (GBP/USD) Number of Days with Snow U.S. Wine production (Gallons) Unemployment (Ave %) High Risk Medium Risk Low Risk Total gallons of wines consumed in the U.S. has the largest occurrence and is the highest risk overall Inflation and AVG CPI (%) also have a significant negative impact on the price of both red & white wines

20 18 16 14 12 10 8 6 4 2 0 0 Red Bordeaux P<.05 + 19 15 11 11 5 2 2 1 7 11 Red Bordeaux Price Driver Assessment CPI (Avg %) 10 Yr Treasury rate (%) Currency Exchange Rates (GBP/USD) Total Wine (per Resident 1) (Gallons) GDP in billions of current dollars Unemployment (%) US Total Wine Consumption Number of Days with Snow Avg Annual Temp F Inflation (Avg %) Recession Numbers of days with Rain U.S. Wine production High Medium Low Examining the frequency of P-values for three Chateaus and vintages between 1980 1990 at the 5% level Four explanatory variables seem to be the dominant price drivers of red Bordeaux and have the highest positive impact on price

White Bordeaux P<.05 + 20 18 16 14 12 10 8 6 4 2 0 15 5 7 4 10 6 8 12 17 White Bordeaux Price Driver Assessment GDP in billions of current dollars Currency Exchange Rates (GBP/USD) Unemployment (Ave %) Total Wine (per Resident 1) (Gallons) Recession - Yes (1)/No (0) 10 Yr Treasury rate (%) Avg Annual Temp F Total Wine (Gallons in Millions) CPI (Avg %) High Medium Low Looking at the frequency of P-values for five Chateaus and vintages between 1980 1990 at the 5% level GDP, Currency exchange rate & unemployment are significant price drivers of investment wines

40 35 30 25 20 15 10 5 0 1 All Bordeaux's P<.05 + 26 22 23 21 10 8 9 2 19 28 Red & White Bordeaux Price Driver Assessment GDP in billions of current dollars Currency Exchange Rates (GBP/USD) CPI (Avg %) 10 Yr Treasury rate (%) Total Wine (per Resident 1) (Gallons) Unemployment (Ave %) Total Wine (Gallons in Millions) Recession - Yes (1)/No (0) Avg Annual Temp F Number of Days with Snow Inflation (Avg %) High Medium Low Considering both red and white Bordeaux, the results show that GDP, Currency exchange, CIP etc have the highest combined significance on the price of wine.

Every vintage has its own characteristics and factors that impact its investment price Changes with every vintage Comparing red and white Bordeaux wines, the results show that the factors that impact red wines do not necessary impact white wines Price and risk drivers are independent of the wines produced in the previous or following year At P<.05 (-) level, U.S. total wine consumption measured in gallons seems to have the highest negative impact both on red and white wines At P<.05(+) variables like CPI, GDP & Currency exchange rate seems to have the highest positive impact on price

U.S. wine consumption and price are highly negatively correlated: This could be because of shift in demand & consumers purchasing power U.S. consumers might be buying and consuming affordable wines which could lower the consumption of fine wines U.S. wine consumption should have a positive impact on pricing but the study concludes other wise Inflation is a high risk as well: Denotes an ongoing rise in the general level of prices for all goods Lowers the amount of capital available for investment commodities like fine wines Consumer Price Index (CPI) measures changes in the price level of a market basket of consumer goods and services purchased by households With higher prices of other goods, less is available to invest in fine wines CPI seems to be a cost driver in some cases and a risk in other cases

Rain during harvest is bad for wine grapes: Leads to poor grape yields and quality during harvest, and thus lowers price on that vintage 10 Year Treasury rate: As the rate increases, it presents an alternative investment opportunity Thus lowers demand for investing in fine wine and reduces price Average Annual Temperature is a moderate risk If wine grapes are exposed to high heat or too little, it will affect quality The lower the quality, the lower the price of the vintage

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