American Craft Beer Week

American Craft Beer Week ACBW is a grassroots program focused on promoting small and independent U.S. craft brewers, and is a brewery member driven effort. It started as month long program in July 2000, and changed in 2006 to a week long program to end the Sunday before Memorial Day. 2011 recorded celebrations in ALL 50 STATES with 1,500+ events. ACBW is a Retail, brewery tap room/brewpub based program. Tens of thousands of beer lovers celebrate. Marketed to all Brewers Association members, Distributors, Guilds and Better Beer Providers. It s free to participate, VERY flexible on how breweries can celebrate. Craftbeer.com is the official website, which promotes and tracks the 50+ other beer weeks Annually. Success with National media & social media channels and 3000+ people took Craft Beer Patriot quiz on ACBW Facebook page. In addition, Two Congressional (from US Congress) resolutions were passed tied to ACBW: 2006 / 2010

American Craft Beer Week

American Craft Beer Week

New York Craft Beer Week numerous guided walking tours and biking tours. Unique to NY Craft Beer Week are the printed Passport and a series of prix fixe beer pairing menus available at beer inspired restaurants throughout the city similar to a Restaurant Week offerings. The Passport is designed to be a great resource guide to all the places in the city that serve good beer; keeping it just for the purposes of finding good craft beer in NYC is advisable. New York Craft Beer Week is a ten-day celebration of the city s beer culture & community in venues throughout the city s 5 boroughs. On top of events hosted by over 150 participating bars, restaurants and stores, celebrated events include the Freaktobfest Boutique Beer & Music Festival, Brewer s Choice, the Zagat co-presented Ultimate Brewmaster s Degustation Beer Dinner and

New York Craft Beer Week Deconstructing Beer series @ the Astor Center

New York Craft Beer Week Scott Vaccaro of Captain Lawrence Brewing and Garrett Oliver of Brooklyn Brewery discuss the official beer of NY Craft Beer Week A group of those that made NY Craft Beer Week possible poses at Brooklyn Brewery

Philly Beer Week Philly Beer Week is a 10-day celebration of the America's Best Beer-Drinking City. Established in 2008, it was the first major citywide beer week in America, and has grown into the largest beer celebration of its kind in the world, with more than 1,000 separate festivals, dinners, tours, pub crawls, tastings and meet-the-brewer nights to area bars, restaurants and other locations throughout Greater Philadelphia. Philly Beer Week highlights the region s diverse beer scene its world-class breweries, neighborhood taverns, trend-setting restaurants and rich beer culture and history and is now regarded as one of the city s key annual tourism events. Philly Beer Week is organized and operated by Philly Beer Week Inc., a non-profit 501(c)(6) organization overseen by a board comprised of brewery owners, distributors, restaurant owners and others, to promote Philadelphia s beer and hospitality industries.

Philly Beer Week Hammer of Glory

Philly Beer Week Dunk Tank Sexy Sax Man Iron Chef Jose Garces Flying Fish Exit Series Beer Dinner Forum of the Gods

San Francisco Beer Week SF BEER WEEK will be a ten-day celebration of San Francisco's Craft Beer legacy, showcasing the Bay Area's brewing heritage with as many as 300 events. The week will be anchored by the SF Brewers Guild Opening Celebration, the Bistro Double IPA Festival, the Toronado Barleywine Festival and will end with a bang at the 24th Anniversary Celebrator Beer News Brew-Fest Sponsored by Trumer Brauerei. In between there will be beer dinners, cheese and beer pairing events, beer ice cream, chocolate-making and beer events, morning beerunchs and other gourmet food events savoring the Bay Area's worldclass cuisine. They'll also be games like beer bingo, dodgeball and a scavenger hunt throughout the week. Go on a beer run or a pub crawl on foot, by bike or by train. Or attend a meet the brewer evening, a homebrewing demonstration, or any of the numerous music or film events throughout the week.

San Francisco Beer Week Beer Week glassware Jay Brooks giving the SF Beer Week Toast Wise Sons Deli

San Francisco Beer Week

Seattle Beer Week Seattle Beer Week was established in 2009. The idea was spawned one year wandering the halls of GABF. We ve always known that that the Pacific Northwest is a beer mecca why not celebrate that fact?. Now in its 4 year, Seattle Beer Week is a 10-day celebration of everything craft beer that features events, tastings, beer dinners, contests and more throughout Seattle. It s not just about local beer, it s a celebration of all beer be it from down the street or from around the world. Philly Beer Week is organized and operated by the Seattle Beer Collective, three beer aficionados whose mission is to unite their fellow beer lovers in celebration of their favorite drink.

Seattle Beer Week Fermentation Science 101 Seattle Beer Week Beer

Seattle Beer Week Freak Show

Thanks to our Panelists!

Beer Weeks CBC 2012 THINGS TO THINK ABOUT BEFORE HEADING INTO A BEER WEEK 1. Be Creative. The more interesting your event, the better attended it will be. Pint nights are not what we re talking about here. 2. Find your niche; figure out a unique event that works perfectly for your brand, and do it every year so that it becomes a mainstay of your beer week. That way, you build in anticipation into the beer week experience so that people look forward to it each year. That gives your beer week a strong foundation and will make it more successful and easier to build on by including new breweries and events over time. 3. Remember that quantity does not equal quality. Do you really need 5 events a day? 4. If you do multiple events, try to include other breweries in at least one of your events. It builds community, cross-promotes customers of each brewery, and makes more interesting events that don't seem as self-serving as an individual event might. 5. Schedule some downtime to explore the beer scene beyond your own events not only might you learn something, but you ll be showing one of the coolest things about our industry the camaraderie of the craft brewing community. 6. Create events to reach beyond your core customers, to new customers by designing them to appeal to a different customer; i.e. using food, fun or location. 7. Give people a reason they MUST attend your event, such as special beer brewed just for the event, or something rare, something they can't get UNLESS they come to your event. 8. Whenever possible, get your brewers & owners at events. Beer is about stories and personality. People want to meet the person who made the beer they love; it personalizes the experience and makes it more memorable. It also creates brand loyalty. 9. Beer Weeks are about showcasing not just one brewery, but the local, regional and national beer community as a whole. The more diverse the participation, the better that message can be communicated to consumers. 10. The goal of a beer week event should not be only to make money, but to build brand awareness, introduce new customers to your beer and show off your beer in new ways to new and different people. 11. Communicate with the beer week staff and ensure that your events are listed in the official calendar/website/beer app for the week. 12. Promote your events, as well as the beer week, through your website, blog, newsletter, emails, and social media. 13. Buy the Executive Director and staff a beer. Tell them thanks. 14. Have fun. If you're having fun, so will the people attending your events. Resources http://www.craftbeer.com/pages/news-and-events/all-beer-weeks http://brookstonbeerbulletin.com/beer-weeks www.beerweek.com Page 1

LIST OF KNOWN BEER WEEKS JANUARY Jan. 13-22, 2012 AK Alaska Beer Week akbeerweek.com Jan. 14-21, 2012 MI Kalamazoo Beer Week kalamazoobeerweek.com FEBRUARY Feb. 2-9, 2012 OH Cincinnati Beer Week cincinnatibeerweek.com Feb. 3-12, 2012 NE Omaha Beer Week omahabeerweek.com Feb. 8-17, 2013 CA SF Beer Week sfbeerweek.org Feb. 13-19, 2012 ITA Craft Beer Week (Italy) settimanadellabirra.it Settimana della Birra Artigianale Feb. 16-23, 2013 AZ Arizona Beer Week arizonabeerweek.com Feb. 20-25, 2012 MI Grand Rapids Beer Week facebook.com/grbeerweek Feb. 23-25, 2012 NY Saratoga Beer Week saratogabeerweek.com Feb. 24- Mar. 5, 2012 CA Sacramento Beer Week sacramentobeerweek.com Feb. 25- Mar. 5, 2012 NH Portsmouth Beer Week portsmouthbeerweek.com MARCH Mar. 16-25, 2012 NC Charlotte Craft Beer Week charlottecraftbeerweek.org Mar. 25- Apr. 1, 2012 NJ New Jersey Craft Beer Week newjerseycraftbeer.com Mar. 26-31, 2012 TN Nashville Beer Week nashvillecraftbeerweek.com APRIL Apr. 2-7, 2012 FL JAX Beer Week beerweekjax.com Apr. 20-27, 2012 WI Milwaukee Beer Week milwaukeebeerweek.com Apr. 20-28, 2012 PA Pittsburgh Craft Beer Week pittsburghcraftbeerweek.com Apr. 23-29, 2012 PA Suburban Beer Week 19468 No official website MAY May 1-5, 2012 MO Missoula Craft Beer Week missoulabeerweek.com May 2-5, 2012 CA CBC Week (unofficial) craftbrewersconference.com May 3-10, 2012 FL Tampa Bay Beer Week tampabaybeerweek.com May 4-13, 2012 WI Madison Craft Beer Week madbeerweek.com May 7-13, 2012 OR Eugene Beer Week eugenebeerweek.org May 10-20, 2012 WA Seattle Beer Week seattlebeerweek.com May 11-19, 2012 CO Colorado Beer Week cobeerweek.com May 11-20, 2012 NY Long Island Beer Week longislandcraftbeerweek.com May 12-19, 2012 MD Frederick Beer Week frederickbeer.com May 12-20, 2012 CA Santa Ynez Valley Craft Beer Week syvbeer.com May 12-19, 2012 MA South Shore, Cape & Islands Beer Week greatbrewers.com/festival/south- shore- cape- islands- beer- week May 13-21, 2011* MN Minnesota Craft Beer Week mncraftbeerweek.com May 13-20, 2012 TX San Antonio Beer Week sanantoniobeerweek.com May 14-20, 2012 USA American Craft Beer Week americancraftbeerweek.com May 16-22, 2012 AUS Good Beer Week, Melbourne, Australia goodbeerweek.com May 17-27, 2012 AZ Albuquerque Beer Week abqbeerweek.com May 17-27, 2012 IL Chicago Craft Beer Week chibeerweek.com May 18-26, 2012 BC Vancouver Beer Week (Canada) vancouvercraftbeerweek.com

MAY (Continued) May 21-27, 2012 OR Central Oregon Beer Week 1 centraloregonbeerweek.com May 21-28, 2012 NV Las Vegas Beer Week lasvegasbeerweek.com May 21- June 2, 2012 NV Nevada Beer Week NevadaBeerWeek.com May 23-29, 2011* AK Southeast Alaska Beer Week facebook.com/pages/se- Alaska- Beer- Week/156662247730164 May 25- June 3, 2012 NC Asheville Beer Week facebook.com/avlbeerweek May 25- June 3, 2012 JAP Tokyo Craft Beer Week, Japan beertaster.org/index- e.html May 26- June 5, 2012 UK Norwich City of Ale cityofale.org.uk May 28- June 3, 2012 MA Boston Beer Week bostonbeerweek.org MAY 30- June 3, 2011 DC Capital Beer Week (DC) capitalbeerweek.com JUNE Jun. 1-10, 2012 PA Philly Beer Week phillybeerweek.org Jun. 4-13, 2012 AL Alabama Beer Week alabamabeerweek.com Jun. 7-17, 2012 OR PDX Beer Week pdxbeerweek.com Jun. 8-9, 2012 DC SAVOR (unofficial) savorcraftbeer.com Jun. 10-16, 2012 OR Medford Beer Week medfordbeerweek.com Jun. 17-23, 2012 ON Ontario Beer Week (Canada) ontariocraftbrewers.com Jun. 19-25, 2011* NY Buffalo Beer Week buffalobeerweek.com JULY Jul. 1-31, 2012 OR Oregon Craft Beer Month oregoncraftbeermonth.com Jul. 9-15, 2011* IN Indiana Beer Week brewersofindianaguild.com/beerweek.html Jul. 13-24, 2010* MI Ann Arbor Beer Week None known Jul. 14-21, 2012 DE Wilmington Beer Week wilmingtonbeerweek.com Jul. 22-30, 2012 OH Ohio Brew Week ohiobrewweek.com Jul. 23-30, 2011* MS Mississippi Craft Beer Week raiseyourpints.com/events Jul. 26-29, 2012 OR Portland Beer Week (unofficial) oregonbrewfest.com Jul. 30- Aug. 7, 2011* MO St. Louis Craft Beer Week stlbeerweek.com Jul. 30- Aug. 7, 2011* GER Kulmbacher Beer Week (Germany) bierfest.de AUGUST Aug. 10-18, 2012 ON Nat l Capital Craft B.W. (Canada) nationalcapitalbeerweek.ca Aug. 12-18, 2012 DC D.C. Beer Week (2) dcbeerweek.net Aug. 17-23, 2009* WA Snohomish County B.W. snohomishcountybeerweek.com Aug. 19-23, 2011* OH Dayton Beer Week daytonbeerweek.com Aug. 28- Sep 2, 2011* NC Raleigh Beer Week raleighbeerweek.blogspot.com SEPTEMBER Sep. 7-14, 2012 UK Glasgow Beer Week (Scotland) glasgowbeerweek.com Sep. 9-18, 2011* AL Huntsvile Beer Week huntsvillebeerweek.com Sep. 10-16, 2012 OR Corvallis Beer Week corvallisbeerweek.org Sep. 12-18, 2011* CT New Haven Beer Week newhavencraftbeerweek.blogspot.com Sep. 16-24, 2011* KY Louisville Beer Week louisvillebeer.com/craft- beer- week Sep. 16-25, 2011* NY New York Craft Beer Week nycbeerweek.com Sep. 16-24, 2011* ON Toronto Beer Week (Canada) torontobeerweek.com Sep. 20-30, 2012 CA L.A. Beer Week labeerweek.com Sep. 25- Oct. 1, 2011* CO Denver Beer Week denver.org/denverbeerfest

SEPTEMBER (Continued) Sep. 27- Oct. 2, 2010* MA North Shore Beer Week greatbrewers.com/festival/north- shore- beer- week OCTOBER Oct. 1-8, 2011* UK Cask Ale Week caskaleweek.co.uk Oct. 2-8, 2011* CA Orange County Beer Week ocbeerweek.com Oct. 2-9, 2011* RI Providence Craft Beer Week facebook.com/people/providence- Craft- Beer- Week/100001547380154 Oct. 3-7, 2012 WA Yakima Beer Week facebook.com/events/165190443536220/ Oct. 8-16, 2011* GA Atlanta Beer Week atlantabeerweek.com Oct. 11-21, 2012 MI Detroit Beer Week detbeerweek.com Oct. 11-13, 2012 CO GABF Week (unofficial) greatamericanbeerfestival.com Oct. 14-22, 2011* OH Cleveland Beer Week clevelandbeerweek.org Oct. 16-22, 2011* CO Monument B.W. facebook.com/events/102542503188288/ Oct. 19-28, 2012 MD Baltimore Beer Week bbweek.com Oct. 20-28, 2012 TX Austin Beer Week austinbeerweek.com Oct. 22-29, 2011* AUS Sydney Craft B.W. (Australia) sydneycraftbeerweek.com NOVEMBER Nov. 2-11, 2012 CA San Diego Beer Week sdbw.org Nov. 4-11, 2011* VA Richmond Beer Week greatbrewers.com/festival/richmond- beer- week Nov. 5-12, 2011* NY Syracuse Beer Week syracusebeerweek.com Nov. 10-17, 2011* ME Maine Beer Week mainebeerweek.com Nov. 12-18, 2011* TX Dallas Beer Week dallasbeerweek.com Nov. 12-18, 2011* TX Houston Beer Week houstonbeerweek.com Nov. 16-20, 2010* UK London Beer Week facebook.com/events/127401013982630/ Nov. 21-28, 2011* NSW Newcastle Beer Week, facebook.com/newcastlecraftbeerweek New South Wales, Australia BEER WEEKS ANNOUNCED BUT WITHOUT A FIRM DATE PA Main Line Beer Week, Philly Suburbs facebook.compages/main- Line- Beer- Week/213082745375290 FL Orlando Beer Week orlandobeerweek.com RI Providence Craft Beer Week West facebook.compages/providence- Craft- Beer- Week- West/127627454003647 MN Twin Cities Beer Week, Saint Paul, Minnesota twincitiescraftbeerweek.com 1 formerly known as Bend Beer Week * No date announced for 2012, date listed is last known date List courtesy of the Brookston Beer Bulletin Check regularly for updated information at Brookstonbeerbulletin.com/beer- weeks